THE CORPORATION OF THE MUNICIPALITY OF LAMBTON SHORES Economic Development AGENDA Meeting No. 10-2014 Date of Meeting: Location: Tuesday June 10, 2014; 9:30 am Grand Bend Municipal Meeting Room 1. CALL TO ORDER 2. DISCLOSURES OF CONFLICT OF INTEREST 3. CONFIRMATION OF MINUTES FROM PREVIOUS MEETING Regular Economic Development Meeting May 27, 2014 Moved by: Seconded by: THAT the May 27, 2014 meeting minutes for the Economic Development be confirmed. 4. Presentations No presentations scheduled 5. CORRESPONDENCE 6. BUSINESS ARISING FROM THE MINUTES There was no business arising from the minutes of May 27 7. REGULAR BUSINESS 7.1 Final review of Tourism initiatives. (Attached) 7.2 Group discussion related to prioritizing goals of Directives #1 - Infrastructure, #2 -Branding and #6 - Population Growth.
8. UPCOMING MEETING DATES Next Meetings: June 24 location tbd 9. ADJOURNMENT Moved by: Seconded by: THAT the June 10, 2014 meeting of the Economic Development adjourn at
THE CORPORATION OF THE MUNICIPALITY OF LAMBTON SHORES Economic Development MINUTES Meeting No. 09-2014 Date of Meeting: Location: Tuesday, May 27, 2014; 9:30 am Grand Bend Municipal Meeting Room Members Present: Mayor Bill Weber (until 10:30) Tino Breuer (Acting Chair) Geoff Greening Marilyn Keunecke-Smith Jordy Speake Members Absent: Also Present: Deputy Mayor Elizabth Davis-Dagg Paul Wilson Dave Shaw CAO Kevin Williams Ashley Farr, Facilitator 1. CALL TO ORDER The meeting was called to order at 9:30am 2. DISCLOSURES OF CONFLICT OF INTEREST There were no conflicts of interest declared 3. CONFIRMATION OF MINUTES FROM PREVIOUS MEETING Regular Economic Development Meeting May 13, 2014 EDC14-0527-01 Moved by: M. Keunecke-Smith Seconded by: G. Greening THAT the May 13, 2014 meeting minutes for the Economic Development be confirmed.
4. PRESENTATION Ashley Farr, Facilitator of and Leisure Services provided an overview of the municipal and Leisure Master Plan, and identified linkages to the Economic Development Action Plan. (Powerpoint presentation attached) 5. CORRESPONDENCE There was no correspondence. 6. BUSINESS ARISING FROM THE MINUTES There was no business arising from the minutes of May 13. 7. REGULAR BUSINESS 7.1 Presentation of action items related to Entrepreneurism and Branding. The committee discussed draft priorities for these actions 7.2 Finalize action items related to Tourism Directive #7. Action Item spreadsheet attached. Group discussion reached consensus on the following priorities. A1 item 7.1.1 co-ordination of tourism A2 item 7.2.2 Anchor events and support A3 item 7.1.2 Leverage existing resources and website B - item 7.2.3 Develop new tourism products C - item 7.4.1 Work with MARVEL to develop business plan D - item 7.3.1 Improved signage It was agreed that the final list of priorities were to be updated and circulated by Geoff and final approval to be completed at the next meeting. Once priority approval is completed the Grand Bend and other stakeholders should have further opportunity to review priorities and actions. 7.3 There were no updates relating to prioritizing goals of Directives #1 - Infrastructure. With regards to #6 - Population Growth some ideas were provided in terms of additional population numbers required to estimate some of the seasonal population statistics. These include:
7.1 Do we know the number of local hotel nights Can we identify barriers to entry for settlement in GB Should we ask realtors for their insight Check out information on Living in Lambton County website Can we identify affordable series and places to shop Can we define between seasonal and permanent residents Do we know what would attract immigration>>>perhaps not beaches and trails Can we leverage permanent population from the seasonal campgrounds? Geoff shared a source of information from the Pinery identifying 614,0000 annual visitors and a 93% occupancy rate in July and August. 8. UPCOMING MEETING DATES Next Meetings: June 10 9:30 Regular meeting at the Grand Bend meeting room 9. ADJOURNMENT June 24 Time and location tbd. EDC14-0527-02 Moved by: J. Speake Seconded by: M. Keunecke-Smith That the May 27, 2014 meeting of the Economic Development adjourn at 11:10 am
