ClusSport. Smart Vital Urban Areas/Cities. Innovation for sport, vitality and business. ReConfirm

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ClusSport Innovation for sport, vitality and business Smart Vital Urban Areas/Cities Rene Wijlens Co-Exec. Director EPSI Manager Cluster Sports & Technology (South Netherlands)

ClusSport Partnership Leading regions: Lapland (FI) South Netherlands (NL) Participating regions: Flanders (BE) Kainuu (FI) Upper Austria (AT) Valencia (ES) Catalonia (ES) Auvergne Rhône-Alpes (FR) Dalarna (SE) Trento (IT) European Platform for Sport Innovation - EPSI

Bottom up development of investment projects Input from regional stakeholders and clusters Innovation for sport, vitality and business 3 Thematic Areas ICT4Self Smart sport wearables ICT4Env Smart sport environment Sport4Vitality Innovation for healthy active lifestyle 5 co-investment projects in the making Prepare collaboration & analyses of gaps and opportunities Create matches / complement existing partnerships Prepare coinvestment protocols Co-investment protocols

The Challenge.

The Challenge.

Stimulate healthy active lifestyle At public spaces At home At work At school At Sport-/fitnessclub Starting from regional existing initiatives e.g. Vitality Living Lab project (cluster Sports&Technology, ERDF funded) 6

The project: Smart Vital Urban Areas/Cities Our solution Create a quadruple helix-cluster at a crossregional level Generate relevant data for innovation and business development by identifying market demands to foster publicprivate investments in innovative projects Create smart innovative solutions (products and services) Sports & Vitality @ Work Sports & Vitality @ Public spaces to create smart vital areas/cities Support scaling up of business by new business models and public-private partnerships

Smart Vital Urban Areas/Cities The partnership Final User/Businesses: Oliver Vanges of IF Foundation Partner: Cluster Sports & Technology Technology providers: ImecNL Research: TU/e, Fontys Final User/Businesses: Vitality Living Lab SMEs/S&T business club, regional network of innovative cities Partner : City of Valencia Technology providers: IBV Research: IBV, Universidad de Valencia Clusters: CVIDA Final User/Businesses: company network (SME) providing sports equipment, regional network of innovative cities Partner : LUAS Research: LUC Final User/Businesses: SMEs, Lappset sport service providers in Rovaniemi, Kemi, Tornio Lapin Liikunta ry Partner : Regional Council of Kainuu, Final users/business: network around Kainuun Etu Ltd. Partner: Flanders Research: Howest Vital Cities onderzoeksgroep; KU Leuven Final User/Businesses: SME, Cities Partner : Trentino Sviluppo Partner: INDESCAT Catalan Sports Cluster Final User/Businesses: SME, Cities

PUBLIC/PRIVATE INVESTMENT in SMART VITAL URBAN AREAS/CITIES How? Co creation (Living lab approach) of nonobtrusive, intuitive innovations Data driven; evidence based Public-Private business cases Strong Cluster/SME involvement Partners combine their excellences and bring in their local flavours

Result and Impact Data driven and Evidence based innovations Economical impact: Scalable business cases Innovative products and services Jobs Commercial revenue Societal impact: Liveable cities Healthy Active citizens Fun on top of exercise Community strengthening

Next Steps & Funding mix Deepening the regional excellences and partnerships (Q3/Q4 2018) Elaborate Q-helix approach based on regional excellences (Q1 2019) Companies (SME and larger) (semi) Public partners RTD partners End users (living lab approach) Signing of MoU (Q1 2019) from interest to commitment Develop funding mix (Q1.., 2019) public-private investments (to be elaborated)

ClusSport Innovation for sport, vitality and business 5 investment projects Smart Vitality at Work Smart Vital Urban Areas/Cities (Data-driven) Sport innovation 4.0 Smart Sport Tourism (ValoSport3) Smart Gyms

Wijlens@sportsandtechnology.com Investing in sport and vitality pays off