Central SC Alliance Presentation to City Council February 17, 2015 2pm Mike Briggs, President & CEO Melissa Mimms, Director of Investor & Public Relations I. Marketing Missions 2014 II. Marketing Missions 2015 III. City of Columbia & Central SC Alliance Initiatives IV. Regional Economic Activity Update
Central SC Alliance SCOPE OF SERVICES 2014 Mike Briggs PRESIDENT & CEO, CENTRAL SC ALLIANCE 1201 MAIN STREET, SUITE 100, COLUMBIA, SC 29201
MARKETING Lead Generation The Central SC Alliance has an on-going lead generation program that is proactive with GoToMeeting online presentations and on-site appointment setting scheduled throughout North America and Europe. The program objectives are: (1) To coordinate the introduction of CSC Alliance representatives to potential prospects via GoToMeeting online presentations, face-to-face meetings and site visits; (2) To identify and qualify potential future prospects for expansion into the Central SC Region; (3) To create a broad awareness of, and tangible interest in, Central SC Each day companies are contacted and learn about the Central SC Region. Marketing Trips & Events 2014 Marketing Schedule Shot Show, Las Vegas / Companies Greenville/Atlanta Marketing Mission / Site Consultants and Companies Aerospace & Defense Supplier Conference, Seattle / Companies Hannover Messe, Hannover, Germany / Companies Industrial Asset Management Council, North Carolina / Companies and Site Consultants SC Port Summit, Greenville / Site Consultants Expansion Management Roundtable in the South, Hilton Head / Site Consultants Farnborough Air Show and European Recruiting Mission, London-Europe / Companies Dallas Recruiting Mission, Dallas / Site Consultants and Companies USC vs. Texas A&M Game Event / Site Consultants European Fall Recruiting Mission / Companies Southeast United States Japan Conference, Tokyo, Japan / Companies Area Development Site Consultants Forum, Florida / Site Consultants New Jersey/New York Recruiting Mission / Site Consultants and Companies 2013 Marketing Trips: Farnborough/Europe Marketing Mission, Germany, Italy & United Kingdom / Aerospace Companies Southeast United States Japan Annual Conference, Tokyo, Japan / Companies Washington, DC Briefing & Recruiting Mission/AUSA-Assoc. of United States Army Annual Meeting / Companies, Federal Delegation Briefing, Defense Related National Business Aviation Assoc. Annual Meeting 2012, Orlando, FL / Companies Area Development Site Selectors Consultants Forum, Jacksonville, FL / Site Consultants New York Recruiting Mission / Site Consultants, Companies Atlanta Recruiting Mission, Atlanta, GA / Site Consultants, Companies Medical Device and Manufacturing Trade Show, Anaheim, CA / Companies Site Selectors Guild, New Orleans / Site Consultants West Coast Recruiting Mission, California & Washington / Companies European Recruiting Mission, Germany, Italy, France / Companies Paris Air Show (represented by county partner) / Aerospace Companies West Coast Recruiting Mission / Companies & Site Consultants
Baltimore-Washington Recruiting Mission & Briefing / Companies, Federal Delegation Briefing European Recruiting Mission, Germany, Italy, France & Spain / Companies Washington, DC Briefing & Recruiting Mission/AUSA-Assoc. of United States Army Annual Meeting / Companies, Federal Delegation Briefing, Defense Related U.S. Dept. of Commerce Select USA International Investment Summit / Companies & Site Consultants Southeast United States Japan Annual Conference, Biloxi, MS / Companies Private Label Food Show, Chicago / Companies Area Development Site Consultants Forum, Charleston / Site Consultants Publications & Advertising SC Commerce magazine back cover past two years (2013 & 2014)
Website offers demographic & labor data, property search and much more: Custom publications for events, trade shows, conferences, etc.:
PROJECTS & PRODUCT DEVELOPMENT Current Projects: Currently there are two active projects for which City of Columbia has been submitted totaling: o 1,200 Jobs o $9 million Protac, Dayton Rogers and EDTS announced new jobs and investment in 2013 totaling $13 million and 192 new jobs. Research & RFQ Support: Subscription data from C2ER, JobsEQ, Reference USA, ESRI Business Analyst RFI support for projects Custom mapping with ArcGIS Custom publications for targeted industries, county executive summaries, incentives, etc.
