H&S Battalion, Headquarters Marine Corps, Henderson Hall Joint Base Myer-Henderson Hall, Arlington, Virginia Capture the military market, develop brand loyalty, increase sales, expand your patron base, and generate goodwill for your company by sponsoring Marine Corps Community Services (MCCS) Henderson Hall programs and events that reach the military market in the National Capital Region. We support Headquarters & Service Battalion, Headquarters Marine Corps, Henderson Hall at Joint Base Myer-Henderson Hall in Arlington, Virginia over 24,000 Marines and their family members throughout the National Capital Region through outreach. We also reach Marines farther afield and our sister services military members and their families, reaching potentially over 287,000 people within 50 miles of our base. Your benefits will be tailored to your marketing focus. As a sponsor, you will access the military market a stable and 100% employed workforce while showing your support to the service members and their families who directly benefit from our programs. We'll be happy to customize your sponsorship to meet your marketing goals. Most sponsorships include an online presence with a hotlink to your homepage. For more information, we invite you to call Tricia A. Hindermann, Advertising & Sponsorship Manager, at 571-483-1956 or e-mail hindermannt@usmc-mccs.org. 1
Sponsorship Opportunities The MCCS Sponsorship Program, sanctioned by the Department of Defense, is a partnership between the government and the private sector. Our program is designed to meet your corporate marketing goals while contributing to the success of our programs. Want to know more? Contact Tricia A. Hindermann, Advertising & Sponsorship Manager, at 571-483-1956 or e-mail hindermannt@usmc-mccs.org. OohRah Run Series and Athletic/Aquatics Events include 5k and 7k races in the OohRah Run Series, aquatics events such as the Semper Fi Sprint Tri and the Five Days of Iron. The Cpl. Terry L. Smith Gymnasium sees over 10,000 patrons monthly, an ideal target location to promote your brand. Or sponsor the Golf With Us program, monthly tournaments April through September. Education and Career Fairs These fairs, held in April and October, are one of our most popular ways to connect directly with military personnel and their spouses, attracting over 300 visitors each. They're a perfect venue to showcase your corporate message by sponsoring the refreshments and Education & Career Fair Resource Guide, a booklet uploaded to our website listing all participating schools and companies, along with a free half page, full color ad for each of our sponsors. Marine Spouse Appreciation We hold our Marine spouses in the highest esteem and take the opportunity to let them know during Military Spouse Appreciation Week in May. Let them know that you appreciate their sacrifice by sponsoring an event held during their special week. Be on site or contribute to a swag bag...either way you are making an impression. Urban Warrior Challenge and Joint Base Barbecue In its inaugural year, this event attracted 23 sponsors, all of whom had the opportunity for a tent on site to promote their goods and services to Marines, soldiers, and civilians at Joint Base Myer-Henderson Hall. The day starts 8 AM with the Urban Warrior Challenge teams of Marines and soldiers fighting for points to take home the trophy. We plan an even better event this year be part of the excitement of the biggest joint base event ever! Family Support Sponsor Marine & Family Programs, and your benefits will be priceless! Your sponsorship will assist where traditional funding cannot: lunch refreshments for expectant parent classes or play groups for young families. In April we celebrate Month of the Military Child with a Children's Fair, inviting families for games, information booths, family friendly activities, and more; last year s fair drew over 300 people. Visit with families during the event, sample your product, or provide information and giveaways! Headquarters & Service Battalion Marine Corps Birthday Ball The observance of the Marine Corps birthday is a time-honored tradition held with the highest degree of propriety. As a sponsor at the Bronze Level or above, you will experience this traditional gathering held wherever Marines are stationed with Marines, their family members, and guests who look forward to this special event and appreciate your support. Single Marine Program Our SMP has been re-invigorated with a dedicated