EduTech Educa*on Technology and Services Ecosystem Overview Jaakko Talvi*e Ma- Hämäläinen DIGILE Ltd. - The Finnish Strategic Centre for Science, Technology and Innova*on in Internet Economy Tekes Business Breakfast 3.6.2014
Ecosystem idea Crea*ng, tes*ng, adap*ng and scaling new innova*ve solu*ons in the field of educa*on radically reducing the complexity, cost, and *me of integra*on of products and services with the customers infrastructure, service and business leveraging Finnish exper*se and educa*on brand Facilita*ng the ecosystem and strategic interna*onal coopera*on for jointly providing disrup*ve new products into the global market first focus on China (incl. HK) other to follow (LatAm/Brazil, MEA, etc.) In collabora*on with Sino- Finnish Learning Garden (Ministry of Educa9on and Culture MoE, China) China- Finland Strategic ICT Alliance (coordinated by DIGILE for Tekes/TEM MOST, China) Tekes Learning Solu9ons programme
The consor*um Phase I pilots: Professional educa*on (transport, etc.) Context Learning Finland Airport College Neoxen Systems Kindergarten & pre- school DibiSchool eoasis Solu*ons Space These are the partners in the first wave pilots. New pilots and partners are expected to be added. Whole EduTech Ecosystem group currently: Context Learning Finland Airport College Neoxen DibiSchool eoasis Solu*on Space TribaLearning LeiaMedia CBTec/ Eliademy Things Around Skill*ze Sanoma Learning Rovio Skillpixels Songhi ReaderStage Inclusion.fi WEPS (USA) others in discussion If interested, please contact us!
The business pilots (first wave) Kindergarten & pre- school Pilot lead DibiSchool (Promentor) Partners: DibiSchool, eoasis, Solu*ons Space Pilot customer from China, TBD info@dibischool.com www.dibischool.com
The business pilots (first wave) Professional educa*on (transport, etc.) Pilot lead Airport College Partners: Airport College, Context Learning, Neoxen Pilot customer from China, TBD Airport College Interna*onal provides a complete on- line training service for avia*on and logis*cs industries. Full range of web- based training programs in safety, security and service topics. Our self- study modules comply with the regula*ons of interna*onal and na*onal legisla*ons and those established by governing bodies, such as the ICAO and IATA.
DIGILE Business Ecosystem programs concept Plan new business In- house assets Share results Share risk Shared assets Collaborate to create new business Company A Business concept project Company B Business concept project Company C Business concept project Ecosystem core Business pilot 1 Business pilot 2 - WHY: Ra*onale and opportunity - WHO: Customer(s) targeted - WHAT: Value proposi*on - WHAT FOR: Ques*ons to be addressed
DIGILE s Business Ecosystem and terminology In- house assets Company A Business concept project Company B Business concept project Company C Business concept project Shared assets Ecosystem core Business pilot 1 Business pilot 2 WHY? Ra*onale and opportunity WHO? Customer(s) targeted WHAT? Value proposi*on WHAT FOR? Ques*ons to be addressed Business ecosystem is a collec*on of companies making business, collabora*ng, or compe*ng by u*lising the ecosystem core, which is a common and shared set of assets technology, plahorms, interfaces, processes, standards or knowledge u*lised by the members of the ecosystem in their business. Business concept is an early phase business case or an iden*fied business opportunity, with a high level of uncertainty, and requiring valida*on. Business pilot is a business se-ng providing the real- life use cases, users, customers and other context to enable valida*on of commercial offerings and business models. Each company par*cipa*ng in a business ecosystem program has their own, company- specific business concept project and decides what results of their work to share within the consor*um (access rights), and what results to keep in- house. The shared assets are collected into an ecosystem core to which all par9es have access rights. All partners have to contribute to the ecosystem core. The actual work is organised into joint business pilots in which at least two partners collaborate within a real life business se-ng. In addi*on to the ecosystem parrtners there may be par*es involved who provide the business pilots ac*ng as the pilot customers.
EduTech China Focus in coopera*on with Sino- Finnish Learning Garden and China- Finland Strategic ICT Alliance Ma- Hämäläinen, Jaakko Talvi*e& Jani Kaarlejärvi DIGILE- The Finnish Strategic Centre for Science, Technology and Innova*on in Internet Economy Coordinator of the China- Finland ICT Alliance 21.5.2014
China- Finland Strategic ICT Alliance: developing joint open plahorm for interna*onal coopera*on in business oriented R&D&I including technology, digital services and business pilots in areas common interest. Strategic ICT research themes In Finland (Tekes, DIGILE, other) Next Media Digital Services In China (MOST, other) Convergence / Tripleplay Digital Services Data to Intelligence Cloud SW Green ICT IoT / WoT Internet of Things & Sensing China (IoT) Low Energy Future Networks and Access < Big Data Cloud Computing Future Networks & Access Urbanization, environment, energy, ageing society, and education, among other, are China-Finland focus areas - for serving global needs!
