Tuesday, September 30

Tuesday, September 30

Tuesday, September 30 Tuesday s Agenda 7:45 a.m. MiLB Charities Community Service Project Registration Opens 8 a.m. Buses Depart for MiLB Charities Community Service Project 8:30 a.m. MiLB Charities Community Service Project at The Children s Center Rehabilitation Hospital Sponsored by Musco Sports Lighting 11 a.m. Registration Opens Noon Job Fair Opens 1 p.m. Welcome Luncheon Sponsored by Oklahoma City Convention & Visitors Bureau Group Therapy 2 p.m. Sales & Marketing: Generating Nontraditional Revenue in the Ballpark Andrew Chesser, General Manager, Quad Cities River Bandits 2 p.m. Promotions: Saved by the Belding? Which Celebrities are Worth Bringing to the Ballpark and Why Ben Hill, Writer, MiLB.com 2 p.m. Community & Media Relations: Immersing Yourself Into Your Community Tim Ray, General Manager, Grand Junction Rockies 3 p.m. Sales & Marketing: Keeping It in the Hood: Localizing Your Theme Nights Erin O Donnell, Director of Marketing, Sacramento River Cats 3 p.m. Promotions: Promo Items and Events That Drive Walk-Up and Why Adam Nuse, General Manager and Chief Operating Officer, Bowling Green Hot Rods 3 p.m. Community & Media Relations: Advertising Without Advertising Alex Freedman, Manager of Media Relations & Broadcasting, Oklahoma City RedHawks

Tuesday s Agenda 4 p.m. Welcome Remarks and Introductions by Andy Milovich Presentations 4:10 p.m. Ballparks: Your City Built It, Now Use It! Michael Byrnes, President and General Manager, Oklahoma City RedHawks 4:30 p.m. Treating Your Season Ticket Holders Like Sponsors Adam Nuse, General Manager and Chief Operating Officer, Bowling Green Hot Rods Power Session 5 p.m. MiLB Alumni: What I Learned During and Since John Willi, General Manager, Rutgers IMG Sports Marketing (Moderator) Geoff Brown, Senior Associate Athletic Director and CMO, Rutgers University Chris Canetti, President of Business Operations, Houston Dynamo John Clark, Senior Vice President of Sales, Fenway Sports Management Pete Thuresson, Senior Vice President, Roush-Fenway Racing Social Event 6:30 p.m. First Night Reception Sponsored by OC Sports and TicketReturn 12

Wednesday, October 1

Wednesday s Agenda 8 a.m. Registration Opens 8 a.m. Job Fair Opens 8 a.m. Trade Show Breakfast Presented by Baseball America 9 a.m. Welcome Remarks by Todd Parney Parnell & Around the Horn 12:30 p.m. Trade Show Lunch Presented by Baseball America Wednesday, October 1 Presentations 2:05 p.m. Your Daily Fuel: How to Own Your Career in Sports Joe Jacobi, Chief Executive Officer, USA Canoe/Kayak 2:25 p.m. Driving Revenues With Social Media Ken Babby, Owner and Chief Executive Officer, Akron RubbersDucks 2:45 p.m. Two Group Sales Checklists No MiLB Rep Should Be Without Bill Guertin, President and CEO, Stadium Gorilla 3:05 p.m. Maintaining a Twelve-Month Presence in Your Community Chip Maxson, Senior Vice President of Business Operations, Sacramento River Cats 3:25 p.m. Why It s Important to Be Prepared and Have a Backup Plan Jim Jarecki, Vice President, West Michigan Whitecaps 3:45 p.m. Thunder Cares: Building a Strategic Community Relations Brand Christine Berney, Director of Community Relations, Oklahoma City Thunder Power Session 4:20 p.m. Embracing Analytics for a 21 st Century Approach to Sales Dan Migala, Founding Partner, Property Consulting Group (Moderator) Brian Byrnes, Senior Vice President of Sales and Marketing, Oklahoma City Thunder Michael Hand, CMO, Minor League Baseball; President, MiLB Enterprises Darren Hayden, Senior Director of Sales, Nielsen Sports Andy Milovich, Vice President and General Manager, Myrtle Beach Pelicans

Wednesday s Agenda Social Event 6 p.m. Cocktail Party & Silent Auction Sponsored by Host Committee, Musco Sports Lighting and MiLB Charities

Thursday, October 2

Thursday s Agenda 8 a.m. Registration Opens 8 a.m. Job Fair Opens 8 a.m. Trade Show Breakfast 9 a.m. Welcome Remarks and Introductions by Gabe Sinicropi, Jr. & Golden Bobblehead Award Finalists Presentations Thursday, October 2 Presentations 10:30 a.m. Brag About Your Impact on the Community Jen Borowski, Senior Director of Community Development, Myrtle Beach Pelicans 10:50 a.m. Building and Maintaining a Relationship Between a Club and Its Local Municipality Tom Anderson, Executive Manager of Special Projects, Office of the City Manager, City of Oklahoma City 11:10 a.m. Attendance Drivers, By-The-Numbers Brett McGinness, Director of Marketing, Reno Aces 11:30 a.m. Utilizing Your Ballpark Effectively All-Year-Round Jonathan Griffith, Executive Vice President, Pensacola Blue Wahoos 11:50 a.m. From Albuquerque to Zebulon: Another Season on the Ballpark Circuit Ben Hill, Writer, MiLB.com 12:15 p.m. Trade Show Lunch Group Therapy 2 p.m. Sales & Marketing: Creating Systems That Ensure Promotions and Sales Executives Work Well Together for a Win-Win Missy Martin, President and Founder, EndGame Consulting Services 2 p.m. Promotions: Video Board Integration Rob Runnels, Director of Ballpark Entertainment, Round Rock Express 2 p.m. Community & Media Relations: Fundraising at the Ballpark Jillian Dingee, Assistant General Manager, Orem Owlz 2 p.m. Stadium Operations: Investing in Your Stadium for Long-Term Success Dan Mason, General Manager, Rochester Red Wings 2:55 p.m. Sales & Marketing: Group Programs You Aren t Doing Yet, but Should Be Stefani Rash, Director of Group Sales, Wilmington Blue Rocks

Thursday s Agenda 2:55 p.m. Promotions: Using Promotions to Not Only Drive Attendance, but Enhance Experience Aaron Margolis, Assistant General Manager of Game Operations, Harrisburg Senators 2:55 p.m. Community & Media Relations: Utilizing Your Local Network Stations Justin Gorski, Manager of Promotions & Entertainment, Tulsa Drillers 2:55 p.m. Stadium Operations: Stadium Connectivity Scott Brown, General Manager of Baseball Operations, Charlotte Knights 3:50 p.m. Sales & Marketing: Anawhatics? Leveraging Your Ticketing Database Gordon Hirsch, Senior Vice President of Marketing, TicketReturn 3:50 p.m. Promotions: Almost There Ideas Your Favorite Idea for a Promotional Night That Needs a Little TLC Billy Harner, Director of Communications, Brooklyn Cyclones 3:50 p.m. Community & Media Relations: Reaching New Audiences: Using Social Media to Grow Your Fan Base Ben Taylor, Manager of Marketing & Media Relations, San Jose Giants 3:50 p.m. Stadium Operations: Using Partnerships to Improve Aging Hospitality Areas Branden McGee, Assistant General Manager, Frederick Keys Social Event 6:30 p.m. Outing at Chickasaw Bricktown Ballpark and Golden Bobblehead Award Presentations Sponsored by the Oklahoma City RedHawks and OrderMatic