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for Priority Start Completion Budget Cost Lead Resources Partner Resources 7.1 Explore sustainable funding for a "" tourism 7.1.1 Develop co-ordination role to oversee tourism with Lambton Shores and possibly integrate role with Economic Development Develop Tourism Strategy and Plan with supporting organizational structure to effectively deliver services. During process explore opportunities to designate a visitor service role responsible for social media, website, e-mail and visitor interaction. Find additional resources to fund tourism function allowing long term strategic investments in advertising and marketing initiatives. Benchmark Tourism role funding against similar communities (i.e. Sable Beach, Wasaga Beach, etc.) A-1 (1) A-2 (1) A-3 (1) A-1 (GB) A-1 Q4-2014 Q1-2015 $30,000 Economi Developmen RTO #1 7.1.2 Work with existing tou is organizations and munici al departments to optimize and better utilize existing resources. Developing a dedicated URL based n branding and tourism strategic plan and ensure that this website address is used on all existing signage and is used as an initial point of contact for regional tourism marketing. A-1 (1) A-2 (1) A-2 (GB) A-3 Q2-2015 Ongoing $35,000 Economic Development RTO #1
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for 7.1.3 Develop sponsorship relationships with corporations, Individuals and endowment foundations. Priority Start Completion Budget Cost Lead A-3 (1) Economic Development Commit ee Resources Partner Resources Forest Foundation Grand Bend Foundation Sarnia-Lambton Foundation County of Lambton Grants 7.2 Actively promote and coordinate signature events to draw people to and around and help people maximize their trip. 7.2.1 Develop an "umbrella" or Lambton Shores tourism committee to better co-ordinate signature events and activities. Provide administrative and marketing support to qualifying organizations involved in signature events (i.e. permit applications, grant applications, general administration, advertising coordination, etc.) A-1 (1) A-3 (GB) Economic Development Volunteer Groups (Service Clubs, CIB, Trails, Sporting Groups, etc.)
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for 7.2.2 Support/Sustain existing consistent annual anchor events across that appeal to multiple generations. Work with volunteer groups for coordination and timing of events and joint marketing. Coordinate signage, banners, flags and listing of annual anchor events. Priority A-1 (1) A-2 (1) A-3 (1) B (1) A-3 (GB) A-2 Start Completion Budget Cost Lead Q1-2015 Ongoing $10,000 Ec nomic De lopment Resources Partner Resources Volunteer Groups (Service Clubs, CIB, Trails, etc.) Push information on events through e- mail, social media, etc. 7.2.3 Develop/Nurture new tourism products in co-ordination with communities that meet emerging tourism trends. Examples: Film Festival, Sporting Events, Amazing Race, Secret Agent School, Culinary, etc. A-1 (1) B (1) C (2) A-3 (GB) B Q1-2015 Ongoing $10,000 Eco omic D velopment Volunteer Groups (Service Clubs, CIB, Trails, Sports Clubs, etc.) Agriculture Producers Business Community
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for 7.2.4 Develop new "green" oriented tourism products that feature green initiatives, innovation and research. Priority Start Completion Budget Cost Lead B-1 (GB) Ec nomic De lopment Resources Partner Resources Volunteer Groups (Service Clubs, CIB, Trails, etc.) 7.2.5 Review Beach Use Policy to ensure restrictions do not unduly impede the develop of new signature events throughout. A-3 (1) B-2 (GB) Economic Development Planning University & College Partners Volunteer Groups (Service Clubs, CIB, Trails, etc.) 7.3 Promote local happenings and events to promote inter- ommunity tourism 7.3.1 Improve Signage (municipal and TODS), Wayfinding, Billboards, etc. to improve awareness of communit assets May be mostly addressed through the County of Lambton wayfinding project. Review implementation of el ctronic boards in all communities to cro s promote events throughout Lambton Shores. A-2 (1) B (1) C (1) D Q1-2015 Q1-2016 $15,000 (electronic signage) $50,000 (TODS / Wayfinding) CAO / Mayor Planning County of Lambton Wayfinding Project Volunteer Groups (Service Clubs, CIB, Trails etc )
