INTERNATIONAL CAREER DEVELOPMENT CONFERENCE REGISTRATION KIT APRIL 13-16, 2019 ORLANDO, FLORIDA

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE REGISTRATION KIT APRIL 13-16, 2019 ORLANDO, FLORIDA

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE The Collegiate DECA International Career Development Conference is the pinnacle of the membership year with powerful learning, networking and competition opportunities. Join more than 1,500 Collegiate DECA members immersed in professional development academies, competitive events and management institutes. Engage with professionals through Professional Development Academies: Business Management and Administration, Entrepreneurship, Finance and Accounting, Hospitality and Tourism, and Marketing and Communications. Demonstrate your career knowledge and skills by participating in Collegiate DECA s Competitive Events Program in hopes of being named an international champion. Network with representatives from corporate supporters and educational partners participating in the College and Career Exhibits. Don t miss out on special programs such as the Culinary Management Institute, Management Institute, Entrepreneurship Challenge, Sales Challenge and the election of the new executive officer team. IMPORTANT DATES MARCH 4 Executive Officer Candidate Applications Due MARCH 15 Conference Registration Due to DECA Inc. MARCH 15 Hotel Reservation Deadline to Hilton Orlando Lake Buena Vista MARCH 26-APRIL 3 Online Testing Window for Competitive Events APRIL 3 Deadline for Registration Changes APRIL 11 Deadline for Registration Refunds APRIL 13-16 Collegiate DECA International Career Development Conference COLLEGIATEDECA.ORG 2

TENTATIVE AGENDA FRIDAY APRIL 12 5:00 PM - 8:00 PM Shop DECA 5:00 PM - 9:00 PM Conference Registration SATURDAY APRIL 13 9:00 AM - 1:00 PM Conference Registration 9:00 AM - 8:00 PM Shop DECA 9:00 AM - 12:00 PM Executive Officer Candidate Orientation and Interviews 8:00 PM Grand Opening Session * Schedule subject to change. Check deca.org/colicdc for updates. SUNDAY APRIL 14 7:30 AM - 4:00 PM Shop DECA 8:00 AM - 4:00 PM Culinary Management Institute + Management Institute 9:00 AM - 12:00 PM Professional Development Academies (required) 10:00 AM - 2:30 PM Exhibits and Campaign Booths 10:30 AM - 12:00 PM Advisor Professional Development Forum 12:00 PM - 1:00 PM Competitive Event Briefings (required) 1:00 PM Lunch on Your Own 2:00 PM - 3:00 PM Chapter-to-Chapter Best Practice Sharing 3:00 PM Entrepreneurship Challenge + Sales Challenge Sign-Up 4:00 PM Election/Voting Delegate Sessions MONDAY APRIL 15 7:30 AM - 5:00 PM Shop DECA 7:30 AM - 12:00 PM Exhibits and Campaign Booths 8:00 AM - 5:00 PM Competitive Event Preliminary Competition Culinary Management Institute Management Institute 2:00 PM Learn from the Pros 3:00 PM - 5:30 PM Entrepreneurship Challenge + Sales Challenge Preliminary Competition TUESDAY APRIL 16 8:00 AM - 8:00 PM Shop DECA 8:15 AM Preliminary Awards Session 9:00 AM Competitive Event Final Competition 9:30 AM Culinary Management Institute + Management Institute Presentations 10:00 AM - 12:00 PM Entrepreneurship Challenge + Sales Challenge Preliminary Competition 10:30 AM Election/Business Session 8:00 PM Grand Awards Session COLLEGIATEDECA.ORG 3

EDUCATIONAL PROGRAMS As part of the Competitive Events Program, Collegiate DECA members participate in Professional Development Academies aligned with a designated career track. The academies provide attendees a unique opportunity to gain real-world expertise and insight from industry professionals. They take place on Sunday and are required for all competitors. BUSINESS MANAGEMENT + ADMINISTRATION Business Ethics Business Research Human Resource Management Retail Management Sales Management Meeting HOSPITALITY + TOURISM Event Planning Hotel and Lodging Restaurant and Food Service Management Travel and Tourism ENTREPRENEURSHIP Entrepreneurship Challenge Entrepreneurship Operations Entrepreneurship - Growing Your Business Entrepreneurship - Starting a Business MARKETING + COMMUNICATIONS Advertising Campaign Business-to-Business Marketing Emerging Technology Marketing Strategies Fashion Merchandising and Marketing International Marketing Marketing Communications Marketing Management Professional Sales Sales Challenge Sports and Entertainment Marketing FINANCE + ACCOUNTING Corporate Finance Financial Accounting Financial Statement Analysis Managerial Accounting COLLEGIATEDECA.ORG 4

