Director of Funding Development Jessie May Information for Applicants Contents Page Welcome 2 Advertisement 3 About us 4 Job description 6 Person specification 9 How to apply 11 Contact for enquiries Chris Roys T 0117 961 6840 E chris.roys@jessiemay.org.uk Jessie May Director of Funding Development 1
Welcome Thank you for your interest in the role of Director of Funding Development with Jessie May. Our vision is a world in which all children and young people with life limiting conditions are empowered and able to access the support they want for themselves and their families. We aim to ensure that they have the very best quality of life possible and can exercise their right to live and to be cared for in their own homes with their families. Our mission is to work in partnership with families and other agencies to deliver and develop quality respite and palliative care services in the home for all children and young people with life limiting conditions and their families who choose them and who live in our geographical area. Over the last five years we have seen rapid growth in terms of the numbers of children and families we support from 68 in 2013 to 132 in 2018. We have also expanded our geographical area to now cover six CCG areas; Bath & North East Somerset, Bristol, North Somerset, South Gloucestershire, Swindon and Wiltshire. This expansion and growth is set to continue and is part of our ongoing strategy. This growth of course presents the challenge that we have to raise even more income. We have invested in our fundraising and communications and have an excellent hard working and committed team which now requires the leadership to maximise their potential. We also need to further diversify our income streams and explore sources of earned income. This is where you come in! The role of Director of Funding Development is designed to enable us to maintain and grow our income, to increase our financial sustainability through unrestricted and multi-year funding and diversify our income. We are looking for a professional who will be a strategic thinker with the experience, knowledge and skills to lead, inspire and motivate our team, our donors and supporters to help realise our vision. I hope you enjoy finding out more about us as we are a professional, friendly and passionate team. I look forward to receiving your application. Chris Roys, Chief Executive Jessie May Jessie May Director of Funding Development 2
Director of Funding Development Salary: 45,000-50,000 Bristol Launched in 1996 the Jessie May charity provides nursing care at home for children and young people with life limiting conditions who are not expected to live beyond the age of 19 years. As Director of Funding Development you will be responsible for leading the strategic direction and operational management of the Income Generation & Communications functions. i.e. Voluntary, Statutory and Earned Income together with Marketing and Communications. As part of the Senior Management Team you will need to be able to demonstrate a track record of achievement, be able to provide fundraising, commercial and marketing advice and support to the Chief Executive, Trustees, and Senior Management Team. Importantly, as the charity achieves various milestones or reacts to external events your priorities will change accordingly so an ability to juggle priorities will be key to your successful appointment. Ideally you will be a professional fundraiser and a senior manager with strategic and staff management responsibility. This role would really suit a strategic thinking professional interested in driving ambitious growth plans forward. You are likely to be dynamic, proactive and adaptable, and bring a commercially astute and solutions-focused mind. You will be joining a small but growing team which punches above its weight in addition to be supported by a number of volunteers without whom the charity simply could not function. Closing date: 8 th February 2019 For more information and to apply Contact: Chris Roys T 0117 961 6840 E chris.roys@jessiemay.org.uk Application is by way of CV and Supporting Statement. Apply via e mail to chris.roys@jessiemay.org.uk All applications will be acknowledged to confirm receipt. If you do not receive a confirmation email please contact Jessie May directly. Jessie May Director of Funding Development 3
About us Started by a family, for families, and now shaped by families - learn more about how and why Jessie May was established. Jessie May is a Bristol-based charity providing nursing care at home for children and young people with life limiting conditions who are not expected to live beyond the age of 19. Jessie May was established in September 1994 by Chris and Philippa Purrington, following the death of their baby daughter Jessica May. She died from a genetic condition known as severe Spinal Muscular Atrophy when she was only 4½ months old. Whilst the family were visiting relatives in Bristol, Jessica was admitted to the local hospital. It was here that the family learnt that the support they had received back at home in High Wycombe was not available to families caring for their child at home in the Bristol area. Jessica was cared for by her family at home throughout her illness. She died peacefully at home in her father s arms, in privacy, with dignity and surrounded by all those who loved her. Jessica s parents were determined to do what they could to enable other children with conditions like Jessica s and their families to have support in their own homes and the choice to die at home when that time comes. After a lot of hard work and perseverance initial funding was secured, and Jessie May was officially launched in 1996. No charge is made to families using the services of the charity and we rely heavily upon voluntary funding, with only 15% of income coming from statutory sources. Our main sources of income are donations from individuals, corporate organisations, community groups and grantmaking or charitable trusts. Since Jessie May was founded in 1996 we have supported children with life limiting conditions and their families in the Bristol, South Gloucestershire and North Somerset area. In 2014 we expanded our services to Bath & North East Somerset and in 2016 to Swindon and Wiltshire. We are thus now operating in six CCG areas and supporting 183 families. Jessie May Director of Funding Development 4
