RE \ SYNC GET THE MOST OUT OF TOMORROW S IDEAS TODAY
IN SHORT 2
Projects shared become group projects and more ambitious than any one person would attempt alone. And those projects become the seeds of products, movements even industries. Chris Anderson Wired magazine editor-in-chief until 2012
RE \ SYNC is about sharing brands innovative ideas in-sync with people s needs
Sharing ideas to empower communication reignite innovation accelerate business
UNEXPECTED PARTNERSHIP 6
Agencies are not only builders of messages. Agencies are also consultants in innovation. That is why I advise companies to create synergies between their R&D and agencies staff Jean-Marie Dru - Chairman of TBWA WorldWide
TBWA, innovation is in our DNA At
We go beyond the message
We design our own products
We cultivate our people s creativity
IN-SYNC INNOVATION 12
If you always do what you always did, you will always get what you always got Albert Einstein
Now more than ever, innovation has become the new moto INTERNATIONAL FRANCE VALUES % VALUES % INNOVATION 34 INNOVATION 27 QUALITY 30 RESPECT 23 CLIENT SATISFACTION 28 INTEGRITY 23 INTEGRITY 20 TEAM SPIRIT 21 ENVIRONMENT 17 CLIENT SATISFACTION 17 KNOW HOW 16 QUALITY 17 RESPONSIBILITY 14 RESPONSIBILITY 16 TEAM SPIRIT 12 PARTAGE 15 RESPECT 12 PERFORMANCE 14 AMBITION 11 TRUST 12 WellCom International index of corporate values 2013
But innovation bites the dust when seen as an end in itself 2/3 of the top 20 businesses on Forbes 2011 list of the most innovative companies didn t make into the 2012 edition
successful brands innovation is in-sync with stakeholders needs
Innovation in-sync with people s needs SELF- ACTUALIZATION ACHIEVEMENT INNOVATION improve me & my world CONNECTION INNOVATION SELF-ESTEEM LOVE & BELONGING create entertaining experiences that I can share with others SAFETY & SECURITY PHYSIOLOGICAL NEEDS INNOVATION IN SOLUTION provide useful products & services Inspired by B.Gilbreath The next Evolution of Marketing - 2009
In-sync innovation Inform Hellmann s: Recipe Receipt ACHIEVEMENT INNOVATION improve me & my world CONNECTION INNOVATION create entertaining experiences that I can share with others Facilitate Adidas: Neo Shopping Reward Bank of America: AmeriDeals INNOVATION IN SOLUTION provide useful products & services
In-sync innovation Entertain Coca-Cola: Download Concert ACHIEVEMENT INNOVATION improve me & my world CONNECTION INNOVATION create entertaining experiences that I can share with others Communitize Nike: Nike+ Co-Create Dell: IdeaStorm INNOVATION IN SOLUTION provide useful products & services
In-sync innovation Educate Apple: One to One ACHIEVEMENT INNOVATION improve me & my world CONNECTION INNOVATION create entertaining experiences that I can share with others Fulfill Nissan GT Academy Care Amex: Small Business Saturday INNOVATION IN SOLUTION provide useful products & services
RE \ SYNC INNOVATION 21
Innovation has nothing to do with how many R&D dollars you have. It s not about money. It s about the people you have, how you re led, and how much you get it. Steve Jobs
RE \ SYNC PROGRESSIVE PROGRAM OPEN INNOVATION RE \ SYNC SHARED INNOVATION RE \ SYNC INNOVATION LIVE RE \ SYNC REPORTS OPEN BLOG WORKSHOP
RE \ SYNC PROGRESSIVE PROGRAM OPEN INNOVATION RE \ SYNC SHARED INNOVATION RE \ SYNC INNOVATION LIVE RE \ SYNC REPORTS OPEN BLOG WORKSHOP
PURPOSE Be in-sync with today rapidly changing world leveraging a benchmark of brands most innovative initiatives worldwide METHODOLOGY A team of international BENCHMAKERS scanning +100 blogs, forum and other online innovation references, on a daily basis Each initiative is selected and analysed following our pyramidal editorial approach All initiatives are integrated into a +400 cases proprietary database Our BENCHMAKERS provide thoughtful to the customer s needs reports that can be customized TBWA leverages a network of 700 proven digital specialists over 6 continents (DAN) and is partner of NetExplo Global Observatory on Digital Society