lounge in the barracks and new programming. Promote your brand to single and unaccompanied Marines and sailors who live in the barracks and take advantage of recreation programs through the SMP. Holiday Events In early December, we gear up for the holiday season with the morale-boosting 12 Working Days Before Christmas giveaway. Conducted over 12 working days before we break for the holidays, the event reaches out to Marines and sailors from Henderson Hall, the Pentagon, and as far away as the Navy Yard to participate. The smiles on the faces of the winners each day are immeasurable! Travel & Leisure Fair In its first year, this event attracted over 300 visitors looking for ideas for travel and leisure. Have a table at this event and connect with the military, federal civilian, and retiree demographic who enjoy the finer things in life. The fair is held in conjunction with the Henderson Hall Uncorked Spring Wine Festival and attracts an eager clientele. 2
mccshh.com Website Rate Card 2016 H&S Battalion, Headquarters Marine Corps, Henderson Hall Joint Base Myer-Henderson Hall, Arlington, Virginia MCCS Marketing s website, mccshh.com is directed at Marines and those who support them in the National Capital Region and beyond: to deployed, follow-ons, and pre-arrivals. With over 1.5 million pageviews per year, an average of over 126,000 visits per month, and 106,685 sessions per year, our website s worldwide reach is also quantified by visits from over 124 countries or territories around the world. Take advantage of this opportunity to reach a global market. We also reach hundreds of thousands of service members, retirees, and family members in the National Capital Region through our website, and our reach is worldwide, with Marines serving at forward locations and at onward duty stations visiting frequently to keep in touch with home as well as accessing our website to become informed when moving to the National Capital Region. Continually updated, our comprehensive website includes information on the base and MCCS family programs, health and fitness events, sales at the Marine Corps Exchange, and much more. Tap into our global market by advertising on our website! Contact Tricia A. Hindermann, Advertising & Sponsorship Manager, at 571-483-1956 or e-mail hindermannt@usmc-mccs.org. File Types Accepted (Web) Joint Photographic Exchange Graphic (jpeg) at least 300 dpi Graphics Interchange Format (gif ) at least 300 dpi Videos.swf and.mov and mpeg4 Please send your artwork to ombmarketinghh@usmc-mccs.org Dimensions and Rates Webpage Dimensions Monthly Rates Quarterly/Month Semi-Annually/Month Annually/Month Site-wide Top Banner 728 pixels x 90 pixels $500 $450 $425 $400 NEW! Site-wide Side Box 250 pixels x 250 pixels $450 $400 $350 $300 Shopping & Dining Pages 250 pixels x 250 pixels $200 $180 $170 $160 Family Programs Pages 250 pixels x 250 pixels $300 $270 $255 $240 Fitness & Recreation Pages 250 pixels x 250 pixels $300 $270 $255 $240 Support Pages 250 pixels x 250 pixels $200 $180 $170 $160 3
Banner Advertising Rate Card 2016 H&S Battalion, Headquarters Marine Corps, Henderson Hall Joint Base Myer-Henderson Hall, Arlington, Virginia We are excited to announce a new advertising opportunity: Banner Advertising. Outdoor banners are a perfect way to get brand recognition and expose your product to those who work and live on Joint Base Myer-Henderson Hall as well as the hundreds of visitors contractors and guests who visit each day. Banner advertising can be a pivotal marketing tool when you are looking to increase brand awareness. The more times a potential customer sees your brand, the greater the possibility that customer will think of you first. Get noticed on Joint Base Myer- Henderson Hall with a banner on the Henderson Hall side, and put your name out there for everyone to see! We are offering banner placement in a prominent location, which receives the highest volume of traffic and exposure: the fence line near the four corners intersection of Southgate Road and Northeast Road. All visitors entering Joint Base Myer Henderson Hall through Henderson Hall Gate 1 an average of 1000 vehicles per day will see your banner. Outdoor banner advertising is one of the best promotional tools in business today advertise to our 100% employed or federal retired demographic. Venues and Rates Venue Dimensions Monthly Rates Quarterly/Month Four Corners Fence Line maximum 84" wide x 36" high $500 $375 per month Deadlines Start