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General Statistics General statistics provide the best overall picture of website usage. Albemarle County s website usage continues to climb in all major categories. General Statistics Highlights: Average number of unique visits to website per day increasing significantly Average number of pages viewed within website decreasing Indicates that more people are visiting website but spending less time searching for the information they need and making increasing use of shortcuts General Statistics 2005 2006 2007 % Change in Past Year Average Page Views Per Day* 16,171 25,859 19,627-24.1% Average Page Visits Per Day** 2,449 3,830 5,294 +38.22% Total Number of Files Downloaded 1,070,802 1,299,831 1,421,781 +9.38% * Page views are hits, or single actions on the Web server, to files designated as pages. ** Visits are the number of times a user comes to your site. Customer Usage Patterns This data allows us to see when customers are using the website to interact with Albemarle County. An analysis of the data indicates that the website clearly is meeting its primary goal of providing 24 hour a day, 7 day a week service providing a true self-service opportunity for users. Customer Usage Highlights: Number of visits increasing across the board Weekend days averaged about 4,300 visits per day compared to week days which averaged about 5,700 visits per day Approximately 40% of the total visits occurred between 5:00 pm and 8:00 am Day of the Week Activity 2005 2006 2007 % Change in Past Year Average Number of Visits Per Day on Weekdays 2,717 4,157 5,691 +36.9% Average Number of Visits Per Weekend (Sat. and Sun. combined) 3,585 5,988 8,693 +45.17% Percentage of Visits on Weekdays Compared to Weekends 43.11% 40.98% 39.56% -3.47% 2
Time of Day Activity # of Hits % of Total Hits # of Visits During Work Hours (8:00 AM-5:00 PM) 9,359,483 58.29% 920,612 During After Hours (5:01 PM-7:59 AM) 6,694,704 41.70% 960,382 Top Pages In this section, we compare the most visited pages on the County Website during 2006 and 2007. Top Page Highlights: Number of visits to Human Resources Job Openings increased Fire & Rescue continues to receive large volume of visits Total number of visits to Finance: 79,667 2006 2007 Page Visits Page Visits Human Resources Job 114,069 Human Resources Job 117,532 Openings Openings Fire & Rescue Home 77,005 Fire & Rescue Home 51,956 Finance-Real Estate Taxes 42,595 Finance-Real Estate Taxes 46,235 Parks & Recreation Home 38,652 Parks & Recreation Home 21,636 Human Resources Job Details 27,329 Human Resources Job Details 21,521 Community Development 23,208 Community Development 20,076 (Planning) Real Estate Tax Maps (Planning) Real Estate Tax Maps Human Resources How to Fill 19,812 Police Home 17,896 Out Job Application Police Home 19,173 Finance-Personal Property 17,307 Taxes Finance-Online Tax Payments 17,710 Human Resources How to Fill 16,919 3
Out Job Application Human Resources Home 17,239 Finance-Online Tax Payments 16,125 Finance-Personal Property 16,365 Community Development Home 13,594 Taxes Finance Home 15,501 County Maps Forms Center 13,572 County Contacts List 13,827 County Employment Application 13,189 Most Downloaded Files This section gives the top 20 downloaded files from the Albemarle County Website and the number of times they were downloaded. The importance of downloads is that they reflect the level of productivity that is occurring on the website the downloads reflect visits or phone calls that did not have to be made to a county facility, and copying and mailing time and expense that staff did not have to incur as a result of citizens using these download opportunities. Download highlights: County codes continue to receive the highest number of downloads While total downloads have increased, downloads of many individual files have decreased because people do not need to repeat downloading state