The American Civil War Center at Historic Tredegar

The American Civil War Center at Historic Tredegar General Information Contact Information Nonprofit The American Civil War Center at Historic Tredegar Address 490 Tredegar Street Richmond, VA 23219 Phone 804 780-1865 144 Fax 804 780-0264 Web Site https://acwm.org/ Facebook facebook.com/americancivilwarmuseum Twitter @civilwarcenter At A Glance Year of Incorporation 2000 Former Names Organization's type of tax exempt status Tredegar National Civil War Foundation Public Supported Charity 1

Statements & Search Criteria Mission The mission of The American Civil War Museum is to be the preeminent center for the exploration of the American Civil War and its legacies from multiple perspectives: Union and Confederate, enslaved and free African Americans, soldiers and civilians. Background The American Civil War Center at Historic Tredegar was founded in 2000 (formerly the Tredegar National Civil War Center Foundation) by a group of interested citizens, scholars and friends that wanted a more complete interpretation of the American Civil War than had been offered at other sites around the country. This effort was lead by H. Alexander Wise who previously served as the director of the Department of Historic Resources for the State of Virginia. Mr. Wise became the founding director and visionary for the Center. In its initial campaign, the Center raised $13.6 million in capital funding for the adaptive reuse of the historic Tredegar Gun Foundry, itself an extraordinary Civil War artifact built in 1861, and the fabrication of a teaching exhibit called In the Cause of Liberty inside that building. The exhibit interprets the story of the Civil War from three perspectives--union, Confederate and African American--fulfilling the Center's mission. The first of its kind when it opened in 2006, the exhibit remains a compelling work that has received acclaim as a breakthrough in Civil War interpretation nationally by many esteemed academics and publications. Since its opening in the Fall of 2006, the Center has continued to defy conventional wisdom with its increased visitation. From a modest start its first year of 18,000 visitors, today the Center has over 30,000 paid admissions and well over 100,000 guests that participate in free public programs offered by the Center or in partnership with others. As the sesquicentennial of the American Civil War is underway, the Center will continue to be at the forefront of conversation about the war and its meaning to contemporary audiences. Impact In 2012 the Center successfully met its capital campaign goal of $8.0 million to support planned improvements to the historic Tredegar Ironworks property. Our goal for 2013 is to raise an additional $2.0 million to support additional capital improvements. In 2013 the center will begin construction on a new building designed to serve as a multi-purpose venue for educational programs, rotating exhibits,immersive theater and special events. The Center launched a very successful education program that showcases a live cannon firing each Saturday during the spring and summer months. In 2013 we will launch a year-round living history program that will feature three signature characters from the height of the American Civil War. In 2012, the Center hired a part-time site rental coordinator who has successfully tripled site rental revenue in less than 12 months. Large-scale events included DominionRiverrock (50,000+ in attendance) and the Richmond Folk Festival (100,000+ in attendance). For 2013, we aspire to host more than 40 large and small outdoor events, including weddings and corporate functions. In 2013, we will create a site rental business plan that will assist with revenue and expense forecasting in preparation for the completion of our new building and interior site rental space that will become available. The Center s young professional group, Tredegar Society, held two very successful fundraising events in 2012 that drew in more than 1,000 young people between the ages of 21-37 to the property. Collectively these events raised close to $15,000 to benefit Center operations. Tredegar Society s leadership team includes 23 young professionals of all backgrounds. In 2013, the Tredegar Society aspires to raise $20,000 to support center operations and increase the number of corporate sponsorships involved. The center will assess its annual fund program and membership program and determine next steps to improve growth. 2

Needs 1. Complete $10 million capital campaign. As of January 2013, including in-kind gifts, the Center has raised $8.35 million. 2. Continue to raise unrestricted annual funds to support general operations. The goal for the 2013 calendar year is $375,000. 3. Redesign and launch the organization s website. The Center also seeks funds needed to add wireless capability to the property, upgrade the server and replace aging computers. Estimated Cost: $100,000 4. Replace failing exterior lighting elements throughout the property. Estimated cost is $125,000. 5. Unrestricted funds are needed to preserve the historic buildings on the property. Estimated cost: $100,000. CEO/Executive Director Statement Your continued support of the American Civil War Center at Historic Tredegar has enabled us to serve over 107,000 visitors and make substantial upgrades in facilities and programs. We continue to be careful stewards of this remarkable National Historic Landmark as more improvements are made in all phases of our operation. Through our five-year plan, we are committed to continually enhancing the site and expanding learning opportunities about the war that still shapes our nation and the people who lived and died during those tumultuous times. We will continue to enhance exhibits and develop new programs related to the Tredegar Ironworks Co., one of the nation s largest industrial powerhouses in the 19 th century. 3

