Advancement Fundamentals Track Sponsored by: Alumni Volunteers Give of their Time and Treasure!

Advancement Fundamentals Track Sponsored by: Alumni Volunteers Give of their Time and Treasure!

Presenters Margaret Grabowski Assistant Director of Alumni Relations- Volunteerism Marie Ryan Vice-President of Alumni Association Former, Chair of Volunteer Management Committee

About Lewis University Doctoral-Level University Romeoville, IL 6,000+ students 38,000 alumni Alumni Relations Staff of 1

Agenda Commitment to Volunteerism Volunteer Process Program Build Process Branding How Lewis Uses Alumni Volunteers Challenges Maintain the Program Reinvigorate the Program Correlation and Results

Commitment to Volunteerism Assistant Director of Alumni Relations, Volunteerism hired in January, 2014 LUAA has permanent Volunteer Management Committee Lewis funds some volunteer activities All mailings Small gifts

Why Build a Volunteer Program? One avenue of engagement Additional (human) resources for the institution Cultivation tool Volunteers give more and give more often.

Volunteer Process Identify Opportunities Identify Volunteers Maintain Engagement With Unutilized Volunteers Thank volunteers Train and Place Volunteers

Identifying Opportunities How are alumni volunteers currently being utilized? Take an inventory by talking to deans, campus partners Constantly ask yourself: Is this a potential volunteer opportunity? Are there new initiatives you d like to offer? Ongoing vs. Recurring vs. One-time

Identifying Volunteers Continue your inventory: Who are the current volunteers and what are they doing? Add Are you interested in learning more about volunteer opportunities? to everything you can! Door prize slips, sign-in sheets, all surveys Engagement Scores / Data mining Targeted outreach Reunions and affinity groups this is a GREAT method Development Officers Website Presence Online volunteer interest form Finally the marketing push!

Identifying Volunteers Data Management Volunteer Interest vs. Volunteer Active Volunteer Interest Volunteer Active Timed Reset

Qualification and Training Right volunteer for the job Training done on a case-by-case basis Some opportunities require almost no training, others are more involved Campus partners often do their own training

Thank Volunteers An email from Margaret immediately after they volunteer Handwritten note from Margaret Recognition in the Bi-annual Newsletter Small gift

Maintaining Engagement with Unutilized Volunteers Bi-annual Volunteer enewsletter August mailing that includes Fall Semester volunteer opportunities Volunteer Thank You Party

Branding Not necessary, but makes life easier FAVS (Flyers Alumni VolunteerS) Name was decided by the Volunteer Committee, which is one of the committees of the LUAA Board Created Logo All volunteers get a FAVS pin when they volunteer Developed a Mission Statement Continually updating brochure

Branding

Volunteer Program Build Process Prepare Database Inventory Volunteers Soft Launch Branding Promote Program Inventory Opportunities

Volunteer Opportunity Examples Volunteer your Expertise Classroom / Student Org Speaker Career Services Resource Webinar Host Mentoring Volunteer for Current Students ICE Class Game Show Host Commencement Weekend Volunteers Volunteer for the Office of Admissions Alumni Letter Writing Program Social Media Volunteer

Volunteer Opportunity Examples Join a Committee Affinity Group boards LUAA Board & Committees Department / College advisory boards Celebrating Women in Leadership Committee

Volunteer Opportunity Examples Conspicuously Absent? College Fairs Volunteering for other organizations

Challenges Volunteering for other organizations #FlyersCare Faculty can be territorial with these relationships Unfulfilled promises / Unmet expectations Others promise volunteer opportunities that can t be fulfilled Everybody wants the ego boost of being a classroom speaker

Maintain the Program The Volunteer Process and Data Entry Volunteer Interest, Volunteer Active, Volunteer Past How long will your volunteers be considered active, and when will they be considered past? New Opportunities Career Services Multicultural Student Services Mentoring

Identifying Volunteers Data Management Volunteer Interest vs. Volunteer Active Volunteer Interest Volunteer Active Timed Reset

Reinvigorate the Program Continue Stewardship Presidential Receptions at the theatre Direct outreach from other volunteers with phone calls and letters Honor Roll Inclusion in alumni awards programming Celebrate those who volunteer for consecutive years Monthly emails to Faculty and Staff acknowledging alumni and promoting volunteering

Correlation and Results Alumni Engagement Scores Engagement to Giving Active Alumni Volunteer Engagement Active Alumni Volunteer Giving Participation

Alumni Engagement Scores Volunteer-Independent Engagement Scores January 2014 January 2015 January 2016 All Alumni 9.67 10.92 11.74 Volunteers 19.23 31.65 32.50

Engagement to Giving Overall Engagement to Giving Volunteer Engagement to Giving Top X% Giving Participation Giving Participation Avg. Gift Median Gift Top X% Giving Participation Giving Participation Avg. Gift Median Gift 1% 410/411 99.75% $2751.53 $267.50 1% 7/7 100% $2992.73 $144.42 5% 1394/1651 84.43% $191.73 $50.00 10% 548/3028 18.09% $73.82 $38.00 5% 35/49 71.43% $13,013.47 $2104.71 10% 38/57 66.66% $574.72 $92.36 25% 91/5241 1.74% $63.88 $25.00 25% 95/415 22.89% $981.58 $88.00 50% 1/18539 <0.01% $200.00 $200.00 100% 72/210 34.29% $885.57 $60.00 75% 0/6482 0.00% $0 $0 100% 0/5052 0.00% $0 $0 No Volunteer 2197/ 39666 5.54% $358.03 $50.00

Active Alumni Volunteers Engagement Group FY 2013-2014 FY 2014-2015 FY 2015-2016 Alumni Volunteers who became FAVS during FY 13 (151) 42.89 44.92 45.11 Alumni Volunteers who became FAVS during FY 14 (93) Alumni Volunteers who became FAVS during FY 15 (129) 22.75 31.11 34.34 25.05 25.90 33.75 All Volunteers (373) 32.17 34.95 38.49

Active Alumni Volunteers Giving Group FY 2013-2014 FY 2014-2015 FY 2015-2016 Alumni Volunteers who became FAVS during FY 13 (151) 43% 37.8% 40.4% Alumni Volunteers who became FAVS during FY 14 (93) 19.4% 29% 30% Alumni Volunteers who became FAVS during FY 15 (129) 25% 39% 44% All Volunteers (373) 30.7% 35% 39%

Questions? Margaret Grabowski (815) 836 5944 grabowma@lewisu.edu

Session evaluations will be emailed. Don t forget to attend CASE After Hours this evening to further network with attendees.