Entrepreneurship Education

Entrepreneurship Education

Mathew J. Manimala Princy Thomas Editors Entrepreneurship Education Experiments with Curriculum, Pedagogy and Target Groups 123

Editors Mathew J. Manimala Xavier Institute of Management and Entrepreneurship (XIME) Bangalore, Karnataka India Princy Thomas Department of Social Work Christ University Bangalore, Karnataka India ISBN 978-981-10-3318-6 ISBN 978-981-10-3319-3 (ebook) DOI 10.1007/978-981-10-3319-3 Library of Congress Control Number: 2017932780 Springer Nature Singapore Pte Ltd. 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore

Preface Entrepreneurship is generally understood as the process of starting a new venture with the intention of generating sustainable profits and venture growth, where the by-products for the society and the nation are employment generation, wealth creation and the general economic development of the country. New ventures in an economy are like new sprouts in an ecosystem, without which the system will stagnate and perish. While the ventures will have to generate profits in order to sustain themselves and grow (which is true even for government, not-for-profit organizations and NGOs, for whom it is in the form of surpluses), the society and the nation would benefit from the products and services (often innovative) offered, employment generated, wealth created, taxes paid as well as the overall development of the economy and the improvements in the quality of life being brought about. It is because of such general benefits to the society and the economy that governments, especially in developing countries, are keen about promoting entrepreneurship among their citizens. Among the several initiatives and support mechanisms adopted for stimulating entrepreneurial behaviour among the youth of the country, entrepreneurship education has a prominent place. Starting primarily as a means to facilitate new venture creation among unemployed persons (particularly the skilled ones among the war veterans), entrepreneurship education has undergone a lot of changes in its aims, curriculum, pedagogies and target groups. The aim of entrepreneurship education is no longer restricted to the creation of new ventures. It is now broadened to include the development of enterprising behaviour, which is needed for everyone irrespective of whether one is self-employed or employed by others. For the latter, it takes the form of intrapreneurship training, and for everyone, there is a focus on the development of traits, motives, knowledge and skills (especially those needed for entrepreneurs and intrapreneurs). With the change in the aims, there are corresponding changes in the target groups, curriculum and pedagogies. It was to capture these changes and their implications for entrepreneurship education that we organized an international academic conference on the theme, Entrepreneurship Education and Training: Design, Delivery and Effectiveness, at Indian institute of v

vi Preface Management Bangalore (IIMB) during 29 31 January 2015, with the International Consortium for Innovation and Entrepreneurship (ICIER) as the principal partner. The conference was organized in collaboration with a few other national and international institutions and agencies. They included the four other founder members of ICIER (from Italy, Brazil, Russia and China, in addition to IIMB from India), the International Entrepreneurship Forum (IEF), the Council for Small Business and Entrepreneurship (CSBE) India, European Business and Technology Centre (EBTC) and the Art-for-Economy (Milano-Bicocca, Italy). Out of the 250 odd abstracts submitted to the conference, about 100 were selected after a rigorous review process for presentation at the conference. The papers presented at the conference were subjected to further reviews so as to make a final selection of 19 papers to be included in this edited volume (Entrepreneurship Education: Experiments with Curriculum, Pedagogy and Target Groups). The selection was based on the research quality as well as their suitability for the theme of the book, which, as the title suggests, is on the experiments done with curriculum, pedagogy and target groups of entrepreneurship education. In other words, the focus of this book is on the innovations attempted on the above-mentioned aspects of entrepreneurship education. While the innovations discussed in the papers are mostly within India, we also wanted to provide the reader with an overview of what is happening in the field in other countries, especially in the developed part of the world, which is provided in the introductory chapter (Chap. 1: Entrepreneurship Education: Innovations and Best Practices ). This book, therefore, attempts to present a holistic picture of the field of entrepreneurship education and highlights the experiments and innovations happening in a developing country like India. We hope that our readers will find this book useful for enhancing their understanding of the field and appreciating the Indian scenario of entrepreneurship development. It would be of particular relevance for policy-makers, consultants, trainers and educators in the field of entrepreneurship. We dedicate this book to entrepreneurship educators and to the upcoming breed of educational entrepreneurs in India. Bangalore, India Mathew J. Manimala Princy Thomas

