Archdiocesan Marketing and Enrollment Network October 21, 2009 Workshop
Why AMEN? Impact enrollment Hands on Learning Opportunities Elementary and high school: Administrators Marketing/admissions staff Board/committee members Others involved in marketing/enrollment
What s AMEN? Community of Learners Workshops featuring experts in marketing and enrollment Sharing of best ideas, innovations and resources Networking opportunities Focused discussions Support for planning, strategy development, and performance measurement
Outcomes for 09 10 Build professional relationships together Offer incentives (AMEN Grant 32@ $500) Grow local & system enrollment by Fall 2010 4.5% overall from last year 4,158 students Wide variances locally and regionally Increase enrollment tracking
Best Practices Past 5 Years 38 Schools 5% + Enrollment Growth Alphonsus Academy Children of Peace Christ the King Epiphany Frances Xavier Warde Our Lady of Humility (Zion/Beach Pk.) Pope John XXIII (Evanston) Prince of Peace (Lake Villa) Queen of Angels Sacred Heart (Winnetka) Sacred Heart (Sheridan) St. Anastasia (Waukegan) St. Andrew St. Angela St. Athanasius (Evanston) St. Benedict (Irving Pk) St. Catherine Laboure St. Clement St. Edward St. Frances Rome (Cicero) St. Germaine (Oak Lawn) St. Giles (Oak Park) St. Helen St. Jane De Chantal St. Jerome St. Josaphat St. Joseph (Summit) St. Joseph (Wilmette) St. Ladislaus St. Margaret Mary St. Mary (Riverside) St. Matthias/Transfig. St. Monica Academy St. Peter (Antioch) St. Rene Goupil St. Richard St. Sylvester St. Therese
Best Practices Past 5 Years 51 Schools Sustained PreK and K Growth St. Alexander School Alphonsus Academy St. Andrew School St. Angela School Annunciata School St. Athanasius School St. Barbara School St. Barnabas School St. Benedict Elementary St. Agnes of Bohemia St. Catherine Laboure Christ the King School St. Cletus School St. Colette School St. Daniel the Prophet Divine Providence School St. Edmund School St. Edward School St. Elizabeth School St. Ferdinand School St. Genevieve School St. Germaine School St. Giles School St. Helen School Holy Family Catholic Academy Immaculate Conception School, Talcott St. James School, Arlington Heights St. Jane De Chantal School
Best Practices Past 5 Years 51 Schools Sustained PreK and K Growth (cont d.) St. John Vianney School St. John Berchmans School St. Josaphat School St. Louis De Montfort School St. Mary School, Lake Forest Mary Seat of Wisdom School St. Matthias/Transfiguration St. Nicholas of Tolentine Northside Catholic Academy Children of Peace School Our Lady of Humility School Mount Carmel Academy Frances Xavier Warde St. Paul/Our Lady of Vilna St. Procopius School St. Robert Bellarmine School St. Symphorosa School St. Theresa School St. Thomas the Apostle St. Thomas of Villanova St. Viator School St. Vincent Ferrer School St. Zachary School
Best Practices Past 5 Years 33 Schools 99% + Retention Rates (Grades 1 8) St. Agnes St. Anastasia St. Andrew St. Anne St. Athanasius St. Barnabas Academy of St. Benedict St. Cajetan San Miguel Center Christ the King School St. Clement St. Constance S.S Faith, Hope and Charity St. Francis De Sales St. Francis Xavier La Grange St. Germaine St. Giles Infant Jesus of Prague St. Joseph Homewood Josephinum Academy St. Juliana St. Margaret Mary St. Mary Star of the Sea St. Mary of the Woods St. Matthias/Transfiguration St. Michael Our Lady of Guadalupe Prince of Peace School St. Sylvester St. Theresa St. Therese St. Thomas of Villanova San Miguel Gary Comer Chicago Jesuit Academy
OCS Resource Portal Resource Portal: http://ocs.archchicago.org Marketing and Enrollment Online discussions Templates, resources and tools Newsletter on Enrollment Management Data Advancement Services and ADC
Institutional Advancement Offerings Nov. 4: Marketing Bootcamp I (AMEN) Nov. 11: Revealing the Mysteries of Donor Segmentation (ADC) Dec. 9: Communication Strategies (AMEN) Dec. 9: Marketing Bootcamp Part II (AMEN) Jan. 20: Data Mining (ADC) Feb. 3: Annual Fund Worship Series I Feb. 11: Retention Strategies (AMEN)
Institutional Advancement Offerings Feb. 17: Annual Fund Worship Series II March 3: Alumni Ann. Fund Participation (ADC) March 17: Annual Fund Worship Series III March 31: Annual Fund Worship Series IV April 14: Lead Handling, Summer Strategies (AMEN) April 21: Annual Fund Worship Series V May 5: Impact Award Luncheon (ADC)
Additional Resources www.kellogg.northwestern.edu/nonprofitexeced www.newstips.org