CIRCULATION LEADERSHIP RECREATION S Market Access concept provides deep market penetration into your target markets, while delivering new potential customers in secondary markets. In today s economy, no one is sure when the buying activity in each market segment will develop. But only RECREATION can help you cover all of the markets so you don t miss out on the emerging markets. Reach 55,000 Managers at Recreation, Sports & Fitness Facilities! 15,219 8,125 8,056 6,574 3,303 3,197 2,995 2,306 1,642 1,275 1,184 492 632 Reach Top Decision Makers Who Make The Buying Decisions! EXECUTIVE 31% ADMINISTRATIVE 32% OPERATIONS FACILITY 19% PROGRAM & ACTIVITY 15% SERVICES & OTHERS 3% 55,000 BPA- Circulation MEDIA GUIDE 2014 4 The Equation Is Simple: More Prospects = More Customers = More Sales!
CIRCULATION QUANTITY & QUALITY LEADER RECREATION is clearly the #1 magazine to reach managers in every key segment of the recreation, sports & fitness facilities market. But what is most important to you is that we have the highest quality BPAaudited circulation and are the most requested magazine by decision makers in the market. All you need to do is look at the data and you will see for yourself. RECREATION can guarantee that your ad message is delivered to and will be seen by more buyers! Business / Industry Circulation Comparison by Market Segment RECREATION Athletic Business Circulation figures are from publisher data. Contact each magazine for more complete circulation information. Athletic Management Aquatics International Parks & Recreation Parks & Rec Business Parks & Recreation Departments 15,219 4,315 7,572 14,628 Universities & Colleges 8,125 8,977 9,038 1,623 Health, Fitness, Sports, Swim & Multipurpose Clubs; Wellness Centers 6,574 5,044 2,765 210 Schools & School Districts 8,056 15,322 19,462 YMCAs, YWCAs, & JCCs 3,303 3,600 1,779 Private Golf Clubs & Country Clubs 2,995 438 Campgrounds, RV Parks & Youth Camps 3,197 496 Resorts & Resort Hotels 2,306 95 3,349 Architects, Consultants & Planners 1,642 2,604 434 Military Installations / Government 1,275 474 411 162 Waterarks & Theme Parks 1,184 947 Stadiums, Arenas & Tracks 492 Association Members/ Non-Profit 580 17,174 Contractors / Developers 228 577 Dealers / Distributors / Mfgs. Reps. 290 328 720 Misc. Categories / Others Allied to the Field 114 491 809 TOTAL 55,000 41,250 28,500 22,500 17,174 15,000 Subscribers Who Requested the Magazine RECREATION MNAGEMENT Circulation - 55,000 Request Circulation - 52,229 (95%) ATHLETIC BUSINESS Circulation - 41,250 Request Circulation - 37,754 (91.5%) ATHLETIC Circulation - 28,500 Request Circulation - 24,893 (87.1%) AQUATICS INTERNATIONAL Circulation - 22,500 Request Circulation - 15,891 (70.6%) PARKS & RECREATION Circulation - 17,174 Request Circulation - None PARKS & RECREATION BUSINESS Circulation - 15,000 Request Circulation - 7,222 (48.1%) * Parks & Recreation does not report any request circulation. The magazine goes to NRPA members only More Qualified Buyers Want To Receive RECREATION Than Any Other Magazine! MEDIA GUIDE 2014 5
. RE.msg 100 Beard Sawmill Road, Sixth Floor Shelton, CT USA 06484-6150 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the icompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2012 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. CAB Communications Inc. 50 North Brockway Street, Suite 4-11 Palatine, IL 60067 Tel. No.: (847) 963-8740 FAX No.: (847) 963-8745 Official Publication of: None Established: 1999 Issues Per Year: 12 FIELD SERVED RECREATION serves the field of Parks and Recreation Departments, YMCA s, Sports and Health Clubs, Pool Clubs, Universities and Colleges, Schools and School Districts, Resorts and Resort Hotels, Private and Resort Golf Clubs, Architects, Consultants and Planners, Campgrounds, Youth Camps and RV Parks, Stadiums, Arenas and Ice Rinks, Water Parks and Amusement Parks, and Military Installations. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are Executive Management, Administration Management, Operations Facility Management, Program and Activity Administration, Services Managers at recreation sports and fitness facilities. No. NEC/06-12 AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation - Advertiser and Agency 1,170 Rotated or Occasional - Allocated for Trade Shows and Conventions 375 Digital - All Other 339 TOTAL 1,884 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 55,000 100.0 55,000 100.0 - - Sponsored Individually Addressed - - - - - - Membership Benefit - - - - - - Multi-Copy Same Addressee - - - - - - Single Copy Sales - - - - - - TOTAL QUALIFIED CIRCULATION 55,000 100.0 55,000 100.0 - - 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2012 Issue Number Removed Number Added Qualified January 39 40 55,001 February 392 391 55,000 March 3,484 3,484 55,000 April 182 182 55,000 May 372 372 55,000 June 1,027 1,027 55,000 TOTAL 5,496 5,496 RECREATION / June 2012 1 www.bpaww.com
