Helping small businesses get online & succeed online March 2012
A big important problem 97% of people research local products and services online. 57% of Oregon small businesses have no website. We can change that. 1. BIA/Kelsey s (User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. March 2010 2. Ipsos/OTX commissioned by Google Online Savviness & Activity Among Small Business Owners March 2011 2
Our mission Oregon Get Your Business Online is a Google-led program dedicated to driving economic growth by providing Oregon s local businesses the tools and resources to get online and succeed online. Logo for placement purposes only
3 Barriers to getting online Awareness Complexity Expense Our program tackles these barriers for local businesses. Logo for placement purposes only
Our tools and resources Websites are now free for Oregon businesses A free, easy-to-build professional website Free custom domain name and web hosting for 1 year Free local business listing on Google Places Free tools, resources and events Logo for placement purposes only
Small businesses can go to oregongetonline.com Free website Free Google Places Tools and resources Success stories featuring local businesses The example screenshot is a mock of the new site design. The actual site launch will correspond with the launch of the live event.
Or, come to one of our events to get online Get a free website Step-by-step guidance to create a website Instructor and staff provide hand-holding 90 minutes, classroom-style with computers Grow your business online Overview of products & services supporting small businesses 60 minutes, lecture style Promote your business online Learn how to create an account, choose keywords, and write great ads Find out how Google ranks ads 60 minutes, lecture style with live demos Online expo Computers staffed for 1:1 help and networking
Receive education and resources Relevant whether they already have a website, or not. They can walk in offline & walk out online with their website, Google Places listing and educational resources In addition to training, they can meet Oregon businesses succeeding with an online presence & network with their peers.
14 states and counting Watch video testimonials from past events. Connecticut: http://www.youtube.com/watch?v=umifrgptwfc Iowa: http://www.youtube.com/watch?v=de5pshop4dy Michigan: http://www.youtube.com/watch?v=kuiegmi737s Minnesota: http://www.youtube.com/watch?v=k0ckde22wby New York: http://www.youtube.com/watch?v=lob2cc-t6nq Ohio: http://www.youtube.com/watch?v=_hrwmawrxuw Oklahoma: http://www.youtube.com/watch?v=uzn4u7pwpuw Texas: http://www.youtube.com/watch?v=owh8c3una0m Utah: http://www.youtube.com/watch?v=4wie4mqvf_o Vermont: http://www.youtube.com/watch?v=wufjfunewwg Virginia: http://www.youtube.com/watch?v=v9ubwfhgzig Wisconsin: http://www.youtube.com/watch?v=sv_veurvgeq
Oregon Get Your Business Online launch Press event announcing Oregon Get Your Business Online program and partners Free workshops, hands-on help, and networking in a Googley format and experience made hyper-local The event is planned for March 26 th & 27 th.
Google promotes extensively: radio, print & digital
Help us to get Oregon small businesses online Local and State Partners Our tools + strong partnerships = A true solution National Partners Small business mentoring 1:1 small business counseling & trainings Website provider 12
Partner responsibilities Before the launch event provide logo for the site provide organization description for the site promote the event to members During the launch event host a partner table to meet members and share info about your services attend sessions enjoy the partner reception the evening of the event launch After the launch event share the free website offer with members throughout the year
APPENDIX
Events: hands-on workshops & training sessions See more photos at: http://goo.gl/a80t4
Local case studies: on website and at event
Media coverage: at launch and after the event Texas Media Samples Austin Print: Austin American-Statesman, Google helping small businesses in Central Texas get online (exclusive) Austin Business Journal, 1,000 Austinites swarm local Google event blog Austin Business Journal, Google providing free website building in Central Texas TV coverage: KTBC-TV, Google Helps Small Businesses Get Online KVUE News, Google helps Central Texas small businesses Fox 7 News Edge in the Morning - https://video.google.com/a/?pli=1#/play/contentid=6c72c1342848476a Fox 7 News Edge at Noon - https://video.google.com/a/?pli=1#/play/contentid=4c27af85eaa56f6 WOAI NBC-https://video.google.com/a/?pli=1#/Play/contentId=6a9ed66f60111c74 Statewide Coverage: Dallas Morning News, Google offering free websites to Texas small businesses through new "Texas Get Your Business Online" initiative Houston Business Journal, Google urges Texas business to go online Other coverage: Marketing Pilgrim, Google Heads Texas Sized Push to Get SMB s Online Search Engine Land, Google Reaches Out To Texas Businesses With Free Websites, Marketing Help Local Catalyst emarketing Blog, Big Google Places Feet on the Street Campaign hits Big Texas with a Big Push for Small Businesses Ecommerce news, Google Heads Texas Sized Push to Get SMB s Online Internet and Website Design, Google Heads Texas Sized Push to Get SMB s Online Radio Coverage: 19 radio hits across the state. Interviews were done by Amy Chang and Scott Levitan KLBJ News Radio, Google offers free websites to businesses today