Playbook Regional Bing Par tner Awards 2019 What You Need To Know #BingPartnerAwards
Table of Contents Regional Bing Partner Awards 2019 How to apply Microsoft has always been a partner-led company and will always be a partner-led company SATYA NADELLA, MICROSOFT CEO APAC Award categories Application Best Practices Post Award Ceremony
2019 Regional Bing Partner Awards The Bing Partner Program focuses on our partnership with Bing advertisers. We want to celebrate, amplify, and continue to develop and enable our Elite and Select partners to grow their business. The awards are a platform to showcase the wins and successes together on stage. This handbook will provide you with everything you need to know on your nomination and tips to submit a great story! Remember, the deadline is 16 th December 2018 - Are you ready? Bing Elite and Select Partners are constantly focusing on the most impactful, innovative and performance-driven results for their advertisers. The 2019 Regional Bing Partner Awards is an amplification of that success through the year. The awards honor individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads partners in Europe and Asia Pacific region: Key things to note: 1. The top 5 finalists for each category will be invited to the 2019 Regional Bing Partner Awards in Amsterdam, Netherlands. 2. Winners will be informed by 15 th January 2019 through the Bing Ads Blog and Awards website. APAC Agency Categories 1. Innovator Award 2. Optimiser Award 3. Rising star Award 4. Influencer of the Year Award 5. Agency of the Year Award
Category Descriptions o Optimiser Award: Awarded to the partner leveraging Bing Ads tools and insights for smart, innovative optimisation solutions. o Innovator Award: Awarded to the partner demonstrating the most innovative strategies and thinking to move their business success forward with Microsoft Advertising Products. o Rising Star Award Awarded to a rising Agency Partner, that has made the most accelerated focus in the Bing Ads Network. Judges will be looking for a shooting star with inspiring thinking & business solutions as well as the focus to deliver top results. o Influencer Of the Year Award Awarded to an agency employee who excels in championing the Search practice internally and, or externally and shows a true commitment to partnering with and investing in Bing Let us know where you and your company need support. The Bing Ads Account Team is happy to help you with your submission. *Agency of the Year Award will be awarded to one of the category winners and will be based on the jury s decision. o *Agency of the Year
How to apply Recognising our partners for their continued partnership & success ACTION Click on the submit nomination link, and choose the category or categories of your choice as best decided with your Bing Ads Account Manager. Remember, your nomination needs to be submitted before 16 th December to be eligible for judging! APPLICATION BEST PRACTICES. THIS IS SIMPLE. We love focusing on the value that Bing Ads has brought to your clients and to the growth of your business. Keep in mind the evolution, the growth story, and any special aha! moments that have made yours, or your customer s experience even better than expected. The more specific you are, the stronger your story is. Our recommendation is to put in the key success metrics of the categories you are submitting your nomination for to show clear impact. Work with your account team to review and ensure your nomination(s) are ready for submission with case studies, success metrics, powerful moments either that you experienced with us or through us. We would love to hear all about it and celebrate our wins collectively! Don t shy away from talking about what is important to you as a business, and how Microsoft has enabled and empowered you to achieve more and get closer to your business needs internally or externally. There s no such thing as too many entries. Give the categories an honest chance and take your time to fill out each answer for each category you are applying for. WINNING CRITERIA: 1. Be an enrolled Elite or Select partner. 2. Submit nomination before 16 th December 2018. POST AWARDS: If your nomination is successful, receiving one of the Regional Partner Awards for your company should enable and assist you with new business opportunities, generate positive press coverage and can drive greater market recognition. As a winner, your achievements will be amplified through the Bing Blog and Social Channels, a trophy and digital badge. In addition to that, you will also be invited to the 2019 Bing Global Partner Awards with all regional winners worldwide to compete for the Global Agency, Channel or Technology Partner of the Year. Let us know where you and your company need support. The Bing Ads Account Team is happy to help you with your submission.
Further questions? Please reach out to your Bing representative or send an email to RegionalPartnerAward@microsoft.com. #BingPartner #BingPartnerAwards Bing Network. Intelligent search. 2018 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. All trademarks are the property of their respective owners. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this publication. Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this publication. Microsoft makes no warranties express, implied or statutory regarding the information inthis presentation. AI is everywhere / Adding value to digital interactions / Capitalising on AI-powered interactions / Putting it all together / Join the AI movement 14