Innovation for Improved Engagement Kimberly Campbell, Principal, Echo Health Ventures April 6, 2017 NCAHQ

Innovation for Improved Engagement Kimberly Campbell, Principal, Echo Health Ventures April 6, 2017 NCAHQ

Today s Topics Engagement: Importance, Impact & Innovation Portfolio Snapshot: TytoCare Portfolio Snapshot: Wildflower Health Portfolio Snapshot: mpulse Mobile 4 4

Health Plan Perspective 5 5

Health System Perspective 6 6

Improving Consumer Engagement Improves the Bottom Line Poor Patient Engagement leads to 21% higher healthcare costs Positive Member Engagement offers benefits to health plans 7 7

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Today s Topics Engagement: Importance, Impact & Innovation Portfolio Snapshot: TytoCare Portfolio Snapshot: Wildflower Health Portfolio Snapshot: mpulse Mobile 9 9

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Today s Topics Engagement: Importance, Impact & Innovation Portfolio Snapshot: TytoCare Portfolio Snapshot: Wildflower Health Portfolio Snapshot: mpulse Mobile 14 14

Introducing Wildflower The Wildflower Platform Engages The Chief Health Officer Of the Home Through Her Family s Life Phases Pregnancy Pediatrics Adults & Seniors Pregnancy Pediatrics Adults and Seniors Client-Defined Content Client-Defined Branding Personalized To Location and User Profile Full Data Logging HIPAA-Compliant Reporting Dynamic Code Enterprise-Level Security 15 15

Common Challenges in Maternity Engagement Pregnancy Identification Low program awareness & first claims data is often received after week 14 Pregnant Member Risk Stratification Identifying risk at scale is difficult and often requires member self-activation Ongoing Engagement & Interventions Interventions are currently based on phone screenings, not continuous $26.2B Annual medical cost from pre-term births http://www.cdc.gov/reproductivehealth/maternalinfanthealth/pretermbirth.htm 16 16

Wildflower s Engagement Solutions Due Date Plus is a smartphone-based maternity program that helps the client: Engage pregnant women early and often Drive ongoing prevention throughout pregnancy & postpartum periods Identify high-risk pregnancies and drive connections to evidence-based interventions 17 17

Wildflower s Engagement Solutions Grow is a family health application that helps clients: Grow Harness the Chief Health Officer of the Home to get data and influence decisions for the whole family Leverage family tracking to identify and promote relevant services to families with specific health issues Drive adherence with vaccinations and prevention in pediatrics and adult care 18 18

Wildflower s Engagement Solutions The applications dynamically generates personalized content based on each family member s life phase Toddler (1-3) School Age (3-11) Teen (11-18) Young Adult (18-21) Adult (21+) Baby (0-1) Developmental Screening Other screenings for mental health, STDs Well-Baby / Well-Child Visits Adolescent Well Visits Well Exams and Screenings By Age Nutrition, Literacy, Parental Stress, Sleep, Safety Health Habits, Stress, Workplace Issues, Prevention Immunization Tracking Dental Health 365 days of new content pushed to screen based on clinical content logic 19 19

Outcomes Focused Engagement Key Maternity Outcomes Achieved $ Increased health engagement Improved quality & outcomes Lower medical costs 3x improved enrollment 30% stratified as high-risk 70% self-refer to programs 50% in 1 st trimester 75% decrease in LBW babies 16% decrease in NICU stays 122% increase in timely prenatal care Cost of a LBW baby: $50K Charges per NICU day: $6K Cost per C-section: $7K Outcomes based on preliminary results from a cohort of Due Date Plus enrollees where verifiable claims data are available. Cost sources: National Perinatal Information System; Truven Analytics and March of Dimes study, February 2014. 20 20

Today s Topics Engagement: Importance, Impact & Innovation Portfolio Snapshot: TytoCare Portfolio Snapshot: Wildflower Health Portfolio Snapshot: mpulse Mobile 21 21

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Interactive Texting Increases Engagement Keywords Polls Natural Language Nurse How well do you know about Path Health s services and support? Answer from 1 (not at all) to 5 (very well) How can I find a family Dr. in my area? Call 800 123 2345 to speak with Path Health s 24 Hour Nurse Helpline OK. We can help you with that. A useful resource is the 24 Hour Nurse Helpline. Call 800 123 2345 any time to speak with one of our nurses 3 Click on this link btlu.as//skj to search for Drs in your area. Or call this number: 800 123 2345 and we can help you directly Text in Keywords STOP HELP Poll-based questions Yes or No questions Open ended questions Response to conversational inquiries 23 23

Improve Outcomes and Reduce Costs: Mobile Best Practice 24 24

Improve Outcomes and Reduce Costs: Mobile Best Practice 25 25

Improve Outcomes and Reduce Costs: Mobile Best Practice 26 26

Improve Outcomes and Reduce Costs: Mobile Best Practice 27 27

Improve Outcomes and Reduce Costs: Mobile Best Practice 28 28

Improve Outcomes and Reduce Costs: Mobile Best Practice 29 29

Questions? Thank You Kimberly.Hames@EchoHealthVentures 30 30