Presented by. Walker Welcome Package. Page 1

Presented by Walker Welcome Package Page 1

Walk a Mile FAST FACT SHEET! Important Event Day Info answering all of your questions about the big day! Gillian s Place Contact: 905-684-4000 ext. 233 or development@gilliansplace.com Please read the following Important Event Day information: 1) Registration time and Event schedule: Registration will begin at 9:30am; Opening Ceremony/WALK at 11:00; Awards and Lunch to Follow. The Registration and the Start/Finish line are located at the Pen Centre, Sears Court. 2) Only donations made online (and confirmed) before 4pm Friday October 14th, 2016, combined with any cash or cheques you bring to the event Saturday October 15th will be included in your total fundraising amount for event day. 3) Ensure your pledge form is completed and all money is counted prior to day-of registration. Please make all cheques payable to Gillian s Place. 4) All participants must check-in at the event regardless of whether they registered online. At registration you will receive a walker wristband, which will get you a FREE lunch provided by Zehrs Markets. 5) All activities are FREE for registered walkers and their guests. This includes the photo booth, face painting, and Starbucks coffee! 6) The Golden Shoe Trophy and Prizes will be awarded to our Top Adult and Youth (under 18) fundraisers and our Top Team fundraiser! 7) If you have size 13 (men s) feet or larger, you can call Val to reserve your shoes at 905-684-4000 ext. 233. Otherwise, it s first come first serve at the shoe rack for the best picks! Come early! 8) Are you on Social Media? Follow us on Twitter (@gilliansplace) and Instagram (gilliansplace_sc) and like our Facebook page to stay up to date on Walk a Mile in HER Shoes promotions and contests. The hashtags for the event is #WAMniagara #WAM2016 9) We offer fun promotions and contests all of the time. Stay up to date by visiting the event home page often of by clicking here: www.walkamileinhershoes.ca Please know that because of the generosity of our sponsors EVERY DOLLAR THAT YOU RAISE goes directly to supporting Gillian s Place. We can t wait to find out what that number is going to be. Page 2

TABLE OF CONTENTS Walk a Mile in HER Shoes: The Men s March to End Violence Against Women Walk a Mile in HER Shoes. 4 Getting Started Getting Started Updating your personal fundraising page..4 Fundraising 101 The Basics.5 Fundraising 101- Requesting Pledges.5 Fundraising 101 Donation Plans..6 Fundraising Activities...7 Fundraising 201 - Online 8 TOOLS & RESOURCES Key Information and Contacts... 9 Appendix A Fundraising Thermometer.. 10 Appendix B Pledge Form 11 Page 3

Walk a Mile in HER Shoes About The Event Saturday October 15, 2016 marks the 11 th Anniversary of Walk a Mile in HER Shoes: The Men's March to End Violence Against Women! All proceeds to support the work of Gillian's Place. The event will take place at the Pen Centre, Sears Court with registration beginning at 9:30am; The Walk at 11:00pm and lunch and awards to follow. There will be guest speakers, entertainment, a photo booth, face painting, awards ceremony, food, drinks and so much more! Walk a Mile in HER Shoes is a symbolic gesture of men marching in female footwear to raise funds and awareness on the issues of violence against women. The Walk gives men the opportunity to publicly take a stand on the issues of violence against women and children; it shows that men are willing to stand together with women in making the world a safer place for all women and children. By taking part in the pledged walk, you will be making a statement that violence against women and children is not just a women's issue - it's EVERYBODY'S BUSINESS and must be solved by the entire community. Walk the Walk. Make a difference. And let the "heeling" begin! Getting Started Update your Personal Fundraising Page All of your online supporters will see your personal fundraising page before they pledge you. This is the perfect place to tell people why you are participating in Walk a Mile in HER Shoes. In addition to providing space to include a message, your personal page also allows you to upload a photo. Here s how: Visit www.walkamileinhershoes.ca, login to your account. Click the Personal Page icon on the navigation bar To upload a photo: o Click edit image o When the window appears, click new image o In order to browse through your files, click select (take note of the compatible file types and maximum size) o Once you have selected a photo, click upload image; to save this picture, click finish. To include a personal message: o Click Edit Text o Type your message in the space provided and click Update. *You must be registered online to receive a personal fundraising page. If you require a paper pledge form, please call 905-684-4000 ext. 233, or e-mail development@gilliansplace.com Page 4