China and Finland - co- crea*ng breakthroughs in new learning solu*ons Finnish learning - brand: teacher training, pedagogic approaches, new solu*ons enabled by digital technologies and services. Urban and rural opportuni*es in China: Learning ci*es in China: major ci*es becoming interna*onally recognized in educa*on, inves*ng in new solu*ons (e.g. Shanghai - the sister City of Espoo). High demand of technology enabled learning for delivery in rural areas. Advanced research in learning and in neurosciences: both in Finland and China with already ongoing coopera*on Games exper*se with Finnish companies prominent in global business. Gaming based approaches have high underu*lized poten*al in educa*on, ranging from children to elderly. Mobile and ultra low energy new delivery plahorms. Huge technology enabled learning market in China for new partnership opportuni*es for scaling in local and global markets. Several actors and networks ac*ve (e.g. Tekes, FLF, Digile, Cicero, CREC, etc.) - > The EduTech Business Ecosystem and related R&D&I ac9vi9es by Finnish and Chinese partners enable co- crea;ng, tes;ng and scaling of solu;ons. Aiming at involving adequately large and long term pilots with relevant en99es (e.g. University test schools, publishers, Ci9es) first in China and in Finland and also for addressing 3 rd markets.
Sino- Finnish Learning Garden An ini*a*ve developed by the Finnish MoEC since 2013. Aims at bringing schools, academia, na*onal research programmes (of the Academy of Finland & Tekes), SHOKs (e.g. DIGILE and the China- Finland Strategic ICT Alliance it coordinates), companies and authori*es to join their efforts to co- create modern learning solu*ons to foster 21st century skills among the students in China and in Finland. Covers learning research, teacher training and learning solu*ons, i.e. technology, services, and content, ranging from kindergarten to primary, secondary, higher educa*on and to voca*onal and professional educa*on. Elements panned to be outlined in the MoU, aimed at being signed between the Chinese MoE and Finnish MoEC in 2014. Has already established links with key municipal level en**es, i.e. Beijing Municipal Educa*on Commission (BMEC) and Shanghai Municipal Educa*on Commission (SMEC). Examples of events: First Joint Seminar of the Sino Finnish Learning Garden, held during Minister Kiuru s visit in China in November 2013 at BNU, Beijing, followed by a workshop at the Sino- Finnish Centre (Aalto- Tongji Design Factory) in Shanghai. Working mee*ngs held in China (e.g. at BNU and SFC) and in Finland during spring 2014, involving actors such as DIGILE & China- Finland Strategic ICT Alliance, CEREC, FLF, and others.
Bringing the Finnish companies together DIGILE s activities in education technologies and solutions with Finnish companies and in promoting China-Finland cooperation include: Digital Services Research Program with education as one focus area. EduTech Business Ecosystem for creating, testing, adapting and scaling innovative solutions in education. Preparing international business pilots together with Chinese partners. China-Finland ICT Alliance facilitating joint R&D&I, including development of EduTech ecosystem (to involve companies), EduTech Research Forum (to involve universities) and discussing on setting up joint Cloud service in China. FORGE Service Lab and option enabling development of Education-as-a-Service
Example of events organized: Sino- Finnish Learning Garden* Goes Design Factory - Co- crea;ng Future Digital Learning Solu;ons and Business 21 Nov 2013 at the Sino- Finnish Centre, Tongji University, Shanghai (Aalto- Tongji Design Factory) *A Sino-Finnish Learning Garden (then Factory ) workshop was co-organized by the Ministry of Education and Culture, Future Learning Finland / Finpro in cooperation with China-Finland ICT Alliance / DIGILE and Sino-Finnish Centre / Aalto-Tongji Design Factory during H.E. Ms. Krista Kiuru s, Finland s Minister of Education and Science, visit to Shanghai in November 2013.
Partnering with relevant educa*on ins*tu*ons, publishers and channel partners in China for scalable tes*ng and business pilots a few examples East China Normal University (ECNU) School of Open and Learning Education Shanghai Engineering Research Center of Digital Education Equipment Beijing Normal University (BNU), School of Educational Technology and BNU Publishing Group Shanghai Guofuguangqi Cloud Computing Wuhan AllKids - a key player in Kindergarten education China Information Technology, Inc.. CNIT NASDAQ listed IT company with education as a focus area. BesTV (Shanghai Media Group) major Chinese media company with over 30 million connected customers/homes.
