Communication María Vigara / Nuria Ros Communications managers in SARURE project Chamber of Commerce, Industry and Services of Teruel comercio@camarateruel.com 13 September 2018 Kick-off meeting, Teruel
Why communication in a project about retail in rural areas? It is mandatory by Interreg Europe: all the Interreg Europe projects must do communication. Communication is not a goal per se, but a tool to achieve project objectives. It serves to involve key target groups local and international- in the project. It ensures project and programme visibility and publicity. 2
How does communication works in Interreg Europe projects? Every project appoints a partner as responsable for Communication. This can be Lead Partner or another partner. In SARURE, it is Lead Partner-Chamber of Commerce of Teruel- that is responsable for Communication. All the partners must appoint 1 responsible for Communication in their local team. All the partners have specific budget for Communication. 3
How does communication works in Interreg Europe projects? Communication is horizontal during the whole project, but it is more intense during years 1, 2 and 3. Projects Final Events for dissemination & communication of results take place in year 4. Although LP coordinates Communication activities, all the partners must be active in Communication & develop communication locally, following Lead Partner guidelines. The execution and quality of Communication activities is monitored every 6 months. 4
SARURE Communication Objectives To persuade policy-makers in charge of programmes supporting SMEs of the partner territories to improve the support to local rural retail. To engage organisations providing professional support to retail SMEs and retail SMEs in the project. 5
SARURE Communication Objectives To raise awareness of potential entrepreneurs in the partner regions about the economic possibilities of integrating the analogical and digital dimensions of the retail activity and exploring innovative business models and procedures. To raise awareness of the civil society of the partner regions of the socioeconomic importance of retail SMEs pervivence and the role the citizens can play in its survival and growth. To ensure the visibility of EU funds supporting the project in all the events and outputs and to stress the importance and added-value of European cooperation. 6
SARURE Target Groups to reach with communication activities 1. Policy makers responsable for support to SMEs in partner territories 2. Organisations and Associations in the territories providing support to retailers 3. Potential retail entrepreneurs in the partner regions 4. The citizens of the partner regions 5. Councils / City halls 6. Another experts in retail 7
SARURE Key Messages to communicate The role retail plays for social and territorial cohesion. The importance of both the neighbours as consumers and the politicians as policymakers to support local rural retail. The unimaginable chances technologies and innovation provide for retail today, location apart, thanks to digital dimension. The weight of local retail SMEs concerning local economy and jobs. The risk of the comercial biodiversity of European territories disappearing, great comercial distribution formats marketing completely the market. The social, cultural and economic role of retail in our villages and cities from ancient times. 8
Some hints for effective Communication: - Tailored messages for the different groups - Clear & simple messages - Make communication activities and messages fresh and appealing 9
SARURE visual identity Developed by Interreg Europe Mandatory Logos of project, EU and ERDF funds must be present. Partner Organisation logos also, as much as possible 10
SARURE visual identity 11
SARURE visual identity Our Team 12
SARURE visual identity 13
SARURE Communication Tools and Activities Use of Google Drive for sharing documents, photos, etc. 14
Posters It is possible to translate into your language. 15
Website www.interregeurope.eu/sarure Remind that it is required by Interreg Europe that the project is mentioned on your institutional website! 16
Website - Contacts 17
Website 18
Website 19
Social media Please, follow us! www.facebook.com/saveruralretail 20
Social media Please, follow us! www.twitter-com/saveruralretail #SARURE 21
Social media Please, follow us! https://www.linkedin.com/company/sarure 22
Data base of 800 contacts PARTNER P2 Government of Aragon (SPAIN) P3 Region Western Macedonia (GREECE) P4 Regional Council South Karelia (FINLAND) P5 Municipality of Söderhamn (SWEDEN) P6 Municipal District Burgenlandkreis (GERMANY) P7 Sligo County Council (IRELAND) P8 Local Action Group Association South Warmia (POLAND) DATA BASE SENT Received Received EU General Data Protection Regulation (GDPR) Before send, express their consent! 23
