Stanford-Lille Innovation & Entrepreneurship Program Program Overview Agenda Program Overview 1 On behalf of Région Nord-Pas de Calais and Communauté Urbaine de Lille, and in partnership with Edhec Business School, Ecole Centrale de Lille and HEI (Hautes Etudes d Ingénieur). Who Should Attend 2 Schedule 2 Subscription Form 3 Course Details 4 Contact Lille : Jérôme FAUQUEMBERGUE Business Manager EuraTechnologies 165 Av. de Bretagne 59000 LILLE 03.20.19.18.65 jfauquembergue @euratechnologies.com Stanford University is extending its innovation expertise across the Atlantic in a new partnership with EuraTechnologies in Lille, France. Stanford's Department of Management Science and Engineering (MS&E) is creating a customized education program for the region called The Stanford- Lille Innovation and Entrepreneurship Program. The program is designed expressly for executives of hightech and innovative start-ups, small and medium enterprises (SMEs), or innovation departments of large accounts in the region. It consists of two weeks of executive education, one week at Stanford and one week in Lille. Classes are taught by Stanford faculty supported by guest lecturers from Silicon Valley with expertise in entrepreneurship and innovation. Participants engage in active learning techniques turning ideas into strategy and upon their return to France, convert strategy into action. The Stanford Center for Professional Development, renowned for its delivery of custom education solutions to industry, will spearhead the program. The first of its kind for Stanford and Lille, this program offers French entrepreneurs a window into what makes Silicon Valley successful. A catalyst for many of the technologies and companies that define Silicon Valley, the Stanford School of Engineering, and its MS&E department, is a leader in research and education related to the information-intensive, technologybased economy. The department is home to many innovative programs and its faculty have created and advised countless high-tech companies such as Google, Cisco, Yahoo!, and HP. You will learn What fuels entrepreneurial innovation in the Silicon Valley Best practices for innovation How to diagnose your company s business model, understanding its strengths and weaknesses To optimize and expand your business model based on feedback from experts Current practices in IP licensing Strategies for taking companies global Venture financing practices in the US and Europe Effective exit strategies
Stanford-Lille Innovation & Entrepreneurship Program Who Should Attend Executives, decision makers, and investors of Start ups in innovative products and/or services Small and Medium Enterprises Large accounts (innovation, marketing, and sales departments) Schedule This program will takes place both in Stanford University (1 st EuraTechnologies (2 nd week). When: 1 st Week: From 31 st of January to 4 th of February in Palo Alto. 2 nd Week: From 14 th of March to 18 th of March in EuraTechnologies Expected flights details: (Paris San Francisco Paris) 1 st week: departures on Sunday 30 th of January Return on Saturday 5 th of February week) and in Included Accommodation (Hotel in Palo Alto, close to Stanford Campus) Courses Meals Logistics and customer services A Stanford University Record of Completion (In order to receive this certificate, participants must engage in over 95% of the interactions and class sessions.) Not included Flight tickets Communication costs Other personal expenses Budget According to the European rules which allows subsidies for companies up to 249 employees and with a turnover under 40 million Euros: Price/company/person : 12 000 excl. taxes 6 000 Euros excl. taxes for Start ups and SMEs (considering the support of Communauté Urbaine de Lille and Région Nord-Pas de Calais) 12 000 Euros excl. taxes for Large Accounts Page 2
