College of Communication & Media Sciences Internship Final Presentation Farah Al Bakoush 1
Introduction TDIC is a master developer of leading tourism real estate assets within Abu Dhabi, established in 2006. It is wholly owned by ADTA to develop the emirate s tourism assets and help Abu Dhabi become a premier international destination. A governmental company that has more than 400 employees of 60 nationalities. Mission TDIC I C ourism evelopment & nvestment ompany TDIC projects reflect the company s core values of sustainability, cultural and environmental preservation as well as socio-economic promotion. TDIC, and its private sector partners, to assist Abu Dhabi in its goal of becoming a truly international destination of distinction. Make Abu Dhabi a destination which respects everyone and everything and where the values of the past enrich the present and shape the future. To deliver best practice across every segment in which it operates. To design the projects to live up to the company s core values of environmental sustainability, progressive partnerships, cultural stewardship and enhancement and socio-economic viability. 2
Introduction Hotel Pa!ne Cultura l Le"ure Pa!ner rs Pa!ners s 3
Introduction Tasks Department: PR & marketing Working hours: 8:30 5:00 Supervisor: Kelly Townley, Corporate Manager 4
My desk 5
Introduction Tasks 1. Wrote articles for TDIC newsletter 2 My hometown articles What s on Abu Dhabi From the heart Plans for Eid holiday Film reviews What if you got a million dollars Trip to Oman s desert. wrote a press release briefing for RWU s visit. 6
Introduction Tasks 1. Wrote articles for TDIC newsletter 2. Attended visits 3. Participated in events Guggenheim Foreign journalists museum (Emirates Palace) 2 visits from students from VETI Abu Dhabi Art fair (Emirates Palace) 7
Introduction Tasks 1. Wrote articles for TDIC newsletter 2. Attended visits 3. Participated in events 4. Attended meetings & press conferences Meetings Marketing & PR agency meetings ICOMM (Internal Communication meeting) TIMEOUT meetings Guggenheim (post meeting) Saadiyat Beach Classic event (pre event) TDIC Portal website RWU s students meeting (pre visit) Press conferences Guggenheim (pre arrangement) Louvre museum Park Rotana 8
Introduction Tasks Challenges 1. Wrote articles for TDIC newsletter 2. Attended visits 3. Participated in events 4. Attended meetings & press conferences 5. Communication practices 6. External work Contacted charity agencies Sent Checked e-mails Arabic to keep content the for PR SBGC posted. Arranged Translated a Arabic meeting text for to executives. English Translated Contacted sponsors photo captions for Saadiyat Beach Classic charity event Arranged to deliver press kits. 9
Introduction Tasks Challenges The busy department Due dates Get familiar with new environment Exposure to public and professional events Work load Over time Be and keep posted Get work done (phone interviews, contacting agencies, delivery, appointment requests) It s time Representing ZU 10
Introduction Tasks Challenges Learning Outcomes Improved English wiring skills and captions Improved my communication skills Corporate meetings Pre and post event meetings TIMEOUT meeting Brainstorming Translation Gained knowledge by attending visits Communication Attending press conferences Attending presentations Become a fast learner and fast in getting the work done Affected my career objectives 11
Introduction Tasks Challenges Learning Outcomes Evaluation Professional department Friendly & caring company Hard workers Busy department (stress) No late work or submissions Quick No work cancellation or shift to another colleague No one is free to help (but provides instructions) Expecting you to know (FYI - PA - CD - ITC) For Your Information Personal Assistant Cultural District Information Technology Centre ASK 12
Introduction Tasks Challenges Learning Outcomes Evaluation Comments About me Masters in International Relations About TDIC Offer a flexible work time 13
Thank You 14