Board Chair Statement I became involved with the American Civil War Center ten years ago, when it was still a compelling idea championed by a few visionary people. It seemed to me one of the most interesting public history projects in the country with the potential to greatly enhance our understanding of the Civil War and its impacts, good and bad, on this nation. It has been heartening for me, therefore, to see that almost immediately after our opening in 2006 as the only museum in the nation looking at the Civil War from the perspective of all its major stakeholders, our holistic approach has been embraced by organizations far more venerable than ours, and has become the governing approach of Virginia's Civil War Sesquicentennial Commission. The Center itself resides on a historic site, the Tredegar Iron Works, which can truly be said to be at the epicenter of the Civil War. Manufacturer of armaments for the federal government prior to secession, Tredegar quickly became the principal source of munitions for the Confederacy. Slaves and free blacks, immigrants, and white men, women and children all worked at the factories of Tredegar. Their stories connect them directly with industrial Richmond, and with every battlefield of the Civil War. We have an exciting opportunity to bring history to life in a compelling way, and to help today's visitors to grasp the enormity of the tragedy of the Civil War and why it matters today. As a young institution in a time of major recession, however, we are dealing with a number of challenges. We are committed to being good stewards of the historic Tredegar site, which is filled with industrial artifacts in desperate need of preservation--and in need of interpretation for visitors. We've been designated by the Richmond Convention and Visitors Bureau the Gateway to the Civil War for the Sesquicentennial, and our long term vision is to function nationally in that capacity well beyond the Sesquicentennial, both on site for visitors to Tredegar and online for those who cannot come to us in person. We know that we need to expand our capacity to orient visitors to the importance of historic Tredegar, which we seek to do with a film, that will in turn require a small theater. We need more exhibit space. All of these important projects require funding. To date, we have not always been able to focus our attention on future programmatic innovation because we must work to solidify our financial footing. To deal with these challenges and opportunities, we have been blessed with impressive and dedicated board members willing to roll up their sleeves. Further, with the leadership of Christy Coleman, we have a high level of professional museum expertise on which to draw. We have also been fortunate in our partners, including especially the National Park Service and the institutions aligned in The Future of Richmond's Past. We have just completed a taut strategic plan that will guide us through the next five years, and have embarked on a major gifts fundraising effort aimed at securing funding for our Gateway project, for the film and theater, and to increase our sustainability as an institution. All in all, we see a bright future for our organization, and we know it will make a major contribution to Richmond's rich historical legacy. Areas Of Service Areas Served Areas Metro Richmond Tri-cities Region Statewide National International Richmond, City Service Categories History Museums Museums 4

Programs Programs Boy Scouts and Girl Scouts Description The American Civil War Center at Historic Tredegar offers a program specifically designed for Boy and Girl Scouts. Each Scout will have the opportunity to earn a patch designed for Scouts by completing a scavenger hunt booklet that encompasses the entire 8.9-acre campus. Workbooks are designed for grade levels 1-5 and 6-12 Budget $2,000.00 Strategy Home School Days Description The Center offers designated days for home school families to visit Historic Tredegar and learn more about the Civil War through Union, Confederate and African American Perspectives. Budget $0.00 Strategy Civil War and Emancipation Day Description In partnership with the Future of Richmond's past, the center commemorates the end of the Civil War by offering a day long series of events that are free and open to the public. Enhanced programming includes ballet, live music, costumed interpreters, live cannon firings, musket demonstrations and period games. Budget $0.00 Strategy Long term Success Annual attendance is growing to over 4,000. Tredegar Society Description Our young professionals group is designed to provide educational content on the causes and consequences of the Civil War and Emancipation while engaging young professionals in a more social setting. Our spring concert in April 2012 drew crowd of 600 and we hope to grow this event in the year ahead. Smaller scale programming with focused educational content will be offered in 2013. Budget $0.00 Strategy Long term Success Short Term Success The group was formed two years ago. Their leadership numbers have doubles and event attendance has increased substantially in 2012. The group hosted a "friend building" event in 2012 which drew a crowd of 600. 5

