2010 Annual Report to Members MCA The Professional Association For ALL Marines Study Write Join the Dialogue! T he Marine Corps Association Board of Governors, the Board of Directors of the Marine Corps Association Foundation, and the MCA management team are pleased to present the 2010 Annual Report to the membership. The financial health of the MCA continues to grow following a successful year in 2009. Our improved merchandizing strategy and focused effort on improving our inventory control and management methods is paying off in reduced costs, improved inventory performance, and increased revenue which has been applied to the expansion of our professional development programs. In May we released our redesigned websites. This comprehensive effort produced a new look and a new content management system that allows web visitors easier movement within our sites as well as access to expanded content. The result has been a marked increase in the number and duration of website visits and in e-commerce volume. Revamping our Facebook page WWW.MCA-MARINES.ORG that had roughly 100 friends in June, we now have over 20,000 active Facebook friends. These efforts have increased awareness of the MCA s mission, generated new memberships, and increased revenue vital to expanding programs that support our great Marines. Thank you for your membership. Your leadership and influence is key to the growth of this important organization that is committed to the development and recognition of Marine excellence. Semper FI, Edward Usher, Major General, President & Chief Executive Officer, MCA & MCAF Harry Jenkins, Major General, Chairman, Board of Governors, MCA and Chairman, Board of Directors, MCAF 20109 ANNUAL REPORT A1
Membership MCA Member Status 13% 5% 33% 21% 28% Active Duty Veteran Retired MCA Members by Age 20,381 10,295 14,783 23,442 10,151 Reserve Other M CA maintained membership levels above 79,000 during 2010. This was the first year since 2006 that membership did not decrease significantly. Several acquisition and retention programs have been implemented in an effort to keep membership strong and growing. Continue to do your part to ensure a healthy MCA by: Renewing your membership in a timely fashion Renew for multiple years to save money for you and MCA Invite friends to join the association that recognizes Marine excellence Give a gift of membership On behalf of the MCA Board of Governors Thank you for your continued membership in and support of MCA. Powerful Member Benefits Include Access to MCA publications Leatherneck, Magazine of the Marines, and Marine Corps Gazette, Professional Journal of U.S. Marines Member Value Pricing through The Marine Shop and online at marineshop.net Additional savings through our affinity partners including USAA, Apple, Dell, Hertz, Avis, Grantham University, and many others Member reduced pricing for professional events, dinners and luncheons Marine Corps Association Group Benefits Program And coming in 2011, the opportunity to receive discounts on Legal Services, Pet Care, Telemedicine, Entertainment and more through The MCA Lifestyle Savings Program 0 5000 10000 15000 20000 25000 <25 25-45 >65 Unknown 46-65 Greater than any benefit is the knowledge that your membership supports today s Marines and keeps you connected to the Corps. MCA ACTIVE DUTY MEMBERS Officers 4,569 Enlisted 21,081 MCA MEMBERSHIP BY TYPE Regular 67,553 Life 5,747 Insured 5,752 Total 79,052 A2 2 010 ANNUAL REPORT MARINE CORPS ASSOCIAT I O N
publishing Leatherneck Readership 6% 6% 17% 37% www.mca-marines.org/gazette www.mca-marines.org/leatherneck 34% Gazette continues to be the professional journal that Marines rely on to enhance their professional skills, stay informed on tactical innovations and plans and policies. It keeps veteran Marines connected to and informed about the Corps. It still is the premier forum in which to debate the issues that affect our Corps today and tomorrow. Leatherneck Magazine of the Marines maintains its focus on telling the Marine Corps story yesterday, today and tomorrow. Keep up to date on current operations, plus learn more of the Marine Corps rich history in Leatherneck. Both the professional journal the Marine Corps Gazette and Leatherneck are available in a paper and digital edition. The digital edition contains enhanced content not available in print. All members of the Association, whether they receive a print publication or not, have access to the digital editions via the websites of both Gazette and Leatherneck. And, you can use the share feature in your digital edition to forward any article to those associates who may have an interest. Also, don t forget to check out Leatherneck and the Marine Corps Gazette on the web. Enter the professional debate via the Gazette s forums (www.mca-marines.org/gazette) and follow news items of interest on Leatherneck s frequently updated Corps Daily News (www.mca-marines.org/leatherneck). Marine Corps Gazette Readership 6% 6% 42% 30% 16% Active Duty Reserve Veteran Other Retired Online Only Magazine Readership 8000 7000 2008 2009 2010 6000 6,414 5000 4000 4,422 3000 2,969 2000 1000 0 Average Online Only Readership Per Year WWW.MCA-MARINES.ORG 2010 ANNUAL REPORT A3