Acknowledgements As we have mentioned in the Preface, this book was developed with the help of 19 selected papers from the Fourth ICIER-IIMB International Conference on Entrepreneurship Education and Training: Design, Delivery and Effectiveness, held at Indian Institute of Management Bangalore (IIMB) during 29 31 January 2015. We are indebted to the conference and its organizers for making this happen. The founding partner institutions of the ICIER (International Consortium for Innovation and Entrepreneurship Research) network and their representatives are gratefully remembered for their contributions. The ICIER Network was created at IIM Bangalore in 2011 at the initiative of Prof. Mathew J. Manimala and Mr. P. K. Thomas in partnership with: (1) Prof. Fabio Corno of Milano-Bicocca University, Italy; (2) Prof. Renata Lebre La Rovere of Instituto de Economia, Universidade Federal do Rio de Janeiro (UFRJ), Brazil; (3) Prof. Elena Pereverzeva of Moscow International Higher Business School (MIRBIS), Russia; and (4) Prof. Zhao Youzhen of Fudan School of Management, Fudan University, Shanghai, China. We thank them all. Among the national and international agencies that collaborated with the ICIER conference, the contributions of the following distinguished scholars/professionals are specially appreciated: (1) Prof. Jay Mitra, Founder of International Entrepreneurship Forum (IEF) and Professor, Business Enterprise and innovation, Essex Business School, University of Essex, UK; (2) Prof. Y. K. Bhushan, Founder-President, Council for Small Business and Entrepreneurship (CSBE), India, and Vice-Chancellor, ICFAI University, Mumbai; (3) Ms. Leena Pishe Thomas, Regional Director (Bengaluru) of European Business and Technology Centre (EBTC); and Dr. Stefano Colombo, Founder-Director of ArtforEconomy (Milano, Italy). In the various stages of conference administration, we received a lot of help (academic as well as administrative) from several of our associates. We gratefully acknowledge the scholarly guidance and assistance provided by Prof. P. D. Jose and Prof. Jay Mitra in reviewing and evaluating the papers for acceptance as well as for the awards, and the academic and administrative support provided by vii

viii Acknowledgements Mr. P. K. Thomas, Mr. Siji Cyriac, Mr. Abhishek Bhati, Dr. K. Poornima Wasdani, Ms. Kokila Jayashree, and Ms. Vishnupriya Hymavathi. Secretarial and other related support was provided by Mrs. R. Gowri and Mr. N. Ravi. The general academic and administrative support received from various departments of IIM Bangalore (including the infrastructure facilities) added great value to the conference. Subsequently, many of the IIMB faculty helped us with the review of papers for their final selection into the edited volume. We extend our heartfelt thanks to all of them. Last but not least, we thank the Springer team (particularly Sagarika Ghosh, Nupoor Singh and Sathya Karuppaiya) who worked with us in bringing out a quality publication as expeditiously as possible. Mathew J. Manimala Princy Thomas

Contents Part I Introduction 1 Entrepreneurship Education: Innovations and Best Practices... 3 Mathew J. Manimala and Princy Thomas Part II Experiments with Curriculum 2 Entrepreneurial Management Education: An Alleyway for Sustainable Economic Growth of North-East India... 57 Subrata Debnath 3 Teaching the Elective, Legal Aspects of Innovation and Entrepreneurship to Management Students... 71 K.V. Nithyananda 4 Developing a Curriculum for Entrepreneurship Education: Prioritizing the Content Using TOPSIS Method... 85 Chandra Sekhar, Manoj Patwardhan and Vishal Vyas 5 Curriculum Reform for Entrepreneurship Education: An Exercise based on Focused Group Deliberations.... 103 K. Kanagaraj and Joy Mukhopadhyay 6 Entrepreneurship Curriculum in Management Programmes: Benchmarking with the Curricula of Top International Universities... 121 Az-har Basheer and M.M. Sulphey 7 A Brand Called YOU : The Essence of Managing Your Image as an Entrepreneur... 135 Kuiljeit Uppaal and Manju Singh ix