Stanford-Lille Innovation & Entrepreneurship Program Subscription Form Company: _ Name / First Name: _ Title : Address: _ ZIP Code : City : _ Tel. : _ Fax : _ Mail address: _ Company activities : _ VAT Number : _ My company is a : Start-up or SME (up to 249 employees and with a turnover under 40 million Euros) : 6 000 excl. taxes Large Account : 12 000 excl. taxes Date : Signature and company s stamp 1. Technopole Lille Métropole se réserve le droit d annuler ou de reporter l opération pour toutes raisons légitimes et en cas de force majeure. La responsabilité de Technopole Lille Métropole se résumera alors à la restitution de l intégralité des sommes perçues. 2. Pour toute annulation imputable à la société à moins de 14 jours du départ, Technopole Lille Métropole se réserve le droit de facturer toutes les sommes déjà engagées pour la réalisation de cette prestation. 3. Technopole Lille Métropole se réserve le droit de refuser la participation d une entreprise dès lors que cette dernière ne s est pas acquittée avant le départ de la totalité du montant de la formation. 4. Technopole Lille Métropole est actuellement en acquisition d un numéro d agrément de formation professionnelle qui vous sera communiqué dès approbation. Page 3
STANFORD / WEEK#1 From 31 st January to 4 th February Monday, 1.31 Tuesday, 2.01 Wednesday, 2.02 Thursday, 2.03 Friday, 2.04 Opportunity Assessment Product Design Operating Plans Going to Market Sustaining Innovation LILLE / WEEK#2 From 14 th March to 18 th March Monday, 3.14 Tuesday, 3.15 Wednesday, 3.16 Thursday, 3.17 Friday, 3.18 Framing the Opportunity: Working Sessions Product Development: Working Sessions Execution & Financing: Working Sessions Going to Market: Working Sessions Company Presentations & Feedback Page 4
Monday, 1.31 Opportunity Assessment STANFORD / WEEK#1 8:00-9:00 Keynote: Framing the Opportunity how Silicon Valley startups do it: Prof. Audrey MacLean, Founder NET 9:00-9:20: Break 9:20-11:45 Panel Discussion: The Opportunity what works and what often doesn t 12:00-1:15 Lunch and Networking 1:15-2:45 Silicon Valley Company Presentation: How the Opportunity was Framed 2:45 Break 3:00-5:00 Working Session: Lille Participants diagnose their Opportunity to Identify Strengths and Weaknesses of key elements for the day 5:00-7:00 Team presentations (4 are selected) of Business Opportunity: Market, Technology, Channels, Resources. Evaluation Panel Provides Direct Feedback to Teams. 7:00-8:30 Dinner Keynote Speaker; John McEntire, Pacific Northwest National Laboratory: Licensing IP to Others-strategies and techniques Page 5
Tuesday, 2.01 Product Design STANFORD / WEEK#1 8:00-9:00 Keynote: Research, Design, Development of the Product/Service how Silicon Valley startups do it 9:00 Break 9:20-1145 Panel Discussion: The Product what works and what often doesn t: 12:00-1:15 Lunch and Networking 1:15-2:30 Silicon Valley Company Presentation: Product Design/Development 2:30 Break 2:45-5:00 Working Session: Lille Participants diagnose Research, Design, and Development of their Product to Identify Strengths and Weaknesses 5:00-7:00 Team presentations on Product Development Process/Results (4 different teams). Evaluation Panel Provides Direct Feedback to Teams. 7:00-8:30 Dinner Page 6
Wednesday, 2.02 Operating Plans STANFORD / WEEK#1 8:00-9:00 Keynote: Execution Plans how Silicon Valley startups do it 9:00 Break 9:20-11:45 Panel Discussion: Execution what works and what often doesn t 12:00-1:15 Lunch and Networking 1:15-2:45 Silicon Valley Venture Capital Panel: Execution and Financing with Noted Silicon Valley venture capitalists 3:00-5:00 Working Session: Lille Participants diagnose their Execution/Financing Plans to Identify Strengths and Weaknesses 5:00-7:00 Team presentations (4 different teams) on Company Operating Plans. Evaluation Panel Provides Direct Feedback to Teams 7:00-8:30 Dinner Page 7
