CITY COUNCIL AGENDA MAYOR AND COUNCIL WORKSHOP February 11, 2015 11:30 a.m. ADJOURNED MEETING City Council Chambers 300 North Coast Highway CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL WORKSHOP ITEMS: 1. City Council Priorities for FY 2015-16 A) Facilitation by Michele Tamayo B) Discussion C) Recommendation provide direction to staff 2. Request by Mayor Wood to replace Councilmember Esther Sanchez with Mr. Brian Boyle as the City s representative to the San Diego Water Authority 3. Public Communication on City Council Matters (off-agenda items) ADJOURNMENT The next regularly scheduled meeting is at 3:30 p.m. on Wednesday, February 18, 2015 AGENDA POSTING AND MATERIALS The agenda has been posted at least 72 hours prior to the meeting at the Civic Center Plaza, 300 North Coast Highway. The agenda may also be inspected at the City Clerk s Office at 300 North Coast Highway. Persons requiring assistance or auxiliary aids in order to participate may contact the City Clerk at 300 North Coast Highway, Oceanside, CA, telephone (760) 435-3000 at least 24 hours prior to the meeting.
OCEA PO R AT E N O R 18 INC OF 88 Y DE SI CIT Attachment 3 D City of Oceanside STR ATEGIC PLAN 2 014 MISSION STATEMENT The City of Oceanside s mission is to enhance the quality of life through outstanding service to its diverse community. VISION STATEMENT The City of Oceanside will be a safe, culturally diverse community that empowers its citizens to provide an environment that promotes economic development, supports quality education, fosters the cultural arts and preserves its natural resources. CORE VALUES The City of Oceanside values Integrity Diversity Excellent customer service... Quality of life...teamwork Leadership...Innovation
City Services Goal One: Implement fiscal sustainability policies to support core services that proactively ensure the health, safety and welfare of our citizens; attract, develop and retain a high performing municipal workforce; and fund internal infrastructure needs. Objectives Effectively manage City s budget to ensure fiscal stability Develop priority plan for economic recovery Maintain essential services Stabilize utility rates Review City assets for revenue-generating potential Address future PERS costs Keep Public Safety at current levels Maintain Harbor and Beaches at current levels Maintain and add Library Services Enhance litter Abatement and Code Enforcement Restore Traffic Calming Program Maintain senior and youth Programs
Sustainable Growth Goal Two: Encourage and make effective use of infill, mixed use, traditional neighborhood development and redevelopment, as well as job producing centers to take advantage of infrastructure and transportation systems, maximize efficiencies in providing City services. Objectives Develop a strategic plan for City s Future with public outreach and participation to consider housing and neighborhood diversity. Get input on what we do want to be and update General Plan Coordinate future growth and infrastructure with Camp Pendleton and regional neighbors Develop a plan for 50% water independence by 2030 Streamline development process Encourage market-driven development Develop plans to promote alternative energy use consistent with community vision - City facilities - Private properties - Potential loan programs - Energy efficiencies
Develop plans for smart growth along transportation corridors (increased densities and growth will positively affect retail sales and revenue required to support City services) Develop incentives to encourage appropriate development in key areas of the City Encourage new development to implement efficient and sustainable land use and building practices Obtain Zero Waste Goal including a permanent location for the Green Waste Facility Use more recycled water Build and maintain infrastructure to support growth Encourage sustainable growth
Economic Vitality Goal Three: Through collaboration and partnership with other public entities, private entities, and the military, support economic development efforts that attract, retain and create quality jobs to ensure a diverse economic base, a resilient and growing City tax base, and thriving neighborhoods. Objectives Increase number of hotel rooms and encourage hotel development - On or near El Corazon - Citywide Issue RFP for second Downtown Parking Structure Coordinate with NCTD and OUSD on future development options Coordinate with Military on business and utility projects Improve Oceanside jobs-to-housing ratio Advance Downtown Beach Hotel project Aggressively pursue job creation opportunities Attract Biotech/Life Sciences businesses Develop an Economic Development Incentive Plan to include attracting new businesses and retaining existing businesses Revitalize downtown and beach area Create partnerships with businesses and other entities Attract and maintain business Maintain Farmers Market and pursue Agri-tourism Examine revenue options Encourage job growth
Quality of Life Goal Four: Maximize resources that provide quality of life through City services and programs, sustainable growth and economic vitality goals; improve services for our citizens; safeguard environmental resources, including our natural landscape; and provide art cultural and recreational amenities for Oceanside. Objectives Complete Sub Area Plan for the Multiple Habitat Conservation Plan Obtain flood insurance relief associated with San Luis Rey River Develop a neighborhood foreclosure assistance plan Develop a 5-year housing strategy - Low/moderate housing - Starter housing Promote alternate transportation modes - Bikes - Mass transit - Skateboards Collaborate and partner with other organizations to support local arts and culture Maintain Public Library Host community and cultural events Create more transportation options for seniors Reduce pollution in waterways Make neighborhoods more livable/walkable Assess Impact Fee for El Corazon