MCA RETAIL M embers receive member value pricing at The Marine Shop in Quantico and at our store at Camp Lejeune as well as online at www.marineshop.net Profits derived from MCA retail operations provide support for the many MCA programs that benefit Marines including the Marine Excellence Awards and Commander s Unit Libraries. 2010 Highlights The Marine Shop at Quantico E-commerce Sales increased by 119% year-over-year Online Customers more than doubled from 2009 MCA Bookstore at Camp Lejeune Overall Sales increased by 11% Overall Customers increased by 9% A4 2 010 ANNUAL REPORT MARINE CORPS ASSOCIAT I O N
marine corps association Foundation M CAF s first full year in operation was a success. The programs that performed best were those we had offered in previous years including the calendar, label, note pad, and the new ornaments which were received very well. We had 23,298 donors who provided 44,204 total donations with many of our donors making more than one donation. Our donations totaled $829,938 for an average gift of $18.78 per donation. GySgt Johnson Memorial Ammo Tech Marine of the Year Award In addition to our C4 Awards Dinner, the Ground Awards Dinner, the Ground Logistics Awards Dinner, the MCCDC Dinners, and the MCAF Annual Dinner, MCAF hosted the first Ammo Tech Awards on 1 September 2010 and presented the NCO of the Year Award for Professional Excellence and the Marine of the Year Award for Superior Achievement. Two hundred Marines attended that event. In 2011, we will be adding the Marine Corps Intelligence Awards on 15 September. We re proud of our recognition programs for Marine Excellence. Hulbert Award for Outstanding Leadership by a Marine Gunner 1stLt Travis Manion Memorial Marine Corps Officer Logistician of the Year Award 2010 Highlights Number of Libraries Provided in 2010: 201 Number of Awards Provided in 2010: 9,701 with 8,153 Marines receiving awards WWW.MCA-MARINES.ORG 2010 ANNUAL REPORT A5
Web Development M CA continued to enhance its information and services on the Web. Our websites are more robust, easier to navigate, and encourage comments and contributions from our members/visitors. We have regular daily, weekly and monthly content Corps Daily News, News & Announcements, Events, Multimedia and more so visit regularly to stay in touch! Additionally, the MCA s Facebook page has grown substantially, 22,000 friends, spreading our message and growing a thriving community through social networking. http://www.mca-marines.org http://www.mca-marines.org/leatherneck http://www.mca-marines.org/gazette http://www.facebook.com/marinecorpsassociation http://www.marineshop.net http://www.mcafdn.org 2010 Highlights An increase of 1.9 million page views year-over-year Unique visitors increased 248,533 over 2009 Across all MCA brands we had 940,784 unique visitors A6 2 010 ANNUAL REPORT MARINE CORPS ASSOCIAT I O N
Financial Report T he Association built upon the financial success of 2009 in 2010. Through the various business units, MCA was able to generate the revenue needed to support and, in some instances, expand the programs that support Marines. Marine Corps Association Consolidated Statement of Financial Position Years Ended December 31, 2010 (Preliminary Results) and 2009 Current Assets 2010 2009 Cash 1,348,853 634,533 Accounts Receivable 339,810 484,870 Inventory 1,884,480 2,033,470 Prepaid Expenses 108,050 96,786 Total Current Assets 3,681,193 3,249,659 Investments 8,123,532 7,475,591 Property and Equipment 4,616,238 4,859,720 Total Assets 16,420,963 15,584,970 Current Liabilities Accounts Payable 824,525 664,435 Employee Taxes and Benefits 336,393 359,925 Total Current Liabilities 1,160,918 1,024,360 Long-Term Payables Loans Payable 99,026 121,787 Deferred Revenue 2,509,383 3,086,324 Total Long-Term Liabilities 2,608,409 3,208,111 Net Assets Unrestricted 12,257,607 10,985,407 Temporarily Restricted 348,929 321,992 Permanently Restricted 45,100 45,100 Total Net Assets 12,651,636 11,352,499 Total Liabilities and Net Assets 16,420,963 15,584,970 WWW.MCA-MARINES.ORG 2010 ANNUAL REPORT A7
Marine Corps Association Board of Governors * * * MCA Board Chairman MajGen Harry W. Jenkins, Vice Chairman LtGen Earl B. Hailston, President & CEO MCA MajGen Edward Usher, General Counsel BGen Joseph Composto, MajGen Andrew B. Davis, (Ret) MajGen James Kessler, BGen Jim Lariviere, Col Catherine Barker, Col William R. Costantini, Col Daniel P. O Brien, Col Helen Pratt, Col George W. Smith, Jr., Col Stephen D. Waldron, LtCol Matt McGarvey, * * LtCol Greg Reeder, SgtMaj Richard L. Arndt, SgtMaj Kim E. Davis, * * MGySgt Steve Williams, Mr. Donovan Campbell Mr. Carlton Crenshaw EX-OFFICIO Mr. Michael Hegarty Mr. Jake Leinenkugel Mr. James A. Mosel Mr. Skip Sack Mr. Douglas D. Tennis LtGen Ron Christmas, *Marine Corps Association Board of Governors Members who are also on the Marine Corps Association Foundation Board of Directors. BGen Thomas V. Draude, Marine Corps Association Foundation Board of Directors MCA DoD Liaison President & CEO MCAF MajGen Edward Usher, Gen Peter Pace, MajGen Eugene G. Payne Jr., (Ret) Mr. Larry Behm Mr. M. L. Buzz Hefti Mr. Larry Prior SgtMaj Carlton Kent, 715 Broadway St. Quantico, Virginia 22134 866-622-1775 MCA@mca-marines.org www.mca-marines.org