Two Corporate Drive, Ninth Floor Shelton, CT 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertisersupported media-as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. AVERAGE NON- CIRCULATION NON- Not Included Elsewhere Copies Other Circulation - Advertiser and Agency 284 Rotated or Occasional - Allocated for Trade Shows and Conventions 1,226 - All Other 1,156 2,666 BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2009 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. SIGNAL MAGAZINE Armed Forces Communications AFCEA 4400 Fair Lakes Court Fairfax, VA 22033-3899 Tel.: (703) 631-6100 Fax: (703) 222-8762 www.afcea.org/signal/ advertising@afcea.org Official Publication of: AFCEA Established: 1946 Issues Per Year: 12 FIELD SERVED SIGNAL MAGAZINE serves the communications, IT, global security, computer, intelligence, electronics and information systems disciplines. Included in these disciplines are individuals in the military, defense and civil government agencies, business/industry, education, and civilian organizations worldwide. DEFINITION OF RECIPIENT QUALIFICATION recipients are individuals and company copies in the government, military and business/ industry whose areas of involvement are management, information technology, engineering/r&d, acquisition, contracting, procurement, test and evaluation, analysis, operations, maintenance, product management, program management, business development, professional/education, and other related areas. Their applications are in command and control, communications, computers, computers in communications, data management, electronic warfare, electronics, emergency management, imaging, surveillance and reconnaissance, information assurance, information management, information operations, information security, intelligence, law enforcement, modeling and simulation, networks, public safety, radar, satellites, systems management, telecommunications, training, and other related areas. 1. AVERAGE CIRCULATION BREAKOUT FOR PERIOD Non- Individual 354 1.1 - - 354 1.1 *Membership Benefit 31,891 97.7 2,351 7.2 29,540 90.5 *Multi-Copy Same Addressee 390 1.2 - - 390 1.2 Single Copy Sales - - - - - - CIRCULATION 32,635 100.0 2,351 7.2 30,284 92.8 *See Paragraph 9 No. NEC/06-09 2. CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD 2009 Issue *Number Removed *Number Added & Non- 2009 Issue *Number Removed *Number Added & Non- January 32,072 396 14 2,335 30,147 32,482 April 32,190 695 14 2,354 30,545 32,899 February 32,005 493 14 2,340 30,172 32,512 March 31,782 600 14 2,346 30,050 32,396 *See Paragraph 9 May 31,965 810 15 2,362 30,428 32,790 June 31,711 923 92 2,369 30,357 32,726 1 www.bpaww.com
