Call for Papers and Presentations for the 3 rd Heritage, Tourism and Hospitality International Conference Pori, Finland September 27-29, 2017 www.heritagetourismhospitality.org University of Turku and Elgin & Co. in collaboration with CLUE+ Research Institute for Culture, History and Heritage, Vrije Universiteit Amsterdam UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites USI Università della Svizzera italiana IFITT International Federation for IT and Travel & Tourism UCPori University Consortium Pori SAMK - Satakunta University of Applied Sciences Tourism Business Research Group at SAMK Turku Tourism Academy Satakuntaliito The Regional Council of Satakunta Culture Finland at Visit Finland and Finpro ICOMOS-Netherlands Visit Pori CABI Publishing Page 1
The Heritage, Tourism and Hospitality, International Conferences Preservation, Presentation, Promotion and Profit Following the success of the conferences in Istanbul and Amsterdam, the University of Turku (Finland) and Elgin & Co. (Netherlands) are pleased to announce the Heritage, Tourism and Hospitality, International Conference 2017. The Heritage, Tourism and Hospitality conferences focus on the leading question How can tourism destinations succeed in attracting tourists while simultaneously engaging all stakeholders in contributing to the preservation of natural and cultural heritage? The conferences offer a unique forum for academics, practitioners and students to share knowledge and experience. The conference agenda is designed to be practitioner-friendly while offering room for critical reflection on heritage and tourism practices and institutions. The conference is of great value to those working for destination management and marketing organisations (DMOs), ministries of tourism, city governments, economic development agencies, designers and technology providers, researchers and practitioners in the field of tourism, hospitality, heritage studies, marketing, archaeology, architecture, geography and related fields. HTHIC2017 Narratives for a World in Transition Also this third Heritage, Tourism and Hospitality conference invites participants to explore aspects of preservation, (re-)presentation, promotion and profit (value-creation) relevant to the leading question. In particular we welcome contributions advancing our understanding of the role of storytelling and narrative techniques. Storytelling is a multi-layered and multipurpose phenomenon. Geographical destinations (places, regions and routes) and tourism dynamics need people to tell and share stories to co-create heritage values, embed these in a sustainable spectrum of tourist facilities, and induce valuable tourist experience. Storytelling can play a role as a branding, marketing, stakeholder and visitor engagement, sustainable management and innovation strategy and tool. Knowledge of critical success factors and skills in narrative management are necessary for storytelling to contribute to the development and promotion of innovative heritage-based tourism value propositions and products. Can (should?) heritage-based destinations use a systematic framework to project their image holistically within an identified coordinated story that ties the individual narratives of stakeholders together in a common destination brand identity? Are alternative concepts and practices available? In addition, in this world in transition, characterised by globalisation, continuous growth in tourism, migration and mobility based on migrant citizenship, there is the need for researchers and practitioners alike to explore the possibilities of reframing tourism beyond the tourist gaze and study the interaction, dialogues and conflicts that arise between visitors, hosts and cultural institutions in the representation and re-use of the past for Page 2
touristic purposes. Can a narrative research approach function as a joint nominator for multidisciplinary research? 2017 has been designated by the United Nations 70th General Assembly as the International Year of Sustainable Tourism for Development. HTHIC2017 will stress the close connections between the covered topics, sustainability in its many aspects, and development. 2017 is also the year Finland celebrates the 100th anniversary of its independence. The conference location is Pori, a city offering rich narratives on industrial and coastal heritage and inspiring best practices. Other Conference Themes and Topics The conference organisers welcome full papers, research notes and presentations that contribute to the understanding of: Heritage, tourism and destinations: identity, branding and marketing and elaborate on, for example, the role of heritage in the branding of places; comparative narratives and styles and best practices as to integrative narratives of heritage across nations (supra-national scale); the significance of (multi- and cross-media) storytelling for effective marketing and reputation management; the role and potential of digital technologies and social media. Heritage, hospitality and sustainable tourism development and critically examine, for example, sustainable heritage tourism governance, policymaking and management; the use of (shared) narratives for visitor experience development and stakeholder engagement; entrepreneurship and innovative perspectives on heritage