DEMOGRAPHICS
TABLE OF CONTENTS PAGE 3: DEMOGRAPHICS PAGE 5: EMPLOYMENT PAGE 7: SOCIAL & ATTENDANCE
DEMOGRAPHICS GENDER MARITAL STATUS Male 52% Female 47% Other <1% Married 54% Single 43% Other 3% AGE <21 1% 21 24 6% 25 34 37% 35 44 31% 45 54 18% 55 64 6% 65+ 1% NUMBER OF CHILDREN Age 17 or Younger Living in Their Household Zero 69% Three 4% One 12% Two 1 More Than Three <1% 3 SXSW DEMOGRAPHICS 2018
DEMOGRAPHICS EDUCATION HOUSEHOLD INCOME Bachelor s Degree 46% Some College But No Degree 8% High School Degree 2% Graduate Degree or Higher 40% Associate s Degree 3% Less Than High School Degree 1% <$25,000 6% $25,000 $49,999 9% $50,000 $74,999 13% $150,000+ 37% $100,000 $149,999 21% $75,000 $99,999 14% HOUSING SITUATION Owned or Being Purchased 54% Rented 43% Occupied Without Payment 3% 4 SXSW DEMOGRAPHICS 2018
EMPLOYMENT STATUS & BUSINESS PROFILE EMPLOYMENT STATUS EMPLOYER / # OF EMPLOYEES INC. Employed 73% Self-Employed or Freelancer 20% Student LARGE X Not Employed 2% BUSINESS (500+) SELF-EMPLOYED &/OR A SMALL BUSINESS OWNER (UNDER 50) SMALL BUSINESS (OVER 50 & UNDER 250) MEDIUM BUSINESS (OVER 250 AND UNDER 500) 38% 3 19% 8% ORGANIZATION YEARS IN BUSINESS 21% of Participating Organizations Identify as a Startup ORGANIZATION STRUCTURE 1 5 24% 100+ 10% For Profit 70% Education 6 10 14% 11 20 18% 51 100 12% 21 50 22% Public Sector 11% Non-Profit 10% B Corporation 4% 5 SXSW DEMOGRAPHICS 2018
STRUCTURE, ROLE & POWER WORK RESPONSIBILITIES Management 27% Creative Development 23% Something Else 17% Sales/Marketing 1 Business Development 10% Communications /PR 8% PURCHASING POWER AT WORK DECISION MAKING POWER Within the Organization None 21% Under $1,000 13% $1,000 $9,999 20% $100,000+ 28% $50,000 $99,000 $10,000 $49,000 13% HAVE A HAND IN MANY DECISIONS DECISION-MAKER FOR MY SPECIFIC DEPARTMENT ULTIMATE DECISION-MAKER HAVE A HAND IN SOME DECISIONS NOT IN A DECISION-MAKING POSITION 28% 26% 24% 17% 6 SXSW DEMOGRAPHICS 2018
SOCIAL MEDIA PREFERENCES & BUSINESS GOALS SOCIAL MEDIA USE Facebook 76% Instagram 69% LinkedIn 50% Twitter 50% Snapchat 21% YouTube 21% Pinterest 1 Google+ 4% Tumblr 4% X No Social Media BUSINESS GOALS FOR ATTENDING SXSW Find New Business Opportunities 64% Connect with Existing Clients 46% Seek Employment/ Contract Work 16% Seek Investors 12% Hire Talented People 10% Launch a New Product or Service 10% Invest in New Companies 7 SXSW DEMOGRAPHICS 2018
TOP INDUSTRIES & ROLES TOP 20 PARTICIPATING INDUSTRIES In Descending Order (Top Left to Bottom Right) Marketing/ Advertising Design Film/ Television Government Music Consumer Goods Education Web/ Internet Services Computer Technology Event Services Press/ Media Digital Entertainment Non-Profit Legal Services Health/ Wellness Food & Beverages Computer Service Gaming/ Games Financial Services Apparel & Fashion TOP 15 PARTICIPATING ATTENDEE ROLES In Descending Order (Top Left to Bottom Right) Director Manager Staff: Non-Management Founder / Co-Founder C-Level Lead Senior/Vice Student Producer Owner/Co-Owner General Manager/ Head Teacher / Professor Partner President Supervisor 8 SXSW DEMOGRAPHICS 2018
ATTENDEES BY U.S. REGION Pacific (AK, WA, OR, CA, HI) 18% Mountain (MT, ID, WY, CO, NM, AZ, UT, NV) 2% West North Central (MN, IA, MO, ND, SD, NE, KS) 1% West South Central (AR, LA, OK, TX) 26% East North Central (OH, IN, IL, MI, WI) East South Central (KY, TN, AL, MS) 1% South Atlantic (DE, MD, DC, VA, WV, NC, SC, GA, FL) 7% New England (ME, NH, VT, MA, RI, CT) 2% Mid-Atlantic (NY, NJ, PA) 13% 7 OF TOTAL ATTENDEES WERE FROM THE U.S. 9 SXSW DEMOGRAPHICS 2018
ATTENDEES WORLDWIDE TOP 20 COUNTRIES OUTSIDE OF THE U.S. Canada Ireland Belgium Spain Sweden Norway United Kingdom Finland Denmark Netherlands Germany Austria Japan Mexico France Turkey Republic of Korea China 2 OF TOTAL ATTENDEES WERE FROM 101 COUNTRIES OUTSIDE OF THE U.S. Brazil Australia 10 SXSW DEMOGRAPHICS 2018