Vandenberg Air Force Base 30th Force Support Squadron Sponsorship/Advertising Package 2019
Welcome to Vandenberg Air Force Base Vandenberg Air Force Base is headquarters for the 30th Space Wing. The 30th manages Department of Defense Space and Missile Testing, and placing satellites into polar orbit from the West Coast, using expendable boosters. Vandenberg is located on California s Central Coast. Vandenberg AFB and Central California residents consider the climate to be mild. The 150 squaremile area between San Francisco and Los Angeles is surrounded by the Santa Ynez Mountains, The Pacific, and ranches of Northern Santa Barbara and San Luis Obispo counties. Vandenberg AFB experiences an influx of newly assigned personnel who are looking for a home, vehicle, restaurants, and entertainment. Our sponsors and advertisers find our Military market brand-loyal and current with industry trends. Vandenberg AFB consumers are in the upper economic range, highly educated, and family-centered; one in five of our base population is an officer. In support of the Air Force mission and to show our gratitude, Vandenberg AFB offers a range of family programs, community events, and discount services. We invite you to participate in our Morale, Welfare, and Recreation (MWR) programs as a Commercial Sponsor, Donor, or Advertiser. We can customize a package that makes sense for your objectives. For more information, please contact Tara demontmorency Commercial Sponsorship & Advertising Coordinator Marketing Department P: (805) 606-3129 E: tara.demontmorency@us.af.mil 1031 California Blvd, Bld 11777, B209 www.vandenbergfss.com/marketing
Who You Reach The members of Vandenberg Air Force Base community and their families are a unique consumer group. They have 35% higher income than an average civilian and are one of the top consumer groups, keeping the local economy sustainable. 94% of present and past military personnel have stated that when they notice a company is military friendly they have a positive impression of that company and will more likely choose that company over its competitors. With your support, we can ensure that you have a positive impact on our military community and create an opportunity to engage with these particular consumers. Combined Pre- Tax Income $350 Million Vandenberg s Consumers 23,000+ people These consumers are different than those in Santa Barbara County. They are young, welleducated, ethnically diverse, and willing to spend freely. Let us help you tap into these potential consumers by being one of our sponsors, donors and/or advertiser.
Who We Are Vandenberg Air Force Base contributes to the Air Force mission through programs that enhance the quality of life for service members and their families known as Morale, Welfare and Recreational programs. The MWR program supports overall military readiness while creating leisure opportunities for our Airmen, their families, retirees and all other DOD employees. Facilities Demographics Airman & Family Readiness Aquatic Center Auto Hobby Breakers Dining Facility Bowling Center Child Development Center Duane Wolfe Fitness Center Education Center Family Child Care Fitness Annex Info, Tickets and Travel Vandenberg Library Outdoor Recreation Pacific Coast Club Rod & Gun Club Vandenberg Lodging Youth Center Youth Sports Adults Officers 637 Enlisted 1,862 Single 953 Married 1,406 Children 0-5 yrs 1,044 6-12 yrs 875 13-18 yrs 245 18+ yrs 124 Breakdown of Demographics 2,822 Civilian (NAF and GS)/ Contractors/Private Business 3,685 Active Duty family members 232 Dormitory Residents 8,000 Retirees (Santa Barbara and SLO Counties, all branches of service) 11,192 Total daytime base population 2,744 Total nighttime base population **All statistics were taken directly from the U.S. Air Force Services website What s in it for you? It s about you! We don t believe in the cookie-cutter approach. Tell us what you need and we will develop the best plan to meet your objectives and your budget. Publicity! Our reach to the community, inside and outside the gate is over the top! We use a wide variety of mixed media to disseminate information about our events and programs. Annual sponsorship! We build momentum for your brand with multiple event exposure, discounts and additional benefits available. Benefits Pre-event publicity The Fun Opportunity Guide (FOG) magazine, e-mail blast (all Vandenberg personnel, spouses and 30FSS distribution), vandenbergfss.com (web link/recognition), Facebook, Instagram and Twitter updates (tags/ads), rotating ads on facility monitors, road signs, flyers, posters, leadership briefings and much more! On-site Recognition Table/booth space for giveaways, handouts, prize drawings, product demos, sampling, displays, and involvement in awards, prize presentation and public acknowledgments at events.
EVENT CALENDAR Springfest 800 themed event for all ages. Family friendly. Food, Games, Live Music, and giveaways 4th of July Event 1200 All American holiday Celebration. Family friendly. Food, Games, Live Music, and giveaways Newcomer s Block Party 300 Event designed to be a sort of orientation to the area for new people on base. Family friendly. Salute to Youth 400 A back to school event to help families get what they need for the school year. Backpack giveaway. Annual Exotic Car Show 1800 The Ferrari Club hosts an Exotic Car Show on base to give back to the airmen. Family friendly. Football Frenzy 50 A weekly event at our Pacific Coast Club in the Enlisted Lounge. Games and prizes every week. Spookfest 1000 A youth oriented haunted house and a trunk or treat. People park their car, decorate the trunk and put candy in it for the kids. New Year s Bowlin Eve 200 Our bowling alley hosts a fun filled night of bowling, food, and giveaways until the ball drops. Family Friendly.
