How to invest in Tourism through ESIF - focus on INTERREG and Macro-regional Strategies

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How to invest in Tourism through ESIF - focus on INTERREG and Macro-regional Strategies Joanna Mouliou "The Present and the Future of Sustainable and Responsible Tourism" Conference, Zagreb 25 April 2017

Tourism and ESIF 2014-2020

Europe 2020 Thematic concentration Results orientation Thematic objectives/investment priorities inclusive sustainable smart 1. Research and innovation 2. Information and Communication Technologies 3. Competitiveness of Small and Medium-Sized Enterprises (SME) 4. Shift to a low-carbon economy 5. Climate change adaptation and risk management and prevention 6. Environmental protection and resource efficiency 7. Sustainable transport and disposal of congestion on major network infrastructure 8. Employment and support for labour mobility 9. Social inclusion and poverty reduction 10. Education, skills and lifelong learning 11. Increased institutional capacity and effectiveness of public administration Cohesion Policy

ESIF and Tourism ESIF regulations adopted on 17.12.2013 by the EP and the Council. Tourism is not directly mentioned as it constitutes a sector and mean, not an objective. Tourism is eligible if contributing to the TO and IP in a targeted way, and if fully embedded in wider development and growth strategies. ESIF = share management => Managing Authorities decide where the money should be spent.

Tourism through the Smart Specialisation Strategies => DG REGIO supports tourism & culture investments in innovation, research, ICT, and SMEs development eg. Service innovation, clusters, incubators, E- content (ICT) investments relevant to tourism development, new innovative business models, investment support for self-employment and business creation in the sustainable tourism sector (including the silver economy).

Tourism & Culture and INTERREG 2014-2020

INTERREG: European Territorial Cooperation European Territorial Cooperation is central to the construction of a common European space, and a cornerstone of European integration. It has clear European added value: helping to ensure that borders are not barriers, bringing Europeans (EU and non EU MSs) closer together, helping to solve common problems, facilitating the sharing of ideas and assets, and encouraging strategic work towards common goals.

Financial Allocation 97,3 % Growth and Jobs 316.1 billion 3% of CP ETC 9.5 billion Soft actions are mainly supported through INTERREG, but with a strong added value.

Types of Cooperation Programmes Draft Commission Implementing decision on cooperation programmes 2014-2020: E.T.C. IPA CBC 60 Cross- Border 6.6 billion 15 Transnational 2.1 billion 4 Interregional 0.5 billion 10 IPA-CBC 0.5 billion: ( 0.242+ 0.242) 9.2 billion 9,5 billion (2014-2020)* ERDF IPA maximum co-financing rate: 85%

Tourism and Culture opportunities through ETC 2007-2014 More than 80 programmes with more than 800 projects CBC programmes of a non EU country grant many touristic and cultural activities. ETC boosts the bottom up governance, because it mainly involves local and regional actors. ETC underpins the use of Structural and Cohesion Funds in better addressing commonly identified challenges (among the countries and regions). In ETC tourism has interface with all thematic objectives. Experience: Investing in Culture, Creative projects and Cultural Tourism 2007-2013, ETC spent 11% of its total budget

2000-2006+2007-2013: INTERREG's most popular topics

Inspiring Creativity, Culture and Tourism in ETC Average creative industries project: Average cultural heritage project: Average cultural tourism project: ERDF budget: EUR 1 329 300 ERDF budget: EUR 803 300 ERDF budget: 940 000 EUR Total budget: EUR 1 812 800 Total budget: EUR 1 156 900 Total budget: 1 298 000 EUR No. of project partners: 6.5 No. of project partners:4.4 No. of project partners:4.6 Duration: 33 months Main activity: preserving cultural heritage landmarks, such as monuments, archaeological sites or historic buildings (tangible heritage). Duration: 30 months Main activity: Cultural educational exchanges. Cohesion Policy Duration:28 months Main activity: development and implementation of promotion activities.