Internships Description The center offers internships in multiple disciplines including: Development, Marketing, Public Relations, and Curatorial Services. It is our hope to eventually provide paid internships. Budget $0.00 Strategy Weekend Programming Description The Center offers weekend programming throughout the year that covers a variety of topics. There are opportunities to meet with our curator for a behind the scenes look at our collection, as well as programs designed to familiarize visitors with the life and times of a Civil War soldier. Please check our website for a detailed schedule of upcoming programs for you and your family to enjoy! Budget $0.00 6

Board & Governance Board Chair Board Chair Dr. Edward L. Ayers Company Affiliation University of Richmond Term Nov 2013 to June 2017 Email eayers@richmond.edu Board Members Name Affiliation Status Dr. Edward L. Ayers University of Richmond Voting Mr. Dennis I. Belcher McGuire Woods Voting Mr. George C. Freeman III Universal Corporation Voting Mr. Bruce C. Gottwald Sr. NewMarket Corporation Voting Mr. Bernard Grigsby Community Volunteer Voting Dr. Monroe E. Harris Sr. Virginia Oral and Facial Surgery Voting Mr. David C. Johnson Jr. Marketfield Asset Management Voting Mr. Donald E. King McGuireWoods LLP Voting Mr. William H. Luke Mead Wesvaco Voting Mr. Robert N. Mayer Rothschild Foundation Voting Dr. Elisabeth S. Muhlenfeld Retired Voting Mr. Rosewell Page III McGuire Woods Voting Mr. Walter S. Robertson III Sterne, Agee & Leach Inc. Voting Mr. O. Randolph Rollins Drive-To-Work Voting Mr. S. Buford Scott Scott & Stringfellow, Inc. Voting Ms. Ruth C. Streeter CBS News "60 Minutes" Voting Mr. Brandt Surgner Altria Group, Inc. Voting Mr. Matthew G. Thompson Jr. CSC Leasing Company Voting Mr. Lacy Ward Jr. International Civil Rights Center and Museum Voting Mr. Mario M. White Virginia State University Voting Mr. Samuel B. Witt III Retired Voting Board Demographics - Ethnicity African American/Black 5 Asian American/Pacific Islander 0 Caucasian 22 Hispanic/Latino 0 Native American/American Indian 0 Other 0 0 7

Board Demographics - Gender Male 25 Female 2 Unspecified 0 Governance Board Term Lengths 3 Board Term Limits 3 Board Meeting Attendance % 86 Written Board Selection Criteria? Written Conflict of Interest Policy? No Percentage Making Monetary Contributions 100 Percentage Making In-Kind Contributions 6 Number of Full Board Meetings Annually 4 Standing Committees Audit Collections Development / Fund Development / Fund Raising / Grant Writing / Major Gifts Education Executive Finance Capital Campaign Nominating Additional Board Members Name Mr. Shannon Prichard Affiliation Community Volunteer 8

Management Executive Director/CEO Executive Director Term Start Apr 2008 Email Ms. Christy S. Coleman ccoleman@acwm.org Experience Christy S. Coleman joined the American Civil War Center at Historic Tredegar in April 2008. She began her career in 1982 as a living history interpreter at Colonial Williamsburg, where she worked full time while pursuing her education. Throughout her tenure she grew in her leadership responsibilities. She left CW as the Director of Programs, responsible for all daily and special public programming in 1999 when she became the President and CEO of the nation s largest African American museum, The Charles H. Wright Museum of African American History, in Detroit, MI. During her tenure, the museum s membership grew from 3,500 to more than 15,000. She also launched a successful $43 million Legacy Campaign. Ms. Coleman has written a number of works related to the museum field, and historic drama for screen, theater, and on site. She has consulted nationally with leading institutions on community engagement, strategic planning, diversity, and historic topic. She has received awards for her work. She was raised in Williamsburg, VA and received a Bachelor of Arts in General Studies and a master s degree in museum studies from Hampton University. Co-CEO Co-CEO Mr. S. Waite Rawls III Term Start Nov 2013 Email wrawls@acwm.org Senior Staff Name Ms. Gail Anderson Ms. Stephanie Arduini Mrs. Christie Ann Bieber Mr. John Gould Ms. Lynn Meyer Mrs. Lynn Meyer Title Manager of Retail and Visitor Services Director of Education Director of Strategic Initiatives Chief Development Officer Chief Development Officer Staff Full Time Staff 10 Part Time Staff 13 Volunteers 46 Contractors 0 Retention Rate 0 Plans Organization has a Fundraising Plan? Under Development 9