Our services To be told that your child will die before you is every parent s worst nightmare. For many families in the local area, this is a reality. Some of these children will die when they re very young; others will deteriorate slowly over a number of years, and their full-time care usually falls to parents who have to cope 24 hours a day, 7 days a week, 365 days a year. Jessie May recognises that the whole family is under huge emotional and physical strain. Through our team of dedicated Children s Nurses and Nursery Nurses we provide specialist care and support to help alleviate some of this pressure. This support is provided in the comfort of the family s own home whenever possible from the time of diagnosis onwards. Each child is central to the service we provide and we believe in helping our children reach their potential and to make the most of the precious time they have. The care we provide is holistic and family-centred, working closely with other professionals involved in supporting the family to ensure continuity of care and that all needs are met, whether physical, emotional, social or spiritual. As the conditions or illnesses that the children have are all life-limiting and have no reasonable hope of cure, the service provided by Jessie May is described as children's palliative care which is defined as: "an active and total approach to care, embracing physical, emotional, social and spiritual elements. It focuses on enhancement of quality of life for the child and support for the family and includes the management of distressing symptoms, provision of respite and care through death and bereavement." (ACT and the Royal College of Paediatrics and Child Health 1993). At the core of our service is the provision of specialist respite care in the child s own home through which we develop strong and trusting relationships with the family. These relationships enable us to provide emotional support to the family and to support them through preparing end of life plans and funeral plans where appropriate. At the end of life we provide more intensive support to enable the child to be cared for and to die at home. We also then offer support in bereavement for up to five years. In addition we help to create a supportive community through group respite sessions and family social events. Jessie May Director of Funding Development 5
Job Description Job Title: Director of Funding Development Salary: 45,000-50,000 Hours: Contract: Responsible to: Responsible for: Location: Full time (35 hours per week) Permanent Chief Executive 7 x Fundraisers, 1 x Marketing Officer see attached chart Kingswood Estate, Britannia Road, Kingswood, Bristol, BS15 8DB Purpose of role As part of Jessie May s Senior Management Team this role has a key part to play in helping the charity meet its strategic objectives for growth by developing, implementing and monitoring an income generation plan to support the further development of our current services and our expansion into new geographical areas. The role holder will provide a creative and dynamic external focus to identify and develop a new business model beyond the scope of existing fundraising activity, covering both earned and fundraised income. Building and utilising networks, developing long term relationships with high net worth individuals and forging new business opportunities will be integral to the role. They will perform a leadership role in developing the brand and communications strategy. The role will be accountable for the span of income generation within the charity and will ensure a coordinated and collaborative approach across the range of stakeholders. It will provide leadership around income generation, making sure this is located within the strategic framework and day to day thinking of Jessie May. The role will provide the appropriate leadership to the fundraising team whilst remaining separate from day to day operations to develop and focus on the bigger picture. Strategic Dimension Lead the development and implementation of a three to five year income generation strategy. Lead the development of a Marketing & Communications strategy in support of the above. Jessie May Director of Funding Development 6
Explore and develop option appraisals of new models of raising income including earned income. Collaborate closely with members of the Senior Management Team to help develop, implement and monitor the overall organisational strategy. To adopt a commercial focus to build income generation beyond established fundraising strands with sustainable, new and innovative ideas, testing new concepts and initiatives. Engage in networks with senior level fundraisers in the third sector to draw on other experience, innovation and ideas. Leadership Dimension Provide inspirational leadership to the Fundraising and Marketing Team and drive for full maximisation of income generation opportunities across all income streams. Provide direction, expertise, guidance and leadership on all income generation activities across the organisation including to the senior management team and the board. Provide expert knowledge to the Board and Senior Management Team regarding fundraising techniques and current trends and issues. People Dimension Provide support and guidance to the Fundraising and Marketing Team through established supervision and appraisal mechanisms to ensure that staff remain highly motivated and are able to realise their full potential. Provide appropriate leadership and vision to the Fundraising and Marketing Team on implementing plans and monitoring progress against budgets and KPIs. Ensure a focus on the bigger picture is retained across the team and to support the Senior Fundraisers as they manage the detail of day to day operations. Ensure there is a collaborative and coordinated approach to income generation activity within the team and across the charity. Financial Dimension Take responsibility for the achievement of overall income targets delegating to income stream leads where appropriate. In liaison with the Director of Corporate Services and Senior Fundraisers coordinate the development of the annual budget. Jessie May Director of Funding Development 7
