DEN STORE AKSJEKVELDEN Trondheim, 2. oktober 207 Jo Christian Steigedal, direktør for Investor Relations
KEY TAKE-AWAYS A Global leader in attractive online segments Market leading positions in segments with significant long term revenue growth potential Strong multi-local execution, leveraging global scale Investing in technology and digital product development 2
Schibsted has a long history of innovative digital growth 839 Schibsted Publishing House established VARIOUS INVESTMENTS BY SCHIBSTED GROWTH 2005 2006 2007 2009 200 203 204 Christian Schibsted with Family 966 Schibsted acquires Verdens Gang 996 Schibsted acquires Aftonbladet 2003 Schibsted acquires Blocket INTERNATIONAL EXPANSION OF ONLINE CLASSIFIEDS 2006-77 839 2000 207 YEARS 860 Aftenposten is founded 995 Schibsted Nett founded 992 Schibsted Listed on Oslo Stock Exchange 996 Tinius Trust established 2000 Finn.no launched 2006 Schibsted acquires majority in Spanish online classifieds Anuntis and jobs site Infojobs 2008 Schibsted Classified Media Founded 2009 Schibsted Growth Established 203 204 JV with Telenor established Schibsted acquires Milanuncious, Avito in Morocco, establishes a JV with Naspers 205 Schibsted acquires Naspers operations in Hungary and sells Romanian and Portugal operations 207 Schibsted increases the shares of OLX Brazil from 25 to 50% and in Yapo in Chile to 00% Schibsted is the innovation-driven, consumer-centric media company which entered the emerging online classified space 5+ years ago, well before competitors, and established itself to become the global market leader 3
LEADING POSITIONS IN 8 COUNTRIES 7,300 Employees 6bn Revenue (NOK) 22 Countries # Online News destination in Norway and Sweden # in General Classifieds in 8 markets On the OBX index in Oslo, Market Cap NOK 44bn 4
Positioned in large countries with significant potential Leading positions in large European and LatAm markets... with headroom for structural market growth GDP 206 (USDtrn) per country (source: World Bank) Developed phase markets France Italy,9 Spain,3 Sweden 0,5 Austria 0,4 Norway 0,4 Ireland 0,3 2,5 Digital ad spend 206 (USD billion) (source: emarketer) Digital ad spend growth 206-2020 (CAGR) (source: emarketer) Developed phase markets France 2.9 France 4.6 Italy.9 Italy 6.5 Spain.5 Spain 6.5 Sweden.2 Sweden 6.7 Austria N/A Austria N/A Norway.0 Norway 7.0 Ireland 0.4 Ireland N/A Investment phase markets Investment phase markets Germany 3,5 Germany 5,8 Germany 3,9 UK 2,6 UK 3,2 UK 9,0 Brazil,8 Brazil 3, Brazil 2,0 Mexico,0 Mexico,3 Mexico 5,7 Chile 0,2 Chile 0,2 Chile 7,7 Finland 0,2 Finland 0,4 Finland 6,2 Hungary 0, Countries with online classifieds traffic leadership Hungary N/A Hungary N/A 5
STRONG LOCAL BRANDS GLOBALLY
Competitors are increasingly global 7
Competitors are increasingly global Schibsted s Product & Tech develoment increasingly global Tech hubs OSLO HQ STOCKHOLM BARCELONA LONDON KRAKOW PARIS 8
BUILDING GLOBAL PRODUCT AND TECH PLATFORMS ATE PLATFORMS PUBLISHING MARKETPLACES ADVERTISING COMPONENTS IDENTITY PAYMENT MESSAGING PRIVACY EXPERIMENTATION FRAUD DATA & ANALYTICS ENTERPRISE TECHNOLOGY INFRASTRUCTURE
CLEAR STRATEGIC TARGETS INVESTMENTS IN DIGITAL PRODUCTS & TECHNOLOGY WILL DRIVE GROWTH AND TRANSFORMATION
HOW ARE WE DOING? - STRONG ONLINE CLASSIFIEDS GROWTH STABLE SITUATION IN MEDIA HOUSES NOK million 2 000 0 000 Revenue development 204-207 8 000 6 000 4 000 2 000 0 Online rubrikk Mediehus 2H 4-H 5 2H 5-H 6 2H 6-H 7
HOW ARE WE DOING? - STRONG ONLINE CLASSIFIEDS GROWTH STABLE SITUATION IN MEDIA HOUSES NOK million 2 500 EBITDA development 204-207 2 000 500 000 500 0 Online rubrikk Mediehus 2H 4-H 5 2H 5-H 6 2H 6-H 7 2
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Online classifieds Balanced portfolio with revenue and EBITDA growth Revenues* (EUR million) EBITDA* (EUR million) Developed phase 60.2 79.8 +4%** 203.4 Other Sweden 72.8 80.0 +2% 89.3 Other Sweden Norway Norway Spain Spain France France Q2 5 Q2 6 Q2 7 Q2 5 Q2 6 Q2 7 Investment phase 6.9 0.8 +63% 7.6-23,7-22,7-20,9 Q2 5 Q2 6 Q2 7 Q2 5 Q2 6 Q2 7 *) Pro forma, including proportionate share of JVs and associates **) Adjusted for currency fluctuations. 4
Online classifieds verticals are the main growth drivers Revenue split, consolidated Online classifieds First half 207 Other revenues 0% Advertising revenues 22% 3% Generalist professional 4% Generalist private 5% Jobs Real estate 22% 24% Motor Diversified mix of revenue drivers for verticals Subscription fees Visibility features Single listings in certain markets Shops Tools 5
