White Paper Using Big Data in Key Opinion Leader selection Knowing the size of a physician s clinical practice may be an important determinant of selection
Physician decile in Physician Decile overall American Hospital Teaching Total hospital (1=lowest, 10 summing data for the Group Name Facility ID Medicare ID Association (AHA) Hospital Name State Total Beds Affiliation Status Address City Zip Code First Name Last Name Credential Address City State Zip Discharges = highest) same phy from all hospitals Cholecystectomy 101486540 450713 6740095 ST DAVID'S SOUTH AUSTIN MEDICAL CENTER TX 222 Corporation N 901 W Ben White Blvd AUSTIN 78704 SARAH FOLEY M.D. 12355 E ELM ST AUSTIN TX 78705 72 10 9 Cholecystectomy 101480610 450124 6740170 UNIVERSITY MEDICAL CENTER AT BRACKENRI TX 321 Church NFP N 601 E 15th St AUSTIN 78701 TREVOR DOBSON M.D. 313 CENTER ROAD AUSTIN TX 78701 58 10 6 Cholecystectomy 101486660 450056 6740200 SETON MEDICAL CENTER AUSTIN TX 425 Church NFP N 1201 W 38th St AUSTIN 78705 NOLAN CLARK M.D. 3901 HILLIARD PKWY AUSTIN TX 78756 54 10 9 Cholecystectomy 101480190 450809 6740093 NORTH AUSTIN MEDICAL CENTER TX 332 Corporation N 12221 MoPac Expy N AUSTIN 78758 JACOB FRERICHS M.D. 12201 BOSTON WAY AUSTIN TX 78758 49 10 9 Cholecystectomy 101486540 450713 6740095 ST DAVID'S SOUTH AUSTIN MEDICAL CENTER TX 222 Corporation N 901 W Ben White Blvd AUSTIN 78704 PAULETTE SONG M.D. 4139 EASTERN AV AUSTIN TX 78745 43 9 9 Cholecystectomy 101480610 450124 6740170 UNIVERSITY MEDICAL CENTER AT BRACKENRI TX 321 Church NFP N 601 E 15th St AUSTIN 78701 MANJU GOKHALE M.D. 60133 E 30TH ST AUSTIN TX 78701 39 8 5 Cholecystectomy 101480190 450809 6740093 NORTH AUSTIN MEDICAL CENTER TX 332 Corporation N 12221 MoPac Expy N AUSTIN 78758 MYLEA JONES M.D. 39887 LINCOLN EXPRESSWAY AUSTIN TX 78758 36 9 9 Cholecystectomy 101480160 450867 6740148 SETON NORTHWEST HOSPITAL TX 121 Church NFP N 11113 Research Blvd AUSTIN 78759 LEIGH HANSEN M.D. 1093 NORTHWOOD PKWY AUSTIN TX 78756 33 10 7 Cholecystectomy 101480160 450867 6740148 SETON NORTHWEST HOSPITAL TX 121 Church NFP N 11113 Research Blvd AUSTIN 78759 MARI PRATT M.D. 313 CENTER ROAD AUSTIN TX 78745 33 10 7 Cholecystectomy 101486660 450056 6740200 SETON MEDICAL CENTER AUSTIN TX 425 Church NFP N 1201 W 38th St AUSTIN 78705 DAVID KAWASAKI M.D. 1093 NORTHWOOD PKWY AUSTIN TX 78756 32 9 9 Cholecystectomy 101482860 670034 6740381 SCOTT & WHITE HOSPITAL-ROUND ROCK TX 74 Other NFP N 300 University Blvd ROUND ROCK 78664 ALEXANDER SHVARTZ M.D. 30011 MARIETTA BLVD ROUND ROCK TX 78665 31 10 9 Cholecystectomy 101480018 670041 6740412 SETON MEDICAL CENTER WILLIAMSON TX 135 Church NFP N 201 Seton Pkwy ROUND ROCK 78664 AMRUT PATEL M.D. 170 SOUTH PROFESSOR BLVD ROUND ROCK TX 78665 30 10 8 Cholecystectomy 101480720 450431 6740190 ST DAVID'S MEDICAL CENTER TX 448 Other NFP N 919 E 32nd St AUSTIN 78705 JUNICHI UEHARA M.D. 4139 EASTERN AV AUSTIN TX 78705 30 10 9 Highlights Clinicians with high volume practices could be an indicator of thought leadership in the local provider community With insights into clinical volume, you may uncover KOLs who might not otherwise be identified through other data traditionally used for KOL identification Traditionally, the process for Key Opinion Leader (KOL) selection has ranged from selecting people you know or have worked with before to more dataderived selection processes using publications, clinical trial experience, speaking engagements, education and competitor information to rank your pool of potential KOLs. When using a data-driven process to select KOLs, particularly at the local level, knowing the size of a physician s clinical practice may also be an important determinant of your selection. Knowing which clinicians have high volume practices could be an indicator of thought leadership in the local provider community. For selecting KOLs who are clinicians working in inpatient or outpatient hospital facilities, adding available clinical volume data, such as the recorded number of procedures a physician performs or the number of patients seen with a specific diagnosis, may be valuable in your selection criteria. With insights into clinical volume at key facilities, you can uncover KOLs important to a hospital ecosystem who might not otherwise be identified through other data traditionally used for KOL identification. Clinical volume from Big Data For over a decade, Truven Health Analytics, part of the IBM Watson Health business, has been providing life