Pre-registration promotion campaign and readiness REACH-IT Stakeholder Workshop Johan Nouwen Helsinki, 07.05.2008 Scandic Grand Marina Congress Center http://echa.europa.eu 1
Overview presentation Starting point Objective Pre-registration Message Approach Awareness raising campaign How we communicate Promotion Partners Conclusions http://echa.europa.eu 2
Starting point REACH awareness is still too low especially outside EU chemical industry Pre-registration window is very short and thus critical A project was started to pull together ECHA resources to produce a concentrated effort http://echa.europa.eu 3
Objective Spread our PRE-REGISTRATION MESSAGE to companies, in particular SMEs - to the non- REACHable REACH them by offering practical information, useful support tools, and accessible guidance http://echa.europa.eu 4
Pre-registration Message 1. Be safe pre-register your chemicals 2. Pre-registration is easy and free http://echa.europa.eu 5
Approach Make available Pre-registration documents, making easy readable publications referring to technical guidance documents Dedicated web-site section, pulling the relevant information together IUCLID 5 pre-registration plug-in to prepare preregistration offline, also bulk pre-registration REACH-IT (pre-)registration module to allow online (pre-)registration http://echa.europa.eu 6
Pre-registration Publications 2-page leaflet to raise the appetite to read more Practical Steps guide tells how it works Questions & Answers document all relevant aspects Will be published on ECHA web in 22 EU languages http://echa.europa.eu 7
Pre-registration web section Launched on 14 April 2008 7-step guide from What to know to Registration Will be available in 22 EU languages http://echa.europa.eu/pre-registration Complemented by news on ECHA home page http://echa.europa.eu 8
IUCLID pre-registration plug-in REACH Software Tools IUCLID 5 Pre-registration page Plug-in XML format specs Get Support section User guide, training material, video tutorial, FAQs, etc. http://echa.europa.eu 9
REACH-IT pre-registration module Launched by 1 June Streamlining of user interface Validation of user guides/manuals XML format for download of pre-sief data in industry s SIEF tool Training material for ECHA / MSCAs / REACH-Helpdesks and Industry http://echa.europa.eu 10
Awareness raising campaign ECHA and Commission Theme: Keep your business going under REACH, preregister your chemicals REACH - main events 14 April, Brussels - REACH workshop and press info session; 21-22 May, Helsinki HICCS conference, focus on third countries; 3 June, Helsinki - ECHA Inauguration and press event; October, Helsinki - ECHA Stakeholder workshop and press event http://echa.europa.eu 11
How we communicate REACH Press Briefings 11 April for Brussels based correspondents ECHA Press Briefing ECHA Inauguration, Helsinki on 3 June Journalists across EU, regularly, linked to events Press package Press releases Questions & answers document Case stories, info leaflets Interviews (general & specialised press) Columns and articles (mainly chemicals related press) http://echa.europa.eu 12
Pre-registration promotion Web Banner Available in 22 EU languages Can be obtained from ECHA Send an e-mail to: info@echa.europa.eu Provide Name of organisation & contact person Web pages address where banner will be placed Required language version/s http://echa.europa.eu 13
Partners in communication MSCA; Other national authorities e.g. enforcement & customs authorities; Helpdesks (e.g. REHCORN - national REACH helpdesks and industry helpdesks, Enterprise European Network,); Commission Representations & Delegations; Industry Associations http://echa.europa.eu 14
Conclusions The overall guidance and awareness-raising actions on pre-registration are on track Most deliverables of the project are already available Those missing will be available at latest at the early days of the pre-registration Pre-registration web-section is single point of access and any new material will be uploaded there http://echa.europa.eu 15
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