Bachelor of Arts in Entrepreneurship The Bachelor of Arts in Entrepreneurship offers you a practical, handson understanding of what it takes to be a successful entrepreneur in today s competitive marketplace. You ll learn about leveraging business opportunities into viable business entities as you study idea generation, marketing, management, operations, capital funding, and the legal aspects of beginning a new venture. This bachelor s degree program is ideal if you plan to start your own venture, take over a familyowned company, or work within a startup organization. Degree Program In addition to the institutional and general education level learning objectives, this degree also seeks the following specific learning outcomes of its graduates. Graduates in this degree program will be able to: Establish entrepreneurial factors affecting the product and service environments. Identify theoretical techniques to analyze markets. Apply concepts of contract, tort, Uniform Commercial Code (UCC), regulations, and employment law to entrepreneurial business enterprises. Construct an entrepreneurial business strategy based on in depth analysis of internal and external factors and competitive and environmental forces. Apply critical thinking and decision-making skills to develop alternatives and solve problems objectively. Analyze various methods necessary to grow an entrepreneurial venture through capital funding options. Recommend a strategic plan to support an entrepreneurial business that leverages its overall business strategy. Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals. Determine best practices for gaining potential employees and maintaining current employees. Degree at a Glance First Course Requirement General Education Requirements 4 Core Requirements 9 Select one of the following concentrations: 2 General Concentration (p. ) Food and Beverage Industry (p. ) Retail Industry (p. 4) Small Business (p. 4) Sports Fitness (p. 4) Final Program Requirements Elective Requirements 0 Degree Program Requirements First Course Requirement ( semester COLL00 Foundations of Online Learning Total Semester Hours Required as the first course in all undergraduate programs. General Education Requirements (4 semester English (6 semester ENGL0 Proficiency in Writing (Required) Select course from the following: ENGL02 ENGL200 History (6 semester Effectiveness in Writing Composition and Literature Select 2 courses from the following: 6 HIST0 American History to 877 HIST02 American History since 877 HIST World Civilization before 650 HIST2 World Civilization since 650 HIST2 HIST22 Western Civilization before The Thirty Years War Western Civilization since The Thirty Years War HIST22 African-American History before 877 HIST222 African-American History since 877 HIST22 Humanities ( semester History of the American Indian Select course from the following: ARAB00 ARTH200 COMM200 FREN00 FREN0 GERM00 GERM0 HRMT0 Arabic I Art Appreciation Public Speaking French I French II German I German II Human Relations Communication /0/7
JAPN00 MUSI200 PHIL0 PHIL200 PORT00 RELS20 RUSS00 SPAN00 SPAN0 Introduction to Japanese Music Appreciation Introduction to Philosophy Introduction to Ethics Introduction to Brazilian Portuguese Introduction to World Religions Russian I Spanish I Spanish II Literature ( semester Select course from the following: LITR20 LITR202 LITR20 LITR2 LITR220 LITR22 Mathematics ( semester World Literature through the Renaissance World Literature since the Renaissance English Literature: Beowulf to8th Century English Literature: 8th Century to Present American Literature before The Civil War American Literature from The Civil War to Present Select course from the following: MATH0 MATH MATH20 MATH25 MATH225 College Algebra College Trigonometry Introduction to Statistics Math for Liberal Arts Majors Calculus Political Science ( semester Select course from the following: IRLS20 POLS20 Science (4 semester International Relations I American Government I Select course from the following: 4 SCIN2 SCIN0 SCIN SCIN2 SCIN SCIN4 SCIN7 SCIN8 SCIN40 Habitable Worlds Are We Alone with Lab Introduction to Biology with Lab Introduction to Chemistry with Lab Introduction to Human Anatomy & Physiology with Lab Introduction to Physics with Lab Introduction to Astronomy with Lab Introduction to Meteorology with Lab Introduction to Physical Geology with Lab Introduction to Environmental Science with Lab SCIN2 Physics I with Lab (Prerequisite: MATH225 - Calculus) SCIN24 Physics II with Lab (Prerequisite: MATH226 - Calculus II) Social Sciences (6 semester ANTH00 CHFD220 ECON0 ECON02 GEOG0 PSYC0 SOCI SOCI22 SOCI220 Introduction to Anthropology Human Sexuality Microeconomics Macroeconomics Introduction to Geography Introduction to Psychology Introduction to