x Contents 8 Influence of Individual and Socio-cultural Factors on Entrepreneurial Intention... 149 Bindu Singh, Pratibha Verma and M.K. Rao 9 Relationship between Entrepreneurship Education and Entrepreneurial Intentions: A Validation Study... 171 Preeti Tiwari, Anil K. Bhat and Jyoti Tikoria Part III Experiments with Pedagogy 10 Competency Mapping as a Powerful Tool for Value Creation in the Entrepreneurial Education.... 191 Anita Walia 11 Generating New Venture Ideas: The Use of Consciousness of Abstracting in Entrepreneurship Education... 209 Priyanka Pareek and Manju Singh 12 Developing Entrepreneurial Intentions among the Youth: An Innovative Pedagogy based on Experiential Learning... 221 Vincent Varghese and Philcy Philip 13 Educating the New Generation Entrepreneurs: The Role of Alumni Entrepreneurs... 235 Pradnya Chitrao and Pravin Kumar Bhoyar 14 Promoting Entrepreneurship in Higher Educational Institutions: The Role of Entrepreneurial Methodologies... 247 Kiran Srivastava and Princy Thomas 15 The Configuration Approach to Entrepreneurship Education: The Case of an Entrepreneurship Course in a Management Program... 267 Jyoti Dewan and A.K. Singh Part IV Experiments with Target Groups 16 Impact of Entrepreneurship Education on Entrepreneurial Intentions of Potential Entrepreneurs in India... 289 Deepali, Sudhir K. Jain and Harish Chaudhary 17 Orchids in the Wild : An Investigation into Entrepreneurial Education Effectiveness and Empowerment among Women s SHGs... 305 Sheena and G. Naresh 18 Entrepreneurship Development in Business Schools: An Analysis of the Initiatives in Delhi and NCR... 325 Sushmita Biswal Waraich and Ajay Chaturvedi

Contents xi 19 Business Opportunity Recognition and its Facilitation by Entrepreneurship Education: Perception of Nepalese Entrepreneurs... 345 Binod Krishna Shrestha 20 Government and Institutions Role in Promoting Micro-Enterprises: A Study among Handicraft Entrepreneurs in Dimapur District, Nagaland... 367 Imtinungsang Jamir and P. Sridharan Part V Conclusion 21 Promoting Entrepreneurship: The Role of Educators... 393 Mathew J. Manimala

Editors and Contributors About the Editors Mathew J. Manimala (Fellow-IIMA) is currently the Director of Xavier Institute of Management and Entrepreneurship (XIME), Bangalore, India. Prior to joining the XIME in July 2015, he was Professor and Chairperson of the Organizational Behaviour and Human Resource Management (OB-HRM) area at the Indian Institute of Management Bangalore (IIMB), where he also served as the Jamuna Raghavan Chair Professor of Entrepreneurship and as the Chairperson of N. S. Raghavan Centre for Entrepreneurial Learning (NSRCEL). His earlier academic positions were at the Administrative Staff College of India (ASCI) and Cochin University of Science and Technology (CUSAT). He is a recipient of the prestigious Heizer Award of the Academy of Management (AOM) for Outstanding Research in the Field of New Enterprise Development. He has published several research papers and books in the areas of entrepreneurship and organizational behaviour. He is a member of the editorial board of several journals and the Editor of South Asian Journal of Management (SAJM). Princy Thomas is currently working as a faculty at Christ University, Bangalore, and has 13 years of teaching and research experience. She has worked with Indian Institute of Management Bangalore (IIMB) as academic associate. Prior to this, she has worked as a lecturer with Xavier Institute of Management and Entrepreneurship (XIME), Bangalore, and Nitte Meenakshi Institute of Technology (NMIT), Bangalore. She has obtained Doctoral Degree from Visvesvaraya Technological University (VTU), Bangalore, India. At the Master s level, she has specialized in management science, human resource management and computer applications. Princy s teaching and research interests are in the areas of performance management, compensation strategies and entrepreneurship. She is one of the cofounders of Mentor Max Incubation Services Private Limited, a company that focuses on business incubation for start-ups and accelerator services for growth-oriented ventures. She has presented papers in various national and international conferences, published papers in national and international journals, and developed case studies on management and entrepreneurship related issues, besides reviewing manuscripts for academic journals. xiii

