GREAT IDEA HONORS PROGRAM The NCBA Federation Services 2013 Great Idea Honors Program is designed to recognize state beef councils (SBCs) for their implementation of events, partnerships, public relation efforts and promotions that successfully increase the awareness of the nutritional value of beef and assist in moving the demand for beef. The Great Ideas concept originated with a collection of state ideas that were annually submitted, published and distributed as the Great Idea Book each year during State Kickoff. In fiscal 2012, we transitioned to a more formal recognition program, which was well received by SBCs, to spotlight the efforts of qualified state beef council staff in achieving outstanding programs. The program continues to emphasize the importance of measurable evaluation on every effort, program and result initiated by our SBCs and their dedicated staff. State beef councils will be divided into three categories based on Federation Investment guidelines. The SBCs will be evaluated by a panel of independent judges and have the opportunity to compete in like-size categories in each program area. Group I Arizona, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Louisiana, Maine, Maryland, Michigan, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and Washington Group II Alabama, Arkansas, California, Colorado, Iowa, Kentucky, Minnesota, Mississippi, Missouri, New Mexico, North Dakota, Oklahoma, Oregon, Tennessee, Texas, Utah, West Virginia, Wisconsin and Wyoming Group III Idaho, Kansas, Montana, Nebraska and South Dakota GREAT IDEA HONORS PROGRAM JUDGING CRITERIA State beef councils must submit applications and supporting documents by noon MDT on September 20, 2013. Applications should be sent to Amy Johnson, NCBA Federation Services at 9110 E. Nichols Avenue, Suite #300, Centennial, CO 80112 or emailed to ajohnson@beef.org to be considered by the judges. A panel of three to five independent judges will be selected by NCBA Federation Services to review and score the submissions. The judges will score each Great Idea Honors program area in like-size categories on a scale of 1-5 (with 5 being best) based upon collateral materials, measureable results, adaptability, versatility, leveraging of partnerships and use of resources (internal and external). State beef councils receiving an average score of three or better in a program area will receive a Great Idea Honor. THE GREATEST IDEA AWARD This special award will recognize the most unique and creative idea submitted overall. This single honor will be awarded to only one state beef council or team and will showcase the best overall example of excellence by all accounts.
GREAT IDEA HONORS 2013 REPORTING GUIDELINES SBCs should submit program summaries on projects completed during NCBA s fiscal year (October 1, 2012 through September 30, 2013). There is no limit to the number of projects or categories a qualified SBC can enter. The entry form may be duplicated. However, if a project involves more than one category, it should only be reported in one category. You may attach up to three, two-sided pages to each section. These pages may contain newspaper clippings, photos, handouts, or an essay describing the program in more detail. (If submitting hard copy, we may contact you for digital photos of the program.) Remember, your project is being judged by an independent panel, so it is up to you to sell your program and its success to the judges based upon measurable evaluation criteria. Deadline for submission of entries to the Great Idea Honors Program is noon MDT on September 20, 2013. The Great Idea Honors Award dinner will be held on Wednesday, October 9, 2013 in Denver during the Partnerships In Action Conference. GREAT IDEA HONORS CATEGORIES Events: Partnerships: Public Relations: Community Service Displays/Exhibits Influencer Tours Spokesperson Training Team BEEF Beef Quality Assurance (BQA) Culinary and/or Foodservice Nutrition Communication Programs Retail Service Partnerships Beef Month Federation 50th Anniversary Newsletters Social Media
State : Group: Year: 2013 Events Points Honors (average of 4 judges scores) Comments Community Service Displays/Exhibits Influencer Tours Spokesperson Training Team BEEF Partnerships Points Honors (average of 4 judges scores) Comments Beef Quality Assurance (BQA) Culinary and/or Foodservice Nutrition Communication Programs Retail Service Partnerships Public Relations Points Honors (average of 4 judges scores) Comments Beef Month Federation 50th Anniversary Newsletters Social Media Greatest Idea Award
GREAT IDEA HONORS AWARD APPLICATION PROJECT NAME: TOTAL BUDGET: PROJECT LEAD (NAME & STATE): LIST ALL PROJECT MEMBERS/PARTNERS: Name Phone Email DETAIL THE PROJECT PURPOSE:
IDENTIFY THE PROJECT S PRIMARY GOALS: STATE THE PROJECT TIMELINE: EXPLAIN THE MEASUREABLE OBJECTIVES THE PROJECT ACHIEVED: PLEASE DESCRIBE ANY UNUSUAL CIRCUMSTANCES THAT POSITIVELY OR NEGATIVELY AFFECTED YOUR PROJECT: PLEASE ATTACH NO MORE THAN THREE TWO-SIDED PAGES SUMMARIZING YOUR ACTIVITIES. THE INFORMATION SHOULD ASSIST THE JUDGES IN EVALUATING THE PLANNING AND COMPLETION OF THE PROGRAM.
THE GREATEST IDEA 2013 AWARD Please describe the program your state completed. This program should be something out of the ordinary and not repetition of traditional or annual programs. Please describe your objectives, goals, and how it moved beef demand. Program Name/Title: Program Lead & State PLEASE ATTACH NO MORE THAN THREE TWO-SIDED PAGES SUMMARIZING YOUR ACTIVITIES. THE INFORMATION SHOULD ASSIST THE JUDGES IN EVALUATING THE PLANNING AND COMPLETION OF THE PROGRAM.