Levels of Sponsorship: Level I $250 1 Event Signage at event (please provide artwork) Featured on all Printed/Social Media event promotions Booth at the event Opportunity to provide samples/giveaways (under $20) Level II $500 2 Events All of the above PLUS Featured on event promotions on Bowling Alley Monitors Level III $750 3 Events All of the above PLUS Featured on event base-wide monitor promotions Level IV $1500 Any/All Events (1 Cal yr) All of the above PLUS Event based Social Media plug (Proud Sponsor of) Sponsorship Packages Our #1 priority is to get you the best outcome for your contributions. We BELIEVE that face-toface interaction with the Vandenberg Community is invaluable to your business. We have a unique audience for you here on base. Members of the Air Force and their families transfer in and out every quarter so that means you will always have a fresh audience to market too. *The benefits are based on the date of the finalized contract. Until a contract is signed we cannot advertise your logo on our marketing campaign. It is important to sign up at least 60 days in advance to make sure you get all of the benefits of being a sponsor. *The value of In Kind donations must be equal to or more than the cost of the package you choose.
Vandenberg has some unique advertising opportunities for you to take advantage of. Our FOG Magazine is a quarterly publication featuring all of the FSS Facility events (5000 distributed each quarter) This magazine is distributed to the homes on base and Vandenberg Lodging, enlisted, contractors and civilian workers. We have 12 highly visible 30 x40 road side signs across base Locations : Santa Maria Gate in/out Lompoc Gate Gas Station Fitness Center Commissary Med Group Breakers BX entrance Youth Center Elementary School If you can provide window clings, banners or counter wraps, we can find the perfect place for them in one of our facilities. Advertising Opportunities FOG Magazine Quarter Page Half Page Full Page Back Cover Road Signs Any Location Specified $125 per issue $500 per yr. $315 per issue $1260 per yr. $625 per issue $2500 per yr. $925 per issue $3700 per yr. *If a specific location is desired, $150 per issue is added to your total. $100 per mo. $125 per mo. Banners & Large Format Banner Cling Counter wrap Pin Sweepers $100 per mo., $1100 per yr. $150 per cling, per mo. $1000 per mo. $150 per lane, per mo. We also have 15 Flat Screen TV displays that cycle static images. We have 16 score monitors in our Bowling alley that cycle through ads as well. Monitor Ads All Base Monitors Bowling Monitors $500 per 6 mo. $1000 per yr. $500 per 6 mo., $1000 per yr. Your provided image or logo can appear on our website homepage and link people directly to you. We can post your message on our Facebook, Instagram and Twitter. Web and Social Media Web Link Slider Social Media Post $900 per 6 mo., $1500 per yr. $20 per post, per channel
Marketing Specifications Flyer Size Resolution Paper Size Product Full Page 300 DPI 8.5 x11 1 flyer - 8 x10.5 Half Page 300 DPI 8.5 x11 2 flyers - 8 x5 Quarter Page 300 DPI 8.5 x11 4 flyers - 5 x3.75 Table Tents 300 DPI 11 x17 2 tents (card stock) Monitor Size Resolution Color Mode File Type 3000x1689px 72 DPI RGB Export as JPEG Road Sign Image Size Resolution File type Details 30 x40 300 DPI JPG or PDF Simple. Limit text Poster Size Resolution Image Size Product Full Poster 300 DPI 24 x36 1 Poster Half Poster 300 DPI 18 x24 2 Posters FOG Magazine Ad Resolution Image Size Bleed/Margin Settings Full Page 300 DPI 5.5 x8.5.25 Half Page 300 DPI 5.5 x4.25.25 Quarter Page tall 300 DPI 2.75 x4.25.25 Quarter Page short 300 DPI 5.5 x2.25.25 Marquee Resolution Details 256x96px 72 DPI Very simple, clean design. Limit text Web Ad Resolution File Type 518x182px 300 DPI JPEG or PNG Social Media Ad Resolution Details 800x800px 300 DPI Provide verbiage for the post. Max 200 words
30 th FSS Sponsorship Application Contact Information Business Name: Contact Person: Phone: Email: Sponsorship Level (Circle one) Level I Level II Level III Level IV Event(s): Please list any products to be exhibited or promoted: Please list any products to be Sampled: Please list any prizes or give-aways: Any other comments or notes: *With this sheet we can draw up a formal proposal that will be sent to you for approval* *This is not a contract*