HOK IDEAS WORK TDM Summit Presented by Brian Aman 17 11 2009
HOK
INFLUENCES
theoffice is a microcosm of American social transformation and a yardstick of cultural progress Source: On the Job: Design and the American Office
Shift to a Knowledge Economy 1919 1998 53% 47% 80% 20% Goods Services Current status suggest 33% of all global trade and 75% of US GDP Source: US Economy figures
Shift to a Knowledge Economy Resource based leadership to Innovation based leadership 2 1928 1969 2001 Source: Center for research in Security Prices, University Press
Rise of the Creative Class PAST PRESENT (AND BEYOND) Telephone IBM PC Server Farm Wireless Access Point Cloud Computing Smartphone/ PDA Secretarial Pool Virtual Workplace
Rise of the Creative Class Human Resources is the number 1 issue that keeps executives up at night Source: 2007 Business Survey conducted by The Globe + Mail and Schulich School of Business
The Value of Experience
The Value of Experience Starbucks Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It s about enjoyment at the speed of life sometimes slow and savored, sometimes faster. Always full of humanity. What is a brand? It is the gut feeling about a company. It is THE company! 2 If you can't get people to pay for what they love, we're all out of business 1 1 Source: http://www.goodexperience.com/2009/02/two-phrases-for-custo.php 2 Source: The Brand Gap
Ubiquitous Technology Internet Penetration Rate in the Americas December 2008 World Avg. Central America The Caribbean South America North America Estimates 75% of the work force will be Virtual Workers by 2012 0 10 20 30 40 50 60 70 80 Penetration Rate (% of population) Source: Internet World Stats www.internetworldstats.com
Ubiquitous Technology Estimates 75% of the work force will be Virtual Workers by 2012 Source: Uniting the Virtual Workforce: Karen Sobel Lojeski
Evolving Demographics 15% 34% 18% 33% Veterans (1909-1945) learned a trade or entered a career & put in 30 years Boomers (1946-1963) work is work, leisure is work Gen X (1964-1980) unwilling to sacrifice life for career being the man beats working for the man 51% Gen Y (1980-2000) anti-leadership preferring collaborative team approach comfortable with instability, expect flexibility
Evolving Demographics 120 Who are Canadians? "In 1950 about 1 in 3 women participated in the labor force. By 1998, nearly 3 of 5 women of working age were in the labor force 100 80 60 40 20 0 Europe USA Caribbean, South & Central Amerixca Africa Oceania & others Asia/Middle East Source: http://humanresources.about.com/od/worklifebalance/a/business_women.htm Immigrant population by place of birth Source: http://www.mta.ca/about_canada/multi/
Sustainability All other factors being equal, 91% of tenants will give preference to a green building Source: Colliers International 2007 Canadian Office Tenant Results
Sustainability
TRENDS
Alternative Work/Distributed Work Workplace Definitions Executive Summary On-site Workplace Strategies Off-site Workplace Strategies Implementing Change Overview of Respondents Case Studies Gradually organizations are coming to think of the office as a flexible array of activities versus a fixed place. Source :Bob Johansen Get There Early: Sensing the Future to Compete in the Present
Alternative Work/Distributed Work 64% of respondents cited flexibility as primary reason for distributed workplace Source: IFMA Distributed Work Research #31
Work Settings + Typologies LOW DEGREE OF WORKER S CHOICE HI BP RIO TINTO B of A WORKER S CHOICE SPRINT NEXTEL General Dynamics FUNCTIONALLY ASSIGNED HP Nortel Phillips Microsoft AT&T LOW DEGREE OF PROGRAM MOBILITY HI Source: IFMA Distributed Work Research #31
Work Settings + Typologies I space to We Space Support Space 4% Collaborative Space 12% Workstations 84% Workstations 38% Saved Space 36% Support Space 7% Current 27 260 RSF 100% Assigned Workstations Proposed 17 500 RSF 60% Assigned Workstations Collaborative Space 19%
Furniture Development 1910 1960 1980 1940 1970 1990 Today Shift to support knowledge worker + technology
Furniture Development Support increased collaboration Designed with the mobile worker in mind Focus on health & wellness Integrates emerging technologies
Collaboration Technologies 82% of white collar workers partner with others to get their work done
Real Estate Measure Shift sf/pp Old Measure: Perimeter office Large footprint workstation Formal meeting rooms More individual/less Communal space Single purpose space
Real Estate Measure Shift Utilization/pp New Measure: Interior shared office Reduced footprint workstation Mix of formal and ad-hoc meeting spaces Significantly more communal spaces Increased collaborative settings Multi-purpose space
Brand Authenticity What does your space say about your brand
Brand Authenticity Does it align with your company s culture Does it connect with your people
Sustainability Embedding Sustainability into every project
Sustainability Projects are pursuing sustainable strategies formerly ( thru LEED) or informally by integrating these strategies into the design process
What does this mean to you?
Can we make the world a better place? THERE IS NO OTHER OPTION HOK 2008 Carbon Footprint Corporate social responsibility Carbon footprint Virtual work Good sustainable practices 39% 16% 45% Walk the walk talk the talk Air Travel Commuting Energy Expectations are high for companies to DO THE RIGHT THING for their employees, their customers, their industry, the community, the environment and the WORLD at large
How can the workplace contribute? Develop + engage employees in a robust program of sustainable practices Celebrate + communicate commitment to corporate social responsibility
How can the workplace contribute? Construct facilities using the highest LEED requirements 90% - important for landlords and developers to green their portfolio Tenants: 91% would give preference to green building 94% sustainability - good business practice Features for attraction and retention: proximity to public transit; IAQ/thermal comfort; high levels of natural light New premises: 63% prepared to pay a premium for green (14% willing to pay over 10% extra) 52% familiar with LEED Source: Colliers International
How can the workplace contribute? Locate facilities in urban, developed areas, close to transportation
How can the workplace contribute? 82% < 30km use public transit, walk or bike. 67% > 40km use public transit. 78% of all employees surveyed take public transit, walk or bike
How can the workplace contribute? 100% 90% 80% 28 70% 60% 50% 40% 30% 20% 10% 0% 69 64 22 8 9 Prefered Expected Conventional Flexible Ad Hoc Allow employees flexibility in work schedules Copyright 2009, Johnson Controls. All Rights Reserved. Intellectual Property Johnson Controls, Haworth and IDEA
How can the workplace contribute? Embrace alternative work programs Cisco's Next-Generation Workforce ability to communicate and collaborate with coworkers was the same cited higher productivity work quality improved improved quality of life higher employee retention rate Source: http://newsroom.cisco.com/dlls/2009/prod_062609.html?print=true
How committed employers influence green behavior at the office: Reward systems Signing a contract (such as a contract with employer) The impact of real time feedback The power of social influence The WIIFM factor (what s in it for me?)
1920 2009 2030 2 BRIAN AMAN, LEED AP Associate Workplace Solutions HOK brian.aman@hok.com t +1 416 342 7266 f +1 416 203 9992 m +1 416 209 5772 720 King Street West, Suite 505 Toronto, Ontario M5V 2T3 Canada www.hok.com