3a. BUSINESS/OCCUPATION BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2009 This issue is 0.6% or 187 copies above the average of the other 5 issues reported in Paragraph two. BUSINESS AND INDUSTRY PERCENT OF Non- PAID & Association Indiv. Corp. Single Active Air Force 1,869 5.7 203 1,666 1,806 63-1,639 27 - Active Army 936 2.8 129 807 916 20-742 61 4 Active Coast Guard 52 0.2 4 48 52 - - 47 1 - Active Marine Corps 159 0.5 11 148 155 4-146 2 - Active Navy 478 1.5 46 432 468 10-406 23 3 Sub- 3,494 10.7 393 3,101 3,397 97-2,980 114 7 Business/Industry 21,959 67.0 866 21,093 21,411 536 12 9,043 11,989 61 Consultant 908 2.8 308 600 906 2-563 37 - Educator/Academia 443 1.3 52 391 424 19-284 101 6 Full-Time Students 260 0.8 18 242 257 3-235 6 1 Sub- 23,570 71.9 1,244 22,326 22,998 560 12 10,125 12,133 68 National Government - Defense 2,187 6.7 259 1,928 2,125 62-1,820 98 10 National Government - Homeland Security 79 0.2 3 76 72 7-63 13 - National Government - Intelligence 161 0.5 2 159 153 8-156 2 1 National Government - Other 142 0.4 1 141 139 3-112 28 1 National Guard/Reserves 255 0.8 9 246 245 10-240 6 - Sub- 2,824 8.6 274 2,550 2,734 90-2,391 147 12 Non-DOD Civil Government Employee 123 0.4 43 80 122-1 74 5 1 State/Local/Provincial Government 151 0.4 26 125 148 3-121 4 - Sub- 274 0.8 69 205 270 3 1 195 9 1 Other 2,628 8.0 382 2,246 2,566 60 2 1,345 544 357 Sub- 2,628 8.0 382 2,246 2,566 60 2 1,345 544 357 CIRCULATION 32,790 100.0 2,362 30,428 31,965 810 15 17,036 12,947 445 PERCENT 100.0 7.2 92.8 97.5 2.5-52.0 39.4 1.4 www.bpaww.com 2
SPECIALTY SPECIALITY GENERAL CLASSIFICATION Avionics, Warfare/ Information Operations, s, Radar C3I, C4I, Command & Control/ Communications Communications, Computer Hardware/ Software, Computers, Computers in Communication Emergency Management/ Law Enforcement/ Public Safety Intelligence Satellites Imaging, Surveillance & Reconnaissance Training/ Modeling & Simulation Other Active Air Force 55 621 884 5 50 16 12 7 219 Active Army 30 376 357 6 29 8-5 125 Active Coast Guard 1 26 15 4 3 1 - - 2 Active Marine Corps 2 85 55-5 - - 1 11 Active Navy 27 164 184 1 19 5 9 7 62 Sub- 115 1,272 1,495 16 106 30 21 20 419 Business/Industry 452 3,540 7,005 167 1,205 107 258 192 9,033 Consultant 46 204 436 23 69 31 - - 99 Educator/Academia 24 53 145 11 37 2 3 29 139 Full-Time Student 5 17 64 6 8 1 1 2 156 Sub- 527 3,814 7,650 207 1,319 141 262 223 9,427 National Government - Defense 85 558 958 14 139 14 27 23 369 National Government - Homeland Security 1 10 34 7 6 - - 3 18 National Government - Intelligence 5 8 58-72 - 6 1 11 National Government - Other 5 14 76 4 5-3 6 29 National Guard/Reserves 9 65 119 6 17-4 1 34 Sub- 105 655 1,245 31 239 14 40 34 461 Non-DOD Civil Government Employee 4 12 62 13 10 3 - - 19 State/Local/Provincial Government Employee 8 21 49 24 6 1-3 39 Sub- 12 33 111 37 16 4-3 58 Other 78 321 653 21 101 12 17 16 1,409 Sub- 78 321 653 21 101 12 17 16 1,409 CIRCULATION 837 6,095 11,154 312 1,781 201 340 296 11,774 OCCUPATION OCCUPATION GENERAL CLASSIFICATION Processing, Information Systems/IRM, Information Technology Acquisition/Contracti ng/ Procurement, Engineering/R&D/ Test & Evaluation/Analysis, Logistics, Procurement, Production Maintenance Account Executive Level Operations, Sales/Marketing/ Business Development Consulting, Professional/ Education, Other Product Program/Project Management Active Air Force 830 190 22 480 268 79 Active Army 283 110 7 338 170 28 Active Coast Guard 11 5-25 6 5 Active Marine Corps 68 4 1 57 26 3 Active Navy 173 54 3 161 62 25 Sub- 1,365 363 33 1,061 