SCOPE OF SERVICES I. Project Management Suggest and select real estate (sites, buildings) for projects. Respond to Requests for Information (RFI s). Assist with and run Project Visits: o Create itineraries. o Arrange travel logistics for companies. o Coordinate key community leaders and stakeholders to participate in the visit (i.e. elected officials, utilities, technical schools, existing industry, readysc, etc.). o Facilitate project presentations of regional and county attributes and resources. o Follow-up from visits by answering remaining questions and providing additional requested information. o Coordinate with South Carolina Department of Commerce (SCDOC) project managers and local real estate brokers for site/building visit scheduling. Interface with SCDOC Grants Manager (when appropriate) for specific project grant assistance. Provide critical information and reports to assist in project decision making for county councils: Cost- Benefit Analysis Reports, FILOT (Fee in Lieu of Taxes) Illustrations. Lead and/or provide assistance with incentive negotiations for projects. Respond to inquiries and requests from Site Consultants and Companies in regards to projects. II. Economic Development Research Create and maintain county-specific Community Profiles and comprehensive Executive Summaries. Maintain county property inventory and major employer industry database. Conduct labor market research tailored to specific project needs. Provide specialized research for CSCA counties (i.e. commuting patterns, analysis of received RFI s to better understand needs of available projects, etc.). Build Cost of Doing Business Comparisons (i.e. Newberry County, SC vs Greensboro, NC) and establish the business case for locating in Central SC. Generate customized and project specific maps utilizing GIS software to include: companies, technical schools, quality of life amenities, properties, etc. Access to essential subscriptions: employer databases (Reference USA), business analyst software (ESRI), and file sharing software. Update Cost-Benefit Analysis variables to ensure accurate models. Track and report investment and job creation activity of announced projects for counties. ** III. Marketing and Lead Generation Responsible for marketing the Central SC Alliance region to four major targets: o Companies and businesses worldwide o Corporate Site Consultants o SC Department of Commerce
o Existing Industry Manage and maintain a cutting-edge Lead Generation Program: o Identify industries for lead generation firm to target. The firm then researches companies, identifies signs of expansion potential, calls and arranges a meeting with a decision-making level executive of a company. o Arrange video presentations and conference calls with prospective companies that have indicated an interest in the Central SC Region and plan for growth. o Follow up from these meetings, includes: arranging for the company to visit our region, sending requested additional research or information to companies, scheduling a follow-up meeting with the company in a future marketing mission. Plan and execute marketing trips in U.S., Canada, Europe and Asia which can include opportunities for local developers to participate. Events & Announcements: o Assist with and run project groundbreakings and announcement events. o Provide opportunities and events to engage site consultants, prospective companies, etc. (i.e. familiarization tours, receptions, utilizing local community events). o Host events and opportunities to engage all regional economic development allies, partners and existing industry. Marketing Materials: o Maintain and promote the Central SC Alliance website www.centralsc.org which showcases regional and county marketing, comprehensive regional and county data, real estate database, major employers database, etc. o Develop regional marketing materials and advertisements. o Assist with development of county- or site-specific marketing materials. IV. Economic Development Consulting & Expertise Lead and assist with the development of an Economic Development Action Plan. Assistance with product development, including both sites and buildings. Offer access to CSCA revolving interest free loan fund which can be used for inventory building purposes. Consult on business issues related to all aspects of the economic development process. Advise on economic development issues and trends, and appropriate actions both current and future with respect to those issues and trends. Analyze and provide solutions to complex business issues. Maintain close relationships with local, state and federal government officials including the South Carolina Department of Commerce and other regional alliances. **These services can be provided on a fee for service basis.
CENTRAL SC STAFF 2014 Mike Briggs President and CEO Phone: 803-733-1144 mbriggs@centralsc.org Melissa Mimms Director of Investor & Public Relations Phone: 803-733-5435 mmimms@centralsc.org M. Ann Broadwater, CEcD Senior Project Manager Phone: 803-733-2573 abroadwater@centralsc.org Carrie Powell Marketing & Research Coordinator Phone: 803-733-1143 cpowell@centralsc.org Tim Duerr Director of Research Phone: 803-733-2525 tduerr@centralsc.org Stephen M. Roddey Senior Project Manager Phone: 803-733-1122 sroddey@centralsc.org David King Vice President, Marketing Phone: 803-733-1151 dking@centralsc.org Donna Turner Executive Assistant to the President Phone: 803-733-5911 dturner@centralsc.org Tracy McMillin Vice President, Operations Phone: 803-733-2517 tmcmillin@centralsc.org Sandra W. Wallace Director, Committee of 100 Phone: 803-733-1142 swallace@centralsc.org