Rail-Volution 2005 Traction Power to The People Proposition Phoenix. Wulf Grote Director, Project Development September 9, 2005

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Rail-Volution 2005 Traction Power to The People Proposition 400 - Phoenix Wulf Grote Director, Project Development September 9, 2005

Valley Metro Rail, Inc. Purpose Plan, design, construct and operate the light rail system, including future extensions Members Phoenix Mayor Phil Gordon Tempe Mayor Hugh Hallman Mesa Mayor Keno Hawker Glendale Mayor Elaine Scruggs

20-Mile Initial Line

City Populations and Light Rail

Continued Population Growth 8.0 Population in Millions 7.0 6.0 5.0 4.0 3.0 2.0 7.33 6.24 5.21 4.15 3.10 2000 2010 2020 2030 2040

Varied Transportation Challenges

Transportation Election History 1985: ½ cent regional sales tax for freeways 1989: ValTrans Regional 1994: Proposition 400 Regional 1996: Proposition 400 Tempe 1997: Proposition 1 Phoenix 1997: Proposition 1 Scottsdale 1998: Question #1 Chandler 1998: Quality of Life Tax - Mesa 2000: Proposition 2000 Phoenix 2001: Proposition 402 - Glendale 2004: Proposition 400 Regional

Regional Transportation Plan Most comprehensive multimodal transportation planning effort in 40 years. Blueprint for transportation investments for next 20 years - $15.8 billion ($9 billion from tax) Foundation for half-cent sales tax extension. Current tax expires December 31, 2005. Developed by Transportation Policy Committee a new way of doing business

Transportation Policy Committee Created in May 2002 by MAG Regional Council 23 Members MAG member agencies Business community Representatives from transit, freight, Citizens Transportation Oversight Committee, and ADOT

Total Plan Spending by Mode Rail 15% Other 2% Bus O&M 8% Bus Capital 9% Highway Capital 55% Streets 9% Highway Maintenance & Mitigation 2%

Freeway Funding 57% of funds for freeways and highways 344 miles of new and improved freeways Construction of new HOV lanes. $354 million for litter control, maintenance and noise mitigation

Arterial Street Funding 9% of funds for street improvements 275 miles of new arterial streets 34 re-engineered intersections 1,200 bus pullouts easing traffic flow Intelligent Transportation Systems (ITS) that improve traffic

Regional Bus Funding 17% of funds for regional bus improvements New or enhanced bus service on 28 routes, plus creation of 12 new routes Improvements to express/bus rapid transit service including 14 new routes Tripling of ADA Dial-a-Ride services Tripling of Vanpool services 13 park-and-ride lots and 13 transit centers More than 2,100 new buses and 1,000 new Dial-a- Ride vehicles

Light Rail Corridors 15% of funds

The Plan Other Programs 2% of funds for other programs Safety planning Bicycle projects Pedestrian facilities Regional planning programs Rideshare and other programs to address federal air quality requirements

Plan Accountability Funds assigned separately for freeways, streets and transit Independent performance audits scheduled every five years Major changes required to undergo public review and strict amendment process Life Cycle program to balance revenues and expenditures annually updated

Benefits of Plan System performance improvements Reduces delay by 50% Improves regional mobility Economic benefits Congestion costs time and money Cities with a substantial commitment to sustainable transportation do better economically. A strong economy is dependent on a good transportation system. Transportation = jobs

Keys to Success

Business Participation a Key to Success Developed the Plan balancing regional interests Voted on Transportation Policy Committee Worked with Legislature Informed the public

Unanimous Approval MAG Regional Council Transportation Policy Committee State Transportation Board Regional Public Transportation Authority

150+ Public Input Opportunities 1000 s of Citizens

Comparison of Poll & Survey Behavior Research Center Poll December 2002 (How Voters Would Distribute $100) N = 1,009 Public Involvement Events Combined Surveys (How Voters Would Distribute $100) N = 985 Light Rail $21 Freeways $32 Light Rail $26 Freeways $26 Bus Service Improvements $22 Street/Road Improvements $25 Bus Service Improvements $25 Street/Road Improvements $23

Test Votes on Half-Cent Sales Tax Extension Probably yes (43%) Probably yes (43%) Probably no (11%) Probably no (10%) Definitely no (9%) Definitely no (10%) Not sure (7%) Definitely yes (30%) Not sure (5%) Definitely yes (32%) 1 st Ballot 73% Yes 20% No 2 nd Ballot 75% Yes 20% No 23.120 C-3 C-6

Campaign Highlights $4 million campaign Split 50/50 90% of opposition funding from one individual Major television advertising on both sides Regional referendum on light rail All opposition ads targeted light rail Campaign success factors Editorials Continued public support from majority of elected officials

Vote No On Prop. 400!

Vote Yes on Prop 400!

Election Results Half-Cent Sales Tax Extension No 43% Yes 57% Yes No