Recruiting Best Practices Online Just-In-Time Customized Presented by Darren McDougal Managing Partner, Marketing Communications WELCOME Search Industry and SEO nextlevelexchange Search (Find) and SEO (Being Found) 1
Overview 1. The value of SEO in business development 2. The importance of positioning your firm for the search engines 3. How to create a keyword and keyphrase strategy 4. Apply to your practice 5. How to apply a keyword strategy to all your online properties 6. Tips for searching for "hidden" candidates and prospective clients SEO Generates Leads & Revenue 2
Overview 1. The value of SEO in business development 2. The importance of positioning your firm for the search engines 3. How to create a keyword and keyphrase strategy 4. Apply to your practice 5. How to apply a keyword strategy to all your online properties 6. Tips for searching for "hidden" candidates and prospective clients Steps to Being Found Online -SEO 1 Create relevant content often 2 -Create an SEO Plan 3 Build Specific Keyword List 4 Optimize website content 5 Optimize other websites (social, blogs) 6 Build tracking/reporting system 7 Measure and improve 3
SEO Being Found Online. Create an SEO Keyword List for Your Practice 10 Target Clients Key Phrases 10 Target Candidate Key Phrases Clients and Candidates Searching For Academic Surgery Recruiting Clients Top 10 Retained Search Firm Top Academic Surgery recruiter Cardiac Surgery recruiter General Surgery recruitment firm Academic Neurosurgery recruitment Orthopedic Surgery search firm Plastic Surgery recruitment Academic Surgery chief search Academic Surgery chair search Academic Surgery vice chair search Academic Surgery Recruiting Candidates Gastrointestinal Surgery careers Oral Academic Surgery recruiter Otolaryngology Academic Surgery careers Thoracic Surgery jobs Gastrointestinal Surgery careers Colorectal Surgery careers Transplant Surgery career Trauma Burn Academic Surgery recruiter Critical Care Academic Surgery recruiter Urology Academic Surgery careers Vascular Surgery careers 4
Make SEO Keywords Work For You Integrate into your website pages Integrate specific industry keywords on industry pages (clients) Integrate job title keywords in job board (target candidates) Use in job postings (on site, ATS, job boards) LinkedIn profile (add to summary, capabilities, and interests) Use in blog posts Facebook profile description, and posts Twitter (hashtag #surgeryjobs, #surgeryrecruiter) Check and See How You Rank 1. How does your name on show up on Google? 2. Search your practice and job postings on Google 3. Set alerts to your email (or RSS) Monitor your social impact: http://www.socialmention.com 5
If You Post on Social Media Check. Search for Clients and Candidates: Socials, Blogs, News, Job Boards and Websites 6
About Passive Candidates About Job Seekers 7
Sources for Clients and Candidates The Personal Social Network 8
Follow: News, Post Jobs, Find Jobs Professional Network of People 9
Finding People Online Search Using Boolean Logic Boolean logic allows you to combine words and phrases into search statements to retrieve documents from searchable databases. LinkedIn Advanced Boolean Search 10
Boolean Searches in Web Browser Copy/paste Boolean string into web browser Can search public and private LinkedIn profiles Will find contacts outside LinkedIn network Construction Estimator: San Francisco 11
Boolean Search for Social Networks LinkedIn (General search) site:linkedin.com (inurl:pub inurl:in) ("responsible for" "managed a team") "ENTER JOB TITLE" "ENTER LOCATION" job LinkedIn (Job title) site:linkedin.com "ENTER LOCATION" ENTER JOB TITLE (sales "sales representative") (~increased ~lead ~top ~highest ~most ~exceed ~quota) -jobs Boolean Search String Options LinkedIn (General search) LinkedIn (On Yahoo) LinkedIn (Experience between certain years) LinkedIn (By location) LinkedIn (Interested in) LinkedIn (Current job title) LinkedIn (Job seeker search) LinkedIn (Years of skills) LinkedIn (Recently updated profile) 12
Boolean Resources Boolean Bar www.booleanbar.com 200+ Pre-constructed Boolean Searches for Recruiters Over 8,000 sourcers are now using the Recruiting Bar 100 + Power searches built for search engines 40 + social network searches 50 + "out of the box" Power Searches 100's of internet research tools Download the Recruiting Bar for free (internet Explorer Bar (MUST DISABLE BOOLEAN BAR TO USE PCR) Boolean Black Belt www.booleanblackbelt.com Search and SEO 13
Recruiting Best Practices Online Just-In-Time Customized Presented by Darren McDougal Managing Partner, Marketing Communications THANK YOU Search Industry and SEO nextlevelexchange 14