CONFERENCE ACTIVITIES The Collegiate DECA International Career Development Conference offers the opportunity for members to participate in competitive events, institutes and challenges. Learn more about each of these at www.deca.org/colicdc. COMPETITIVE EVENTS Collegiate DECA s Competitive Events Program allows students to put their experience, skills and knowledge to the test while representing their college or university. Students compete for top international honors in one of 25 competitions. Students are evaluated by business and industry professionals against industry-validated knowledge and skill standards. See the Collegiate DECA Guide for the official competitive events list (page 15), general rules and regulations (page 14) and specific guidelines for each competitive event. CULINARY INSTITUTE The Culinary Management Institute is a dynamic, interactive learning activity designed for students enrolled in culinary/ food service programs. Activities include discussions and interaction between students and top industry professionals on topics such as current trends and issues in the food service industry. Management-level issues will develop from hands-on food service experiences and/or business tours. The Culinary Management Institute includes the popular hands-on Culinary Challenge team competition. MANAGEMENT INSTITUTE - Sponsored by PiperJaffray The Management Institute is a forum to allow students to discuss critical issues with business professionals. The perceptions and philosophies of experienced business professionals can help Collegiate DECA members better prepare for their roles as supervisors and managers. The institute format includes presentations on a major topic followed by small discussion groups and/or case studies on that topic. The format allows for in-depth discussion and interactive learning between participants and business professionals, as well as the Management Challenge team competition. ENTREPRENEURSHIP CHALLENGE - Sponsored by Hilton Worldwide The Entrepreneurship Challenge allows students to join those who share the entrepreneurial spirit. Entrepreneurship-focused seminars allow for in-depth discussion and interactive learning between students and successful entrepreneurs. The program includes the popular Entrepreneurship Challenge team competition. The Entrepreneurship Challenge seminars and team competition are open to all conference participants. Students may register for the Entrepreneurship Challenge as their primary conference activity. Event competitors may also participate in the challenge as a secondary conference activity as their schedule allows. SALES CHALLENGE The Sales Challenge allows students to join their fellow participants in preparing for their chosen career, giving them the chance to really know what it means to sell. Sales-focused seminars allow for in-depth discussion and interactive learning on the key principles of selling: prospecting, pre-approach, approach, needs identification, the presentation, sales resistance, closing the sale, and after the sale service. The program also includes the popular Sales Challenge competition. The Sales Challenge seminars and individual competition are open to all conference participants. Students may register for the Sales Challenge as their primary conference activity. Event competitors may also participate in the Challenge as a secondary conference activity as their schedule allows. COLLEGIATEDECA.ORG 5