Sociology Social Problems American Popular Culture Total Semester Hours 4 Select 2 courses from the following: 6 /0/7 2 All literature courses require successful completion of ENGL0 - Proficiency in Writing. Core Requirements (9 semester ENTR50 Idea Generation ACCT05 Accounting for Non Accounting Majors ENTR25 Innovation Design and Prototyping (Prerequisite: ENTR50 - Idea Generation) ENTR20 Entrepreneurs as Leaders ENTR00 Foundations of Entrepreneurship ENTR Business Plan Foundations (Prerequisites: ENTR50 - Idea Generation, ENTR25 - Innovation Design and Prototyping, and ENTR00 - Foundations of Entrepreneurship) ENTR427 Technological Innovation ENTR20 Practical Law for the Entrepreneur (Prerequisite: ENTR - Business Plan Foundations) ENTR5 Financing a New Venture ENTR40 Money Management for Entrepreneurs (Prerequisites: ACCT05 - Accounting for Non Accounting Major and ENTR - Business Plan Foundations) ENTR426 Strategic Growth (Prerequisite: ENTR - Business Plan Foundations) ENTR46 Innovative Marketing (Prerequisite: ENTR - Business Plan Foundations) ENTR2 Social Entrepreneurship Total Semester Hours 9 Students must choose a concentration for this degree program and may select from a General concentration, Concentration in Food and Beverage Industry, Concentration in Retail Industry, Concentration in Small Business, or Concentration in Sports Fitness.
General Concentration (2 semester This concentration is designed to equip graduates with a practical, hands-on understanding of what it takes to run a successful business in today s business environment. Students will learn about leveraging and a variety of business opportunities into viable business entities. Studies include marketing, management, operations, finance, accounting, and the legal aspects of running a business. This concentration is applicable for any student who has a desire to start his/her own business, plans to take over a family owned business, or otherwise works in an entrepreneurial enterprise. Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets. Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to entrepreneurial business enterprises. Compose an entrepreneurial business strategy based on in depth analysis of internal and external factors and competitive and environmental forces. Apply critical thinking and decision-making skills by collecting data through various research tools in order to develop alternatives and solve problems objectively. Practice quantitative skills necessary in to grow an entrepreneurial business through work in accounting, finance, and statistics. Develop a marketing plan to support an entrepreneurial business that leverages its overall business strategy. Practice analytical skills necessary to operate a business efficiently and effectively. ENTR26 Service Innovation and Delivery ENTR0 The Family Owned Business ENTR Non-Profit Entrepreneurship ENTR42 The Value of Networking Concentration in Food and Beverage Industry (2 semester The restaurant industry is the second largest private-sector employer in the United States, and it adds jobs at a stronger rate than all other industries combined. By 202, the restaurant industry is projected to add. million jobs (National Restaurant Association, 205). In 205 alone, restaurants are expected to add over 00,000 jobs. Further, restaurant industry sales account for 4% of the U.S. gross GDP. Starting and owning their own food and/or drink establishment is one of the top three goals of our current entrepreneurship students. Recognize skills and knowledge necessary to advance within the food and service industry. Design food safety techniques that can be used to prevent the outbreak of foodborne illness. Describe typical production and service positions. Describe procedures for serving alcohol with care. Describe food service industry trends in nutrition and health. Develop a nutritional plan using the four characteristics of a nutritious diet. Design and implement cost control systems as they relate to foodservice operations. Evaluate the manager s role in establishing service standards and develop methods to motivate employees to keep the customer s dining experience at the highest priority. Develop menus, and analyze recipes, their structures and conversion properties. Demonstrate the ability to evaluate design proposals prepared by professionals in relation to principles of effective design. HOSP0 Foodservice Sanitation (Prerequisite: HOSP00 - Introduction to Hospitality HOSP200 HOSP202 HOSP04 HOSP07 HOSP4 HOSP6 Food and Beverage Management (Prerequisite: HOSP00 - Introduction to Hospitality Quantity Food Preparation (Prerequisite: HOSP00 - Introduction to Hospitality Nutrition in the Food Service Industry (Prerequisite: HOSP00 - Introduction to Hospitality Principles of Cost Control in Foodservice Operations ([Prerequisite: HOSP200 - Food and Beverage Foodservice Trends and Challenges ([Prerequisite: HOSP200 - Food and Beverage History and Culture of Wine /0/7