532 140 Business/Industry 1,844 2,681 21 8,650 7,822 941 Consultant 257 200 7 353 91 - Educator/Academia 66 103-105 158 11 Full-Time Student 35 45-11 163 6 Sub- 2,202 3,029 28 9,119 8,234 958 National Government - Defense 611 569 11 479 356 161 National Government - Homeland Security 20 14-13 21 11 National Government - Intelligence 43 29-36 27 26 National Government - Other 44 16-33 30 19 National Guard/Reserves 120 37-42 37 19 Sub- 838 665 11 603 471 236 Non-DOD Civil Government Employee 27 21 2 56 17 - State/Local/Provincial Government Employee 28 21 1 46 46 9 Sub- 55 42 3 102 63 9 Other 299 347 9 497 1,409 67 Sub- 299 347 9 497 1,409 67 CIRCULATION 4,759 4,446 84 11,382 10,709 1,410 3 www.bpaww.com
3b. QUALIFICATION SOURCE BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2009 Within QUALIFICATION SOURCE 1 year 2 years 3+ years & Non- I. Direct request: 98 10 17 107 18 - - 125 125 0.4 a. Written 14 2 11 26 1 - - 27 27 0.1 b. Telecommunication 3 1 3 7 - - - 7 7 - c. 81 7 3 74 17 - - 91 91 0.3 II. Request from recipient s company: 193 29-216 5 1-222 222 0.7 a. Written 191 29-214 5 1-220 220 0.7 b. Telecommunication 2 - - 2 - - - 2 2 - c. - - - - - - - - - - III. Membership Benefit: 22,818 5,124 4,378 31,522 786 12 2,362 29,958 32,320 98.5 a. Individual 11,155 3,973 4,009 18,470 661 6 2,358 16,779 19,137 58.3 b. Organizational 11,663 1,151 369 13,052 125 6 4 13,179 13,183 40.2 IV. Communication from recipient or recipient s company (other than request): 119 4-120 1 2-123 123 0.4 a. Written 119 4-120 1 2-123 123 0.4 b. Telecommunication - - - - - - - - - - c. - - - - - - - - - - V. Sources other than above (listed alphabetically): - - - - - - - - - - Association rosters and directories - - - - - - - - - - Business directories - - - - - - - - - - Manufacturer s, distributor s and wholesaler s lists - - - - - - - - - - Other sources - - - - - - - - - - VI. Single Copy Sales: - - - - - - - - - - CIRCULATION 23,228 5,167 4,395 31,965 810 15 2,362 30,428 32,790 100.0 PERCENT 70.8 15.8 13.4 97.5 2.5-7.2 92.8 100.0 Percent 3c. MAILING ADDRESS BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2009 MAILING ADDRESS & Non- Individuals by name and title and/or function 25,753 578 5 2,083 24,253 26,336 80.3 Individuals by name only 5,751 98-279 5,570 5,849 17.8 Titles or functions only 1 - - - 1 1 - Company names only 207 4 1-212 212 0.7 Multi-Copy Same Addressee copies 253 130 9-392 392 1.2 Single Copy Sales - - - - - - - CIRCULATION 31,965 810 15 2,362 30,428 32,790 100.0 Percent 4. GEOGRAPHICAL BREAKOUT OF CIRCULATION FOR ISSUE OF MAY 2009 www.bpaww.com & Non- Percent State & Zip Code 039-049 Maine 18 - - 4 14 18 030-038 New Hampshire _ 148 3-13 138 151 050-059 Vermont 12 - - 2 10 12 010-027 Massachusetts 691 20-35 676 711 028-029 Rhode Island 35 1-7 29 36 060-069 Connecticut 79 2-7 74 81 NEW ENGLAND 983 26-68 941 1,009 3.1 100-149 New York 430 8-31 407 438 070-089 New Jersey 821 10 1 51 781 832 150-196 Pennsylvania 409 15-31 393 424 MIDDLE ATLANTIC 1,660 33 1 113 1,581 1,694 5.2 430-459 Ohio 639 12-48 603 651 460-479 Indiana 81 1-9 73 82 600-629 Illinois 485 17-51 451 502 480-499 