General Plan Economic Development Element (EDE) Resource Group Meeting #2 September 23, 2013
Introduction City of Salinas Welcome and thank you for attending Resource Group Meeting #2 Thank you to those who attended Stakeholder Meetings or Resource Group Meeting #1 (or both) This is the Community s Vision to help the City Council set policy for Economic Prosperity and You Represent the Community! Review Agenda: Market Overview, Opportunities and Constraints Overview, Small Group Breakout Work Sessions to evaluate and prioritize Economic Opportunities Spanish only speakers? Restrooms/Refreshments
Four Step Approach 2013 June August October November January 2014 Step 1 Step 2 Step 3 Step 4 Team kickoff and Market Assessment Community Outreach Economic Development Site Assessment, Strategies, and Visioning Administrative Draft EDE Draft EDE for Public Review Note: Two other steps are required for the City Council to adopt the Draft Element Public Hearings with the City Boards and Commissions and with the City Council. These steps are estimated to occur in February and March of 2014.
Community Conversation SPARC started the Community conversation about economic prosperity in Salinas several years ago. The City, SPARC, and Resource Group are carrying the conversation forward to a strategy and policy plan. SPARC and the City hosted 14 Stakeholder Group interviews (with approximately 70+ people in attendance) and Resource Group meeting #1 (with 300+ people invited and approximately 80+ people in attendance) on August 28 & 29. Range of stakeholders: Ag, landowners, labor, education, environment, old town, business, construction, community groups, etc. The Resource Group is charged with continuing this Community conversation here tonight and until the City Council adopts the EDE as a policy.
Community Conversation, continued Lists of Community Topics and Opportunity Sites (we heard from you) Notes from Stakeholder and Resource Group #1 meetings Work in Progress Comments and surveys on topics and opportunities accepted through October 18 th Next Meetings: Various Stakeholder interviews to continue Spanish-speaking community meeting October 16, 2013 Resource Group Meeting #3 (Community workshop) December 11, 2013 Resource Group Meeting #4
Objectives of EDE Process
EDE Opportunities and Priorities
Market Demand City of Salinas Projected Land Demand for Employment Uses 2010-2035 Buildout Total Acres Acres Acres Industrial 240 350 590 Office 50 130 180 Commercial 140 60 200 Visitor Serving 500 280 780 Institutional 450 330 780 TOTAL 1,380 1,150 2,530
Market Overview Economic Indicators 1. Crime rate (safety)
Market Overview Crime Rate (Safety)
Market Overview Economic Indicators 1. Crime rate (safety) 2. Unemployment rate
Market Overview Unemployment Rate
Market Overview Economic Indicators 1. Crime rate (safety) 2. Unemployment rate 3. Median household income
Market Overview Median Household Income
Market Overview Economic Indicators 1. Crime rate (safety) 2. Unemployment rate 3. Median household income 4. Poverty rate: 22.3% compared to 17.4% for Monterey County
Market Overview Economic Indicators 1. Crime rate (safety) 2. Unemployment rate 3. Median household income 4. Poverty rate 5. Jobs/housing balance: 1.28, but there are 1.45 workers per household
Market Overview Economic Indicators 1. Crime rate (safety) 2. Unemployment rate 3. Median household income 4. Poverty rate 5. Jobs/housing balance 6. Match between worker skills & jobs available
Market Overview Match Between Worker Skills & Jobs Available
Market Overview Economic Indicators 1. Crime rate (safety) 2. Unemployment rate 3. Median household income 4. Poverty rate 5. Jobs/housing balance 6. Match between worker skills & jobs available 7. Educational attainment 8. Academic performance index 9. High school dropout rate 10. Retail sales per capita 11. General fund revenue per capita 12. Building healthy communities
Opportunities & Constraints Overview We heard from you Stakeholder meetings/ Resource Group Meeting #1 Everything we show you tonight is a work in progress Full set of notes Attempted to summarize: List of Key Topic Areas List of Economic Opportunity Areas Economic Opportunity Areas Map Economic Opportunity Areas Resource/Infrastructure Information Questions from Resource Group Members
Economic Opportunity Areas
Breakout Group Work Sessions Introductions Select a Record Keeper Review Summary Lists of Topic Areas (Anything missing? Anything that should not be on the list?) Review Summary List and Map of Economic Opportunity Areas (Anything missing? Anything that should not be on the list?) Review the Economic Opportunity Areas on an area-byarea basis against the Resource and Infrastructure Information Select your group s top 5 priority Economic Opportunity Areas and provide 3 reasons why you selected a specific area as a priority Record Keeper to report out to Large Group
Meeting Close/Next Steps Please return survey or take one to complete. City receiving surveys and input through the October 16th Resource Group Meeting #3 (Friday, October 18th is the cut-off date). Resource Group Meeting #3 is intended to be a community-wide workshop (invite other members of the community) hosted by you (the Resource Group) Economist needs to review priorities and give feedback (test the market). As host, suggestions you have for meeting content/what you would like to accomplish? Thank you for attending this evening. If you have questions between now and the October 16th meeting, contact Doug Yount.