EduTech Ecosystem - rela*onship to Sino- Finnish ini*a*ves and and DIGILE s other services Sino-Finnish Learning Garden (by MoEC) & China-Finland ICT Alliance (DIGILE coordinates) Joint events in China and in Finland, e.g. education export & research workshops Networking with the key universities and research groups in China and in Finland Links to teacher education and training, curriculum development, guidelines and standards Information on educational policy EduTech Research Forum (planned launch by summer 2014) Initial topics: Big data in Education & Learning Analytics; Educational e-book standards Linking researchers to EduTech Ecosystem and pilots Preparing for setting up joint Cloud services for R&D&I and pilots in China. EduTech Ecosystem Research Programs (DIGILE, Tekes) e.g. Digital Services Program: New education technologies and services to be brought into EduTech First results already in use in the planned EduTech Ecosystem pilots FORGE Service Lab (DIGILE): Development environment for Education-as-a-Service & Education Cloud solutions (TBD)
China Educa*on Market Some Characteris*cs
Three level of listed educa*on companies in China s educa*on industry Net Revenues (10 million US$) 1 st Level: New Oriental (EDU) New Oriental Xueda TAL One of the largest private educational service provider in China, covering various education level, online education, oversea studying, textbook publishing, well known in English exam training. CDEL ChinaEdu ATA NoahEdu 0 10 20 30 40 50 Net Revenues (10 million US$) 2 nd Level: Xueda (XUE), TAL (XRS), CDEL (DL) Education institutes on this level are specialized in online home teaching, early education, and long distance education. 3 rd Level: ChinaEdu (CEDU), ATA (ATAI), NoahEdu (NED) This level contain education group providing comprehensive education service, exam solution, and educational electronic products developer and reseller. Source: Education Industry 2013 Thematic Report (http://edu.ifeng.com/special/book/)
Online Educa*on & Segment Market 1200 1000 800 600 400 200 Internet User & Online Edu Market 352 431 518 615 723 7 6 981 5 4 3 2 1 Online Education Market Scale (100 million yuan) Internet User (100 million) The internet user in China has reached 604 million by 2013. Age group under 40 are main component of Chinese internet users. 0 2008 2009 2010 2011 2012 2013 0 Vocational education and training consisted the largest amount of online education market share in 2013. Source: http://edu.ifeng.com/special/book/zuixin/ detail_2013_12/20/32305224_1.shtml Note: there might be other education market share have not been included in segment analysis in the report. Data need to be further confirmed.
Online Pla`orm Products Taobao Students : a online plahorm to gather plahorm providers, educa*on ins*tu*ons, teachers, curriculum. Tencent Online Educa*on plahorm Ke.QQ as a course trading plahorm has added new func*on on QQ cha-ng tool such as live course and payment. Challenge: Taobao depends on online trading, Tencent relies on instant message business. The market is s*ll occupied by New Oriental with sound founda*on in educa*on training.
China Early Educa*on Market share: Gymboree (42%), RYBbaby (23%) large family investment in early educa*on, large market demand Children English training is two *mes of adults in market revenue Parent invest largely in children English learning Important English Training Companies: Pop Kids Educa*on RISE English Disney English
Online Educa*on Market in China Population Age Group 300 million education consumer 5-24 age group for education in China has reached over 300 million. In contrast to U.S., Chinese family invest 14.3% of family income on children s education. Distance learning through video is popular among working professionals.
China Online Educa*on Industry Chain 1 Content Provider Online education industry chain can be roughly divided into content provider, platform provider, and technology provider. Learning Video Traditional online School & Long distance Education MOOC & Open Class Vocabulary Expansion Towords Shanbay Content Exam Practice Educational Tool Electronic NoteBook Documents Early Education Evaluation & Consulting
China Online Educa*on Industry Chain 2 Pla`orm Provider Online education platform provider offer intermediary platform between teaching and learning. B2C: Business-to-Customer C2C: Customer-to-Customer B2C Mutual Platform Provider B2C C2C B2C Unidirectional C2C E- commerce C2C E- community
China Online Educa*on Industry Chain 3 Technology Provider Provide technology support and package solu*on Example Distance educa*on system: HUA PING Informa*on Technology Co., Ltd. (AVCON) Cloud plahorm (in government and schools): LANXUM, TIANYU
China Online Educa*on Profit Model On the early stage of online educa*on, educa*on ins*tu*ons are s*ll exploring the most suitable and prac*cal profit model. Here are five main models that have been u*lized so far in China. Content charge Value-added service Profit Model Software charge Common in preschool education Platform Commission Advertisement 1. Fixed amount 2. Outstanding achievement 3. Internet Traffic
Educa*on - a key for improvement in rural areas and in balancing challenges of urbaniza*on In China there is need of 200 000 more teachers for 80 million children who study English (rural areas most urgent) Source: BNU
Educa*on and training a prerequisite for boos*ng crea*on of new industries China Daily 5.12.2011
Wherever the world is going we get there faster together! The best way to predict future is to create it! - Alan Kay Thank You!
If interested in China coopera*on and EduTech Ecosystem, please contact us! Mae Hämäläinen Director, Strategic coopera*on (China), Coordinator of China Finland Strategic ICT Alliance email: mau.hamalainen(at)digile.fi Jani Kaarlejärvi Director, Interna*onal Coordina*on email: jani.kaarlejarvi(at)digile.fi Jaakko Talvi*e Director, Business Ecosystem Crea*on email: jaakko.talvi9e(at)digile.fi Contact for Sino- Finnish Learning Factory Mr. Mika Tirronen Counsellor (Educa*on and Science), Embassy of Finland in Beijing. email: mika.9rronen(at)formin.fi Address: Vaisalan*e 6, FI- 02130 Espoo, Finland. Located in Helsinki metropolitan area in Otaniemi Technology and Innova*on Hub. Informa*on on the Web: DIGILE web site: www.digile.fi DIGILE informa*on and presenta*ons: www.digile.fi/digileintro China- Finland ICT Alliance: www.ictalliance.org 29