HOSP9 Foodservice Facilities Design ([Prerequisite: HOSP200 - Food and Beverage Concentration in Retail Industry (2 semester As the retail industry grows, innovation will be key to growth, expansion, and survival. To grow and differentiate, retailers need to look beyond traditional formats, products, and services, according to Deloitte's 205 Retail Industry Outlook. According to the National Retail Federation, Retail directly and indirectly supports 42 million jobs, provides $.6 trillion in labor income and contributes $2.6 trillion annually to U.S. GDP. Further, close to 40% of all retail employees work for small business retailers. Define the importance of retail strategy formulation and the impact of retailing on the economy in the global environment. Examine and identify the retailing process and how today s managers assess and implement strategies used in the management of information technology, financial, and human resources. Explore and examine analytical techniques for diagnosing the competitive position of retail focused strategy, and identifying and analyzing specific retail options. Explore and examine major differences between a successful versus poorly run retail operation to include visual communication, store design, employee recruitment, and consumer value propositions. Explore and examine the many factors of merchandise blending and how to determine which components are needed for successful assortments for the consumer. Explore and examine the dynamic and competitive nature of the retail industry. RTMG50 RTMG200 RTMG20 RTMG202 RTMG00 RTMG0 RTMG02 RTMG0 Retail Organization Fundamentals Customer Relations Retail Inventory Management Risk Management Retail Strategy Retail Innovation Retail Operations Retail Merchandising Operations Concentration in Small Business (2 semester This concentration is designed for students who want to focus on being a small business owner. Graduates examine leadership, customer service, operations, social media, and marketing specific to a small business. Developed to bring specialized knowledge to entrepreneurs, this program will expose students to key concepts and principles to be a successful small business owner. Summarize employment practices for small business owners. Recommend a customer service model for a new small business. Conduct appropriate marketing functions for your business venture. Assess relevant areas for cost improvement for a small business. ENTR200 ENTR40 ENTR45 ENTR420 ENTR425 ENTR40 Leadership in Small Business Ventures Small Business Customer Service Marketing the Successful Small Business (Prerequisite: ENTR - Business Plan Foundations) Social Media to Grow Small Business Operating a Small Business (Prerequisite: ENTR - Business Plan Foundations) Virtual Small Business Concentration in Sports Fitness (2 semester The fitness industry is growing and many individuals express an interest in being an entrepreneur in this field. Research shows growth estimates ranging from 9.76 billion dollars in 2008 to a $24 billion industry today. The fitness industry services some 5 million Americans of all ages and income levels. The fitness industry has been forecasted to grow 2% by 2025 and encompasses different types of gyms. Sports fitness is a growing industry due in part to increased awareness of health and wellness. In this concentration, students will focus on wellness, conditioning, trends, and culture. Discuss factors affecting endurance training and methods for developing endurance. /0/7 4
Examine the body's responses to weight training, training and conditioning, and strength training exercises. Analyze the health benefits gained from strength training. Apply concepts related to health promotion and disease prevention. Design a functional training program. Examine the issues and trends associated with fitness and wellness. PBHE209 SPHE295 SPHE6 SPHE420 SPHE460 SPHE46 Wellness: Health Promotion and Disease Prevention Foundations of Nutrition Sports and Recreation Facility Management Exercise Programming and Testing (Prerequisite: BIOL25- Human Anatomy and Physiology with Lab II) Business Aspects of Fitness and Wellness Current Issues and Trends in Fitness and Wellness Final Program Requirements ( semester ENTR498 Entrepreneurship Senior Capstone (to be taken as the last course before graduation) Total Semester Hours Prerequisite: Senior Standing and completion of all core and major courses prior to enrollment. Elective Requirements (0 semester Select any courses that have not been used to fulfill core or major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major. /0/7 5