Fundraising 101- the Basics There are a few tips that every fundraiser should know before they get started. These tips are short and simple, but they will help you to achieve your goal. 1. Set a fundraising goal for yourself and share that goal with everyone you ask to pledge you. 2. When you request a pledge from someone tell them what their pledge will mean to you. Share your story- let them know why you are participating in Walk a Mile in HER Shoes and why it is so important to you. 3. One of the top reasons that Canadians cite for not giving is that nobody asked them. So make sure that you ask people to pledge you! 4. When you receive a pledge, thank the person who has supported you. They will be more likely to support you again in the future if you do. Fundraising 101- Requesting Pledges Sometimes it s challenging to ask someone to pledge you. To help get you started, we ve created a sample request. Use the message below to request pledges from family, friends, and co-workers; be sure to personalize the highlighted areas to make it your own. Sample Pledge Request Dear First Name, On Saturday, October 15th, I am participating in Walk a Mile in HER Shoes. I am walking and raising pledges because [insert your reason for participating here]. Did you know that over 2000 women received help last year through Gillian s Place outreach services? This means 2000 women who never stayed at the shelter received the help they needed. Community support for Gillian s Place is essential, not only do they need to fund raise $500,000 every year to sustain these services; more than 50% of the women were referred to Gillian s Place by a family member or friend. This is why your support is more important than ever. Together we can make a difference! My goal is to raise [insert fundraising goal here] but I can t do it without your help. Please consider pledging me and supporting Gillian s Place. Pledges can be made by cash, cheque or online with a credit card. In order to make an online pledge, visit www.walkamileinhershoes.ca and then click on sponsor a participant. Use the search engine to find me; click on my name when it appears and follow the instructions on the screen. Online donations are secure and an electronic receipt will be sent directly to your email address once the donation is processed. Thank you so much for your support. It really means a lot to me. Sign Your Name Fundraising 101- Donation Plans Page 5

When it comes to collecting pledges, sometimes it s hard to know where to start. We ve assembled a series of donation plans to help you on your way. Set a goal and use the donations plans below as a guide to achieve it! Raise $100 in Pledges Pledge Request Dollars Raised Ask 2 friends for $15 each $30 Ask 2 family members for $20 each $40 Ask 3 colleagues for $10 each $30 Total Dollars Raised $100 Raise $250 in Pledges Pledge Request Dollars Raised Ask 5 colleagues for $15 each $75 Ask 4 friends for $20 each $80 Ask 3 family members for $25 each $75 Pledge yourself $20 (or more) $20 Total Dollars Raised $250 Raise $500 in Pledges Pledge Request Dollars Raised Pledge yourself $50 $50 Ask your best friend for $50 $50 Ask your mother or father for $50 $50 Ask a sibling for $50 $50 Ask your grandmother or grandfather for $25 $25 Ask 2 aunts or uncles for $25 each $50 Ask 2 cousins for $25 each $50 Ask 5 friends for $20 each $100 Ask 5 colleagues for $15 each $75 Total Dollars Raised $500 Raise $1000 in Pledges Pledge Request Dollars Raised Pledge yourself $100 $100 Ask 2 local businesses for $100 each $200 Ask your 2 best friends for $50 each $100 Ask your mother and father for $50 each $100 Ask a sibling for $50 $50 Ask your sports team or hobby group for $50 $50 Ask your grandmother or grandfather for $25 $25 Ask 2 aunts or uncles for $25 each $50 Ask 2 cousins for $25 each $50 Ask 4 friends for $25 each $100 Ask 5 colleagues for $15 each $75 Host a movie night or other event to raise funds $100 Total Dollars Raised $1000 Fundraising Activities Page 6