Civic Engagement: Goal Five: Fully realize the talents and positive contributions of nonprofits; private and public entities; the military; civic leaders; and engaged citizens and neighborhood groups to develop a shared sense of community and help achieve the Council s vision. Objectives Conduct City business with transparency Develop effective public relations and neighborhood outreach on key City projects and issues Expand City volunteer program Listen to the community Encourage younger citizens to participate in local governments Create better outreach and information dissemination
Priority Discussion Items FY 2015-2016 February 11, 2015 Staff s Working Draft 2/4/15 Public Safety Police Fire Downtown Homeless Outreach Team (HOT) Gang Intervention School Liaison Enhanced Downtown Patrol Retention of SAFER Grant Firefighters (11 positions) (Grant terminates October 2015; no identified funding source) Apparatus Replacement (GF Community Facilities Fund 503) Station 1 Replacement (GF?) Citywide RCS Radio Replacement (GF and 814 Liability Reserve) Sustainable Growth Planning Zoning Ordinance Reconciliation (Downtown, 1986 & 1992) (GF) Multiple Habitat Conservation Program: Sub-Area Plan Adoption (Drainage Fund 514) Housing Element Implementation New Development Projects (Jobs vs. Housing) Fast Food Restaurants Alcohol Regulations Parking Regulations for Vacation Rentals Noticing Requirements Climate Action Plan Sign Ordinance Amendment Breweries/Tasting Room Provisions Smart Growth Strategies General Plan Update (GF Surcharge Fund 501) Development Impact and Building Permit/Plan Check Fee Review/Update Management of Mitigation Property Bank Streamlining Development Review Early Conceptual Project Review Better Communication with Fire Regarding Development Process Better Communication with Water Utilities Regarding Development Process Standardized Review Times for Departments GF = General Fund 1
Staff s Working Draft 2/4/15 Corridor Plans Phase 2 Mission (No identified funding source) Coast Highway (TransNet) Code Enforcement Housing Focus Areas Sign Enforcement San Luis Rey River Homeless Enforcement Section 8 Vouchers Winter Shelter Homeless Outreach 25 Cities Veterans Project Mission Cove New Community Garden Site (Solutions for Change) City Fiscal Health/Stability Economic Vitality Healthy City Reserves Bargaining Unit Pay Raises Council Pay Raises Expand Sales Tax Revenues and Create Jobs Downtown Nine Block Master Plan Implementation Business Retention/Expansion Visitation Program Business Attraction Strategies for Recruitment North San Diego EDC Attract Biotech/Life Science Business Hotel Development/Increase Number of Rooms Marketing Beach Resort Inns at Buena Vista Creek SDEDC North County Mayor s Consolidate Marketing Efforts GF = General Fund 2
Staff s Working Draft 2/4/15 Tourism Visit Oceanside (VO) Effectiveness TOT Audit MainStreet Downtown Business Association Water Utilities/Environmental Water Sewer Quality of Life Conservation/Water Independence/Enhanced Local Water Supply Recycled Water Use Advanced Technology Use for Meters and Plant Automation Clean Water/Storm Water La Salina Plant Conversion to Pump Station Recycled Water Treatment at San Luis Rey Plant Advanced Technology Use for Plant Automation Energy Efficiency Solid Waste and Recycling Recreation Library Expanded Pool Hours After Hours Recreation Programs/Youth Special Events Senior Services Expanded Hours Support Arts Needs Assessment for Potential Facility Expansion Increased Security for Civic Center Main Library Transparency in Local Government Public Notice/Awareness of Development Projects GF = General Fund 3
Staff s Working Draft 2/4/15 Capital Projects (Identify Source of Funds: General Funds v. Other) Transportation Parking Melrose Extension and/or Alternative (Non-GF) (Thoroughfare Fund 561) Transportation General Plan Update (Non-GF) (Thoroughfare Fund 561) Neighbor Traffic Calming Program (TransNet) Enhanced Street Maintenance (Potential GF Impact and/or Gas Tax Fund 213) Alternative Transportation Modes (TransNet/Specific Grants) - Transit - Bicycling - Pedestrians Quiet Zones (Potential GF Impact) Downtown Loss Due to Development Lot 23 (Bond Proceeds/TransNet) Fees to Support Parking Supply Investment Downtown Water Supply RO Development Weese Plant Upgrade Expansion (Fund 712) Reclaimed Water Project (Goat Hill/El Corazon) (No identified funding source) Technology Updates Waste Water Harbor Airport La Salina Waste Water Plant Upgrades (Fund 722) San Luis Ray Waste Water Plant Upgrades/Expansion (Fund 722 not budgeted) Technology Updates Master Plan Update (No identified funding source) Economic Study of Asset/Revenue Allocations (No identified funding source) Capital Plan Revision (No identified funding source) Master Plan Update (FAA Grant) Basic Capital Facilities Implementation (No identified funding source) GF = General Fund 4
Staff s Working Draft 2/4/15 El Corazon Specific Plan Implementation (No identified funding source) Aquatic Facility (No identified funding source; study in Parks CIP) Trail Plan Implementation (No identified funding source) Senior Center Kitchen (No identified funding source) Impact Fees Earmark of Future Revenues Beach/Amphitheater Area Upgrades Restrooms (GF Fund 581; Laguna Vista Sale) Pier Deferred Maintenance (GF) Infrastructure Maintenance Bridge Retrofit/Replacement (TransNet/Federal Bridge Program) US Army Corps of Engineers Projects Harbor Dredging (GF match) Sand Replenishment (GF) Shoreline Special Study (GF match) San Luis Rey River Flood Control/Insurance Rates (GF match) City-owned Unreinforced Masonry Buildings (GF Study in Comm. Facilities Fund 503) Vector Control (County Grants) GF = General Fund 5