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2012 This issue is equal to the average of the other 5 issues reported in Paragraph two. BUSINESS AND INDUSTRY Park & Recreation Departments (including Community Recreation Centers) Private and Corporate Recreation, Sports and Fitness Centers; Racquet and Tennis Clubs; Pool Clubs TOTAL QUALIFIED PERCENT OF TOTAL Executive Management Administrative Management Operations Facility Management RECREATION / June 2012 Program & Activity Management Services Other No Response 14,667 26.7 3,422 5,536 3,604 1,846 231 28-3,458 6.3 1,815 653 685 244 58 3 - Sports Clubs/Health Clubs/Rehab Centers 3,692 6.7 1,893 691 829 209 70 - - Universities and Colleges 7,610 13.8 1,084 3,466 930 2,008 101 21 - Schools and School Districts 7,098 12.9 601 2,665 1,937 1,783 104 8 - Resorts and Resort Hotels 2,585 4.7 1,324 632 484 101 41 3 - Golf and Country Clubs 3,138 5.7 1,268 822 823 172 53 - - Campgrounds, RV Parks and Youth Camps 3,292 6.0 1,880 660 515 199 32 6 - Architects, Consultants and Designers 2,533 4.6 1,174 121 30 14 1,191 3 - Military Installations 1,289 2.3 178 520 194 313 78 6 - YMCA's, YWCA's and JCC's 3,289 6.0 1,993 580 291 399 21 5 - Stadiums, Arenas, Tracks and Ice Rinks 679 1.2 334 207 107 23 6 2 - Water Parks, Theme Parks and Amusement Places 1,025 1.9 468 179 202 38 7 131 - Distributors and Manufacturers Representatives 305 0.6 189 45 27 9 25 10 - Developers/General Contractors 214 0.4 144 22 32 7 9 - - Others Allied to the Field 126 0.2 56 33 11 15 2 9 - TOTAL QUALIFIED CIRCULATION 55,000 100.0 17,823 16,832 10,701 7,380 2,029 235 - PERCENT 100.0 32.4 30.6 19.5 13.4 3.7 0.4 - www.bpaww.com 2
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2012 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years RECREATION / June 2012 Qualified I. Direct Request: 39,853 9,593-49,446 89.9 II. Request from recipient s company: 2,688 279-2,967 5.4 III. Membership Benefit: - - - - - IV. Communication from recipient or recipient s company (other than request): - - - - - V. TOTAL Sources other than above (listed alphabetically): 2,459 128-2,587 4.7 Association rosters and directories 711 128-839 1.5 Business directories 1,337 - - 1,337 2.4 Manufacturer s, distributor s, and wholesaler s lists - - - - - Other sources 411 - - 411 0.8 VI. Single Copy Sales: - - - - - TOTAL QUALIFIED CIRCULATION 45,000 10,000-55,000 100.0 PERCENT 81.8 18.2-100.0 Percent 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2012 MAILING ADDRESS Qualified Individuals by name and title and/or function 54,856 99.8 Individuals by name only 131 0.2 Titles or functions only 11 - Company names only 2 - Multi-Copy Same Addressee copies - - Single Copy Sales - - TOTAL QUALIFIED CIRCULATION 55,000 100.0 Percent 4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2012 State Maine 400 New Hampshire 364 Vermont 249 Massachusetts 1,266 Rhode Island 194 Connecticut 710 NEW ENGLAND 3,183 5.8 New York 3,205 New Jersey 1,515 Pennsylvania 2,599 MIDDLE ATLANTIC 7,319 13.3 Ohio 2,291 Indiana 1,220 Illinois 2,508 Michigan 1,691 Wisconsin 1,452 EAST NO. CENTRAL 9,162 16.7 Minnesota 1,180 Iowa 909 Missouri 1,349 North Dakota 238 South Dakota 317 Nebraska 548 Kansas 807 WEST NO. CENTRAL 5,348 9.7 Delaware 158 Maryland 1,026 Washington, DC 180 Virginia 1,562 West Virginia 379 North Carolina 1,902 South Carolina 985 Georgia 1,507 Florida 3,147 SOUTH ATLANTIC 10,846 19.7 Qualified Percent State Qualified Percent Kentucky 773 Tennessee 1,034 Alabama 854 Mississippi 505 EAST SO. CENTRAL 3,166 5.8 Arkansas 607 Louisiana 674 Oklahoma 782 Texas 3,622 WEST SO. CENTRAL 5,685 10.3 Montana 280 Idaho 335 Wyoming 202 Colorado 1,026 New Mexico 270 Arizona 873 Utah 464 Nevada 288 MOUNTAIN 3,738 6.8 Alaska 179 Washington 1,019 Oregon 705 California 4,132 Hawaii 296 PACIFIC 6,331 11.5 UNITED STATES 54,778 99.6 U.S. Territories 29 Canada - Mexico - Other International - APO/FPO 193 TOTAL QUALIFIED CIRCULATION 55,000 100.0 3 www.bpaww.com
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended: July - December 2009 January- June 2010 July - December 2010 January- June 2011 July - December 2011 Circulation Claim January June 2012* Audit Average Qualified: 50,026 51,616 54,914 55,000 55,000 55,000 Qualified Non-Paid: _ 50,026 51,616 54,914 55,000 55,000 55,000 Qualified Paid: - - - - - - Post Expire Copies included in Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January- June 2012 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. RECREATION / June 2012 ADDITIONAL DATA PUBLISHER S AFFIDAVIT We hereby make oath and testify that all data set forth in this statement are true. Chris Belbin, Publisher Sue Ackerman, Circulation Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed June 28, 2012 State Illinois County Cook Received by BPA Worldwide June 28, 2012 Type PD ID Number R156P0J2 www.bpaww.com Copyright 2012 BPA Worldwide. All rights reserved. Recycled Paper