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for 7.3.2 Provide community education on existing community assets to create community ambassadors. Priority A-2 (1) C (1) Start Completion Budget Cost Lead Economic Development Commit ee Resources Partner Resources Promote events locally as well as across communities Develop promotion methods that address seasonal residences. Volunteer Groups (Service Clubs, CIB, Trails, etc.) 7.3.3 Develop itineraries for intercommunity tourism Examples: Food, Local Experiences, Multi-mode transportation tours (car, bike, paddle, etc.) A-1 (1) Economic Development 7.3.4 Extend retail hours on selected days so local residents can utilize and better understand the local retail offerings. C (1) Grand Bend & Area Chamber of Commerce Retailers 7.4 Promote and enable Cultural Tourism Initiatives eg. MARVEL 7.4.1 Work with MARVEL to fully develop business plan for cultural program centre. -2 (1) A-3 (1) B (1) C (GB) C Q4 2014 Q1-2015 MARVEL Lambton County Culture 7.4.2 Support existing cultural events Examples: Forest Food & Film Economic Development
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for 7.4.3 Develop Historical Walking Tour Programs Priority Start Completion Budget Cost Lead Ec nomic De lopment Resources Partner Resources 7.4.4 Support and develop additional Music Festivals Examples: Eats & Beats, Sunday Evening Music on the Beach, etc. Economic Development Volunteer Groups (Service Clubs, CIB, etc.) 7.4.5 Support and develop additional hobby oriented events Examples: Forest Car Show, Steam Threshers Reunion, Motorcycle events. Economic Development Volunteer Groups (Service Clubs, etc.) 7.4.6 Develop weekend bus t urs with multiple stops (i.e. Food, Theatre, Art, etc.) Economic Development Volunteer Groups (Service Clubs, etc.) 7.4.7 Promote existing assets to cultural groups (i.e. Golf) Economic Development
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for Priority Start Completion Budget Cost Lead Resources Partner Resources 7.5 Review feasibility and recommendations for "Group" tourism and promotion for Munici ality. 7.5.1 Secure International events for that involve corporate sponsorship. Economi Developmen RTO #1 Ministry of Tourism 7.5.2 Develop golf network for package tours. Economic Development Golf Operators 7.5.3 Develop camping package tours Economic Development Pinery Provincial Park Camping Operators
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for Priority Start Completion Budget Cost Lead Resources Partner Resources 7.6 Co-promote events with First Nations Communities 7.6.1 Partner with existing groups / events. Economic Development 7.6.2 Promote First Nation heritage as part of tourism. Economic Development mmittee Kettle & Stony Point First Nation Kettle & Stony Point First Nation 7.7 Other 7.7.1 Combined Community / business group. 7.7.2 Provide market research and education on demographic rends to businesses 7.7.3 Provide education to the community as well as others on blue flag beach status importance.
7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits for Priority Start Completion Budget Cost Lead Resources Partner Resources 7.7.4 Promote existing events and education opportunities to local businesses. 7.7.5 Develop partnerships with UWO, Fanshawe, Guelph, Lambton, Laurier 7.7.6 Participate in Green Trail Corridor??? 7.7.7 Develop community shuttle service to support employers and intercommunity transportation. 7.7.8 Provide Customer Service Training to businesses and staff 7.7.9 Develop ROI model for potential tourism investors 7.7.10 Leverage advertising of events and happenings on local community cable stations. 7.7.11 Work with youth to res arch reasons that would make them s a or return to the area. 7.7.12 Develop cross promotion with Michigan tourism.
