Benefiting the United Negro College Fund(UNCF) & LeMoyne-Owen College

Benefiting the United Negro College Fund(UNCF) & LeMoyne-Owen College

TABLE OF CONTENTS Executive Overview... 3 Fact Sheet... 4 The Legend... 5 Schedule of Events... 6 LeMoyne-Owen College Fact Sheet... 7 The United Negro College Fund (UNCF) Fact Sheet... 8 Planning Committee... 9 Exclusive Sponsorship Levels... 10 Complete Event Sponsorships and Benefits... 11-15 Dee Griffin Sunset 5K Walk/Run Event Sponsorship................ 16 2

EXECUTIVE OVERVIEW In mid-august, Memphis will once again host the Annual Hank Aaron Celebrity Sports Weekend, which benefits the United Negro College Fund (UNCF) and LeMoyne-Owen College. Thanks to the Ad-In Tennis Association, the founder of the event, and the wonderful community leaders who serve on various committees, we expect this year to be the most spectacular ever! Approximately, 3,000 Memphians participate in the Hank Aaron Celebrity Sports Weekend and tens of thousands more will be aware of this special weekend via media coverage and promotion on radio and TV. Through this partnership, your company will be making a commitment to education and improving the lives of young men and women in the greater Memphis community and beyond. You will become involved with an institution that has produced a large percentage of the teachers, attorneys, clergies, elected officials, and other professionals who now live and work in this area and around the country. Our faculty and administration are committed to providing a nurturing and challenging environment in which students can pursue their goal of attaining a college education. LeMoyne-Owen College is one of 39 UNCF colleges and universities in the country and one of the oldest colleges in the state of Tennessee. The Weekend s activities are for everybody! The ever-popular Celebrity Golf Tournament kicks off the weekend on Friday, August 20, 2010 at 7:00 a.m. at the Memphis National Golf Course. Also, an additional highlight of the weekend is the 7 th Annual Dee Griffin Sunset 5K Run/Walk at 7:00 p.m. The 5K Run/Walk starts from the historic campus of LeMoyne-Owen College, journeys through the newly renovated South Memphis community, and climaxes with a Concert on the Lawn at LeMoyne-Owen in front of Brownlee Hall. On Saturday, August 21, 2010, the Celebrity Sports Breakfast, hosted by former NBA Player, Elliot Perry, at 9 a.m., attracts over six hundred individuals from around the Mid-South community. For this event, children (and adults) will have the opportunity to interact with a variety of sports celebrities in attendance and enjoy a wonderful breakfast. The 40 th Annual UNCF Black Tie Gala Reception concludes the weekend on Saturday, August 21, 2010 at 7:00 p.m. In previous years, nationally known speakers and entertainers have included Randy Crawford & Joe Sample, Stephanie Mills, Isaac Hayes, Maya Angelou, Tony Brown, Clifton Davis, Susan Taylor, Patti Austin, Nancy Wilson, Ruby Dee and Ossie Davis, The Four Tops, Roberta Flack, The Stylistics and Peabo Bryson. This year s featured entertainment will be the soulful sounds of The Dramatics. The Gala will also feature the presentation of the eleventh Annual LeMoyne-Owen College Beacon of Hope Award, which is given to individuals or organizations who have shown outstanding support to the College over the years. This year s gala will be held at the Minglewood Hall located in Midtown. 3

FACT SHEET Benefiting: Location: The United Negro College Fund (UNCF) & LeMoyne-Owen College Memphis, TN Dates: August 20-21, 2010 Participants: 2,500-3,000 Official Hosts: Celebrity Golf Price: Celebrity Golf Team: Dee Griffin Sunset 5K Run/Walk Price: + All registered runners/walkers have admission to the Concert on the Lawn Celebrity Sports Breakfast: Reception Ticket Prices: Events: Mr. & Mrs. Hank Aaron TBD TBD $20.00 Pre-registration $18.00 MRTC Pre-registration only $25.00 day of race registration $20.00 Concert on the Lawn only $10.00 (Adults) $5.00 (Children)* Gold VIP Booth upstairs $3,500/table ten Bronze Seating main floor $2,500/table ten Silver Seating $1,000/table of ten Individual tickets $100.00 Celebrity Sports Golf Tournament Dee Griffin Sunset 5K Run/Walk Celebrity Sports Breakfast UNCF Black Tie Gala Reception *ages 6-14 are eligible to win door prizes 4