2018-2019 COMPETITIVE EVENTS INDIVIDUAL CASE STUDY EVENTS CORPORATE FINANCE FINANCE EXAM ENTREPRENEURSHIP OPERATIONS ENTREPRENEURSHIP EXAM FASHION MERCHANDISING AND MARKETING MARKETING EXAM FINANCIAL ACCOUNTING FINANCE EXAM HOTEL AND LODGING HUMAN RESOURCE MANAGEMENT HOSPITALITY AND TOURISM EXAM BUSINESS MANAGEMENT AND ADMINISTRATION EXAM MANAGERIAL ACCOUNTING FINANCE EXAM MARKETING MANAGEMENT MARKETING EXAM RESTAURANT AND FOOD SERVICE MANAGEMENT RETAIL MANAGEMENT 1 CASE STUDY 1 STUDENT Laptop, outside materials and internet allowed. PREPARATION TIME PRESENTATION TIME HOSPITALITY AND TOURISM EXAM BUSINESS MANAGEMENT AND ADMINISTRATION EXAM SALES MANAGEMENT MEETING TRAVEL AND TOURISM MARKETING EXAM HOSPITALITY AND TOURISM EXAM TEAM CASE STUDY EVENTS BUSINESS ETHICS BUSINESS-TO-BUSINESS MARKETING EVENT PLANNING FINANCIAL STATEMENT ANALYSIS INTERNATIONAL MARKETING 2 STUDENTS 1 CASE STUDY PREPARATION TIME MARKETING COMMUNICATIONS SPORTS AND ENTERTAINMENT MARKETING PREPARED BUSINESS PRESENTATION EVENTS ADVERTISING CAMPAIGN 1 TO 3 STUDENTS PAGES ALLOWED 1 TO 3 STUDENTS PAGES ALLOWED BUSINESS RESEARCH N/A EMERGING TECHNOLOGY MARKETING STRATEGIES 1 TO 2 STUDENTS ENTREPRENEURSHIP - STARTING A BUSINESS 1 TO 3 STUDENTS PAGES ALLOWED 1 TO 3 STUDENTS PAGES ALLOWED ENTREPRENEURSHIP - GROWING YOUR BUSINESS N/A PROFESSIONAL SALES 1 STUDENT Consult the Collegiate DECA Guide for complete details. COLLEGIATE DECA GUIDE 2018-19 15

CONFERENCE HIGHLIGHTS In addition to the conference activities, you won t want to miss these important conference highlights to round out a full conference experience! EXHIBITS AND BUSINESS NETWORKING Network with representatives from corporate supporters and educational partners participating in the College and Career Exhibits. EXECUTIVE OFFICER ELECTIONS One exciting highlight of the conference is the election of the executive officer team who will serve the upcoming year. Collegiate DECA s Executive Officers are elected by the student members to provide leadership for the current academic year. As our primary student public relations agents, Collegiate DECA s Executive Officers represent more than 15,000 members to a variety of key stakeholders, including fellow members, advisors, education administrators, business partners, public policymakers and more. They also develop a program of work to assist in the implementation of DECA Inc. s strategic plan. Executive Officer Candidate applications are due March 4, 2019. ADVISOR PROFESSIONAL LEARNING The Advisor Professional Development Forum is a unique professional learning event designed to help advisors take their chapter to the next level. Attendees will engage in an idea exchange led by innovative advisors and corporate partners. EMERGING LEADER SERIES WORKSHOPS As part of the Emerging Leader Series, workshops will be hosted to focus on preparing emerging leaders and entrepreneurs as well as on topics designed to help build strong chapters. Check the conference program for the workshops offered at this year s conference. COLLEGIATEDECA.ORG 7

REGISTRATION INFORMATION All conference participants must be officially registered for the conference with DECA Inc. All attendees should follow the instructions on this page, except for those in the following chartered associations that should register with their chartered association: Florida Louisiana Massachusetts Michigan Mississippi Montana North Dakota To contact your chartered association, visit https://www.deca.org/about/ chartered-associations-directory/. The chartered associations above may assess a chartered association fee, so confirm the registration rate with your association advisor. EMILY COLUCCI DECA INC. emily@deca.org (703) 860-5000 CONFERENCE QUESTIONS REGISTRATION $130* per attendee The conference registration fee applies to Collegaite DECA members, advisors, chaperones and alumni, and includes the following: powerful general sessions conference workshops conference materials conference activities conference t-shirt conference insurance competitive event transcript (competitors only) Deadline: March 15, 2019 *An additional $10 will be charged for any registration after March 15 and registration not paid in full by April 11. Shirt sizes can only be guaranteed for registration received by March 15. REGISTRATION QUESTIONS MICHAEL MOUNT DECA INC. michael@deca.org (703) 860-5000 PROCEDURES Registration for this conference will take place online at membership. decaregistration.com/deca. All student attendees must be on a paid DECA roster to register. CHANGES: Make changes using the online registration system until April 3, 2019. PAYMENT METHODS OF PAYMENT: Check, purchase order, or credit card (MasterCard, VISA or American Express) are accepted. REFUND POLICY: Paid registrants who cancel on or before 1:00 p.m. EST on April 11, 2019, will receive a full refund. However, for students who cancel after taking an online exam, the refund will be $25.00 less than the registration fee. Refund checks will be sent within one month after the close of the conference. There are no refunds for changes made after 1:00 p.m. EST on April 11, 2019. COLLEGIATEDECA.ORG 8