Together with the Director of Corporate Services monitor income and fundraising/marketing expenditure against budget and take remedial action where necessary. Communications Dimension To refine the charity s fundraising case for support and communicate the charity s vision to internal and external audiences. Work with colleagues to position the charity appropriately within the children s palliative care sector and in the best way to enhance income generation whilst aligning to our agreed voice. Support the Marketing Officer to look at how income generation can be considered in media plans and input into media campaigns to ensure they align to the agreed income generation focus. Build a strong external profile for the role and work with fellow Senior Management Team members to make use of the contacts of Board members, Patrons and supporters to the full. Focus on relationship building with the Board and other stakeholders to create an active network for identifying and building income streams Legal Dimension. To ensure that all fundraising activity meets with the standards of the Fundraising Regulator. To ensure that all other legal aspects are adhered to e.g. public liability, Health & Safety, gambling licensing etc. To ensure that all activity is risk assessed to mitigate any reputational or other risks due to unethical, immoral or illegal activity. Personal Dimension To personally manage a top prospect list drawn from high net worth individuals, corporate partners and grant making sources, to lead from the front and have a measurable personal impact on fundraising goals. To personally manage a number of key senior media contacts to build relationships to facilitate media exposure. To take responsibility for own learning and continuous professional development keeping up to date with the latest trends and issues in the fundraising world. Jessie May Director of Funding Development 8
Person Specification. Education & Qualifications Educated to Degree Level/ or equivalent experience E Post Graduate qualification e.g. MBA, Dip Fundraising D Evidence of Continuous Professional Development E Experience & Achievements Substantial senior level fundraising experience, within a similar sized charity engaged in diverse fundraising techniques. Proven track record of formulating, leading and implementing fundraising strategies and demonstrable success in generating income of over 1 million across a diverse range of fundraising streams as above. Knowledge and experience of growing and diversifying income including through earned income techniques and strategies. Skills Excellent interpersonal skills to build strong relationships with the maturity and ability to communicate, persuade and influence effectively both verbally and in writing with a range of internal and external audiences Demonstrable financial management, budgeting and planning skills across large and complex expenditure and income budgets with the ability to produce credible effective data or reports and discuss details with confidence. Strong negotiation and influencing skills with the ability to act in a diplomatic, credible and effective manner whilst representing Jessie May. Able to earn the respect and confidence of a range of senior and influential contacts. Personal Qualities A proven creative commercial approach to income generation activities backed up with a strong understanding of the market. Evidence of a range of innovative ideas and thinking related to income generation that complements but extends beyond traditional fundraising. An in-depth current knowledge of all aspects of fundraising and income generation. Jessie May Director of Funding Development 9
Ability to think strategically and plan ahead, whilst also being flexible and reacting swiftly to changing needs and demanding situations. An excellent planning and project management approach with the ability to ensure varied activity is coordinated and coherent. Resilience and the ability to deal with high pressure and difficult situations whilst supporting and maintaining the confidence of others. Ability to identify problems and to work quickly to find long term, practical and diplomatic solutions. Ability to provide inspiring leadership with appropriate line management ability, ensuring clear delegation of day to day operations to Senior Fundraisers. Able to work at a strategic and visionary level but also manage detail and complexities if required without relinquishing and maintaining focus on the bigger picture. Ability to be a flexible and adaptable team player who can engage fully with their position on the senior team, and able to work transparently with peers, the Board and related groups/committees. Values A commitment to and a passion for the cause of Jessie May and to advocating for child and family centred care in the home. Demonstrating warmth, compassion and respect for families, staff, donors and supporters and other stakeholders recognising their important contributions to our success. An approach that matches our values of integrity, honesty, objectivity and impartiality The list of duties in this job description is not intended to be complete but is expected to act as a guide to main areas of key responsibilities. Terms and Conditions of Employment Jessie May offers a number of benefits including: 1. 25 days annual leave progressing to an additional 5 days after 5 years 2. Up to 5% matched pension contribution 3. Flexible working hours 4. Employee Assistance Programme, e.g. counselling 5. Onsite parking Jessie May Director of Funding Development 10
How to Apply The application format is CV and Supporting Statement. Your Supporting Statement should be around 1,000 words or two sides of A4, and it should set out how you meet the experience and knowledge requirements of the role. Closing Date: 8 th February 2019 For an informal conversation about the role please contact: Chris Roys E: chris.roys@jessiemay.org.uk Selection process and timescales Stage 1: Online Assessment Tests Date: Week commencing 18 th February. Stage 2 Group Task and Site Visit Date: Week Commencing 4 th March Stage 3: Panel Interview Date: Week commencing 11 th March Interviews will be held at: Jessie May, Britannia Road, Kingswood, Bristol, BS15 8DB Jessie May Director of Funding Development 11