xiv Editors and Contributors Contributors Az-har Basheer TKM Institute of Management, Kollam, Kerala, India Anil K. Bhat Department of Management, BITS-Pilani, Sancoale, Goa, India Pravin Kumar Bhoyar Symbiosis Institute of Management Studies (SIMS), Pune, Maharashtra, India Ajay Chaturvedi Tata Projects, New Delhi, Delhi, India Harish Chaudhary Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, Delhi, India Pradnya Chitrao Symbiosis Institute of Management Studies (SIMS), Pune, Maharashtra, India Subrata Debnath Department of Commerce, Tripura University, Agartala, Tripura (West), India Deepali Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, Delhi, India Jyoti Dewan Institute of Management, Commerce & Economics, Shri Ramswaroop Memorial University, Lucknow, Uttar Pradesh, India Sudhir K. Jain Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, Delhi, India Imtinungsang Jamir Department of International Business, School of Management, Pondicherry University, Pondicherry, India K. Kanagaraj Indian Institute of Health Management Research, Electronics City, Bangalore, Karnataka, India Mathew J. Manimala Xavier Institute of Management & Entrepreneurship (XIME), Bangalore, Karnataka, India Joy Mukhopadhyay Indian School of Business and Research, Bangalore, Karnataka, India G. Naresh Department of Commerce, School of Management, Pondicherry University, Pondicherry, India K.V. Nithyananda Indian Institute of Management Tiruchirappalli, NIT Trichy Campus, Tiruchirappalli, Tamil Nadu, India Priyanka Pareek Symbiosis International University, Pune, Maharashtra, India Manoj Patwardhan ABV-Indian Institute of Information Technology and Management, Gwalior, Madhya Pradesh, India Philcy Philip AMET University, Chennai, India

Editors and Contributors xv M.K. Rao Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, India Chandra Sekhar ABV-Indian Institute of Information Technology and Management, Gwalior, Madhya Pradesh, India Sheena School of Management, NIT Karnataka, Mangalore, India Binod Krishna Shrestha Kathmandu University, Kathmandu, Nepal A.K. Singh Institute of Management, Commerce & Economics, Shri Ramswaroop Memorial University, Lucknow, Uttar Pradesh, India Bindu Singh Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, India Manju Singh School of Humanities and Social Sciences, Manipal University Jaipur, Jaipur, Rajasthan, India P. Sridharan Department of International Business, School of Management, Pondicherry University, Pondicherry, India Kiran Srivastava Centre for Education, Central University of Jharkhand, Brambe, Jharkhand, India M.M. Sulphey TKM Institute of Management, Kollam, Kerala, India Princy Thomas Department of Social Work, Christ University, Bangalore, India Jyoti Tikoria Department of Management, BITS-Pilani, Sancoale, Goa, India Preeti Tiwari Birla Institute of Technology and Science, Pilani, Rajasthan, India Kuiljeit Uppaal Krea (Training and Consultancy), Pune, Maharashtra, India Vincent Varghese Marian International Institute of Management, Kuttikkanam, Kerala, India Pratibha Verma Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, India Vishal Vyas ABV-Indian Institute of Information Technology and Management, Gwalior, Madhya Pradesh, India Anita Walia Centre for Management Studies, Jain University, Bangalore, India Sushmita Biswal Waraich The Northcap University, Gurgaon, Haryana, India