Sebastiano Toffaletti

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PIN-SME The European Association of ICT small and medium sized enterprises Sebastiano Toffaletti PIN-SME Secretary General IT B2B Opportunities Regional IT Business to Business Summit April 7-8, 2010 Skopje, Macedonia

European Association of Crafts and SMEs UEAPME is the employer's organisation representing the interests of European crafts, trades and SMEs at EU level UEAPME is a European Social Partner and acts on behalf of crafts and SMEs in the European Social Dialogue UEAPME has 81 member organisations consisting of national cross-sectorial SME Federations and European branch federations. UEAPME has members in 32 countries representing more than 12 million enterprise which employ around 50 million people across Europe.

The Voice of ICT-SMEs PIN-SME member: national associations of ICT SMEs

Facts about PIN-SME PIN-SME, the PanEuropean ICT and ebusiness Network for SMEs, is the first European association of the ICT sector exclusively focused on representing the interests of SMEs. PIN-SME Members are ten national sectorial SME federations from different EU countries. PIN-SME represents more than 50.000 enterprises, which employ around 200.000 people across Europe.

PIN-SME policies: representing the interests of ICT SMEs on the European institutional frontline In 2009, PIN-SME has been succesfully representing ICT SMEs interests in key European dossiers, including: shaping the ICT agenda for the next decade (European Commission multistakeholders working groups); intervening in the Microsoft Browser/Antitrust Case; building the European policy on e-skills Demand and Supply in Europe; assessing and reviewing the new European ICT standardisation policy (contributing to the EC White Paper on Modernising ICT Standardisation); building the new European Software Strategy

PIN-SME studies: shaping the policy viewpoint of tomorrow for a better understanding of ICT entrepreneur s reality PIN-SME is the recognised voice of ICT SMEs in Brussels. This is why PIN- SME has been involved as essential reference in numerous studies on the ICT industry led at EC level, including: Competitiveness of the EU SMEs in the ICT services industry Study of the Fiscal and financial incentives for e-skills in Europe Supply and Demand of eskills

The role of ICT-SMEs SMEs Subcontractors 750.000 SME Direct relations IT-service Direct relations providers Business Business SMEs Core SMEs Distribution layers Oracle Intel In partnership with: SAP SMEs Sun HP IBM For Direct Business SME users Cisco Microsoft SMEs Nokia ICT SMEs are the ICT enablers for 24 M companies in Europe

IT B2B opportunities for SMEs ICT and competitiveness: the business potential e-business as a strategic issue: e-business strategy need to be aligned with a company s overall strategy and business model Unequal distribution of benefits: the business case for ICT in small enterprises is less evident than in large companies From cutting costs (efficient processes, e-procurement) to marketing and growth (e-commerce, customer service)

IT B2B opportunities for SMEs Impact of ICT in different sectors

PIN-SME projects: accelerating the take up of new technologies in ICT SMEs, bringing European funds to ICT SMEs and fostering pan-european business opportunities for ICT SMEs PIN-SME is involved in numerous European funded projects that aim at bringing benefits to ICT-SMEs RFID-SME, led by PIN-SME: accelerate the take up of RFID technologies in ICT SMEs through pilots in 6 European countries, direclty involving 20 partners including ICT SMEs associations, ICT entrepreneurs/solution providers and SME end users. Total budget: 2.2 Million euros. NeTailers (proposal to be acepted): create a ground-breaking virtual retail platform for SMEs. Total budget: 2.9 Million euros.

PIN-SME projects: accelerating the take up of new technologies in ICT SMEs, bringing European funds to ICT SMEs and fostering pan-european business opportunities for ICT SMEs - continued - Facit SME : develop best practices, methods and a toolbox related to software companies. Total budget: 1.9 Million euros. StartEnt : promote entrepreneurial culture. Total budget: 625K euros Network Is Business : foster flexible SME business clusters enabling interoperability in between their ICT systems. Total budget to be confirmed.

Thank you for your attention! Sebastiano Toffaletti PIN-SME Secretary General 4, Rue Jacques de Lalaing B-1040 Brussels (Belgium) Tel. +32-2 282 05 30 Mail: s.toffaletti@pin-sme.eu WEB: www.pin-sme.eu