HANK AARON the Legend Henry Louis "Hank" Aaron is the corporate vice president of community relations for Turner Broadcasting System, Incorporated (TBS), and a member of the TBS Board of Directors. He also serves as vice president of business development for The Airport Network, a service of Turner Private Networks, Incorporated, which provides customized news and information programming at airports around the United States. In addition, he is senior vice president and assistant to the president of the TBS-owned Atlanta Braves. In this capacity, he has helped to develop the talent of many outstanding players originating out of the team's farm system. Prior to joining TBS, Aaron enjoyed a 23-year Major League Baseball career in which he rewrote the game's record book of hits. He holds more Major League batting records than any other player in history, including most home runs (lifetime 755) and most runs batted in (lifetime 2,297). On May 17, 1970, Aaron became the first player to compile both 3,000 career hits and more than 500 home runs. Along with Frank Robinson, Aaron was inducted into the Baseball Hall of Fame in Cooperstown, NY, on August 1, 1982. He has received numerous awards, which include the Honorary Eagle Scout award, the highest honor presented by the Boy Scouts of America. Currently, Aaron sits on the Stone Mountain Park Board of Trustees near Atlanta, Georgia. In addition, he serves on the Sterling Committee at Morehouse College and is the founder of the Hank Aaron Rookie League program. 5

Schedule Overview: Friday, August 20, 2010 SCHEDULE OF EVENTS Celebrity Golf Tournament Memphis National Golf Course 10135 National Club Drive, Collierville, TN 38017-2594 7:00 a.m. Continental Breakfast/Registration 8:00 a.m. Shotgun Start Morning Scrambler 12:00 p.m. Awards Luncheon Dee Griffin Sunset 5K Run/Walk Sponsored by: Blue Cross Blue Shield of Tennessee LeMoyne-Owen College Brownlee Lawn 5:00 p.m. Registration 6:15 p.m. Aerobic Warm-Up 7:00 p.m. Race begins 7:30 p.m. Concert on the Lawn Featuring the sounds of Will Graves & Soul Saturday, August 21, 2010 Celebrity Sports Breakfast Host by Former NBA Player, Mr. Elliot Perry Sponsored by: CUMMINS Inc. Bruce Hall Gymnasium On the campus of LeMoyne-Owen College 9:00 a.m. Breakfast Meet and Greet celebrities UNCF Black Tie Gala Reception Minglewood Hall 1555 Madison Avenue 6:00 p.m. Silent Auction (concludes at 8:00 p.m.) 7:00 p.m. Presentation of the Beacon of Hope Award This year features a two room attraction Featuring the soulful sounds of The Dramatics **VIP Parking is available on the Piggly Wiggly lot located at Madison and Avalon, with limousine service to Minglewood Hall. 6