What is the added value of INTERREG in terms of creativity in Europe, 2007-2013 (INTERACT study: "Inspiring creativity" in 2007-2013) INTERREG supported CREATIVE INDUSTRIES in: Conquering new markets Sharing know-how Boosting the economy of cross-border regions CULTURAL HERITAGE in: Promoting and Preserving cultural heritage across boarders Benefiting the regional economy CULTURAL TOURISM: Giving border regions greater visibility Paying tribute to Europe s cultural heritage Promoting commercialisation of local products Cohesion Policy

2007-2013 ETC partners - general Local Public Authorities 25% Regional Public Authorities 19% National Public Authorities 5% Non-Profit Organisations 23% Private Enterprises 7% Research Institutions 6% Universities 16% % defined in 2007-2013

Tourism & Macro-regional strategies 2014-2020

General on the MRSs Definition of MRS: A 'Macro-regional strategy' is an integrated framework endorsed by the European Council, which may be supported by the ESIF among others, to address common challenges faced by a defined geographical area relating to Member States and third countries located in the same geographical area which thereby benefit from strengthened cooperation contributing to achievement of economic, social and territorial cohesion. Better use of existing EU funds. Strategic integrated framework per theme (pillar, actions-topics-policy or priority areas). Tool to Promote Europe as a destination

Transnational cooperation and MRSs Four macro-regions are identified throughout the European territory, covering large areas across national borders. The EU Strategy for the Baltic Sea Region (EUSBSR) was adopted in October 2009; the EU Strategy for the Danube Region (EUSDR) started its implementation in June 2011; the EU Strategy for the Adriatic and Ionian Region (EUSAIR) adopted on 24 October 2014; The EU Strategy for the Alpine Region (EUSALP) adopted on 27 November 2015.

EUSBSR: Culture and Tourism are two out of 13 Policy Areas Culture in EUSBSR is seen as the source of shared values, exchanging know-how, and contributing to enriching the cultural environment; PA Culture Culture & creative sectors Coordinated by: Schleswig-Holstein (Germany) and Poland Culture as other EUSBSR PAs has a threefold approach defined by the 3 EUSBSR objectives as follows: Objective 1: " Save the Sea" Objective 2: "Connect the Region" Objective 3: "Increase Prosperity"

EUSDR: "Culture and Tourism" is one out of four Priority Areas, under pillar I: "Connecting the Danube Region" - "To promote culture and tourism, people to people contacts ; - It is coordinated by Bulgaria and Romania; - aim: involvement of a wide network of key players and stakeholders from the 14 countries of the Danube Region.

EUSALP: THEMATIC POLICY AREA 1: Economic Growth and Innovation "Action 2: To increase economic potential of strategic sectors"; THEMATIC POLICY AREA 3: Environment and Energy Action 6: To preserve and valorise natural resources, including water and cultural resources Austria Carinthia is among the coordinators

4. Sustainable tourism it is a Pillar apart! Coordinated by Croatia and Albania Scope: Developing the full potential of the Region in terms of innovative, sustainable, responsible and quality tourism Diversified tourism offer (products and services) Sustainable and responsible tourism management (innovation and quality)

Pillar 4. Sustainable tourism-priority Actions: Cross Cutting Priority: Research, Innovation and SMEs development as a cross-cutting issue related to pillar IV Diversified tourism offer (products & services): a. Development of sustainable and thematic routes b. Fostering Adriatic Ionian cultural heritage Sustainable & responsible tourism man/t (innovation & quality): a.training & skills in the field of tourism business (vocational and entrepreneurial skills) b. Expanding the tourism season to allyear round c. Developing network of sustainable tourism business & clusters

2016 - EUSAIR programmes' replies per country: EUSAIR ERDF EAFRD ESF EMFF Croatia 1 1 Greece 4 1 1 Italy 2 1 1 Slovenia 1 TOTAL 8 4 1 1 13 6 IPA II national programmes + 2 IPA multi-country funds = 91,5 million (but not all specifically dedicated to the Adriatic-Ionian Region).

2016 - Most popular areas for EUSAIR:

http://ec.europa.eu/regional_policy/index_en.cfm Thank you for your attention