New York State School Boards Association Where Education and Innovation Meet M RE AR VI CH SE D 20 12 2012 Ehibitor & Sponsorship Prospectus NYSSBA s 93rd Annual Convention & Education Epo Rochester, October 25-27, 2012
Whatever your marketing goal is, NYSSBA can help you reach it! Our Association The New York State School Boards Association (NYSSBA) is a membership organization that represents nearly 670 school boards and more than 5,000 school board members in New York. NYSSBA provides advocacy, training, and information to school boards in support of their mission to govern the state's public schools. A Strong Statewide Membership! Our Audience NYSSBA has a statewide audience with direct channels into nearly every school district and Boards of Cooperative Educational Services (BOCES) in the state! Number of members in each area as of September 2011 School Board Members Represent Sizeable School Budgets 13% under $10 million 30% $10 million to $24 million 25% $25 million to $49 million 19% $50 million to $99 million 10.7% $100 million to $199 million 2.3% over $200 million SED 2010-11 Property Ta Report Card and Big 5 School Districts 2
Your Reach Our sponsors and ehibitors are our partners in education! Compliment your company s marketing plan through NYSSBA. Join the impressive list of local and national companies that choose to spend their marketing dollars with us. We can help you maimize your brand eposure to eisting and potential clients. Your Choice NYSSBA s ehibitors and sponsors benefit from: Face-to-face networking time at NYSSBA s Annual Convention & Education Epo; Print advertising in our award-winning On Board newspaper; Online banner advertising for increased visibility; Increased brand recognition through a year-round sponsorship; and Many other marketing opportunities to epand your customer base. Your Commitment Involvement in NYSSBA s ehibitor and sponsorship program demonstrates your company s commitment to public education in New York State. EXHIBITOR & SPONSOR SNAPSHOT If your company serves K-12 public education, you re a perfect fit! Administrative Software & Products Architectural Firms Arts Programs At-Risk Student Services Athletic Supplies & Equipment Auditorium Seating, Bleachers, Signs & Scoreboards Books, Magazines & Printed Materials Building & Grounds Maintenance Cafeteria Equipment & Supplies Chalkboards, Bulletin & SMART Boards Classroom Furniture Clean Air Technologies Communications Equipment Consulting Construction Management Curriculum Development Distance Learning Doors, Shelving & Partitions Educational Software & Computer- Assisted Training Employee Benefits Energy Efficiency Facilities Maintenance Financial Services Flooring, Wall Covering & Roofing Food Services Fundraising Programs & Services Handicapped Equipment & Services Heating, Ventilating & Air Conditioning Instructional Learning Materials Insurance Landscape Architects Legal Services Library & Reference Materials Lockers & Storage Equipment Music Equipment & Materials Playground Equipment Recognition & Awards School Safety and Security School Uniforms Technology Tests & Assessment Measurement Transportation Wellness Products & Services 3
NYSSBA s 93rd Annual Convention & Education Epo Rochester, October 25-27, 2012 Ehibitor Ehibit Dates, Hours and Events Thursday, October 25 3:00 5:30 p.m. Epo Preview, 3:00 4:00 p.m. Keynote Kickoff Reception, 4:00 5:30 p.m. Rochester Riverside Convention Center 123 East Main Street Rochester, New York 14604 www.rrcc.com Friday, October 26 9:30 a.m. 5:00 p.m. --------------------------------------- --------------------------------- -------------------------------- Coffee Break, 9:30 10:30 a.m. Epo Power Hour, 11:30 a.m. 12:30 p.m. Afternoon Energy Break, 3:30 4:00 p.m. Saturday, October 27 9:30 a.m. 1:00 p.m. NYSSBA s Annual Convention & Education Epo is the largest and best venue for any organization that wants to market to K-12 public education in New York. Our event brings you together with decisionmakers who recommend and influence purchasing in school districts. Plus, you re welcome to attend any of the educational sessions offered throughout the event! Taste of Rochester Lunch, 11:30 a.m. 1:00 p.m. --------------------------------- Important 2012 Planning Dates May 1 Payments due for all on-site reservations. Ehibitor confirmations sent. June 1 Housing opens. June 29 Deadline for reserving advertising space in the Convention Program. July 13 Deadline for submitting artwork for ads in Convention Program. August 1 Deadline for submitting company description for use in the Convention Program. October 25 Move in, 9:00 a.m. 3:00 p.m. October 27 Move out, beginning at 1:00 p.m. 4