LEMOYNE-OWEN COLLEGE AT A GLANCE LeMoyne-Owen College is a private, historically black liberal arts institution, distinguished by its diverse faculty, rigorous academic programs, and success in preparing students for professional careers, leaderships, and services in the local and global community. LeMoyne-Owen is affiliated with the United Church of Christ and the Tennessee Baptist Missionary and Educational Convention. Accreditation: LeMoyne-Owen College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (1866 Southern Lane, Decatur, Georgia 30033-4097; Telephone number 404-679-4501) to award the baccalaureate degree. History: The history of LeMoyne-Owen College began as early as 1862, when Lucinda Humphrey, a nurse from Chicago, began teaching freed men (former slaves) in the basement of the old Overton Hotel. The hotel had been used as a hospital during the Civil War era. Before President Lincoln even signed the Emancipation Proclamation on January 1, 1863, Humphrey taught Blacks, which were then called contraband Negroes, the fundamentals of reading. Eventually, the classes became a part of Lincoln Chapel, which became the Lincoln Chapel School under the auspices of the American Missionary Association. In 1871, the school was renamed LeMoyne Normal and Commercial School in honor of philanthropist Dr. Francis Julius LeMoyne. LeMoyne donated $20,000 to help rebuild the school after it was destroyed by a fire during the race riots in Memphis in 1866. In 1934, the state of Tennessee chartered the school as a four-year, degree-granting institution. Its name was then changed to LeMoyne College. Thirty-four years later, in 1968, LeMoyne merged with Owen College, which combined two institutions that valued strong traditions in education and religion. Owen College was named after S. A. Owen, the president of the Tennessee Baptist Missionary and Education Convention. Faculty: Two thirds of full-time faculty hold a doctorate or terminal degree in their fields. Enrollment (2007): 714students. Gender: 64% Female, 36% Male. 89 students are residents of other states; 11 are international students. Student/Faculty Ratio: 12 to 1 Undergraduate Degrees: LeMoyne-Owen offers the Bachelor of Arts, Bachelor of Science, and Bachelor of Business Administration degrees. Undergraduate Majors: Accounting, African American Studies, Art, Biology, Business Administration, Chemistry, Economics, Educational Studies, Elementary Education, English, Health and Fitness/Wellness, History, Humanities, Mathematical Science, Music, Natural Science, Political Science, Social Science, Sociology, and Social Work. Intercollegiate Sports: LeMoyne-Owen competes in Division II of the NCAA and offers programs in basketball, baseball, softball, cross-country, tennis, track and field, and golf Tuition and Fees (2009-2010): Tuition is $10,318 per year. Tuition, fees, and room and board for residential students are $15,170 per year. Financial Aid: More than 90 percent of students receive financial assistance. Scholarships, grants, loans, and work-study programs are available. 7

The United Negro College Fund (UNCF) is an educational assistance organization with 39 private, historically black member colleges and universities. Its mission is to raise funds, provide program services, and offer technical assistance to support its member colleges and their students. Tuition and fees at UNCF colleges are less than one-half the cost of other private U.S. colleges. The United Negro College Fund (UNCF) offers more than 400 programs for students, faculties, and member colleges. These program services range from scholarships and curriculum development to college preparation and faculty development. More than 54,000 students currently attend UNCF member colleges. Approximately, 85% require financial assistance, 40% are the first in their families to attend college, and 35% are from families with a gross income of less than $25,000. Since its founding, the United Negro College Fund (UNCF) has raised more than $1.2 billion for historically black colleges and universities (HBCU) and their students. To date, more than 300,000 men and women have graduated from UNCF colleges. Nationally, HBCU graduates include 75% of blacks with PhDs, 85% of black doctors, 46% of black business executives, 50% of black engineers, 80% of black federal judges, 50% of black attorneys, and 75% of black military officers. The Chronicle of Philanthropy ranks the UNCF College Fund first among educational organizations. Both The Non-Profit Times and The Chronicle of Philanthropy have ranked UNCF among the top 100 charitable organizations in the country. 39 UNCF Member Institutions Alabama Miles College, Birmingham Oakwood College, Huntsville Stillman College, Tuscaloosa Talladega College, Talladega Tuskegee University, Tuskegee Florida Bethune-Cookman College, Daytona Beach Edward Waters College, Jacksonville Florida Memorial College, Miami Georgia Clark Atlanta University, Atlanta Interdenominational Theological Center, Atlanta Morehouse College, Atlanta Paine College, Augusta Spelman College, Atlanta Louisiana Dillard University, New Orleans Xavier University, New Orleans Mississippi Rust College, Holly Springs Tougaloo College, Tougaloo North Carolina Bennett College, Greensboro Johnson C. Smith University, Charlotte Livingstone College, Salisbury St. Augustine s College, Raleigh Shaw University, Raleigh Arkansas Philander Smith College, Little Rock Ohio Wilberforce University, Wilberforce Tennessee Fisk University, Nashville Lane College, Jackson LeMoyne-Owen College, Memphis Texas Huston-Tillotson College, Austin Jarvis Christian College, Hawkins Paul Quinn College, Hawkins Wiley College, Marshall Texas College, Wiley Virginia Saint Paul s College, Lawrenceville Virginia Union University, Richmond South Carolina Allen College, Columbia Benedict College, Columbia Claflin College, Orangeburg Morris College, Sumter Voorhees College, Denmark 8