documents like codes, manuals, etc. A total of 5,000 unique documents were downloaded at least once 196 unique documents were downloaded at least 1,000 times 55 documents were downloaded at least 2,500 times Master plan documents are getting significant downloads o Crozet 2,102 o Places29 5,101 o Pantops 1,535 2006 2007 File Downloads File Downloads Albemarle County Code Ch18 27,470 Albemarle County Code Ch18 Zoning 4 General Regulations Zoning 4 General Regulations 22,278 Albemarle County Code Ch14 25,367 Albemarle County Code Ch14 17,187 Subdivision of Land Subdivision of Land Albemarle County Code A1 General Index 13,921 Albemarle County Code A1 General Index 12,708 Albemarle County Code Ch17 10,800 Design Standards Manual Water Protection Chapter 5 Water Resources 9,863 Albemarle County Historic 9,843 Hollymead Fire & Rescue Preservation Plan Pamphlet 7,024 Design Standards Manual 9,345 Land Use Plan Chapter 5 Water Resources 6,898 Land Use Plan 8,475 Albemarle County Code Ch18 6,621 Zoning 32 Site Plan Parks & Recreation Trail 7,405 Walnut Creek Trails Brochure 6,608 Map Albemarle County Code Ch18 7,288 Albemarle County Historic 6,557 Zoning 05 Supplement Regulations Preservation Plan Albemarle County Code Ch18 6,336 Albemarle County Public 6,343 4
Zoning 32 Site Plan Schools Application for Substitute Employment Base Map 5,984 Public Schools Annual Report 2006-2007 Architectural Review Board 5,896 Peer Fitness Trainer Muscle Design Guidelines Groups Public Schools 2006-2007 5,609 Albemarle County Teacher Teacher Pay Scale Vacancy Announcement Fire and Rescue- Volunteer 5,508 Public Schools 2006-2007 Information Guide Teacher Pay Scale Design Standards Manual 5,276 Public Schools 2007-2008 Chapter 6 Transportation Teacher Pay Scale Land Use Plan 5,184 Comprehensive Annual Financial Report Natural Resources and 4,743 Design Standards Manual Cultural Assets Chapter 1 Engineering Comprehensive Plan Map 4,725 Design Standards Manual 2006 Citizen Satisfaction Survey Results Chapter 6 Transportation 4,490 Albemarle County Fire & Rescue Understanding Our Vision Pamphlet 5,979 5,854 5,837 5,618 5,523 5,395 5,185 5,091 4,926 A-Mail A-mail is a service of Albemarle County's Community Relations Office to notify the public about the services, programs, and events important to residents, visitors, businesses and the greater community. Users of this service receive meeting notices, announcements and periodic updates on major events related to the topics they are most interested in. Subscribers can choose from several interest groups and receive A-mails for topics that they are interested in. A-Mail highlights: Number of subscribers for all lists increased 67% over the past year 2005 2006 2007 % Change in Past Year Average messages sent per month 6 8 8 0% Average number of subscribers per message Total number of subscribers for all lists 606 800 1000 +25% 1,136 2,181 2,815 +29.1% Podcasting A podcast is an audio file that is distributed over the Internet for playback on mobile devices and personal computers. Citizens can podcast the Board of Supervisors meetings from the Albemarle County website. The audio files are separated by discussion topic, so if subscribers wish to only listen to a specific part of the Board or Supervisors meeting, they can do so. 5
Podcast highlights: Podcasting downloads have increased 731% in the past 12 months Number of mp3 downloads is a minimum number and does not reflect those users who receive podcasts directly from an RSS feed Avg. Visit Length Month Visits Page Views Unique Visitors Jan-07 234 181 2:31 71 205 Feb-07 437 176 2:50 116 326 Mar-07 728 272 6:50 228 533 Apr-07 415 250 7:25 137 581 May-07 870 151 2:48 137 1,147 Jun-07 1,062 235 2:41 199 981 Jul-07 1,179 221 0:52 192 987 Aug-07 1,012 130 5:29 174 978 Sep-07 896 153 6:11 160 973 Oct-07 865 112 6:27 161 1,119 Nov-07 899 169 2:57 189 954 Dec-07 1,040 206 3:17 234 1,705 mp3 downloads 6