Information Our average ehibitor gets over 10,000 marketing impressions by purchasing a booth space! Ehibit Space Includes Ehibit Space Fees Booth space with signage, 6 draped table and 2 chairs 10 10 booth 10 20 booth Up to eight (8) Convention registrations for representatives from your company A company listing online in our Virtual Epo Hall $1,700 $3,200 * Larger booth spaces are available please call for pricing A 40-word company description printed in the Convention Program Reach 2,000+ Key Decision Makers Admission to breaks and meal functions on the epo floor A mailing list of registered attendees 30 days prior to the Convention A one-year subscription to On Board, NYSSBA s awardwinning newspaper A one-year subscription to e-clips (daily email with links to educational stories across New York State) Eclusive member pricing for NYSSBA events and products for one year Registration is one click away www.nyssba.org/epo View our live floor plan and select your booth Eplore advertising opportunities Agree to the terms and conditions Conveniently pay online Questions? Contact: Kate Chauvin, Epo Manager at 518-783-3769 or kate.chauvin@nyssba.org 5 66% 13% 10% 5% 3% 3% School Board Members Superintendents Educational Professionals District Administrative Staff Board Support Staff Attorneys/Consultants
Sponsorship Opportunities Our highest level of sponsorship offers nearly 1,000,000 marketing impressions per year! The best way to maimize your eposure and show your support for public education is by selecting one of NYSSBA s sponsorship packages. Our five sponsorship levels offer the optimal combination of face-to-face time, promotion and advertising all for one convenient price! Don t see a sponsorship package that meets your marketing budget or goals? We can customize a package for you! Choose the right visibility for your sponsorship opportunity during Convention: EDUCATION Educational Seminars Featured Speakers Friday Morning General Session Pre-Convention School Law Seminar Keynote Kickoff INNOVATION Print-on-Demand Stations Convention Website Technology Lounge Wellness Pavilion E-Marketing/Registration NETWORKING Epo Coffee Break Continental Breakfast Afternoon Energy Break Keynote Kickoff Reception Friday Night Halloween Bash Taste of Rochester Lunch PROMOTION Aisle Signs Notebooks Caricature Stations Lanyards Transportation Message Pens Convention Bags Cash Vault For a full list of sponsorship descriptions, visit our website at www.nyssba.org/epo. SPONSOR BENEFITS Booth Package Acknowledgment in Convention Preview VIP Reception for 2 Company Representatives Sponsor Recognition at General Sessions, Keynote Kickoff and on signage Early Booth Selection for 2013 (Rochester) Convention Program Advertisement Sponsorship at Convention Learn more about your opportunities here On Board Advertising E-Clips Subscription Listing in 2012 Annual Report Sponsor Recognition on NYSSBA Website Presence on NYSSBA s Facebook Page Use of Hotel Space to Host Reception E-Clips Banner Advertising Fifteen-Minute Product Demo Time on Epo Floor Story Submission to On Board (editor s discretion) Insert in On Board Newspaper Hosted Webinar to NYSSBA Members 6
CONVENIENT ONLINE BOOTH REGISTRATION Learn more about our sponsorship packages online at www.nyssba.org/epo or call Kate Chauvin at 1-800-342-3360. Merit $3,500+ Honors $6,000+ High Honors $8,500+ Salutatorian $12,000+ Valedictorian $15,000+ 10' 10' space 10' 10' space 10' 10' space 10' 10' space 10' 20' space Half-page, 2-color Full-page, 2-color Full-page, 2-color (tab placement) Keynote Kickoff Lanyards Transportation Full-page, 2-color (inside front or back cover) Cash Vault Convention Bags E-Marketing/Registration Message Pens (8) Half-page, (10) Half-page, (3) Half-page, (4) Half-page, Full-page, 2-color (prominent placement) Friday Night Halloween Bash Keynote Kickoff Reception Pre-Convention School Law Seminar Taste of Rochester Lunch Wellness Pavilion (5) Half-page, 1 Week 2 Weeks 4 Weeks Aisle Signs Afternoon Energy Break Convention Website Caricature Stations Educational Seminars Continental Breakfast Epo Coffee Break Friday Morning Featured Speakers General Session Print-on-Demand Stations Technology Lounge Notebooks 7
New York State School Boards Association 24 Century Hill Drive, Suite 200, Latham, NY 12110-2125 www.nyssba.org Where Education and Innovation Meet Kate Chauvin Epo Manager 518-783-3769 or kate.chauvin@nyssba.org Katie Villmann Marketing Assistant 518-783-3726 or katie.villmann@nyssba.org www.nyssba.org/epo REV 03/2012