2009 HACSW PLANNING COMMITTEE Henry Hank Aaron Honorary Chairman Sonja Lavender First Tennessee Bank Dee Griffin Sunset 5K Run/Walk, Chair Bev Johnson WDIA Radio Personality UNCF Black Tie Gala Reception, Chair Ty Smith Celebrity Sports Golf Tournament, Chair Jed Cowell Cummins, Inc. Celebrity Sports Breakfast, Chair Bob Simpson State Farm Insurance Steering Committee, Chair Ndi Onukogu Volunteer Committee, Chair Regina Baker Greater White Stone Missionary Baptist Church Roger R. Brown LeMoyne-Owen College Toni Boland NIKE Kathy Lofton Blue Cross Blue Shield Glenn Manuel Volunteer Mary C. Callahan LeMoyne-Owen College Joyce Thomas Cummins Inc. Douglas Tabb Creative Marketing, Inc. DeJuan Hendricks HealthSpring Calvin Anderson Blue Cross Blue Shield Eric Robertson LOC / CDC Earnice Foster FedEx Teresa Dickerson Memphis Grizzlies Dee Griffin ABC24/CW30 Eyewitness News 9 Bev Johnson WDIA Radio Mary Tate-Smith CIGNA HealthCare Bridget Chisholm Consultant Pat Willis Neely s Barbeque Robert Hackney AT&T Tommy Davis ABC24/CW30 Eyewitness News Wendell Naylor M. J. Edwards Funeral Home

Exclusive Sponsorship Opportunities Featured Entertainment $30,000 UNCF Gala Banquet $20,000 Celebrity Golf Tournament $15,000 Dee Griffin Sunset 5K Walk / Run $15,000 Blue Cross Blue Shield of Tennessee Celebrity Sports Breakfast $25,000 Cummins Inc. Product Sponsor $30,000 Transportation Sponsor $20,000 Souvenir Book $10,000 Already Committed for 2010 10

Event Sponsorship Levels Hall of Fame Sponsors $25,000 Big League Sponsors $15,000 Home Run Sponsors $10,000 Triple Play Sponsors $5,000 11

HALL OF FAME SPONSOR Receives: Recognition as PRESENTING SPONSOR at each of the weekend events Logo banners/signage prominently displayed onsite at all weekend events Opportunity to present one or more awards at the golf receptions or Dee Griffin Sunset 5K Run/Walk Logo on golf scorecards/race brochures Logo on participant golf shirts/t-shirts Logo on cover of weekend souvenir program book, promotional brochure, event flyers, etc. Two-page ad in souvenir program book (circulation: 3500) Recognition during the 2011 Evening of Stars (Memphis market) to air January 2011 Three (3) tables for 10 at the UNCF Black Tie Gala Reception with passes to VIP Reception Three (3) complimentary foursomes in the Celebrity Sports Golf Tournament. Fifty (50) registration fees for walkers/runners at Dee Griffin Sunset 5K Run/Walk Thirty (30) tickets to the Celebrity Sports Breakfast Signage on one hole of golf and at rest area of Dee Griffin Sunset 5K Run/Walk Eight (8) baseballs autographed by Hank Aaron Verbal recognition at all events as HALL OF FAME SPONSOR Full Page color ad and exterior/interior book cover in Souvenir Book Reference in all printed materials and news releases as HALL OF FAME SPONSOR of the 2010 Hank Aaron Celebrity Sports Weekend Full-page article/ad in LeMoyne-Owen College Beacon magazine (national circulation of 7,000) INVESTMENT $25,000

