Moving Beyond Quality: Strategic Responses of Nursing Homes to Nursing Home Compare

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Moving Beyond Quality: Strategic Responses of Nursing Homes to Nursing Home Compare R. Tamara Konetzka, University of Chicago Co-author: Daifeng He, College of William and Mary September 2012 Funding: NIA, R21 AG040498

Public Reporting of Health Care Quality Capitalizing on market forces to change the incentive structure that health care providers face is intuitively more efficient than regulating or mandating quality. The ACA relies heavily on market-based reforms such as public reporting and value-based purchasing to maintain and encourage quality while holding down costs.

Motivation for Public Reporting Market failure in health care asymmetric information leads to less than optimal quality. Difficult for consumers to judge quality Little incentive for providers to compete on quality Public reporting is intended to improve quality. Giving consumers information needed to shop on quality Giving providers incentive to compete on quality

Nursing Home Compare Launched November 12, 2002 6 states launched as pilot in April 2002 CO, FL, MD, OH, RI, WA Publicly release quality information: http://www.medicare.gov/nhcompare All Medicare- and Medicaid-certified NHs 17,000 nursing homes Reporting for NFs with >20-30 qualifying assessments 10 quality measures: 4 post-acute, 6 chronic care Staffing, inspections

Existing evidence on Nursing Home Compare Quality: small, inconsistent improvements long-stay residents (Mukamel, Weimer et al. 2008) post-acute residents (Werner, Konetzka et al. 2009) Some evidence of financial gain by high-scoring facilities (Park et al., 2010) Market share: little effect Among long-stay residents, no discernible effect on market share (Grabowski and Town 2011) Among post-acute residents, statistically significant but small effect of quality ratings for pain control on market share (Werner and colleagues 2012)

Provider Response to Public Reporting: Multiple Responses Possible Providers may increase quality Providers may change price Before quality reporting, price and quality may be only loosely correlated After public reporting, high-quality firms may increase price and low-quality firms may decrease price Demand for high-quality providers may be rationed if capacity is constrained (e.g., health, education).

Research Questions Do high-quality nursing homes raise prices for self-pay patients after public reporting? Do high-quality nursing homes attract more profitable patients (Medicare) and, if capacity constrained, crowd out the less profitable ones (Medicaid)?

Conceptual Framework Nursing home markets are monopolistically competitive Many buyers and sellers Products differentiated by quality Asymmetric information Before public reporting, demand is relatively inelastic wrt quality Public reporting increases the precision with which consumers observe sellers quality (Dranove and Satterthwaite 1992) Increased precision increases elasticity of demand wrt quality

Providers choose level of quality where marginal cost of providing quality = marginal benefit Marginal benefit likely to be higher for increase in Medicare residents If capacity-constrained, little benefit from improving quality --- increase price instead Sellers equilibrium level of quality increases? Overall market share of highquality homes increases? Unclear.

Data (1999-2005) Minimum Data Set All Medicare- and Medicaid-certified nursing homes Detailed clinical data used for care planning Source to calculate quality measures for Nursing Home Compare Used to calculate quality measures over study period, both pre and post. OSCAR Facility-level covariates (e.g., beds, ownership, occupancy) Patient by-payer counts. Pennsylvania and California state Nursing Home Surveys Price for self-pay patients.

Summary Statistics Variables Mean (Standard Deviation) Utilization and facilities characteristics National Sample (quarterly data) Medicaid county share 18.9(25.5) Medicare county share 17.9 (26.1) Total number of residents/patients 91.2 (60.3) Medicaid census 60.6 (49.2) Medicare census 10.3 (12.3) Percent Medicaid 62.1 (24.5) Percent Medicare 14.2 (19.4) Government facility 0.06 Not-for-profit facility 0.28 For-profit facility 0.66 Number of beds 105.9 (66.5) Self-Pay Price State Sample (Annual Data) Self pay price, semiprivate room (Penn) 276(183) Self pay price, private room (Penn) 249(161) Self pay price (California) 208(222)

Quality Measures Focus on clinical quality measures as reported in NHC re-created for pre- and post-reporting periods keep homes that report at least 6 measures For each measure, calculate z-score relative to other nursing homes in the county Calculate average z-score over all reported measures for each nursing home

Empirical Strategy: Facility-Fixed Effects Models Y j,t : outcome in NH j in year t (self-pay price, Medicare or Medicaid county share). QM j,t : composite QMs for NH j in year t, lagged 1 quarter. X it : control variables: beds, ownership (gov t, non-for-profit, for-profit). T it : set of time dummies j : set of nursing home fixed effects

Price Results (Coefficient on QM*Post-NHC) California Pooled -4.37* (2.258) Pennsylvania: Semi-private room -0.44 (1.742) Pennsylvania: Private room -1.94 (2.094) Non-Capacity- Constrained 2.05 (2.533) 4.51* (2.584) -0.02 (3.066) Capacity- Constrained -8.68* (4.935) -4.53** (2.110) -1.72 (2.657)

Utilization Results (Coefficient on QM*Post-NHC) Medicaid Market Share Medicare Market Share Total Market Share Pooled 0.13** (0.064) -0.28** (0.123) 0.18*** (0.055) Non-Capacity- Constrained 0.14* (0.082) -0.16 (0.158) 0.23*** (0.070) Capacity- Constrained 0.14 (0.101) -0.54*** (0.194) 0.11 (0.085)

Summary of Findings High quality nursing homes were able to raise price after quality disclosure Effect is stronger among capacity constrained NHs. Overall, high quality NHs seem to gain Medicare market share and to decrease Medicaid market share. Effect is small.

Policy Implications Public reporting needs to be implemented and evaluated within the broader context of profitability incentives. Policymakers should expect heterogeneous response to public reporting. The overall welfare consequences of public reporting systems is ambiguous when multiple responses are considered.

Next Steps Robustness Checks / Sensitivity Analyses Market definition Combining quality measures Use of staffing and deficiencies Separating out Post-Acute v LTC quality New admissions vs census (data challenge)