HOUSING INFORMATION All conference attendees must stay at the official conference hotel and must be part of the official Collegiate DECA room block. All attendees should follow the instructions on this page, except for those in the following chartered associations that should make hotel reservations with their chartered association: Florida Louisiana Minnesota Mississippi Montana North Dakota To contact your chartered association, visit https://www.deca.org/about/ chartered-associations-directory/. HOTEL QUESTIONS AMANDA DOWUNDOM HILTON ORLANDO LAKE BUENA VISTA Amanda.Dowudom@hilton.com ACCOMODATIONS $199 per room night (single, double, triple, quad) plus tax currently 12.5% See page 9 for potential partial tax exemption. Hilton Orlando Lake Buena Vista - Disney Springs Area 1751 Hotel Plaza Boulevard Lake Buena Vista, FL 32830 Deadline: March 15, 2019 Rooms are subject to availability within our block. Once the room block is full, which may occur before the deadline, room rates may increase and/or housing may no longer be available. Due to hotel limitations, no more than four people are allowed in one room. TAX EXEMPTION Your institution or association may qualify for tax exemption for housing in Florida. For guidelines and to apply, visit http://dor.myflorida.com/dor/ forms/current/dr5.pdf. RESERVATION PROCEDURES Hotel reservations will be made using the hotel s DECA website at https://book.passkey.com/ go/colicdc2019. Follow the online instructions to make your reservations. Please put your school s name in the company field. You can book multiple guests in a room and up to nine rooms in the same transaction. If you are booking more than nine rooms, please use the excel spreadsheet on the ICDC website. HOTEL PAYMENT Either full payment, a minimum payment one night s room and tax, or a credit card guarantee (see Credit Card Authorization Form at www. deca.org/colicdc) must be provided when making reservations. Full payment will be required prior to arrival unless the group has been approved by the hotel for afterconference billing. COLLEGIATEDECA.ORG 9

PARTICIPANT QUALIFICATIONS The following are qualifications for participating in Collegiate DECA International Career Development Conference. 1. All conference participants must be officially registered for the conference with DECA Inc. 2. All participants must be paid student members of Collegiate DECA. All competitors must be submitted as members in the online membership system by February 15. Dues must be paid in full before registering. 3. A participant may enter only one (1) of the official competitive events during the ICDC: a. Individual Case Study Events b. Team Case Study Events c. Prepared Business Presentation Events 4. Students participating in the Culinary Management Institute or Management Institute as the primary conference activity may NOT participate in an official competitive event. Students entered in an official competitive event may also compete in the Entrepreneurship Challenge team competition OR the Sales Challenge individual competition (but not both). NOTE: Competitive event time schedules will NOT be scheduled around the Entrepreneurship Challenge or the Sales Challenge preliminary competition. However, for students who make finals in both a challenge and a competitive event, the competitive event finals time will be scheduled after the challenge finals presentations. 5. All participants must attend all assigned Professional Development Academy and Event Briefing sessions scheduled for their competitive event during ICDC. Failure to attend the scheduled sessions may result in disqualification of the participant. Briefing sessions are also required for other conference activities as indicated in the conference program. 6. Participants are responsible for providing all materials, equipment including projector screens, supplies, etc., needed for the presentation where allowed. This includes: tape recorders, projectors, screens, easels, extension cords, video equipment, computers, etc. It is up to the participants to check out their competition room to determine and locate the number of outlets, screen locations, etc. DECA assumes no responsibility for damage/ loss of materials, equipment, supplies, etc. 7. Participants are required to follow the ICDC guidelines for dress code. 8. Photo ID s may be required at any time to verify identity. 9. All conference attendees must stay at the official conference hotel and must be part of the official Collegiate DECA room block. COLLEGIATEDECA.ORG 10

