Communication Plan Machrek Energy Development - Solar MEDSOLAR Grant Contract Number: 93/435 MEDITERRANEAN SEA BASIN PROGRAMME 2007-203 Approved by the Joint Managing Authority on 6 May 203
Introduction The objective of project MEDSOLAR is the promotion and the implementation of innovative technologies, as well as know-how transfer in the field of solar energy, particularly PV systems. The expected results are: characterization of electrical grids, analysis of the legal framework and recommendations, conceptual definition of the new system architecture, technological development of an energy management system, pilot projects in small and medium size industries and public facilities, tests, dissemination and creation of cross-border network of stakeholders. The project has an innovative component. In the target countries the weakness of the grid (impossibility of having increase in the power supply, interruptions, etc.) do not allow neither the security of supply in critical facilities (hospital, schools, etc.) nor the proper development of the small and medium size industries. Instead of using exclusively generator, the project proposes a solution to reduce the use of this polluting and expensive mean by installing a solar PV system with a transient storage associated to the generators. When the grid is available, the PV energy will be injected to grid (net metering). In case of grid interruption, the back-up is assured by the PV system coupled with generator if the PV generation is not enough (low irradiation, excess of load, etc.). A transient storage system will guarantee the continuity of the supply for very short-term variations of generation (clouds) or the time that the generator switches on. A complete assessment of the legal framework and regulation must be achieved in order to understand the limit of the introduction of solar technologies and propose recommendations. The technology transfer will be assured by the organization of training and workshops and the implementation of the pilot projects. The situation of final beneficiaries will improve by reducing costs and increasing the energy demands. On short-term, by improving the beneficiaries situation, the situation of the population will improve since they are all users of public facilities. On long-term scheme, the whole population, which is also affected by the weakness of the electricity grid, will have direct benefits like continuity of supply, reduction of cost for alternative source of energy or reduction of pollution, among others. The local partners together with TTA have developed and managed many projects in the solar field in the Mediterranean basin so the knowledge of the technical situation and the management capacities are key points to ensure the best development of the project. The organization of workshops and dissemination events, tasks realized by Solartys with the support of UPC and the local partners, will be the major participatory processes aiming the promotion of cross-border networks of stakeholders. Beneficiaries and stakeholders will be selected carefully to ensure the sustainability and development of the project. Local partners will have a key role in this selection since they have a good knowledge and experience, all of them being a reference in the solar field in their countries. Beneficiary: TTA Trama TecnoAmbiental S. L. Partners: UPC Universitat Politènica de Catalunya (PP), SOLARTYS Spanish Association for the Internationalization and Innovation of Solar Companies (PP2), CEA Commissariat à l Energie Atomique et aux Energies Alternatives, France (PP3), ERC Energy Research Center, Palestine (PP4), UNDP-Lebanon United Nations Development Programme Energy and Environment Programme (PP5) and NCRD National Energy Research Center, Jordan (PP6).
Strategy of the communication plan Objective - Communicate effectively the project to target groups and public opinion Specific objectives Actions. Ensure the project s visibility in the cooperation area 2. Communicate the project s objectives and results during conferences and events. Website design and management.2 Development and use of project s graphic line: logo; brochures; roll-up.3 Production and dissemination of information material 2. Organization of 4 workshops (Jordan, Lebanon, Palestine, Spain) focused on the promotion of the project 2.2 Organization of 4 workshops (Jordan, Lebanon, Palestine, Spain) focused on the dissemination of the evolution and the results of the project 2.3 Participation in 5 international dissemination events 3. Organize media campaigns 3. Preparation and diffusion of press releases through international and national media 3.2 Use of social media
Detailed Communication Actions and Activities Specific objective Ensure the project s visibility in the cooperation area Action. Website design and management Description: the aim this action is to design, manage and update the project s website and ensure its visibility as main source of information concerning the project s development. Activities: Call for tenders for selecting a company in charge of designing project s website Design of website Update of the website with relevant news concerning project (activities, events, opportunities, training sessions, publications, etc.) Forward any relevant news to the assigned communication officer Promotion of the website on the institutional websites of project partners, through the ENPI CBC MED Programme website and connected communication activities and through other communication channels Elaboration of an evaluation questionnaire for the assessment of the site Bodies involved in the implementation: The Beneficiary and the other partners will take part in the preparation of articles and contents of the website. Target groups: Companies and institutions within the sector General population concerned about energy patterns changes and supply problems in the target countries Timing: Implementation: 8/03/203 30/04/203 Working: 30/04/203 end of the project Location: Internet Allocated budget : 2.250 (Y) + 200 (Y2) + 200 (Y3) = 2.650 Indicators:
Number of visitors on the project website: more than 200 visits per month Satisfaction degree of visitors certified by questionnaire Number of people registered in the website system Action.2 Development and use of project s graphic line Description: the aim of this action is to have an illustration of the project image, which will be then communicated in a graphic way (logo). The logo attracts attention, and leaves an everlasting impression in people's minds. Therefore, for MEDSOLAR it is planned to create a design concept that will distinguish the project identity from all the rest. This graphic line will be used to create letterheads, fax headers envelopes, on the website, etc. Activities: Call for tenders for selecting a company in charge of designing the logo Design proposals and agreed selection among the Partners Adapt and use the logo in all the communication materials and events Bodies involved in the implementation: TTA and the other partners. Target groups: Companies and institutions within the sector General population concerned about energy patterns changes and supply problems in the target countries Timing: Logo creation: February 203 Maintaining and using the project s graphic line in all the communication actions: all the duration of the project Location: Barcelona (Spain) Allocated budget : Indicators: Project logo: 50 Maintaining the project s graphic line in all the communication actions: human resources.