sciences clients with Facility Targeting Reports generated from Big Data assets. The sample report below uses fictitious providers in Austin, Texas to illustrate top-volume physicians performing cholecystectomies. Total discharges for this procedure are calculated for each physician at each hospital and summed to all hospitals through physician decile ratings. Data used for these reports are sourced from the Truven Health Projected Inpatient Database and other large healthcare data sets. Our projection methodology uses the actual number of discharges from 73 percent of all US hospitals to project up to the total discharges from all US hospitals This report is for physicians performing cholecystectomies Figure 1. Clinical volume report for fictitious providers in Austin, Texas At the top hospitals by procedure volume In Austin, Texas, US This report is for physicians performing cholecystectomies Sarah Foley performed the most procedures in the time period At the top hospitals by procedure volume Her address is listed In Austin, Texas, US Sarah Foley performed the most procedures in the time period this procedure on 72 patients the most of Austin, TX Her address is listed this procedure on 72 patients the most of Austin, TX For all the hospitals in which Dr. Foley performs this procedure, she is ranked in the 9 th Decile For all the hospitals in which Dr. Foley performs this procedure, she is ranked in the 9 th Decile Physician decile in Physician Decile overall Other physicians are Total hospital (1=lowest, 10 summing data for the Discharges = highest) same phy from all hospitals also highly ranked Sarah Foley performed this 72 procedure 10on 72 9 For all the hospitals considering all in of the This report is for physicians At the top hospitals this procedure Her address on 72 58 10 6 facilities where they In Austin, Texas, US the most procedures patients the 54 most 10 of 9 which Dr. Foley performs performing cholecystectomies by procedure volume patients the is listedmost of have privileges 49 10 9 in the time period this procedure, she is 43 9 9 Austin, 39 TX 8 5 ranked in the 9 th Decile Austin, TX 36 9 9 33 10 7 33 10 7 32 9 9 31 10 9 30 10 8 Physician decile in Physician Decile overall American Hospital Teaching 30 10 9 Total hospital (1=lowest, 10 summing data for the Group Name Facility ID Medicare ID Association (AHA) Hospital Name State Total Beds Affiliation Status Address City Zip Code First Name Last Name Credential Address City State Zip Discharges = highest) same phy from all hospitals Cholecystectomy 101486540 450713 6740095 ST DAVID'S SOUTH AUSTIN MEDICAL CENTER TX 222 Corporation N 901 W Ben White Blvd AUSTIN 78704 SARAH FOLEY M.D. 12355 E ELM ST AUSTIN TX 78705 72 10 9 Cholecystectomy 101480610 450124 6740170 UNIVERSITY MEDICAL CENTER AT BRACKENRI TX 321 Church NFP N 601 E 15th St AUSTIN 78701 TREVOR DOBSON M.D. 313 CENTER ROAD AUSTIN TX 78701 58 10 6 Other physicians are also highly ranked considering all of the facilities where they have privileges Cholecystectomy 101486660 450056 6740200 SETON MEDICAL CENTER AUSTIN TX 425 Church NFP N 1201 W 38th St AUSTIN 78705 NOLAN CLARK M.D. 3901 HILLIARD PKWY AUSTIN TX 78756 54 10 9 Cholecystectomy 101480190 450809 6740093 NORTH AUSTIN MEDICAL CENTER TX 332 Corporation N 12221 MoPac Expy N AUSTIN 78758 JACOB FRERICHS M.D. 12201 BOSTON WAY AUSTIN TX 78758 49 10 9 Cholecystectomy 101486540 450713 6740095 ST DAVID'S SOUTH AUSTIN MEDICAL CENTER TX 222 Corporation N 901 W Ben White Blvd AUSTIN 78704 PAULETTE SONG M.D. 4139 EASTERN AV AUSTIN TX 78745 43 9 9 Cholecystectomy 101480610 450124 6740170 UNIVERSITY MEDICAL CENTER AT BRACKENRI TX 321 Church NFP N 601 E 15th St AUSTIN 78701 MANJU GOKHALE M.D. 60133 E 30TH ST AUSTIN TX 78701 39 8 5 Cholecystectomy 101480190 450809 6740093 NORTH AUSTIN MEDICAL CENTER TX 332 Corporation N 12221 MoPac Expy N AUSTIN 78758 MYLEA JONES M.D. 39887 LINCOLN EXPRESSWAY AUSTIN TX 78758 36 9 9 Cholecystectomy 101480160 450867 6740148 SETON NORTHWEST HOSPITAL TX 121 Church NFP N 11113 Research Blvd AUSTIN 78759 LEIGH HANSEN M.D. 1093 NORTHWOOD PKWY AUSTIN TX 78756 33 10 7 Cholecystectomy 101480160 450867 6740148 SETON NORTHWEST HOSPITAL TX 121 Church NFP N 11113 Research Blvd AUSTIN 78759 MARI PRATT M.D. 313 CENTER ROAD AUSTIN TX 78745 33 10 7 Cholecystectomy 101486660 450056 6740200 SETON MEDICAL CENTER AUSTIN TX 425 Church NFP N 1201 W 38th St AUSTIN 78705 DAVID KAWASAKI M.D. 1093 NORTHWOOD PKWY AUSTIN TX 78756 32 9 9 