Organization has a Strategic Plan? Years Strategic Plan Considers 5 Date Strategic Plan Adopted Feb 2011 Management Succession Plan? No Organization Policy and Procedures Under Development Whistleblower Policy No Document Destruction Policy Affiliations Affiliation Year Virginia Association of Museums 2006 10

Financials Fiscal Year July Fiscal Year 2016 Projected Revenue $2,990,000.00 Projected Expenses $3,670,000.00 Endowment Value 2933556 Spending Policy N/A Percentage (if selected) 0% Form 990s Form 990 Form 990 Form 990 Form 990 Form 990 Form 990 Detailed Financials Revenue and Expenses Total Revenue $15,454,673 $4,262,894 $6,256,040 Total Expenses $6,223,911 $3,257,943 $2,101,840 Revenue Sources Foundation and Corporation -- -- -- Contributions Government Contributions $0 $0 $64,000 Federal -- -- -- State -- -- -- Local -- -- -- Unspecified -- -- $64,000 Individual Contributions $12,207,302 $2,442,472 $5,591,701 Indirect Public Support -- -- -- Earned Revenue $1,304,443 $425,493 -- Investment Income, Net of Losses $152,662 $3,252 $1,118 Membership Dues $354,403 -- $180 Special Events -- $23,226 -- Revenue In-Kind $1,165,200 $1,165,200 $1,165,200 Other $270,663 $203,251 $121,132 11

Expense Allocation Program Expense $5,193,737 $2,814,975 $1,628,244 Administration Expense $677,352 $252,243 $221,411 Fundraising Expense $352,822 $190,725 $252,185 Payments to Affiliates -- -- -- Total Revenue/Total Expenses 2.48 1.31 2.98 Program Expense/Total Expenses 83% 86% 77% Fundraising Expense/Contributed Revenue 3% 8% 4% Assets and Liabilities Total Assets $30,525,155 $10,526,587 $9,717,865 Current Assets $8,464,134 $4,045,027 $5,039,821 Long-Term Liabilities $1,225,000 -- $830,887 Current Liabilities $503,994 $796,902 $162,244 Total Net Assets $28,796,161 $9,729,685 $8,724,734 Short Term Solvency Current Ratio: Current Assets/Current Liabilities 16.79 5.08 31.06 Long Term Solvency Long-Term Liabilities/Total Assets 4% 0% 9% Top Funding Sources Top Funding Source & Dollar Amount -- -- -- Second Highest Funding Source & Dollar -- -- -- Amount Third Highest Funding Source & Dollar Amount -- -- -- Capital Campaign Currently in a Capital Campaign? Campaign Purpose Forging Our Future is a transformational funding initiative designed to help the Center realize its potential. Contributions will enable the Center to create a compelling base on which it can build a visionary future. The Center's board of directors and leadership team have carefully crafted a five-year plan that defines how the Center will use campaign funds, along with the Center's other resources, to carry out its mission. Goal 34600000 Dates Nov 2013 to Dec 2015 Amount Raised To Date 26781500 as of May 2015 Capital Campaign Anticipated in Next 5 Years? State Charitable Solicitaions Permit Permit? May 2014 Registration 0 12

Comments Foundation Comments Form 990 and audit prepared by Yount, Hyde & Barbour, P.C. Financial information provided by audit Created 11.28.2017. Copyright 2017 The Community Foundation Serving Richmond & Central Virginia 13