00% of the information and communication materials produced in the Project follow the project s graphic line Action.3 Production and dissemination of information material Description: the aim of this action is to produce information material about the project with the project logo, with the links to the project website (and the EU and ENPI websites) and with attractive, relevant and short information about MEDSOLAR. This way, with the brochures, people can take the papers back to their offices and get into the website after assisting to a dissemination event. The aim of the roll-up is to allow more visibility to the event where it is present and to give additional information. In this action we include the production of EU flags, ENPI, Med Solar logo and Programme Funded by European Commission logo stickers. Activities: Call for tenders for selecting a company in charge of printing and/or building Inform the Programme about any new product and collect samples for the JMA/JTS Printing Distribute the material at every proper occasion Publish the material on the website Bodies involved in the implementation: All partners Target groups: Universities and scientific entities and individuals Photovoltaic companies (located all along the value chain of the sector) and companies of related sectors Public bodies Financing and insurance institutions Other interested attendees General population concerned about energy patterns changes and supply problems in the target countries Timing: April-May 203 and April-May 204 Location:
Production: Barcelona Dissemination: wherever the project is going to be presented Allocated budget : 80 Stickers: Medsolar logo; Programme Funded by the European Commission; ENPI CBC Med; EU Flags: 400 600 Brochures: 290 4 Roll-ups: 360 Indicators: Estimated number of visitors on the project website: more than 200 visits per month Number of results medsolar (related to this project), or partners names in a Google research. It has to be increasing. Number of copies of material distributed Number of download of communication material from the project website
Specific objective 2 Communicate the project s objectives and results during conferences and events Action 2. Organization of 4 workshops focused on the promotion of the project (Work package 2) Description: The aim of this action is to promote the project, its main activities and the expected results. Thus they will conduct at the beginning of the project. The workshops will be carried out in the 3 partners countries i.e. Lebanon, Palestine, Jordan and also in Spain in order to promote the cross-border networking. The participants will be Universities, Photovoltaic companies and companies of related sectors, public bodies and financing and insurance institutions. The outputs of the workshops will be recorded, shared with the participants and published in the website together with the material used during the activity. Activities: Identification of potential attendees Sending invitation to the workshops to the potential attendees and communication of the event Speaker s contact Hosting Catering Hall reservation Organization in situ Cross-border networking Evaluation of the workshop (through questionnaire) in order to improve the future workshops organization Bodies involved in the implementation: TTA, ERC, UNDP-Lebanon, NCRD Target groups: (it is planned to have 50 20 people participating in these workshops)
Universities and scientific entities and individuals Photovoltaic companies (located all along the value chain of the sector) and companies of related sectors Public bodies Financing and insurance institutions Other interested attendees Timing: June 203 Jordan; June 203 Palestine; September 203 Lebanon; February 204 Spain. Location: Amman (Jordan); Nablus (Palestine); Beirut (Lebanon); Madrid (Spain) Allocated budget : Indicators: Jordan:.500 Palestine:.500 Lebanon:.500 Spain:.500 Expected number of paricipants: 50 (or more) in each workshop. Number of visitors on the project website increased after the event to reach the goal of more than 200 visits per month Satisfaction degree of participants assessed through the analysis of questionnaires Action 2.2 Organization of 4 workshops focused on the dissemination of the evolution and the results of the project (Work package 3) Description: the aim of this action is to disseminate the results of the project and the knowledge acquired during the implementation, as well as to raise general awareness of the project works (to increase the potential end-users of project results). Thus the workshops will be done in the second half of the project. The participants will be Universities, Photovoltaic companies and companies of related sectors, public bodies and financing and insurance institutions. The outputs of the workshops will be recorded, shared with the participants and published in the website together with the material used during the activity.