any time! Advertiser will provide the banner, and our on site staff will place and maintain it for the duration of the contract period. Banners must be approved for placement and carry a disclaimer. Site Visits We also offer the opportunity to interact with potential customers with a site visit. We ll provide a table and chairs for your site visit at Smith Gym, where daily patronage nears 400 motivated patrons, including service members, federal workers, retirees, and their family members from Joint Base Myer-Henderson Hall, the Pentagon, and the Arlington area. For more information, please contact Tricia A. Hindermann, Advertising & Sponsorship Manager, at 571-483-1956 or e-mail hindermannt@usmc-mccs.org. 4
Marine Corps Birthday Ball Sponsorship 2016 Celebrating the 241st Birthday of the United States Marine Corps Each November, the Marines of H&S Battalion, HQMC, Henderson Hall, will conduct a birthday ball celebrating the 241st birthday of the Marine Corps. The observance of the Marine Corps birthday is a time-honored tradition held with the highest degree of propriety. The evening starts with a cocktail reception, followed by the ceremony, dinner, and dancing until midnight. As a sponsor of the Birthday Ball, your brand will be connected to one of the most recognizable brands in the world at an event held in every corner of the world Marines are stationed. Sponsorship helps to offset the cost for all Marines, especially to junior Marines and their families. The Marine Corps Birthday celebration is one of its most revered traditions and includes the reading of General Lejeune s message and the Commandant s message to those assembled. The Marine Corps Birthday is a day of pride and respect for the Corps, one to be honored and celebrated. Be part of it as a sponsor, by calling Tricia A. Hindermann, Advertising & Sponsorship Manager, at 571-483-1956 or email hindermannt@usmc-mccs.org. ~ $500 Friend of the Marine Corps Sponsor ~ As a Friend of the Marine Corps, you ll receive select print and online exposure ideal for local companies with limited budget. ~ $1,000 Silver Sponsor ~ At the new Silver Level, you will enjoy all the benefits as a Friend of the Marine Corps, plus two tickets to the event with priority seating, including a ball memento for each guest and an invitation to the Commanding Officer s Reception. ~ $2,000 Gold Sponsor ~ At the Gold Level, you will enjoy all the benefits as a Silver Level sponsor, plus two additional (four total) tickets to the event. ~ $3,500 Platinum Sponsor ~ At the Platinum Level, you will enjoy all the benefits as a Gold Level sponsor, plus six additional tickets to the event a table for ten guests a great team-building opportunity or thank you to your favored clients. 5
Technical Guidelines To our valued advertisers and sponsors: we want to insure that your advertisements and corporate logos are properly presented on our website and in our publications. We've designed these guidelines to assist you in preparing your artwork for submission. Sponsorship To ensure that your corporate logo is presented properly, please provide your logo and guidance for its use with your signed contract File Types Accepted: Vector images (EPS, Adobe Illustrator) preferred; PDF, JPEG (600 dpi) Graphics Contact: Doriann Geller, 571-483-1951 or gellerd@usmc-mccs.org Education & Career Fair Resource Guide Advertising (Free with Fair Sponsorship) Publishes for each Education and Career Fair (twice a year, spring and fall) Half page (8" wide x 5" high) only no bleed Reservation Deadline: March 24 for the spring fair; September 23 for the fall fair Camera-ready due March 31 for the spring fair; September 30 for the fall fair File Types Accepted: PDF, JPEG (600 dpi) Graphics Contact: Doriann Geller, 571-483-1951 or gellerd@usmc-mccs.org Website Advertising on www.mccshh.com Box ads: 250 pixels wide x 250 pixels high; banner ads: 728 pixels wide x 90 pixels high Deadline: five (5) business days before advertising start date File Types Accepted: JPEG, GIF, Flash, MOV, MPEG Graphics Contact: J. Felix Gonzalez, 571-483-1957 or gonzalezj@usmc-mccs.org Banner Advertising Banner will be supplied by the client after approval by MCCS Banner must carry a non-endorsement disclaimer MCCS will post and maintain the banner for the duration of the contract Start anytime! A new banner must be provided at the beginning of each contract period Graphics Contact: Doriann Geller, 571-483-1951 or gellerd@usmc-mccs.org 6