Michigan 54 - - 10 44 54 530-549 Wisconsin 24 - - 4 20 24 EAST NO. CENTRAL 1,283 30-122 1,191 1,313 4.0 550-567 Minnesota 92 1-3 90 93 500-528 Iowa 101 2-6 97 103 630-658 Missouri 176 2-14 164 178 580-588 North Dakota 6 - - - 6 6 570-577 South Dakota 12 - - 2 10 12 680-693 Nebraska 308 12-22 298 320 660-679 Kansas 47 3-4 46 50 WEST NO. CENTRAL 742 20-51 711 762 2.3 197-199 Delaware 18 1-4 15 19 206-219 Maryland 3,147 71 2 159 3,061 3,220 200-205 Washington, DC _ 462 12-15 459 474 220-246 Virginia 8,355 279 7 543 8,098 8,641 247-268 West Virginia 59 4-6 57 63 270-289 North Carolina 349 3-38 314 352 290-299 South Carolina 282 4-23 263 286 300-319 Georgia 730 17-69 678 747 320-349 Florida 1,630 47 1 141 1,537 1,678 SOUTH ATLANTIC 15,032 438 10 998 14,482 15,480 47.2 4 & Non- Percent State & Zip Code 400-427 Kentucky 29 - - 5 24 29 370-385 Tennessee 66 1 1 14 54 68 350-369 Alabama 565 12-53 524 577 386-397 Mississippi 59 3-7 55 62 EAST SO. CENTRAL 719 16 1 79 657 736 2.2 716-729 Arkansas 21 - - 7 14 21 700-714 Louisiana 198 7-6 199 205 730-749 Oklahoma 172 5-16 161 177 750-799 Texas 924 18-121 821 942 WEST SO. CENTRAL 1,315 30-150 1,195 1,345 4.1 590-599 Montana 10 1-1 10 11 832-838 Idaho 40 1 - - 41 41 820-831 Wyoming 7 - - 2 5 7 800-816 Colorado 848 32-76 804 880 870-884 New Mexico 84 4-13 75 88 850-865 Arizona 453 12-48 417 465 840-847 Utah 94 4-7 91 98 889-898 Nevada 56 4-13 47 60 MOUNTAIN 1,592 58-160 1,490 1,650 5.0 995-999 Alaska 58 3-9 52 61 980-994 Washington 177 3-29 151 180 970-979 Oregon 92 2-8 86 94 900-961 California 2,485 57 2 177 2,367 2,544 967-968 Hawaii 605 16-59 562 621 PACIFIC 3,417 81 2 282 3,218 3,500 10.7 UNITED STATES 26,743 732 14 2,023 25,466 27,489 83.8 969 & 004-009 U.S. 47 1-4 44 48 Territories Canada 404 8-25 387 412 Mexico - - - - - - Other International 4,007 31 1 218 3,821 4,039 APO/FPO 764 38-92 710 802 CIRCULATION 31,965 810 15 2,362 30,428 32,790 100.0
NEW AND RENEWED PAID SUBSCRIPTIONS ORDERED/SOLD FOR THE PERIOD Includes gross subscription sales/orders with unpaid invoices pending. Average Annual Subscription Order Price: 12 issues for $20.44 5. PRICES Percent 6. USE OF FREE PROMOTIONAL INCENTIVES Percent Offers ( 5% of Orders) 12 issues for $20.00 11,422 81.9 36 issues for $65.00 1,973 14.2 All Others 542 3.9 13,937 100.0 Ordered without promotional incentive 13,937 100.0 Ordered with editorial promotional incentive - - Ordered with other promotional incentive - - 13,937 100.0 7. AVERAGE ANNUAL AUDITED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended: 2005 2006 2007 January - June 2008 July - December 2008 Circulation Claim January- June 2009* Audit Average 30,108 30,655 31,360 30,400 31,036 32,635 Non- 1,977 2,049 2,165 1,217 1,255 2,351 1,977 2,049 2,165 1,216 1,252 2,341 _ - - - 1 3 10 & - - - - - - 28,131 28,606 29,195 29,183 29,781 30,284 28,131 28,606 29,192 29,090 29,615 29,614 _ - - 3 86 154 643 & - - - 7 12 27 Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC $19.08 $20.53 $20.59 $20.60 $20.44 *NOTE: January - June 2009 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. 