Digital & Tech Conference STATE OF DIGITAL INDUSTRY Involving Private Companies and Social Policies in Digital Transformation The strategic actions' evolution of Italian CCI System. Carmine Nigro Project & Community Manager Tw Ig @nigrocarm
ITALY DIGITAL INNOVATION ENTERPRISES YOUTH LABOUR
SOME STARTING EVIDENCES
Italian digital-online opportunities Online query for MADE IN ITALY in the world +22 % -26 % search form desktop +175 % search form mobile rapporto unioncamere - 2011/2014
Italian digital-online opportunities: lost? MADE IN ITALY online 80% German consumers purchasing online 5,1% Italian SMEs selling online rapporto unioncamere
Enterprises online: Italy and other European country Target 2015 Digital Agenda % of SMEs online EU Average 2011 Digitalization index of economy and society in Europe 1 Denmark 0.68 25 Italy 0.36 % of online income rapporto unioncamere - 2015
Enterprises online: Italian enterprises and the online 40 % of Italian entrepreneurs think the Web is not useful to do business 5.1 % SMBs use e-commerce 4.8 % sales volume coming from the e-commerce unioncamere - 2015
Italian e-commerce is worth 23,4 billion Euro with an annual possible growth of 20% Netcomm
WHAT TO DO? Guide the enterprises toward digital transformation helped by youngs
The beginning of an important collaboration who knows about enterprises who knows about digital
Ideas Involve a large number of enterprises producing the best of Italian goods (excellence) Cover all Italian territory and economic system, with a special attention to SMBs Young digital native, just degreeded with high involvement skills and digital abilities intensive training by Google for Digital Evangelists Go inside the enterprise to give support workshops and practical training done in the CCIs with the company
The Pilot: Distretti sul Web (2013) (Districts on the Web) 20 productive districts and respective CCIs 20 Young Digital Strategists 6 months of scholarship
Made in Italy: Eccellenze in Digitale (Excellences on Digital) From Districts to the best products of every area 1st edition (2014-2015) 51 Areas and respective CCIs 104 Young Digital Strategists 6 months of scholarship
Made in Italy: Eccellenze in Digitale (Excellences on Digital) 2nd edition (2015-2016) 64 Areas and respective CCIs 132 Young Digital Strategists 9 months of scholarship
Made in Italy: Eccellenze in Digitale (Excellences on Digital) 3rd edition (2017) 83 Provinces with respective CCIs 12 Digital strategies in 12 hubs 12 months
Made in Italy: Eccellenze in Digitale Some evidences High capability of involvement and a high number of SMBs assisted and involved approx. 60.000 enterprises involved(20.000 only the second year) 700 workshops 8.000 enterprises assisted one to one 4.500 lead to specific strategies High capabilities to get job for the young people over the 80% were hired or funded their own business after the project Offline enterprises: from 16,4% to 4,5%
Other Facts from the national situation
Digital and occupation: alarming forecast 12% Italian unemployment rate (2014) 900.000 jobs risk to remain vacant due to lack of e-skills in Europe 85% of all jobs in EU will require e-skills rapporto unioncamere - KU Leuven University 2015
Digital and Occupation: no conflict / finds a place on IT services jobs created in other sector on the same territory for 1 new High tech job growth of occupation rate in Italy if Internet could grow of 10% unioncamere - 2015
Digital - Hiring Assumption trends On-line active Enterprises Offline Enterprises 20% 10% All sectors 34% 12% Agro-food 29% 13% Turism Rapporto Unioncamere 2014
WHAT TO DO? Invest on NEETs as Enterprises Digitizers
An expanded Collaboration Who deals with labour market who knows about enterprises who knows about digital
The Project: Crescere in Digitale (Growing Digital) Involve public active labour market policies Promoted by Ministero del Lavoro e delle Politiche Sociali, managed by ANPAL (Ministerial agency for Labour policies), implemented by Unioncamere in partnership with Google
How does it work: part 1 (online Part- Private Funds) enrollment to Youth Guarantee Young NEET Enrollment & Online Training - MOOC engagement funded by Google - Approved by a Ministry-appointed scientific Committee Course Online -50 h - Variety of topics, tools, Social network,strategies, economy, marketing, cases - Experts and Academics:30% Googlers the online part www.crescere in Digitale.it Hosting Company (enterprises and other of all sectors) Application Enquire for a trainee: - involvement by CCIs - a complete form - checked by central Team CCI System - match with the Regional Law - Test Online: - 100 questions in 1 hour - 1 session per Month X Proportional number of NEETs and Companies