Activities Identification of potential attendees Sending invitation to the workshops to the potential attendees and communication of the event Speaker s contact Hosting Catering Hall reservation Organization in situ Cross-border networking Evaluation of the workshop (through questionnaire) in order to improve the future workshops organization Bodies involved in the implementation: TTA, ERC, UNDP-Lebanon, NCRD Target groups: (it is planned to have 50 20 people participating in these workshops) Universities and scientific entities and individuals Photovoltaic companies (located all along the value chain of the sector) and companies of related sectors Public bodies Financing and insurance institutions Other interested attendees Timing: June 204 Jordan; December 204 Palestine; March 205 Lebanon; June 205 Spain. Location: Amman (Jordan); Beirut (Lebanon); Nablus (Palestine); Barcelona (Spain) Allocated budget : Jordan:.500 Palestine:.500 Lebanon:.500 Spain:.500
Indicators: Expected number of participants: 50 (or more) in each workshop. Number of visitors on the project website increased after the event to reach the goal of more than 200 visits per month Satisfaction degree of participants assessed through the analysis of questionnaires Action 2.3 Participation in 5 international dissemination events Description: The aim of this action is to present the project in scientific and international/national well-known events that will allow the partners to identify local and international participants with interest in the project in development that could contribute to scientific discussions as well as further disseminate the project objectives, results and activities and present the achievements of the intervention. Activities: Contacting the fair/forum/conference organization Abstract submission Speaker s contact and choosing Organization in situ Cross-border networking Related publication Bodies involved in the implementation: TTA, ERC, UNDP-Lebanon, NCRD Target groups: Universities and scientific entities and individuals Photovoltaic companies (located all along the value chain of the sector) and companies of related sectors Public bodies Financing and insurance institutions Other interested attendees Timing: September 203 Lebanon; September 203 Palestine; December 203 France; February 204 Spain; June 204 Jordan.
Location: Beirut (Lebanon); Nablus (Palestine); Montpellier (France); Madrid (Spain); Amman (Jordan) Allocated budget : 5.000 Indicators: Expected number of participants: it will depend on the event/conference. Number of visitors on the project website increased after the event to reach the goal of more than 200 visits per month Number and quality of comments in Med Solar social media group/s: Linkedin. Evolution of spontaneous publication in general press about the project: increase.
Specific objective 3 Organize media campaigns Action 3. Preparation and diffusion of press releases through international and national media Description: The aim of this action is to give proper and significant media coverage to the dissemination activities and to the project itself. The selected medias will be a recognized online and/or paper magazine/journal among the professionals of the solar energy sector. Activities: Preparation of the content of the publication Composition of the press release Translation (if necessary) Election of the media Publication Link to the publication in the project s website Bodies involved in the implementation: All partners Target groups: Universities and scientific entities and individuals Photovoltaic companies (located all along the value chain of the sector) and companies of related sectors Public bodies Financing and insurance institutions General population Timing: All the duration of the project Location: Partners facilities Allocated budget : 8.000 Indicators:
Number of visitors on the project website increased after the event to reach the goal of more than 200 visits per month Number and quality of comments in Med Solar social media group/s: Linkedin. Evolution of spontaneous publication in general press about the project: increase. Action 3.2 Use of social media Description: The aim of this action is to create and manage a social media group related to the project and liked to the project website. Its objective is to create an interactive space where professionals, potential investors, interested firms, and other kind of organizations could discover the news about the project and exchange opinions about all kind of subjects related to the project and to new technologies implemented in it. The more appropriate platform for this kind of discussion is Linkedin but the content will also be shared through Twitter to facilitate the interface with the ENPI CBC-MED twitter account. Activities: Creation of the group Management of the group Giving discussion subjects Answering comments Encourage participants to continue their contributions Bodies involved in the implementation: All partners Target groups: Universities and scientific entities and individuals Photovoltaic companies (located all along the value chain of the sector) and companies of related sectors Public bodies Financing and insurance institutions General population concerned about energy patterns changes and supply problems in the target countries Timing: From May 203 until the end of the project Location: Barcelona, Solartys facilities
Allocated budget : No budget allocated Indicators: Expected number of members and visits we receive in the social media group. Number and quality of comments in Med Solar social media group/s: Linkedin. Expected evolution of spontaneous publication in general press about the project: increase.