Online classifieds verticals are the main growth drivers Revenue split, consolidated Online classifieds First half 207 Other revenues 0% 22% Real estate Strong revenue growth in verticals Growth rate Q2 207 vs Q2 206 +8% Advertising revenues 22% 3% Generalist professional 4% Generalist private 5% Jobs 24% Motor Verticals +2% Display advertising 6
Well positioned for further growth Strong brands, among leading websites in each local market* Professional verticals are the main revenue contributors Minimizing friction and developing tools for pro verticals Other revenues 3% Generalist pro 4% Generalist private 0% Display advert. 22% Verticals* 6% In-app messaging Payments Alerts Deliveries Security Dashboards Pricing tools *) National Alexa rank among top 50 (selected): Leboncoin 7, Finn.no 7, Blocket.se 9, Subito.it 3, Milanuncios 25, Willhaben 8, Donedeal 7, OLX Brazil 8, Jofogas.hu 8, Tori.fi 5, Yapo.cl 4 *) Verticals = Car, real estate, jobs 7
Pushing product development in online classifieds Next generation online classifieds platform Mobile first online classifieds platform Enabling quicker future innovation Goal: Best-in-class generalist marketplace with state of the art user interface Launched in small, early stage market. Roll out in larger markets to come when the technology is refined Focus on tools for verticals to drive monetization Strong positions in verticals in many markets focus on product development to leverage this Targeting ( Blink ) Ad performance dashboards Pricing tools 8
Well positioned in many large markets but still low monetization outside Scandinavia Schibsted revenues/ internet user (EUR/year) 35 30 25 20 5 0 5 - Norway Sweden France Ireland Austria Spain Italy Hungary Finland Brazil Market Position: # # # # # # # # # # Population (mm): 5 0 67 6 9 47 6 0 5 208 Current Monetization: High High Low Medium Low/Medium Low Very low Very low Very low Very low External benchmark: UK: Rightmove+Zoopla+Auto Trader EUR 3.50 Russia: Avito EUR.70 9
Leading generalist and vertical positions climbing the monetization ladder Norway Sweden France Spain Italy Austria Ireland Hungary Gen. Goods Cars Real Estate 2 3 Jobs 3 2 2 N/A 2 Source: TNS, KIA Index, Mediametrie, Comscore, unique monthly visitors 20
Large opportunity in France; Leboncoin s leadership has been reinforced on all aspects: Customer penetration, ad coverage and traffic Online classifieds Clear market leader in cars Traffic and ad volume leadership in real estate Market share dealers 86% Market share pro ads 59% Market share agents 7% 66% Market share pro ads 4% 40,6% 40% 47% 3% 35% 2% 8% Leboncoin LaCentrale #2 AutoScout24 #3 Leboncoin LaCentrale #2 AutoScout24 #3 Leboncoin #2 #3 SeLoger LogicImmo #2 #3 SeLoger LogicImmo Traffic (million UV/month) 9,6 Market share private ads 90% Traffic (million UV/month) 9,9 Market share private ads 9% Leboncoin 3,8 2,9 4,9 3, 5% 3% 0% 5% LaCentrale #2 L Argus #3 Leboncoin LaCentrale #2 AutoScout24 #3 Leboncoin SeLoger #2 pap.fr #3 ParuVendu #2 pap.fr #3 Q2 207 Source Market share dealers/agents and ads: AutoBiz. Traffic data: Mediametrie (April 207) not including apps for leboncoin only 2
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Strong journalist achievements supported by innovations in product & tech #DearMark: How Aftenposten Stood Up Against Facebook Best in Show, INMA Global Media Awards Glassjenta The Norwegian Journalistic Award 2 In total 4 Gold and 2 Silver awards to Schibsted including «Best Use of Data Analytics and Best New Corporate Innovation Initiative, both supported by Schibsted Product and Technology ) INMA = International News Media Association (INMA). 2) Den Store Journalistprisen 23
NOK million Digital development and tight cost control in Scandinavian publishing operations Publishing Publishing operations Scandinavia Revenues and EBITDA (NOK million) 2 500 2 000 500 000 500 8% 9% 0% 0 Q2 5 Q2 6 Q2 7 Online revenues Offline revenues EBITDA margin Figures include Media House Norway and Media House Sweden excluding Schibsted Growth. 24
VIDEO IS BREAKING NEWS 25
SOPHISTICATED COVERAGE OF ELECTIONS 26
NEXT GENERATION NEWS APPS 27
KEY TAKE-AWAYS A Global leader in attractive online segments Market leading positions in segments with significant long term revenue growth potential Strong multi-local execution, leveraging global scale Investing in technology and digital product development 28
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