Receives: BIG LEAGUE SPONSOR Recognition as OFFICIAL HOST of one of the following events: UNCF Black Tie Gala Reception, Celebrity Sports Golf Tournament, Dee Griffin Sunset 5K Run/Walk, or Celebrity Sports Breakfast. Logo banners/signage prominently displayed onsite at all weekend events Opportunity to present one or more awards at the golf reception or Dee Griffin Sunset 5K Run/Walk Logo on all event brochures Logo on all participant golf shirts/t-shirts Logo on cover of weekend souvenir program book, brochure, event flyers, etc. Full-page ad in souvenir program book (circulation: 3500) Two complimentary foursomes in the Celebrity Sports Golf Tournament Forty (40) registration fees for walkers/runners at Dee Griffin Sunset 5K Run/Walk Twenty (20) tickets to the Celebrity Sports Breakfast Three (3) tables for 10 at the UNCF Black Tie Gala Reception Recognition during the 2011 Evening of Stars (Memphis market) to air January 2011 Signage on one hole of golf and at rest area poster of Dee Griffin Sunset 5K Run/Walk Five (5) baseballs autographed by Hank Aaron Verbal recognition at all events as a BIG LEAGUE SPONSOR Full Page ad in Souvenir Book Inside Front or Back Cover Reference in all printed materials and news releases as a BIG LEAGUE SPONSOR of the 2010 Hank Aaron Celebrity Sports Weekend Exclusivity of industry or product 12 INVESTMENT $15,000 13

Home Run SPONSOR Receives: Logo banners/signage prominently displayed on-site at all weekend events Opportunity to present one or more awards at the Dee Griffin Sunset 5K Run/Walk Logo on event brochures Logo on all participant golf shirts/t-shirts Logo on cover of weekend souvenir program book, brochure, event flyers, etc. Full-page ad in souvenir program book (circulation: 3500) Two complimentary foursomes in the Celebrity Sports Golf Tournament Thirty (30) registration fees for walkers/runners at Dee Griffin Sunset 5K Run/Walk Fifteen (15) tickets to the Celebrity Sports Breakfast Two (2) tables for ten (10) at the UNCF Black Tie Gala Reception with passes to VIP Reception Signage on one hole of golf and at rest area of Dee Griffin Sunset 5K Run/Walk Three (3) baseballs autographed by Hank Aaron Verbal recognition at all events as a HOME RUN SPONSOR Full page Ad in Souvenir Book Reference in all printed materials and news releases as a HOME RUN SPONSOR of the 2010 Hank Aaron Celebrity Sports Weekend. INVESTMENT $10,000 14

TRIPLE PLAY SPONSOR Receives: One (1) foursome in the golf tournament, AM or PM Twenty (20) registration fees for walkers/runners at Dee Griffin Sunset 5K Run/Walk Ten (10) tickets to the Celebrity Sports Breakfast One (1) Preferred Seating table for 10 to the UNCF Black Tie Gala Reception One (1) autographed baseball by Hank Aaron Signage on one (1) hole of golf and at rest area of Dee Griffin Sunset 5K Run/Walk Verbal recognition at all events as a TRIPLE PLAY SPONSOR Full-page ad in souvenir program book Reference in all printed materials and news releases as a TRIPLE PLAY SPONSOR of the 2010 Hank Aaron Celebrity Sports Weekend INVESTMENT $5,000 15

Receives: Signage at water station Dee Griffin Sunset 5K Run/Walk Pro Step Sponsor Logo on Dee Griffin Sunset 5K Run/Walk Brochure Logo on Dee Griffin Sunset 5K Run/Walk T-shirt Twenty five (25) registration fees for walkers/runners at Dee Griffin Sunset 5K Run/Walk Six (6) tickets to the Celebrity Sports Breakfast Quarter-page ad in the event souvenir program book Reference in all printed materials and news releases as an Pro Step SPONSOR of the 2010 Dee Griffin Sunset 5K Run/Walk Receives: Signage at water station Investment $3,000 Dee Griffin Sunset 5K Run/Walk Super Step Sponsors Reference in all printed materials and news releases as an Super Step SPONSOR of the 2010 Dee Griffin Sunset 5K Run/Walk Investment $1,500 16

HANK AARON CELEBRITY SPORTS WEEKEND c/o The LeMoyne-Owen College 807 Walker Avenue Office of Institutional Advancement Memphis, TN 38126 www.loc.edu Telephone: (901) 435-1527 Fax: (901) 435-1549