Communicating and disseminating project results DG Research and Innovation, Environment
Communication and dissemination: Obligations Guidance Best practice
What we expect from FP7 projects Picture taken from: www.f fine-tooning.c com/cartoons.html Publishable Summary Project Factsheet Project Website
Exploitation and Dissemination Aspects in the Grant Agreement II.12 Information and Communication (Annex II General Conditions) The beneficiaries shall take appropriate measures to engage with the public and the media about the project and to highlight the financial support of the Union The Commission is authorised to publish information on the project.
II.30 Dissemination Each beneficiary shall ensure that their foreground is disseminated. If it fails to do so, the Commission may disseminate that foreground. Any dissemination activity shall be reported in the plan for the use and dissemination i i of foreground.
Special Clause 29 (specific to environment research) Access Rights to Foreground for Policy Purposes EU Institutions and Bodies haveroyalty-freeaccess y to foreground for the purpose of developing, implementing and monitoring environmental policies. Commission may request transfer of ownership of unused foreground to the EU Special Clause 39 Open Access Environmentthemeispart of the FP7 Open Access Pilot Beneficiaries must provideopen accessto publications resulting from EU fundedresearch
Why is communication important? Picture taken from : http://womeninwetlands.blogspot.co m/ /2010/02/voice-of-science.html
Why communicate? To ensurethatyourprojectresultsare takenup Conveythe importance and life-changingfeaturesthatyourresultscan make Encourage furthereuropeancollaboration What's in it for you? Drawattention of nationalgovernments,industry, public,funding sources to yourresearch Encourage otherresearchersto joinor carry out theirownresearch Enhancevisibility and credibility of yourresearch
Tips on Communicating Effectively
Tips on Communicating Effectively 1. Always plan your communication activities Pick your audience(tailor messages, means, language) Definegoalsandobjectives Choose your message(news?, what audience wants to know?, link with your objectives?) Ensure good management(resources, professionals, continuity) Right mediumand means(do they reach the target?) Evaluateyour efforts
2. How to communicate successfully Why does it matter? What did the project achieve? Howit has been achieved? Who is involved? What is theeu Added Value? How much money EU invested in the project? Don't just list facts, tell a story!
EC Communication Channels Success stories Headlines News Alerts Events published on ec.europa.eu/research and ec.europa.eu/research/environment
http://www.facebook.com/innovation. com/inno ation union/ TV Magazines Futuris and Innovation Research E Magazine
Communicating Success Keep your project officer informed about planned/ ongoing g or passed communication activities. We can help you promote your project.
Example of Best Practice (1): EPOCA
Example of Best Practice (2): Example of Best Practice (2): EPOCA/ IMPRINTS
EC Communication Guidelines http://ec.europa.eu/research/sciencesociety/science- communication/index_en.htm
Useful links General sites: Research & Innovation on EUROPA http://ec.europa.eu/research Environmental Research & Innovation on EUROPA http://ec.europa.eu/research/environment Community Research and Development Information Service CORDIS http://cordis.europa.eu Key FP7 Documents of Relevance for Communication and Dissemination: Model Grant Agreement and Annexes http://cordis.europa.eu/fp7/calls-grant-agreement_en.html eu/fp7/calls-grant-agreement en html Guidance Notes on Project Reporting ftp://ftp.cordis.europa.eu/pub/fp7/docs/project_reporting_en.pdf Negotiations Guidance Notes ftp://ftp.cordis.europa.eu/pub/fp7/docs/negotiation_en.pdf p p p p p Guide to Intellectual Property Rules ftp://ftp.cordis.europa.eu/pub/fp7/docs/ipr_en.pdf
Useful links Reference Documents for Communication purposes: EU emblem and graphical manual for download http://ec.europa.eu/dgs/communication/services/visual_identity/index_en.htm A guide to successful communications i http://ec.europa.eu/research/science-society/science-communication/index_en.htm Communicating research for evidence-based policymaking a practical guide for researchers in Socio-economic sciences and humanities http://ec.europa.eu/research/socialeuropa eu/research/social-sciences/pdf/guide-communicating-sciences/pdf/guide communicating research_en.pdf
Do you have any questions? Contact the Environment Directorate Communication Team Sandra.Almeida@ec.europa.eu Monica.Sonia@ec.europa.eu Andrea.Petrowski@ec.europa.eu Thank you for your attention!