8. PAID CIRCULATION DATA $20.44 Average Annual Subscription Order Price for the Period. (includes promotional incentive value, if any) 12 Issues Per Year **NC **NC 9. ADDITIONAL DATA All Single Copy Sales Prices for the Period Renewal Rate of Subscribers (Optional) METHOD OF DISTRIBUTION All qualified circulation conforms to the field served of a recipient's qualification, as reported. copies are distributed via postal services or other carriers. Recipients who request the electronic version are notified via email when the version is available. PARAGRAPH 1: paid benefit of membership subscriptions averaging 29,540 copies were sold to qualified recipients at the basic price. Regular member's yearly subscription price of $20.00 is included in the dues and is non-deductible there from. paid multi-copy single addressee subscriptions averaging 390 copies were sold to qualified recipients at $20.00 subscription price, in quantities of 2 to 74. PARAGRAPH 2: Additions and removals are not required for paid circulation. Additions and removals are not available for non-paid circulation and therefore not reported herein. GEOGRAPHICAL BREAKOUT OF INTERNATIONAL CIRCULATION FOR ISSUE OF MAY 2009 COUNTRY COUNTRY COUNTRY ASIA Denmark 6 Turkey 46 Afghanistan 1 Estonia 26 Ukraine 2 China 1 Finland 69 United Kingdom 543 Hong Kong - SAR 3 France 27 unspecified Europe 15 India 13 Germany 587 AFRICA Indonesia 1 Greece 79 Egypt 1 Japan 165 Hungary 2 Nigeria 5 Korea, Republic Of 21 Iceland 1 South Africa 2 Malaysia 1 Ireland 3 NORTH AMERICA Pakistan 1 Italy 734 Canada 412 Philippines 4 Luxembourg 1 United States 28,338 Singapore 6 Netherlands 141 CENTRAL AMERICA Thailand 2 Norway 53 Panama 1 MIDDLE EAST Poland 99 SOUTH AMERICA Israel 6 Portugal 312 Argentina 89 Qatar 1 Romania 87 Chile 1 Saudi Arabia 6 Russian Federation 3 ASIA PACIFIC United Arab Emirates 5 Slovakia 18 Australia 83 EUROPE Slovenia 1 New Zealand 10 Belgium 71 Spain 14 Bulgaria 97 Sweden 472 CIRCULATION 32,790 Czech Republic 87 Switzerland 15 5 www.bpaww.com
1. AVERAGE CIRCULATION BREAKOUT FOR PERIOD PRINT VERSION ONLY Non- Individual 331 1.0 - - 331 1.0 Membership Benefit 31,366 98.2 2,341 7.3 29,025 90.9 Multi-Copy Same Addressee 258 0.8 - - 258 0.8 Single Copy Sales - - - - - - CIRCULATION 31,955 100.0 2,341 7.3 29,614 92.7 1. AVERAGE CIRCULATION BREAKOUT FOR PERIOD ELECTRONIC VERSION ONLY Non- Individual 22 3.4 - - 22 3.4 Membership Benefit 520 79.6 10 1.5 510 78.1 Multi-Copy Same Addressee 111 17.0 - - 111 17.0 Single Copy Sales - - - - - - CIRCULATION 653 100.0 10 1.5 643 98.5 1. AVERAGE CIRCULATION BREAKOUT FOR PERIOD BOTH PRINT & ELECTRONIC VERSION Non- Individual 1 3.7 - - 1 3.7 Membership Benefit 5 18.5 - - 5 18.5 Multi-Copy Same Addressee 21 77.8 - - 21 77.8 Single Copy Sales - - - - - - CIRCULATION 27 100.0 - - 27 100.0 PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Kent R. Schneider, Publisher Beverly P. Mowery, Associate Publisher (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 31, 2009 State Virginia County Fairfax Received by BPA Worldwide July 31, 2009 Type PD ID Number S039Y0J9 www.bpaww.com Copyright 2009 BPA Worldwide. All rights reserved. Recycled Paper