RE \ SYNC PROGRESSIVE PROGRAM OPEN INNOVATION RE \ SYNC SHARED INNOVATION RE \ SYNC INNOVATION LIVE RE \ SYNC REPORTS OPEN BLOG WORKSHOP
PURPOSE Engage your employees for sharing innovative initiatives leveraging an online collaborative platform METHODOLOGY Organization & animation of editorial committees where brand ambassadors validate the most relevant initiatives to be shared, whether they are coming from inside or outside the company s business All validated initiatives are shared through an open blog including bi-monthly shows, weekly articles, daily comments as well as the subscription to a newsletter to stay informed about newly published content A dedicated section enables employees to submit an initiative that will be presented to the editorial committee
RE \ SYNC PROGRESSIVE PROGRAM OPEN INNOVATION RE \ SYNC SHARED INNOVATION RE \ SYNC INNOVATION LIVE RE \ SYNC REPORTS OPEN BLOG WORKSHOP
PURPOSE Stimulating your employees for generating innovative initiatives leveraging creative sessions METHODOLOGY Identification of key issues to be reinvented (i.e: products, customer services, retail, brand loyalty, digital culture, collaborative process, etc.) Benchmark of competitors & other issues sectors initiatives tackling the selected Organization and animation (including external experts) of dedicated workshops where participants discuss the company s strenghts & weaknesses for each issue and propose fresh ideas based on projective exercices Ignition & follow-up of the most promising projects
KEY PERFORMANCE INDICATORS Indicators directly related to the program Number of innovative initiatives initiated Number of visitors on the blog Number of comments & suggestions on the blog Number of newsletter subscribers Number of workshops organized Number of ambassadors involved Indicators indirectly related to the program Internal barometer to mesure employees awareness about the company s innovative initiatives image about the company s innovation policy will to be involved in a innovation process within the company
OPTION 1: RE \ SYNC REPORTS 11,3K HT 2 weeks on demand additional option: 4 shows of 10 minutes each 208K Customized curation + 1 reporting Implementation phase Frequency OPTION 2: RE \ SYNC OPEN BLOG Open blog (curation, creation, content in 1 language, 100 posts appx.) (creation, content in 1 language, production, rights for internal use) Implementation phase Collaboration duration HT* 197K HT 3 months 12 months 70K HT 1 month on demand OPTION 3: RE \ SYNC WORKSHOP 1 day workshop (Curation & in-sector benchmark organization, animation, reporting) Implementation phase Frequency RE \ SYNC PACKAGE Blog production (curation, creation, content in 1 language, weekly animation & update) 4 shows of 10 minutes each (creation, content in 1 language, production, rights for internal use) 5 workshops organization, animation, reporting Implementation phase (reporting) Implementation phase (workshop) Implementation phase (blog & show) Collaboration duration *Hosting not including. Base upon an audit of feasibility. 190K HT* 180K HT 280K HT 2 weeks 1 month 3 months 12 months
RE \ SYNC IN ACTION FOR 32
weekly e-newsletter Innovation roadshows Intranet follow-up
Results after 3 months 4700 + 30 articles changers 3917 articles visites 2200 unique visitors 25 comments 9 suggestions
RE \ SYNC GET THE MOST OUT OF TOMORROW S IDEAS TODAY Contact: Céline Marchal Deputy General Manager Mail: celine.marchal@tbwa-corporate.com Office: + 33 01 49 09 25 31 Cell: + 33 06 88 03 70 66