ENCOURAGING PEOPLE TO REGISTER TO VOTE APRIL 8TH 2015 Digital toolkit
MAKE TODAY THE DAY YOU REGISTER TO VOTE This is a digital campaign to encourage people to register to vote in time for the 2015 General Election. In particular, it s aimed at people who have recently or are about to move house, as well as people that rent. Join The Electoral Commission and our industry partners in driving voter registrations in the run up to May 7th. 02
THE CHALLENGE People that rent or have recently moved house are less likely to be registered to vote. Just 63% of private renters are registered, compared to 93% of homeowners. Only 40% of people that have moved in the past year are registered, compared to 93% of people who have lived in the same place for 16 years or more. There are many reasons for it. Your customers may have been too busy and not had time to get round to registering. They may not have realised the need to register in the first place, or thought that paying council tax was enough to guarantee them a vote. Whatever the reason, we ve created this toolkit so we can all do something about it. To vote in the general election, your customers need to register by April 20th. That s not far away and it s why we re mobilising a coalition of partners to come together and encourage people to make April 8th the day that they register to vote. In this toolkit you ll find everything you need to get your customers to make April 8th the day they register to vote. If you have any other questions please contact Hayley Cameron (hayley.cameron@23red.com) who will be happy to help. Your customers won t want to miss out on the chance to make their voice heard. Together we can make sure they don t. It s your chance to encourage your customers to act. They will appreciate the reminder from a trusted source you. What s more, your customers might not realise that being registered could help if they apply for credit because agencies may check that they are on the electoral register. Another benefit to being registered to vote. 03
SOCIAL MEDIA We ve provided you with multiple posts so you can keep up the conversation with your customers throughout the day on April 8th. Facebook Just 63% of renters like you are registered to vote in the general election. Are you one of them? Make today the day you register to vote Only 40% of those people that have moved house in the last year are registered to vote in the general election. Make today the day you register to vote Paying council tax doesn t mean you re registered to vote. Make today the day you register Credit agencies may check you re on the electoral register when you apply for credit. Make today the day you register to vote Recently moved house or renting? You re less likely to be registered to vote in the general election. So whilst you re making that cuppa, get to it and make today the day you register to vote About to move house? Make sure you pack your vote too and register at your new address by 20th April Writing your to-do list? Why not make registering to vote your no.1 to do? Get it done! Make today the day you register to vote On your lunch break? Make today the day you register to vote. You can do it online and on your mobile in just a few minutes Registering to vote is simple and you can do it online. Don t put it off another day, make today the day you register to vote Make today the day you register to vote. Your vote matters. Make sure you re in Go online, register and have your say in the general election. Make today the day you register to vote 04
SOCIAL MEDIA Twitter 37% of renters aren t registered to vote #maketodaytheday you register Recently moved or renting? Register to vote while you re drinking that cuppa #maketodaytheday Writing your to-do list? Why not make registering to vote your no.1 to do? #maketodaytheday On your lunchbreak? Register to vote online and on your mobile in a few minutes #maketodaytheday Applying for credit? Agencies may check you re on the electoral register #maketodaytheday you register to vote Moved house in the last year? Chances are you re not registered to vote #maketodaytheday you do About to move house? Register to vote at your new address by April 20th #maketodaytheday Watching TV? The ad break is the perfect time to register to vote #maketodaytheday The Company @TheCompany 2hrs Register to vote while you re drinking that cuppa www.gov.uk/ register-to-vote #maketodaytheday DO YOU RENT? MAKE TODAY THE DAY YOU REGISTER TO VOTE gov.uk/register-to-vote Move your feet @moveurfeet 2hrs On your lunchbreak? Register to vote online and on your mobile in a few minutes #maketodaytheday 05
WEBSITE We ve created infographics, an MPU and leaderboard for you to put on your website on April 8th to help you promote the campaign and give it real stand out. You can download these resources from www.electoralcommission.org.uk/moversandrenters We ve also provided you with some copy to put up on your website. There are two versions, one to post before the day and one to post on the day. In the run-up to April 8th Do you rent or have you recently moved house? If you ve forgotten to register to vote, or put it off for any reason, make April 8th the day you get round to it. The 2015 General Election is approaching fast and if you don t register, you can t have your say. On April 8th Make today the day you register to vote. If you ve forgotten to register to vote, or put it off for any reason, make today the day you do it. The general election is approaching fast and if you don t register, you can t have your say. 06
EMAIL We are looking for you to encourage your customers to make today the day they register to vote in all of your communications channels, including any emails you send out. Here is some copy for you to use: In the run-up to April 8th Subject: Recently moved house or renting? Dear xxxxx, The general election is fast approaching. If you rent or have recently moved house, you are less likely to be registered to vote. Just 40% of people that have moved in the last year are registered and just 63% of private renters are registered. You may have forgotten or been too busy to get round to it. Make April 8th the day you register to vote at Look out for it and don t miss out if you re not registered, you can t vote. Don t forget, if you re about to move house you need to register at your new address. Your vote matters. Make sure you re in. DO YOU RENT? MAKE TODAY THE DAY YOU REGISTER TO VOTE gov.uk/register-to-vote On the day Subject: Make today the day you register to vote Dear xxxxx, Did you know, if you rent or have recently moved, you are less likely to be registered to vote? Just 40% of people that have moved in the last year are registered and just 63% of private renters are registered. So if you haven t registered to vote yet, make today the day you do. Just because you pay council tax, it doesn t mean that you are registered to vote. As well as giving you a voice at the general election in May, registering to vote has other benefits. Did you know that agencies may check you re on the electoral register when you apply for credit? Make today the day you register to vote at Don t forget, if you re about to move house you need to register at your new address. If you re not registered you can t vote. Your vote matters. Make sure you re in. DO YOU RENT? MAKE TODAY THE DAY YOU REGISTER TO VOTE gov.uk/register-to-vote 07
KEEPING THE MOMENTUM GOING After April 8th your customers who still haven t registered have only got until April 20th to do so. Let s continue our work to get as many people registered as possible, encouraging them with a series of posts and tweets. Still not registered to vote? You have until April 20th <post on 8 Apr> You ve only got 12 days left to register to vote in the general election #maketodaytheday <post on 9 Apr> You ve only got 11 days left to register to vote in the general election #maketodaytheday These posts can run as a series, one a day every day, until the April 20th deadline. 08
SO, IT S OVER TO YOU Everything you need to get your customers registering to vote is here. Now all you need to do is spread the word. 1. Flood all your digital channels with #maketodaytheday on April 8th so everyone in your network knows about it. 2. Like, share, favourite, and retweet as many #maketodaytheday posts as you possibly can, to spread the word far and wide. 3. Keep the momentum going after April 8th with more reminders to get registered. Thank you for your help in making today the day that your customers register to vote. 09