Pay for Performance Conference

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Pay for Performance Conference February 7, 2006 Jon Kingsdale, Ph.D. John Freedman, M.D., M.B.A.

Outline Approach to, and rationale for value-based tiering Collaboration with providers to develop valuebased metrics Member response to tiering

Decrease Medical Trend & Improve Quality & Service Network Tiering bridges the boundary between supplyside and demand-side initiatives Supply Side Risk Contracting P4P Selective Contracting Profiling UR\PA TIERING Demand Side Benefits Cost-Sharing HRA\HSA Disease Management Health Promotion TIERING

Plan Design Overview PPO Benefits Phased, multi-year, approach beginning 7/1/04 * In-network providers covered at different levels based on quality and efficiency measures Out-of-network covered at 80% after deductible Efficiency and quality measures Began with index scores for hospitals 3 hospital inpatient specialties Add PCPs and specialists in future Variable co-pay based on provider selection Core medical & Rx management * State s open enrollment effective 7/1/04

Year Example 1: Fiscal of Hospital Year 2005 Index Model (7/1/04 6/30/05) Year 1: FY 2005 Hospital Index (Inpatient) Quality Better Quality Good Efficiency Standard co-pay Good Quality Good Efficiency Higher co-pay Efficiency Better Quality Better Efficiency Lower co-pay Good Quality Better Efficiency Standard co-pay

Year Actual 1: Hospital Fiscal Year Index 2005 (Inpatient) Model (7/1/04 6/30/05) Higher score Lowest Copay Quality Higher Quality/ Good Efficiency Standard Copay (50% of hospitals) (25% of hospitals) Higher Quality/ Higher Efficiency Highest Copay (25% of hospitals) Good Quality/ Good Efficiency Good Quality/ Higher Efficiency Lower scores Cost Efficiency Higher score

Hospital Cost & Quality Measures Cost Adjusted average cost per case: Contracted rates Average length of stay Service mix Case-mix and severity adjusted Quality Adjusted mortality rate Adjusted complications rate (AHRQ) NHVRI/JCAHO measures Leapfrog (CPOE, ICU Staffing, Safe Practices) Volume Credentialing status

Eastern Pediatric Quality vs. Efficiency Community Hospitals 3.00 2.00 1.00 Quality 0.00-1.00-2.00-3.00-5.00-4.00-3.00-2.00-1.00 0.00 1.00 2.00 Efficiency

Hospital Response Right product, right concept Upset by initial lack of consultation Methodology stinks

Refinements via collaboration Feedback on hospital inpatient metrics Extensive network involvement Network hospitals individually and collaboratively Expert Panel convened throughout summer, 2004 Invited Hospital Association to have leading role Great respect for process and grudging acceptance of outcome One tier-3 hospital given consulting assistance & pulled itself up to tier-1

Original 3 Year Proposal: PCP s: FY 2006 Specialists: FY 2007 Quality Physician Index (Outpatient & Inpatient) Better Quality Good Efficiency Standard co-pay Better Quality Better Efficiency Lower co-pay Good Quality Good Efficiency Higher co-pay Good Quality Better Efficiency Standard co-pay Efficiency

Provider Education & Outreach 2.0 PCP ratings development began July, 2005 Began discussion with Central Physicians Committee in Sept. 2004 Review industry trends and Tufts HP strategy related to quality and efficiency measurement Overview of plan design and tiering methodology by Ms. Mitchell Reached out to Massachusetts Medical Society Physician Quality Measurement Expert Advisory Panel empowered to help define quality and efficiency metrics in conjunction with Central Physicians Committee Value-based ratings using cost (episodes of care) and quality (HEDIS & patient satisfaction)

How to Design Products and Deploy Information to Improve Value: 1. Sensitize beneficiaries to value [quality & price] 2. Enable shopping ( transparency ) 3-tier Rx Value-scoring providers Decision-support tools 3. Align contracting strategy (P4P)

Sensitize Members to Value in Plan Design Inpatient Copayment by Value Tier Hospital Pediatrics Obstetrics Adult Med/Surg Hospital A $200 $200 $200 Hospital B $400 $600 $400 Hospital C N/A $400 $600

Sample Web Screen Enables Shopping Hospital Cost Quality $$$$ 75th percentile or more **** 75th percentile or more $$$ 51st - 75th percentile *** 51st - 75th percentile $$ Increasing 26th - 50th percentile ** Increasing 26th - 50th percentile $ Cost 25th percentile or less * Quality 25th percentile or less Adult Med/Surg Obstetrics Pediatrics Cost Score Quality Score Cost Score Quality Score Cost Score Quality Score Hospital A $$$ ** $$ *** $ *** Hospital B $ **** $$$ ** $$ *** Hospital C $$$$ ** $$$ * $$$ * Hospital D $$ *** $ ** $$ **** Hospital E $$ *** $ **** $$ **** Hospital F $ * $$ ** $$$ ** Hospital G $$$ **** $$$$ *** $$ ***

