Research in Germany A communication strategy to promote innovation and research in Germany
What is Research in Germany? In 2006 the Federal Ministry of Education and Research (BMBF) started a campaign to Promote Innovation and Research in Germany with the slogan Research in Germany. Goals Create a unique profile and improve the reputation and visibility of Germany as a place of research Attract t top-rate t scientists t and young researchers to Germany ( brightest minds ) Establish cooperative e ventures between een German and foreign R&D organisations Provide funding and support to research projects and German R&D investments Target groups Foreign researchers at universities i i and research institutes Decision-makers at foreign R&D- oriented companies Young foreign scientists Investors Media
AvH, DAAD, DFG and FhG A new form of cooperation AvH: Foundation which supports scientific cooperation between outstanding foreign and German researchers; Network-building, alumni services AvH DAAD DAAD: Extensive experience in international research and university marketing; established structures and expertise, global network with 64 branch offices regional expertise Fraunhofer: Research organisation with a focus on contract research; over 15 years of successful collaboration with numerous corporate partners abroad Fraunhofer DFG DFG: Central, self- governing funding organisation for science and basic research
Synergetic effects of the Association of International Research Marketing Broader basis in the German research field Combination of expertise and resources from several internationally active research and funding organisations Cooperation and implementation of joint measures and division of tasks according to the strengths and responsibilities of each member Expansion of prior research marketing network by incorporating all the foreign offices and local partners around the world
Measures implemented by the DAAD International Events Worldwide information events on research opportunities in Germany Joint appearances with other organisations at international career fairs (e.g. European Career Fair in Boston, Nature Career Expo in London) Presentations at international research and technology fairs (e.g. ecogerma 2009 in Brazil) Delegations abroad to initiate cooperative projects and attract young scientists s s
Measures implemented by the DAAD Internet portal Research in Germany Editorial management and ongoing development of the English- language website www.research-in-germany.de Newsletter Research in Germany Research news and event calendar updated daily Collaboration with partners in Germany and abroad Homepage of www.research-in-germany.de
Measures implemented by the DAAD Publications/Materials Information brochures on the German research activities Newsletter Research in Germany Promotional gifts Materials distributed to partners
Measures implemented by the DAAD Press and Public Relations Public relations for RiG events Press tours for foreign (science) journalists to Germany Press conference at the Renewable Energies in Germany Press Tour 2010 Placement of articles/news in foreign specialist publications Ad placement RSS feed with research news on the websites of German embassies and foreign partners
Measures in planning by the AvH Formation of a Research Alumni Network comprised of researchers supported by the AvH, DAAD, DFG, FhG, MPG, WGL, HGF Measure 1: Foreign event, formation of the Research Alumni Network Measure 2a: Events for young scientists Measure 2b: Trip to acquaint foreign researchers with the research opportunities available in Germany Measure 3: Electronic platform for Research Alumni (not an Internet site) Measure 4: Event for universities and research institutes Measure 5: Exchange of expertise with scientific organisations (e.g. AKA) Measure 6: Best practice competition
Measures in planning by the DFG Info tour on the Initiative for Excellence: testimonials, informational events and networking Conference workshops: showcase workshops highlighting the German research sector at international specialist congresses and conferences Workshops with partner organisations: theme-based events aimed to introduce new scientific fields and opportunities for funding and cooperation o Solo presentations: at conferences, fairs and partner events, etc. with solid preparation and follow-up work, media presence, presentation toolbox
Measures in planning by Fraunhofer German High-Tech Champions (GHTC): competitions in the areas of renewable energies and medical technology Identification of employee inventors in Germany and partners in the target countries (US and France) Announcement of a competition for implementation scenarios (business cases) Presentation of the best proposals p to interested members from the target countries private sector Cooperation with project partners to identify employee inventors at German research institutes
Thank you for your attention! Dr. Birgit Klüsener kluesener@daad.de +49 (0)228/882 512 Anke Sobieraj sobieraj@daad.de +49 (0)228/882 858