tourism development. Preserving, (re)presenting and communicating heritage and address aspects such as international cooperation of heritage tourism preservation; the role and nature of the social web and information and communication technologies within the context of (sustainable) heritage tourism (including mobile apps, augmented and virtual reality); the use of (digital) storytelling, oral history and crowdsourcing. Governance, partnerships and communities of practice and explore private and public partnerships and networks for conversion and revitalisation of heritage (physical, cultural, memory etc.); new modelling approaches for the governance of heritage-hospitality projects and events and the management of tensions between heritage values and hospitality values; leverage creativity through the arts, media and heritage communities of practice; globalisation and the use of heritage and citizenship in the formation of local identity. History and heritage of tourism and analyse, for example, ways we invent the past and use history and fiction in the context of cultural heritage and tourism; use of oral, public, authorized and other histories in the framing of heritage; the emergence and disappearance of historical values of things and places; past policies and practices that impacted urban heritage tourism and improved (or not) residents quality of life to learn from a historic perspective. Page 3
Submission Full papers Full papers should be innovative, so to advance the theoretical understanding of the multi and cross-disciplinary field of heritage, tourism and hospitality. These papers present major contributions to the field and should be maximum 5000 words in length. Submissions will be subjected to a double-blind review. An award for the best full paper will be presented during the conference. Abstracts for full papers (one page, typed single-spaced, maximum 400 words) summarising key points of the research work should be submitted https://easychair.org/conferences/?conf=hthic2017 for review and selection. Research notes Research notes of up to 1500 words are invited. These papers represent new ideas not developed enough at the scale of a full paper or research that is limited in scope. Abstracts for research notes (one page, typed single-spaced, maximum 400 words) should be submitted https://easychair.org/conferences/?conf=hthic2017 for review and selection. Publication opportunities Accepted full papers and research notes will be included in the Proceedings of the Heritage, Tourism and Hospitality, International Conference 2017, a publication of the Turku School of Economics, Pori Unit Serie AX :201X (Turun yliopiston kauppakorkeakoulun Porin yksikön julkaisu), provided of an ISSN and ISBN number. Please refer to the Guidelines for Scientific Paper Submission document provided in the conference website. It is the conference organisers intention to co-edit a book featuring a selection of reviewed high quality papers. The volume will be published by CABI, the publisher known for its high quality research monographs and advanced textbooks. Additional publication opportunities will be announced on the conference website. Presentations Representatives of (public and private, national, regional and city) destination management and marketing organisations, cultural institutes and foundations, designers, technology providers, consultants and other professionals and entrepreneurs working in the heritage, tourism and hospitality industry and having valuable experience to report and present, are cordially invited to submit presentation proposals. A template can be downloaded from the conference website. Please send your proposal to info@heritagetourismhospitality.org. Important dates March 3 Abstract submission deadline (extended) April 20 Abstract notification of acceptance June 1 Full paper and research note submission deadline July 15 Full paper and research note notification of acceptance August 1 Early registration deadline September 27 Conference opening Contacts All enquiries can be sent to: info@heritagetourismhospitality.org. Page 4
Conference Organisation HTHIC founders Prof. Frank M. Go, Rotterdam School of Management, Erasmus University, Netherlands Karin Elgin-Nijhuis, Elgin & Co., Netherlands HTHIC2017 organisers and chairs Dr. Arja Lemmetyinen, University of Turku, Finland Chair Scientific Conference Board Prof. Lorenzo Cantoni, USI - Università della Svizzera italiana, Switzerland Co-chair Scientific Conference Board Ass.Prof. Katriina Siivonen, University of Turku, Finland Co-chair Scientific Conference Board Karin Elgin-Nijhuis, Elgin & Co., Netherlands Chair Destination and Industry Conference Board Inkeri Starry, Starry Stuff, Finland Co-chair Destination and Industry Conference Board Lenita Lieminen, University of Turku, Finland Co-chair Destination and Industry Conference Board Terms & Conditions Authors agree to abide by the terms and conditions associated with submitting a paper for the conference and published at www.heritagetourismhospitality.org. Registration All (paper) presenters have to register for the conference by August 1, 2017 in order to have their presentation scheduled at the conference. Further information on the registration terms and conditions is available at www.heritagetourismhospitality.org. Page 5