How does it work: part 2 (Active Labour Market Policies - Public Funds) Self-Employment Other Active Labour Market Policies (e.g. Crescere Imprenditori, Unioncamere ) the Active Labour Market Policies part - 10,6 mln of euro (National funds Provision of Youth Guarantee) - From September 2015 to June 2018 Local Laboratories Organized and Managed by Unioncamere hosted by local CCIs and Google help (aprx. 412.000 ) - Training on Self-Employment, Internship, Interview for digital Job - Interviews & Matching between NEETs and Companies (from 3 to 20 interviews ) Internships (YG normal Internships) Promoted by Local CCIs (10.200.000 =1.200.000 for promoters + 9.000.000 for the NEETs ) - 3.000 internships of 6 months - CCIs tutors - an innovative live support for technical and motivational issues: COMMUNITY (funded by Google, coordinated within the CCI system) Subsidies for hiring Other Active Labour Market Policies - up to 8.060 for each enterprise
Further tools for digital- online growth
The platforms for Made in Italy www.eccellenzeindigitale.it Learning and support google.it/madeinitaly virtual museum of Italian excellent products (Cultural Institute) eccellenzeproduttive.it Platform for the producers
Facts of CiD
the launch 9th September 2015 G. Poletti (Ministry of Labour and Social Policies) D. Lo Bello (President of Unioncamere) D. Ciulli (Google Policy Analist )
Just after the launch 1 day after 10th September 2015 4.000+ NEET enrolled 2 days after 11 September 2015 8.200+ NEET enrolled
A european Best Practice of Labour Policies Included in the EU best Practice by European Commission European Commission Marianne Thyssen Employment, Social Affairs, Skills and Labour Mobility
Today: enrolled and couse 107.000 young NEET enrolled about 7.800 Companies signed in
Online Course + 12.200 Course completed + 10.600 Graduated
Local Laboratories 129 Local Labs done 107 Provinces covered
Internships approx. 2350 activated internships approx. 1433 concluded internships
The results evidences on occupation
Occupation (giugno 2017) 31 % were hired after the internship out of them approx 50% by the same enterprise of the internship
Meanwhile the national reform of the CCIs
Content of the reform and the implementation decree By 2015 (Law 124) deeply modified the Italian CCIs introducing new principles: Help the enterprises also making also partnership with privates and public, playing in the open market (just as priate) Efficiency as a measurable value By the 2016 implementation decree of this law introduced new functions for CCIs: 1. Career counseling 2. Placement and Employability (CiD) 3. Connection between Enterprises and Public Administrations (CiD) 4. New enterprises building and start up support (CiD) 5. Cultural heritage and tourism promotions (EiD- CiD) 6. Support to SMBs on foreign market (from Italy only) (EiD- CiD)
Meanwhile Industria 4.0 national plan
The last update The new approach (presented by the Minister of Economic Development last September the 19 th ) is based on the following points: Industria 4.0 Plan is renamed Impresa 4.0 Plan Therefore all the business sectors are targeted by the new Plan, from agriculture, to manufacturing, to services, with a progressive introduction of I 4.0 technologies in the whole value chain (e.g. precision agriculture; energy, waste, transport, logistics, retail, HORECA, health, education and culture smart services, etc.) A new fiscal package focused on the I 4.0 skills growth will be available from 2018 (as the existing one is mainly aimed to physical assets & software)
Technological level The National Industry 4.0 Network CC: Competence Centers: (Universities & stakeholders private & public funding) DIH: Digital Innovation Hubs: approx 80 (Business Associations & other stakeholders mainly private funding) (Basics & awareness) Digital Enterprise Points: approx 80 (Chambers of Commerce public funding) Number of bodies involved Source: UNIONCAMERE PID Project
PID SERVICES: REquirement of Ministry of economic development ACTIVITIES PID IH CC Spread knowledge on industry 4.0 technologies CCIs MAIN SERVICES AND ACTIVITIES Mapping on companies digital maturity Training on basic competences Innovation hub and competence center orienteering Training on specific industry competence General approach towards the digital transformation organization, technology transfer center and the competence center Training through production lines demonstration Development of industrial projects and experimental development
PID Services for companies MENTORING INFORMATION SERVICES FOR SME SUPPORT FOR COMPANIES TECHNOLOGY INVESTMENTS DIGITAL PROMOTER DIGITAL MATURITY ASSESSMENT COMPANIES TRAINING 44
Thanks