Breastfeeding Report Card United States, 2007

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State Breastfeeding Coalitions Bi-monthly Teleconference Series June 12, 2007 Carol MacGowan, MPH, RD, LD Katherine Shealy, MPH, IBCLC, RLC Division of Nutrition, Physical Activity and Obesity National Center for Chronic Disease Prevention and Health Promotion Centers for Disease Control and Prevention Atlanta, GA Slide 1 Teleconference Objectives Slide 2 Identify key components of the BF Report Card Process indicators Outcome indicators State Profile Share project status and timeline Describe application of BF Report Card Gain feedback from states 1

History: States identified a need for information that could be compared across states Gathered input from multiple sources Convened group of experts Presented to USBC at January 2007 meeting Refined content based on expert feedback Slide 3 Why Needed: Identifies key breastfeeding data State-specific, comparable across states Detailed state level information Identifies successes Identifies opportunities Slide 4 2

Information on 50 states, District of Columbia National snapshot of BF indicators State Profile Individual state/dc profiles Snapshot of BF indicators, contact information Slide 5 Inclusion Criteria for Indicators: Reliably measurable for each state Currently available for each state Change in criteria reflects change in BF protection, promotion, support Slide 6 3

Breastfeeding Report Card Process Indicators (8) Hospital support Professional support Mother-to-mother support Legislation Infrastructure Outcome Indicators (5) progress toward HP 2010 Goals Slide 7 Process and Outcome Indicator Tables 4

BF Report Card Process Indicators Hospital Support Percent of live births occurring at facilities designated as Baby Friendly (BFHI) Slide 9 BF Report Card Process Indicators Professional Support Number of IBCLCs per 1,000 live births Slide 10 5

BF Report Card Process Indicators Mother-to-Mother Support Number of La Leche League Leaders per 1,000 live births Slide 11 BF Report Card Process Indicators Legislation Breastfeeding in Public Breastfeeding women who return to work Slide 12 6

BF Report Card Process Indicators Infrastructure State Health Department FTEs dedicated to BF Presence of active state BF Coalition BF Coalition website Slide 13 Progress toward HP 2010 Goals Increase the proportion of women who breastfeed their babies In the early postpartum period to 75% At six months to 50% At one year to 25% Exclusive BF at 3 months to 60% Exclusive BF at 6 months to 25% Slide 14 BF Report Card Outcome Indicators 7

BF Report Card Outcome Indicators National Immunization Survey (NIS) Breastfeeding Data by Survey Year Each year, parents of children aged 19-35 mo are interviewed about BF practices Currently 2003, 2004, 2005 survey results are on CDC website 2005 survey data represent children born from February 2002 through May 2004 Slide 15 BF Report Card Outcome Indicators Birth Months Represented Each Survey Year NIS Survey Year Birth Months Birth Cohort 2002 Birth Cohort 2003 2003 2/00-5/02 X 2004 2/01-5/03 X X 2005 2/02-5/04 X X 2006 2/03-5/05 X 8

BF Report Card Outcome Indicators Presentation of NIS Breastfeeding Data by Year of Child s Birth Combined survey years 2001 through 2005 Provided data on children born 8/98 through 5/04 Weighted observations to reflect actual number of births per month in US in 2000 Weighting permits presentation of data by birth year, which facilitates evaluation of breastfeeding trends and comparison to other data sources August 2007 data release - children born in 2004 Slide 17 State Profile Example 9

Breastfeeding Report Card State Profile Detailed information on each individual state s indicators Process Measures Outcome Measures State contact information Not replacement for state-generated coalition information Slide 19 Breastfeeding State Profile State NIS breastfeeding data Hospital Support Facilities designated as Baby Friendly (BFHI) Professional Support IBCLCs per 1,000 live births Mother-to-Mother Support LLL leaders per 1,000 live births State Health Department Support Contact information, URL State legislation Mandate name, number, year State coalition information Name, contact information, URL Slide 20 10

Timeline and Dissemination Plan Post Breastfeeding Report Card on CDC Website, WBW Highlight BF Report card with spotlight on CDC Home Page Provide hard copies to states 10 per state Additional copies as needed Slide 21 Ongoing Activities: Update information periodically Include additional indicators as they become available Slide 22 11

Slide 23 How can you help? Provide feedback prior to launch Identify errors and omissions Provide feedback on use Suggest new indicators that meet criteria Create awareness within your states among Employers Hospitals Public Health professionals Local coalitions and advocates Policy makers Media Slide 24 Calls to Action Improve Public Health infrastructure for BF Identify opportunities to improve maternity care Improve access to professional support Broaden community support Strengthen legislative protection and support of breastfeeding Incorporate project into WBW plans 12

Thank You! Contact Information: Katherine Shealy Carol MacGowan kshealy@cdc.gov cmacgowan@cdc.gov 770 488 5449 770 488 5626 Slide 25 CDC Breastfeeding Information: http://www.cdc.gov/breastfeeding 13