Furnishing your space has never been easier.

Furnishing your space has never been easier.

WHAT IS MOODFIT Launched end of 2016, Moodfit is the first online interior design platform in the MENA region Moodfit connects people who want to furnish their homes with curated professional interior designers, to offer them a hassle-free online home furnishing and decoration service Value proposition: We create beautiful interiors with no hassle and little money 2

THE FOUNDERS Tarek Jaroudi Ghassan Abi Fadel Mohamad Sabouneh Architecture and Design Experience in project design and management M. Arch, MBA Operations Management Experience in operations and logistics ME, MBA Business Development Experience in VC and project management ME, MBA 3

THE INVESTORS 4

AWARDS AND RECOGNITIONS 50 Startups To Watch In The Arab World 2017 Finalists at the MIT Enterprise Forum Competition 2017 Top 20 Lebanon Entrepreneurs 2016 2 nd place at the Seedstars Beirut competition 2016 1 st place at the Hyundai Startup Competition 2016 1 st place at the AUB Darwazah Innovation competition 2015 5

HOW MOODFIT WORKS Professional interior design, in 4 easy steps Describe your project Choose your designer Give feedback on your design Receive your furniture 6

CLIENTS BENEFITS Professional and personalized design service Furniture layout and shopping list within client s budget and from nearby suppliers Convenient online design process that saves time and effort 100% money back guarantee 7

THE DESIGNERS Curated freelance interior designers Public profile on Moodfit s platform Work remotely using Moodfit s platform and design tools 8

MOODFIT MAIN ACTIVITIES Vetting of the designers applications and moderating the designers' community Monitoring the design quality and clients deliverables Purchasing the furniture on behalf of the client and coordinating the delivery Answering customers queries and troubleshooting 9

REVENUE MODEL User Economics $250 4x $70 20% Commission on design fees 10-20% Referral on furniture purchases CAC LTV LTV based on: Net revenue from 1 st room only and doesn t take into account return customers Average furniture per room value of $4,500 and referral fees of 10% Furniture purchase conversion of 50% 10

COMPETITIVE LANDSCAPE Moodfit is the 1 st online interior design platform in the MENA region Year Founded 2013 2014 2014 2015 2015 Location USA USA USA USA USA Funding ($M) 4.5 25.5 25.8 17.1 33.8 Designer matching & online interaction In-house designers for 3D visualization MOODFIT COMPETITIVE EDGE 1 st phase - Grab the market and build portfolio and designers community 2 nd phase Develop and implement technology advantage 11

HISTORY 2016 2017 2018 Jan: Landing page with manual backend Jul: Public Beta launch Oct: Official platform launch Nov: Accepted 10 designers Dec: Completed 6 online projects May: Started fundraising Jun: Completed 25 online projects and first project in Dubai Sep: Accepted 40 designers Oct: Signed termsheet for seed round Nov: Completed 50 online projects Feb: Revised marketing strategy & UI Mar: Official seed round closing Apr: First 2 hires Apr: Launch of marketing campaigns 12

TRACTION Rooms Designed 190 Furniture Recommended (USDs in Thousands) 720 141 580 55 250 2017A 2018 As of 31 Oct 2018E 2017A 2018 As of 31 Oct 2018E Note: Detailed KPIs and financial projections available upon request 13

CAPITAL STORY Date Amount Source Use of Funds 2016 $55K Grants & Competitions Validate pain points and business model Build MVP then the 1 st complete platform 2017 $15K Founders 2018 March $420K Angel group & VC Sustain operations and test marketing channels Expand to UAE market Recruit core team Implement product development roadmap Test and optimize marketing channels Build foundation for B2B partnerships Total $490K 14

VISION & NEXT STEPS Become the reference for interior design in the MENA region Become the default way how people furnish and decorate their spaces Expand Moodfit s offering into all products and services related to the home improvement vertical 15

GROWTH HACKING Operations Client Conversion Implement marketing automation systems Improving user experience and building trust Client Engagement Content creation for the vertical Up/cross-selling other home improvement products and services Designer Engagement Keeping balance between supply and demand Build designers communities DaaS Market Channels Partnerships with property managers, real estate brokers, banks, etc. Client referral systems Design as a Service (DaaS) for online furniture suppliers Designers incentives 16

ROADMAPS Technology Business Model Predictive design based on current design trends and what users are purchasing AR/VR for visualizing the furniture in the space Direct link with furniture suppliers Explore revenue sources: Multiple design packages Direct furniture sales (marketplace) Other services and products related to the home improvement vertical Testing various revenue models 17

NEXT ROUND Closing Date Amount Source Use of Funds 2019 Q2 $1.5M to $2.0M VCs and/or Corporates Hire CTO and start building in-house technical team to implement the technology roadmap Grow in the established markets and expand to new geographies (TBD) Begin exploring additional products/services and business models 18

Thank You Call us on +961 3 675 442 Email us at mohamad.sabouneh@moodfit.com Follow us on: 19