Percentage of Cases at Tier 1 Hospitals Among Persisting Members (Baseline vs Year 1) 28 27 26 25 24 23 22 21 20 19 18 17 16 15 27.2 27.1 26.1 25.3 23.5 22.8 Obstetrics Adult M/S Pediatrics

Percentage of Cases at Tier 1 Hospitals for Termed vs New Members 28 27 26 25 24 23 22 21 20 19 18 17 16 15 27.5 27.5 24.6 24.6 22.1 21.2 Obstetrics Adult M/S Pediatrics

Health Plan Decision Making: Factors Considered - Major Categories Major Categories of Factors Considered When Choosing Navigator % responses 40% 35% 30% 25% 20% 15% 10% 5% 35% 29% 23% 23% 20% 11% 7% 5% 2% 0% PPO platform Cost Prior experience Network Coverage/ benefits THP brand Word-ofmouth Value Innovation All respondents Multiple responses allowed. Sample size: 395

Health Plan Decision Making: Factors Considered - Details Premium cost was the most frequently considered factor by new members. Out-of-pocket costs was the least frequently mentioned reason Detailed Factors Considered (New vs. Renewed members) 35% 30% 25% % responses 20% 15% 10% 5% 0% No referrals Freedom to choose a doctor Premium cost OOP costs Personal experience w/thp Doctors/ hospitals in the network Coverage/ benefits It's offered by THP Recomm. From friends Multiple answers allowed. Sample sizes: New=203, Renewed=203 New members Renewed members

Health Plan Decision Making: The Reasons that Put Navigator Ahead Those new members who also seriously considered plans other than Navigator decided on Navigator, because it provided freedom to choose a doctor and their doctors/hospitals were in the network. Again, OOP was least consideration. Most Important Reason to Choose Navigator 20% % responses 15% 10% 5% 15% 15% 14% 13% 13% 13% 13% 11% 8% 5% 6% 8% 8% 5% 5% 16% 0% Freedom to choose a doctor Doctors/ hospitals in the network Premium cost No referral Coverage/ benefits OOP costs It's offered by THP Personal experience w/thp New members Renewed members Multiple answers allowed. Sample sizes: New=109, Renewed=64 (Asked only to those who considered other health plans.)

Information Sources: Tufts HP Web site Info. Sought Two-thirds of those who visited Tufts HP s Web site (30% of members) looked up providers. Information about Tufts HP, in general, was also sought by about a third of them. Fewer people looked for information about drug tiers/copays, hospital copay levels, and the hospital quality profile. Information Looked for in the THP's Web site % responses 80% 60% 40% 20% 0% 66% Provider info 17% 16% 19% Hospital copay levels Hospital quality profile 34% Drug tiers/copay THP info Wellness programs/ benefits 4% 3% Other All respondents Sample size (THP Web site visitors): 113

Experiences of Renewed Members: Usage Of those members who reported that they or their family members had been admitted to a hospital while being covered by the Navigator plan, only 9% said that they used the online tools to find information about the hospital before the hospitalization. The Navigator Plan Usage Levels 35% 30% 25% 20% 15% 10% 5% 0% 33% Admitted to a hospital 9% Used online tool Sample sizes: Admitted to a hospital=203, Used online tool=66

Experiences of Renewed Members: Satisfaction 89% of renewed members completely/very satisfied with the Navigator plan 77% of renewed members completely/very satisfied in 2005 CAHPS survey Satisfaction score of those Navigator members who were admitted was slightly lower than for members without such an experience. This finding is consistent with results from other studies, which find that healthier members tend to be more satisfied. Satisfaction with the Navigator % Completely/very satisfied 100% 80% 60% 40% 20% 89% 91% 85% 83% 85% Yes No 0% Overall Admitted to a hospital Used Online tool Completely/very/somewhat satisfied = 96.6% Sample sizes: Overall=203, Hospital-Yes=66, No=137, Online: Yes=6, No=60

Summary Because of direct influence on providers and the providers influence on members, credibility of metrics is crucial Collaboration with providers to develop value-based metrics is key process step Provider response has been great respect for process and grudging acceptance of metrics & product Early member response to metrics & copay tiering is marginal, but change on the margin may suffice