Economic Development
Benefits of Personal health and wellness Help build strong, safe and inclusive communities Contribute to Economic Development Promote environmental sustainability
Economic Development Parks, recreation programs and facilities, community sporting events and cultural activities attract and retain businesses and families, as well as attract tourists, and increase property values. creates jobs and generates income for the community and for local businesses. also provides youth with opportunities for engagement, employment and skill development Ontario
and Leisure Master Plan Community feedback: Random telephone survey User group questionnaire Community Search Conference Key informant interviews Online feedback opportunities Workshops with Council Public Open House
1. Become a Leading Edge Municipality 2. Supporting our volunteers 3. Establishing positive partnerships 4. Supporting municipal staff 5. Success through municipal leadership and community development Master Plan Strategic Directions
6. Increasing awareness of local resources and opportunities 7. Facilitating a range of recreation and leisure activities 8. Embracing the arts, culture and heritage 9. A functional and sustainable parks system Strategic Directions Continued
Strategic Directive #2 Develop a Unified Brand for the Promotion of How are we connected? Strategic Directive #6 Population Growth in Strategic Directive #5 Expand and Exploit our Creative and Cultural Industry Strategic Directive #7 Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits
Strategic Directive #2: Develop a Unified Brand for the Promotion of 1-2 Build upon existing quality assurance programs such as Blue Flag and CIB with targeted new efforts (i.e. High Five, Youth Friendly Communities) 5-2 Encourage a Community Development Model as a means to empower the Community, continually develop their internal capacity, and enhance their capacity to sustainably deliver programs and services over the long-run 5-5 Regular consultation with the community during strategic planning in order to achieve a holistic, yet pragmatic approach to community development
Community Development Community Development within parks and recreation services represents an approach that is highly dependent upon citizen participation. Overall Community Development aims to empower both individuals and local communities through involvement, education, skill development in order to change existing conditions. These aims are achieved through Practioner roles as research, education, group development, facilitation and advocacy. HUTCHINSON & NOGRADI, 2003
Strategic Directive #2: Develop a Unified Brand for the Promotion of 6-2 Ensure all staff are aware of corporate objectives and key services (i.e. Ambassadors) 6-4 Bolster information disseminated to the community through the Guide, newsletters, website, social media and word-of-mouth 6-5 Ensure that marketing methods for reaching youth are current 9-7 Development of a Trails/Active Transportation Master Plan 9-17 Maintain involvement in the Communities in Bloom initiative and support other appropriate methods of promoting community pride and beautification
Strategic Directive #5: Expand and Exploit our Creative & Cultural Industry 8-1 Create an Arts, Culture and Heritage 8-3 Examine ways to strengthen appropriate parts of the Official Plan to further recognize the great importance of arts, culture and heritage 8-4 Work with the local arts and culture community to seek creative ways of funding local initiatives 8-5 Evaluate the existing supply of appropriate municipal and community-based facilities 8-6 Undertake a feasibility study to determine the interest, need, partnerships and sites for arts and cultural space
Strategic Directive #5: Expand and Exploit our Creative & Cultural Industry 8-7 Look into the feasibility of enhancing the Esli Dodge Conservation Area, particularly through the construction of a stage cover 8-8 Ensure parks and civic spaces are designed in a manner that facilitates arts and cultural activities 8-9 Work with local heritage representatives to integrate and promote historical knowledge from Aboriginal and post-european settlement eras throughout the parks, recreation and leisure services system
Strategic Directive #6: Population Growth in 7-3 Continually inventory the mix of programs to ensure there is a balance of no cost/low cost 7-4 Foster the development of existing, new and emerging sport, cultural and recreational activities that may be popular with underrepresented populations 7-5 Work with community groups and stakeholders to expand their ability to include all residents regardless of their background
Strategic Directive #6: Population Growth in 7-7 Consult with local older adults and seniors to enhance relationships, understand local needs and determine any programming gaps 7-13 Work with community partners to strengthen programs and services available to children and youth in Capital improvement plan of hard surface courts, spray pads, playgrounds, sports fields, development of trail systems
Strategic Directive #7: Guide and Assist Tourism Partners in Development that Integrates and Generates Economic Benefits 6-1 Update the Municipal corporate communications program and undertake enhanced marketing and public awareness efforts 6-3 Develop an annual communications plan that addresses potential for cross-promotion 9-9 Pursue the enhancement of connectivity along waterfront trail systems
Thank you! Questions, Comments?