Thursday, 2.03 Going to Market STANFORD / WEEK#1 8:00-9:00 Keynote: Going to Market how Silicon Valley startups do it 9:00-12:00 Panel Discussion: Going to Market what works and what often doesn t 12:00-1:00 Lunch and Networking 1:00-2:30 Panel Discussion: Bringing companies into other markets like U.S. and Asia, and Europe more broadly 2:30-5:00 Working Session: Lille Participants diagnose their Go to Market Plans to Identify Strengths and Weaknesses 5:00-7:00 Team presentations (4 teams present) on Go To Market Strategy. Evaluation Panel Provides Direct Feedback to Teams. 7:00-8:30 Dinner Page 8
Friday, 2.04 Operating Plans STANFORD / WEEK#1 8:00-9:00 Keynote: Sustainability & the Future of Innovation Trends, directions: Jerry Fiddler, Chairman, Solazyme 9:00-12:00 Panelists: Innovation & the Future what works to Sustain innovation poststartup: Kathy Eisenhardt, Tina Seelig, Tom Byers, Jerry Fiddler, Paul Saffo, Pam Hinds 12:00-1:00 Lunch and Networking 1:00-2:30 Exit Strategies Including M&A: Panel Discussion. Arbor Advisors (Stan Christensen), Revolution Partners (Michael Barker, Bill Rodoni), others 2:30-5:00 Working Session: Discussion of Tasks in Preparation for week in Lille; open discussion and teaching team feedback for teams work during the first week. Detailed Homework for Week #2 5:00-7:00 Team presentations on Market Expansion Strategies (4 teams). Evaluation Panel Provides Direct Feedback to Teams. 7:00-8:30 Dinner 8:30-9:30 Departure to Airport or Further Networking Page 9
Monday, 3.14 Framing the Opportunity Working sessions LILLE / WEEK#2 08:00-09:00-Keynote: Innovation and Tech E-ship in Europe v. Global Opportunities: Alex Sozonoff, former EVP HP, Director, HP Russia 0915-10:00 Presentation: Key Elements in Defining Your Startup or New Product Opportunity (Fors/Lyons) 10:00-11:45 Working Session: Teams define their Startup Opportunity Plan 12:00-1:00 Lunch and Networking 2:00-6:00 Opportunity Plan Presentations by participant teams (8 teams) 7:00-8:30 Dinner Page 10
Tuesday, 3.15 Product Development Working sessions LILLE / WEEK#2 8:00-10:00 Presentation: Key Elements in Defining Your Startup Product or Service (Fors/Lyons) 10:00-2:00 Working Session: Teams define their Startup Product Plan 12:00-1:00 Lunch: Keynote Address: Regulatory Impacts on Early Stage Companies, DLA Piper 2:00-6:00 Product Plan Presentations by Participant Teams (8 Teams) 7:00-8:30 Dinner Page 11
Wednesday, 3.16 Execution & Financing Working sessions LILLE / WEEK#2 8:00-10:00 Presentation: Key Elements in Defining Your Startup Execution Plan 10:00-2:00 Working Session: Coaches assist teams in defining their Startup Execution Plan 12:00-1:15 Lunch and Networking 1:30-3:30 Panel Discussion: European Venture Financing v. Financing in US (Effect of Global VC firms) 3:30-6:00 Execution Plan Presentations by Selected Participant Teams 7:00-8:30 Dinner: Keynote: Intellectual Property Licensing Approaches in Europe: K&L Gates Page 12
Thursday, 3.17 Going to Market Working sessions LILLE / WEEK#2 8:00-10:00 Presentation: Key Elements in Defining Your Startup Go To Market & Sustainability Plans (Fors, Lyons, and Local Univ Profs or Consultants) 10:00-2:00 Working Session: Teams define their Startup Go To Market & Sustainability Plans 12:00-1:00 Lunch and Networking 2:00-6:00 Go To Market & Sustainability Plan Presentations by Participant Teams (Critique by Fors, Lyons, and local experts) 7:00-8:30 Dinner Page 13
Friday, 3.18 Company Presentations & Feedback LILLE / WEEK#2 8:00-4:00 Participant Team Presentations to an Expert Panel for Feedback: Overall Product & Go-to-Market Plans Panel reviews and provides feedback to teams 12:00-1:00 Lunch with Panel Members and Networking 4:00-5:00 Conclusion & Summary of Week Teams discuss what they have learned 5:00 End of Program Contact Lille : Jérôme FAUQUEMBERGUE Business Manager EuraTechnologies 165 Av. de Bretagne 59000 LILLE 03.20.19.18.65 jfauquembergue@euratechnologies.com Page 14