Traditionally, event participants raise money by asking family, friends and co-workers to pledge them. This is a great way to generate funds but it isn t the only way. You can take your fundraising to the next level by hosting your own mini fundraiser. Here are a few fun and easy ideas to get you started. NEW! Dine for a Cause Fundraising Night at Boston Pizza Invite guests for a night out at Boston Pizza! Sell tickets to your family, friends and colleagues for $20. $10 goes to pay for your food and $10 goes towards your Walk a Mile in HER Shoes fundraising goal! Games Night Invite friends and family for a night of competition and laughter! Gather up your favourite board games, provide a few snacks and they are sure to come running. Charge a nominal admission fee from anyone who attends. Movie Night A movie night is a great excuse for a girls or boys night in. Pick a theme that everyone will enjoy, rent the movies, pop some popcorn and you have the recipe for a fun night! Request a nominal donation from anyone who attends. Office Pool Whether it is March Madness, NHL playoffs or the Oscars, people love to participate in office pools. Select your topic, organize the pool and charge an entrance fee from participants. Half of the proceeds go to the winner, the other half to your fundraising total! Request Pledges in Lieu of Birthday Presents If your birthday occurs before walk day, this is a great way to generate pledges. Request pledges from family, friends and co-workers in lieu of presents and office celebrations. Unique Talent Are you a photographer in your spare time? Knit on the weekends? Whatever your hidden talent is, it can be used to help you reach your fundraising goal. Set a price and offer your product or service to those around you. Don t forget to be creative! Yard Sale De-clutter your house and fundraise at the same time! Either all or partial proceeds go directly to your fundraising total it s up to you! No matter what fundraising activity you decide to do, be sure to let people know that you are raising money for Gillian s Place Walk a Mile in HER Shoes. There is a template poster in the Fundraising tools section of this package that you can print off to advertise your fundraiser in advance. Fundraising 201- Online Page 7

Once you have registered online, you will be able to utilize our powerful online fundraising tool. When you are signed in, you can do a variety of things including, import contact lists, request pledges, thank pledgers, track your fundraising progress, join a team, and invite people to walk with you. Read the instructions below to learn how. Import Contact List Click on Address Book icon in the horizontal navigation bar. Click on the Import Contacts button under the Address Book section. Choose the type of email account that you wish to import your contacts from. Follow the remainder of the instructions on the screen. Note: This is an important step. You must import a contact list or manually enter email addresses in the Address Book in order to utilize functions in the Email Centre. Request Pledges Click the Email Centre icon on the horizontal navigation bar. Click Sponsor Me under the Sample Fundraising Emails section. Check the box next to the contact(s) that you wish to send a pledge request to from the Contacts Available list. Click the green arrow pointing to the left. (Note: if you need to remove a contact from your list, highlight the contact and click the green arrow pointing to the right). Modify and personalize the existing message. Click the Send Email Now button to send your pledge request. Thank Pledgers Click the Email Centre icon in the horizontal navigation bar. Click Thank You under the Sample Fundraising Emails section. Check the box next to the contact(s) that you wish to thank. Click the green arrow pointing to the left. Modify and personalize the existing message. Click the Send Email Now button to send your message. Track your Fundraising Progress Click the Donation History icon in the horizontal navigation bar to view your fundraising progress. Join a Team If you would like to join an existing team, you can do so at any time. Click the Join a Team icon in the horizontal navigation bar. Search for the team that you would like to join. When the search result are returned, click Join next to the desired team. Invite people to Walk with You Click the Email Centre icon in the horizontal navigation bar. Click Join the Event under the Sample invitation Emails section. Check the box next to the contact(s) that you wish to invite to walk with you from the Contacts Available list. Click the green arrow pointing to the left. Modify and personalize the existing message. Click the Send Email Now button to send your pledge request. Page 8

Key Contacts and Walk Day Information Walk a Mile in HER Shoes is going to be an amazing day. You will hear inspirational stories, celebrate your personal success with other participants and learn more about Gillian s Place, and most of all, you will have fun! Key Information Location: Pen Centre, Sears Court Glendale Avenue, St. Catharines Registration Open: 9:30 am Walk Start Time: 11:00 pm Water and lunch will be provided to registered participants. High heel shoes in all sizes will be made available at the walk on a first come-first served basis. If you have a larger shoe size, (ie. 13+) please contact 905-684-4000 ext. 233 to reserve your shoes ASAP. For other frequently asked questions, please visit the official Gillian s Place Walk a Mile in HER Shoes website at www.walkamileinhershoes.ca Remember, if you raise $100 by September 30 th you automatically receive 2 free tickets to a Niagara Ice Dogs game! Every $500 raised gets you a ballot to a draw for Niagara Ice Dogs season tickets! What to Bring with You Please bring the following things with you to the walk: Your completed pledge form and all cash and cheque pledges. o Please note that in an effort to have as little cash on-site as possible, we ask that you submit all pledges online via credit card prior to the walk, or call 905-684-4000 ext. 233 if you have any questions Your heels and walking feet! Gillian s Place Contact: Valerie DuRoss Development Assistant 905-684-4000 ext. 233 development@gilliansplace.com Page 9

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