ADDITIONAL INFORMATION ONLINE TESTING All testing for participants in the Individual Case Study Events will be adminstered using an online testing platform between March 26, 2019 and April 3, 2019. On March 22, DECA will send the primary chapter advisor testing tickets and instructions for online testing. More information is available at www.deca.org/colicdc. EVENT ASSISTANTS In order to provide the conference experience to Collegiate DECA members, association advisors and chapter advisors are expected to assist with the operations of competitive events, academies, institutes and challenges. VOTING DELEGATES The Voting Delegate Allocation policy for Collegiate DECA is as follows, according to the Collegiate DECA Bylaws: Sixty (60) days prior to the annual meeting of this division the determination of the apportionment of the additional voting delegates will be made according to reported membership. This final, official allocation will be sent to association advisors prior to the International Career Development Conference in a Collegiate ICDC Update Report. It is up to the association advisor or designee to allocate voting delegate slots for their association. CONDUCT AND DRESS CODE All attendees are required to adhere to the Conference Delegate Practices and Procedures and Dress Code. You can find these documents at www. deca.org/colicdc. NON-DISCRIMINATION POLICY: DECA inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socioeconomic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment, or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate. SPECIAL NEEDS REQUESTS We want to make every opportunity available for our special needs members to participate in ICDC. An online form is at https://deca. formstack.com/forms/collegiate_ deca_special_accommodations_form to identify students that need special services. It is critical that we receive the form by March 21 in order to arrange appropriate services. TRAVEL DISCOUNTS For airfare and rental car discounts, visit www.deca.org/colicdc. ON-SITE REGISTRATION 1. The advisor or group leader is the only person authorized to register his/her chapter or association. Advisors should fill out the Association/Chapter Management and the Advisor On-site Registration Appointment forms through online registration. Registration will be during the following hours at the Hilton Lake Buena Vista hotel: Friday, April 12, 2019 5:00 pm - 9:00 pm Saturday, April 13, 2019 9:00 am - 1:00 pm 2. Bring copies of all registration forms and verification of payment. Verification of registration information will be made at this time. 3. Official conference programs, name badges, delegate ribbons, and any other handouts, tickets or wristbands necessary for the current conference will be provided at registration. The timing and method of distribution of these materials varies by association. 4. All remaining registration fees must be paid at registration. The total amount should be paid with one chapter/association check payable to DECA Inc. Credit cards will also be accepted. 5. Each Advisor/Group Leader who is responsible for registering their chapter directly with DECA will be asked to provide an email address and cell phone number where they can be contacted while at ICDC. FUTURE DATES April 22-25, 2020 April 2021 April 2022 April 15-18, 2023 Atlanta TBD TBD Orlando

ATTRACTION TICKET OPTIONS Collegiate DECA is pleased to announce the 2019 Collegiate DECA International Career Development Conference Tour Package. Pre-order online at www.decaregistration.com/ toursc/ by Friday, April 5. UNIVERSAL ORLANDO RESORT THEME PARKS WALT DISNEY WORLD RESORT MAGIC KINGDOM PARK UNIVERSAL STUDIOS FLORIDA EPCOT UNIVERSAL S ISLANDS OF ADVENTURE DISNEY S HOLLYWOOD STUDIOS $110 DISNEY S ANIMAL KINGDOM PARK Gate Price: $170 plus tax 1 Day Park-to-Park Universal Studios Florida and Universal s Islands of Adventure $140 Gate Price: $264 plus tax 2 Day Park-to-Park Universal Studios Florida and Universal s Islands of Adventure $95 Not available at the gate 1 Day, 1 Park after 1:00 PM $65 Not available at the gate 1 Day, 1 Park after 5:00 PM $245 Gate Price: $274 plus tax 2-Day Park Hopper $305 Gate Price: $370 plus tax 3-Day Park Hopper Transportation is not provided by DECA Inc. Check with the hotel regarding transportation to the Walt Disney World Resort parks. DECA Inc. does not recognize or accept any responsibility for tours arranged through travel agents or individuals. DECA s official tours are promoted and sold only through DECA Inc. All tours are subject to change or cancellation at any time. Pre-orders must be paid in full when tickets are picked up or a credit card, check or cash payment will be necessary.