Brochures There are 2 project brochures: at beginning and end The first NOW! 24
Press releases 1 x partner(8) x semester (9) = 72 PR Send to us (Advisory Lead Partner) for sharing it on the SARURE Website 25
Newsletters 1 x semester = 9 All the partners must be active and give us contents, information and news Send to the dissemination list of contacts 26
Targeted Communication Events 4 x partner Semester 2, 3, 4 and 5 With the different target groups: 1. Policy makers responsable for support to SMEs in partner territories 2. Organisations and Associations in the territories providing support to retailers 3. Potential retail entrepreneurs in the partner regions 4. The citizens of the partner regions 27
Attend External Events 1 x semester At least 1 external event taking SARURE to it. Evidence is necessary; pictures, signatures, programmes, news July 2018 in Almazán (Soria, SPAIN) 28
Communication results in numbers: - Nº of appearances in media: 72 (1 press release x 8 partners x 9 semesters) - 1 project website active - Average number of sessions at the project pages per reporting period: 500-1 fan page in social networks - 9 information posters installed - 9 roll-ups for promotion of project in communication events 29
Communication results in numbers: - 1 list of 800 contacts for project dissemination - 2 project brochures, at beginning and end - 5 digital newsletters produced and disseminated - 28 targeted communication events (7 territories x 4 events each) - Attendance of the project (any partner) to 5 external events - 1 final event of the project - Promotional ítems with partners own funds 30
To do in short! 31
To do in short: Semester 1: Communication & dissemination Review of the communication plan for the project during kick-off meeting in Teruel. Development of the project website and social media. ALP Chamber of Commerce of Teruel will create both and will be responsible for their updating; all PPs will provide contents. Creation of a data base of 800 contacts of the retail sector throughout EU for dissemination of SARURE outputs. Each partner will provide 100 contacts; ALP will coordinate the building of the database. Drafting and dissemination of 8 press releases (1 per partner) issued in partner cities/regions to inform about the project starting. 32
To do in short: Semester 1: Communication & dissemination Translation of the brochure into partner languages by each PP for local dissemination. Distribution to the strategic dissemination list. Drafting of digital newsletter nº1 with information on the project; produced by ALP; all PPs provide raw material for contents. Distribution to the data base of contacts for dissemination (GDPR!). Production and installation of 9 posters of the project in partners headquarters. Attendance by partner/s to at least 1 external event taking SARURE to it. Participation of the project in communication activities organized at programme level. ALP will attend representing SARURE. 33
To do in short: WHO IS IN CHARGE OF COMMUNICATION?? PARTNER P2 Government of Aragon (SPAIN) Communication Email Contact P3 Region Western Macedonia (GREECE) + University P4 Regional Council South Karelia (FINLAND) P5 Municipality of Söderhamn (SWEDEN) P6 Municipal District Burgenlandkreis (GERMANY) P7 Sligo County Council (IRELAND) P8 Local Action Group Association South Warmia (POLAND) 34
To do in short: WHO IS IN CHARGE OF COMMUNICATION?? PARTNER P2 Government of Aragon (SPAIN) Communication Mobile Contact P3 Region Western Macedonia (GREECE) + University P4 Regional Council South Karelia (FINLAND) P5 Municipality of Söderhamn (SWEDEN) P6 Municipal District Burgenlandkreis (GERMANY) P7 Sligo County Council (IRELAND) P8 Local Action Group Association South Warmia (POLAND) 35
To do in short: DOCUMENT List of 100 contacts for the project dissemination activities Photos, contents and news about retail in your territories Póster & roll up Social Media and Web Brochure 1 Newsletter 1 Press release PENDING ISSUES Consent (GDPR) comercio@camarateruel.com comercio@camarateruel.com At Headquarters Follow us and send to us information! Mention the project on your institutional website Ideas to comercio@camarateruel.com Contents to comercio@camarateruel.com Copy to comercio@camarateruel.com Please, take note! 36
FOLLOW US in Social Media! @SaveRuralRetail @CamaraTeruel @MultiserviRural nuriaros.camara 0034 649 838 203 37