Cholecystectomy 101482860 670034 6740381 SCOTT & WHITE HOSPITAL-ROUND ROCK TX 74 Other NFP N 300 University Blvd ROUND ROCK 78664 ALEXANDER SHVARTZ M.D. 30011 MARIETTA BLVD ROUND ROCK TX 78665 31 10 9 Cholecystectomy 101480018 670041 6740412 SETON MEDICAL CENTER WILLIAMSON TX 135 Church NFP N 201 Seton Pkwy ROUND ROCK 78664 AMRUT PATEL M.D. 170 SOUTH PROFESSOR BLVD ROUND ROCK TX 78665 30 10 8 Cholecystectomy 101480720 450431 6740190 ST DAVID'S MEDICAL CENTER TX 448 Other NFP N 919 E 32nd St AUSTIN 78705 JUNICHI UEHARA M.D. 4139 EASTERN AV AUSTIN TX 78705 30 10 9 Other physicians are also highly ranked considering all of the facilities where they have privileges Page 2
Using clinical volume in KOL selection Turning to KOL selection, we have incorporated clinical volume data from the same healthcare data sources we use for Facility Targeting Reports into our platform for selected US KOLs. So, in addition to traditional KOL selection criteria, you can now use available clinical volume to select KOLs. Below is an example. Bill Roche, MD, a fictitious physician who performs orthopedic surgery at Central Florida Memorial Hospital, a fictitious hospital in Tampa, Florida, is being considered for a specific KOL engagement. Figure 2. Sample Heartbeat Profiler physician profile page In addition to knowing his education, clinical trial experience, publications, social media experience and work with competitors, you d like to evaluate the size of his practice for the KOL engagement you have in mind. Is he the highest volume practitioner in the area? Looking at Dr. Roche s profile in Heartbeat Profiler, the Truven Health stakeholder management platform, you can identify the top procedures or diagnoses associated with his patients for the most recent three years of available data. You determine that Dr. Roche performed 137 hip replacement surgeries in the past year at Central Florida Memorial Hospital, which is the highest volume for that procedure compared to other colleagues in the Tampa Bay catchment area. If Dr. Roche also has privileges in other local hospitals, you can easily identify the facilities where he performs surgery. In this example, he performs the highest volume of surgeries at Central Florida Memorial Hospital, which is the leading hospital provider in the area for hip replacements in our example. The volume of procedures Dr. Roche performs can be selected along with other criteria such as clinical trial work, publications and social media experience in the Profiler segmentation analysis. This allows you to compare and rank Dr. Roche with others you are considering to select the top KOL for the engagement activities you are planning. Page 3
Summary Data from very large healthcare databases may add another important parameter to your KOL selection process, particularly at the local level, by allowing you to understand the size of a KOL s clinical practice. In the past, clinically based physicians may have been overlooked when using conventional identification approaches and they could be just the right KOLs for your business needs. For more information about Truven Health KOL identification, mapping, profiling and engagement solutions, please contact us at lifesciences@ truvenhealth.com or visit our website at truvenhealth/life-sciences/sms. Page 4
About IBM Watson Health business Truven Health Analytics, part of the, provides market-leading performance improvement solutions built on data integrity, advanced analytics and domain expertise. For more than 40 years, our insights and solutions have been providing hospitals and clinicians, employers and health plans, state and federal government agencies, life sciences companies and policymakers, the facts they need to make confident decisions that directly affect the health and wellbeing of people and organizations in the US and around the world. The company was acquired by IBM in 2016 to help form a new business, Watson Health. Watson Health aspires to improve lives and give hope by delivering innovation to address the world s most pressing health challenges through data and cognitive insights. Truven Health Analytics owns some of the most trusted brands in healthcare, such as MarketScan, 100 Top Hospitals, Advantage Suite, Micromedex, Simpler and ActionOI. Truven Health has its principal offices in Ann Arbor, MI, Chicago, IL and Denver, CO. For more information, please visit truvenhealth.com Page 5
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